Episode 48 - Building a Blogging Brand in a Helpful Content World That Goes Further Than Written Content

Dive deep into the importance of creating a blogging brand that extends far beyond just writing content.

From authenticity and consistency to fostering a thriving community and diversifying your content, you'll learn the essential elements that go into crafting a memorable and influential blogging brand.

Learn how to make your blog a hub of diverse content formats, connect with your audience authentically, and set expectations that keep your readers coming back for more.

Whether you're an experienced blogger, just starting out, or considering joining the blogosphere, this episode will inspire you to take your blogging journey to the next level.

Subscribe to The Blogging Mindset Podcast for more content about branding, blogging, content marketing, and productivity.

Episode Transcript

(00:01):
Welcome to the Blogging Mindset Podcast,where I help you gain focus and inspiration
to boost your blogging results. Hey, welcome to another episode of the Blogging
Mindset Podcast. I'm your host Miles, and today we're delving into the current
state of blogging and why you needto build a blogging brand that goes beyond

(00:22):
just writing content. Whether you're aseason blogger, just starting out, or
someone who's contemplating joining the bloger sphere, this will be one of the most
important lessons in blogging moving forward.So let's start by addressing the big question,
what's the deal with building a bloggingbrand that goes further than just writing

(00:44):
content? Well, when you thinkabout blogging, what's the first thing that
comes to mind? For many,it's the written word. It's the art
of crafting informative, entertaining, orthought provoking articles. But let me tell
you blogging is so much more thanthat, especially if you want to succeed
in the current Google landscape. Tounderstand why it's essential to build a blogging

(01:07):
brand that transcends content, let's breakit down into a few key points.
Point one authenticity. Firstly, authenticityis paramount. Your blog is your digital
persona and authenticity is what will setyou apart. It's not just about the
words you write, it's about thevoice you project. People don't just want

(01:29):
information, they want a connection.They want to feel like they know you
and can trust you. So askyourself, what is it that makes your
blog uniquely yours? How do youauthentically connect with your audience. Your blogging
brand should reflect your values, personality, and the authentic you. A great
example of an authentic blogger is mistermoney Mustache. He uses lots of custom

(01:53):
images, he writes to the readersas if he is talking to them,
and his voice is apparent in everythinghe does outside of blogging. Look at
YouTubers for examples of authenticity. Pointtwo is consistency. Consistency is key.
Building a brand means setting expectations.Your readers should know what to expect when

(02:15):
they visit your blog. It's aboutmore than just posting regularly. It's about
maintaining the quality and style that youraudience has come to love and trust.
Consistency extends to everything from the visualelements of your blog to the tone of
your writing. It's about creating areliable experience that keeps your readers coming back

(02:38):
for more. A great example ofa consistent blogger is Nick Loeper from side
Hustle Nation. He has a consistentblog and podcast schedule, and he's always
honed in on his core subject,side Hustles. Now whenever I think about
side Hustles, I think about NickGloper. Once your audience associates you with

(03:00):
your primary subject, you'll know you'rebeing consistent. Point three is community.
Your blog isn't just a one waystreet where you publish and your readers consume.
It is a two way conversation.Building a brand means building a community
around your content. Encourage comments,engage with your readers on social media,

(03:23):
and create a sense of belonging.Remember it's not just about what you say,
but how you listen. Your audiencecan provide valuable insights and ideas,
and involving them in your blogging journeycan be incredibly rewarding. A great example
of a community focused blog is NintendoLife. There they most visited a Nintendo

(03:46):
blog in the world, and theyhave a very active forum, a blog
that regularly incorporates its community, activesocial media channels, and a massive YouTube
channel. They also have an incredibleblend of content, including trends, news
controversies, and evergreen content such asfifty best Wei games of all time.

(04:09):
So what can you take away fromNintendo Life. Number one? Incorporate your
community into your blog. Number two. Diversify your content types. Number three
find new traffic sources, which bringsus to our next point point four diversification.
Building a blogging brand means expanding beyondjust writing. Explore different content formats

(04:34):
like videos, podcasts, or oldschool infographics. Embrace various social media platforms
to reach a broader audience. Ifyou haven't expanded beyond written blog content,
figure out how you can repurpose thatcontent and promote it even further. Number
one, republish your content on mediumdot com. Simply copy and paste your

(04:59):
post into the Medium editor publish theposts. Then go into the advanced SEO
settings and paste the original URL fromyour website. Two. Start a Facebook
group and Facebook page. Your Facebookpage will have the same name as your
blog, and you'll share your blogposts here. Your Facebook group, on
the other hand, will be yourfree community with a name related to your

(05:21):
blog niche. You don't want yourgroup to have the same name as your
blog because you want the group tobe optimized for Facebook's search engine. For
example, if you have a blogcalled Thrift Flipping Mastery, you may want
to title your Facebook group something likeResellers Group for Beginners. You can share
articles from your Facebook page into thisgroup, and you can also use the

(05:44):
group to collect original data from youraudience. Three. Create search engine optimized
pins on Pinterest. This is especiallyvaluable if you're in a niche with lots
of visual elements. Some example nichesare design, food, travel, art,
beauty, decor, crafting, anddiy. But even if you're not

(06:04):
in any of those niches, I'msure you can craft some enticing images for
Pinterest to attract readers to your blog. This brings me to an important point.
The most important thing to keep inmind when repurposing and promoting your blog
content is the platform's users. Ultimately, build your brand in a place where

(06:26):
your ideal customers and readers hang out, and don't make this hard. You
can repurpose your content with just oneor two extra hours of work a week,
which can bring in thousands of extravisitors to your blog. This approach
helps you reach more people and keepsyour brand interesting. In conclusion, building

(06:47):
a blogging brand that goes beyond writing. Content is about being authentic, maintaining
consistency, nurturing a community, anddiversifying your content. Remember, blogging is
not just about what you say,but how you say it and the relationship
you build with your readers. Ifyou enjoyed this episode, please subscribe and

(07:11):
leave a review for the Blogging MindsetPodcast. Thank you for joining me on
this episode and I hope this hasinspired you to take your blogging journey to
the next level. And as always, keep thinking, keep growing, and
keep sharing your unique blogging brand withthe world.