Episode 42 - Quantity VS Quality in Blogging | Mindset Monday

Join us in this episode of "The Blogging Mindset Podcast" as I dive deep into the age-old debate of "Quality vs. Quantity in Blogging."

Discover how prioritizing quality content can help build trust, engage your audience, and ultimately drive sustainable growth in the long run.

Whether you're a newbie blogger looking to establish your online presence or a seasoned pro seeking to refine your content strategy, this episode will provide valuable insights to help you make informed decisions and elevate your blogging game.

Episode Transcript

(00:00):
Welcome to the Blogging Mindset podcast,where I hope you gain clarity, focus
and inspiration to boost your blogging results. Hello and welcome to the Blogging Mindset
podcast, the podcast where we delvedeep into the world of blogging and share
valuable insights to help you become abetter blogger. And today we're going to
explore topic that you've probably heard before, the value of quality over quantity and

(00:23):
blogging. Now, in the fastpaced world of blocking, it's easy to
get caught up in the numbers,the number of blog posts, the number
of social media followers, the numberof likes and shares. But here's the
thing. When it comes to creatinga successful and meaningful blog, quality will
always trump quantity. To illustrate thispoint, let's consider an analogy. Imagine
you're at a buffet and there aretwo options. Option A offers an abundance

(00:46):
of dishes, but they all tastemediocre. Option B, on the other
hand, has a limited selection,but each dish is meticulously crafted and bursting
with flavor. Which one would youchoose? At least for me, I'd
prefer option B. Similarly, inthe blogging world, it's more valuable to
focus on creating high quality content thatresonates with your audience rather than turning out
a high quantity of subpart articles.A great example of this is the backlink

(01:10):
go block. Because the quality ofthe content is so good, it doesn't
need a super high quality of content. Here are three points un white quality
should be your top priority. Pointone is quality content builds trust. When
you consistently provide your readers with valuableand well researched information, you establish yourself
as an authority in your niche.This trust is invaluable and can lead to

(01:33):
long term relationships with your audience.Point two is quality content attracts the right
audience. By producing content that istailored to your target audience's needs and interests,
you are more likely to attract loyalreaders who genuinely appreciate your work.
It's not about having a massive audience, it's about having the right audience.
Point three is quality content creates organictraffic. High quality blog posts are more

(01:57):
likely to rank well in searches,bringing in organic traffic over time. Unlike
quantity focused strategies that rely on constantpromotion, quality content can provide lasting results.
Now that we've established the importance ofquality. Let's discuss some practical tips
for prioritizing it in your blogging journey. Tip one is original research. Invest

(02:21):
time in research thoroughly researched topics toprovide accurate and upstate information. Your readers
will appreciate the effort you put intodelivering valuable insights. Going back to the
Backlinko blog, there are lots oforiginal research examples on the website. On
top of this, the website haslots of examples of Google's ee at.

(02:42):
One of the best ways to recognizethis is in Brian Dean's writing style on
the Backlinko blog and in the imagesused on the blog. Some great tools
for original blog research are Google Trendsand horror, which stands for help a
Reporter out. Use Google Trends toinclude trending day in your blog posts and
use harrow to acquire sources for yourposts, establishing more credibility in your niche

(03:06):
and ultimately building relationships with other websites. Tip two is to edit and proof
read diligently. A well edited postis a reflection of professionalism. It helps
maintain the credibility of your blog andkeeps readers engaged. Use tools like Grammarly
and tiny Wow to assist you inthe editing and proof reading process. Tip

(03:28):
three is storywriting. Tell compelling stories. We've personal anecdotes and narratives into your
content to make it more relatable andengaging. Stories can create a lasting impact
on your readers. A great bookto read on this subject is Building a
Story Brand by Donald Miller. Tipfour is to stick to your niche.
Stay true to your niche. Don'tdilute your blogs focused by covering a wide

(03:51):
range of topics. Stick to whatyou're passionate about and what your audience expects
from you and what will drive themost results for your website. Niching down
has been covered a lot in recentepisodes of The Blogging Mindset podcast, such
as the episode about starting a microniche blog. In conclusion, while it's
easy to get caught up in thenumbers game, remember that the real value

(04:14):
of blogging lies in the quality ofyour content. By consistently delivering high quality
posts that build trust, attract theright audience, and generate organic traffic,
you'll set yourself on the path tobecoming a successful and respected blogger. Thank
you for joining me on this episodeof The Blogging Mindset Podcast. If you
found this episode helpful, please subscribeand leave a review, and, as

(04:39):
always, happy blogging.