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September 7, 2023 5 mins
Explore the intriguing world of micro-niche blogging.

We begin by defining what a micro niche blog is, emphasizing its specialization in a narrow and specific topic within a broader niche, offering a focused and dedicated audience.

This episode guides aspiring micro niche bloggers, like you, through a step-by-step process to get started:
Step 1: Choose Your Niche
Step 2: Research Your Audience
Step 3: Set Up Your Blog
Step 4: Create High-Quality Pillar Content to Start
Step 5: Create a Community

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Transcript

Episode Transcript

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(00:00):
Welcome to the Blogging Mindset Podcast,where I hope you gain clarity, focus
and inspiration to boost your blogging results. Hello and welcome to another episode of
the Blogging Mindset Podcast. I'm yourhost Myles Halter, and today we're diving
deep into the world of micro nicheblogging. We'll explore what it is,
how to get started, and mostimportantly, why you should consider creating a

(00:23):
micro niche blog. Note that thisepisode pairs nicely with yesterday's episode, which
is episode forty, a micro nicheblog case study. So what is a
micro niche blog. Well, it'sa specialized blog that focuses on a very
narrow and specific topic within a broaderniche. I'm like general blogs which cover

(00:45):
a wide range of topics, microniche blogs hone in on a particular subject
or interest. For example, insteadof having a blog about health and wellness,
you might have a micro niche blogabout vegan fitness for busy professionals.
A personal idea I've had would beto do a video game blog about the

(01:06):
original Nintendo the nes rather than abroad video game blog covering all consoles.
The idea is to target a smaller, highly engaged audience interested in that specific
topic. Now, let's talk abouthow to get started with your micro niche
blog. So you have to startby choosing your niche. Start by brainstorming

(01:29):
topics you're passionate about or have expertisein. Then narrow it down further until
you find a specific underserved niche.Overall, you'll want to select a specific
focused topic that you're truly passionate about. It helps if it's a niche that
you have a deep knowledge of andthat has a dedicated audience. This could
be anything from urban gardening to vintagevideo games. Step two is to research

(01:55):
your audience. Get to know yourtarget audience's pain points, interests, and
needs. The will help you createcontent that resonates with them. Look for
existing blogs or websites that cover thesame niche. Are there any gaps that
you can fill? Can you bringa unique perspective or offer something different?
Also ensure there's enough interest in theniche topic by using tools like Google Trends

(02:17):
or other keyword research tools. Stepthree is to set up your niche blog.
Select a domain name that reflects yourniche and it is easy to remember
and if it's your first time settingup a blog. Remember to always choose
a reliable hosting provider that offers agood speed and customer support. Your website's
performance will impact user experience, sodon't overlook this. Step. Step four

(02:43):
is to create high quality pillar contentto start, so you want to start
your microniche website with three to fivepillar blog posts. These are posts that
cover aspects of your niche in greatdepth. From there, using the pillar
blog post subtopics, you can derivethe content and keywords you'll use for your
next blog posts. Than interlink thenew posts instead of the initial pillar blog

(03:04):
posts. Remember to consistently produce valuable, well researched content that addresses the unique
needs of your niche audience and uselots of rich media such as infographics and
videos. As step five is tocreate a community, brands are attached to
communities. This makes it much easierto engage with your audience and build a

(03:25):
cult like following. It's also theeasiest way to acquire user generated content.
Please do not overthink this step.Building a community can be something as simple
as starting a Facebook group. Sowhy should you consider creating a micro niche
blog in the first place. Well, here are a few compelling reasons.
One less competition. Micro niches oftenhave fewer competitors, making it easier for

(03:50):
your blog to stand out. Twohighly targeted audience. Your content will attract
a dedicated and engaged audience genuinely interestedin your niche. Three authority building.
Specializing in a micro niche can positionyou as an authority in that field,
enhancing your credibility. Four the monetizationopportunities. You can monetize your micro niche

(04:13):
blog with typical channels such as affiliatemarketing, sponsored posts, and selling your
digital products. The difference here isyou can go all in on marketing specific
products and other offers because you've narroweddown your niche. Now, before we
wrap up, here's some quick tipsand tricks for micro niche blogging. The
first tip is an old one,but a good one. Be consistent.

(04:36):
Regularly update your blog with fresh,valuable content. Second tip is to stay
focused. Resist the temptation to strayoutside of your niche. Maintain your blogs
laser like focus, and step threeengage with your audience, respond to comments
and emails, and build a communityaround your micro niche blog. That's it

(04:58):
for today's episode of the Blogging MindsetPodcast. Thank you for tuning in,
and I hope you've gained valuable insightsinto creating a micro niche blog and why
it's worth your time and effort.Don't forget to subscribe, leave a review,
and share this podcast with anyone youmight think might benefit from it.
And if you have any questions ortopics you'd like me to cover in future

(05:19):
episodes, feel free to reach out. Until next time, Happy micro niche blogging,
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