Episode 50 - Why You Need to Build Topical Authority And Pillar Post Pages for Your Blog

Explore the fundamental concepts of building topical authority and creating pillar posts for your blog.

I'll walk you through the essential elements of these strategies and their critical role in establishing your blog's authority in your niche.

Discover what topical authority means and why it's crucial for your online presence. Learn about the power of pillar post pages, how they serve as the cornerstone of your content strategy, and why they're magnets for backlinks and traffic.

By the end of this episode, you'll have a clear understanding of how to implement these tactics and unlock the potential for success in the world of blogging.

So, whether you're a seasoned blogger looking to level up your content strategy or just starting your journey in the blogging world, this episode is packed with valuable, quick tips and strategies to help you build topical authority and create engaging, authoritative content.

Subscribe to The Blogging Mindset Podcast so you don't miss out on next week's episode where I tell you how to make a complete pillar post content plan!

Episode Transcript

(00:01):
Welcome to the Blogging Mindset podcast,where I help you gain city focus and
inspiration to boost your blogging results.Welcome to another episode of the Blogging Mindset
podcast, the podcast where I simplifythe world of blogging, content, marketing
and all things related to growing youronline presence. And today we have an
exciting and important topic to discuss,which is why you need to build topical

(00:24):
authority and pillar post pages for yourblog. But before we dive in,
if you're new here, don't forgetto hit that subscribe button so you never
miss an episode. Now let's getstarted. To kick things off, let's
clarify what exactly topical authority and pillarpost pages are and why the matter for
your blog success. Think of topicalauthority as your expertise and authority on a

(00:48):
particular subject or niche. When you'reseen as an authority, readers and search
engines are more likely to trust yourcontent. Pillar post pages, on the
other hand, serve as the foundationof your intent strategy. These are comprehensive,
in depth articles that cover the coretopics within your niche. They provide
a rudmap for your readers and searchengines, making it easy to navigate your

(01:10):
blog effectively. So why is buildingtopical authority important for starters? It boosts
your credibility. When people trust yourexpertise, they're more likely to engage with
your content, share it with others, and come back for more. This
can lead to a loyal and growingreadership. Topical authority also helps you rank
higher in search engine results. Googleand other search engines love to recommend authoritative

(01:36):
sources, so if you want yourblog to appear at the top of search
results, focusing on building topical authorityis crucial. Now, let's break down
the power pillar post pages. Theselong form, comprehensive articles are your simple
secret weapon for dominating your niche.They not only showcase your expertise, but
also keep readers engaged and on yoursite for longer periods. Also, pillar

(01:57):
post pages act as magnets for backlinks. Other bloggers and websites are more likely
to link to high quality, comprehensiveresources. This not only drives traffic to
your site, but also strengthens yourauthority in your niche. And if you're
looking for some examples of link worthypillar post pages, a content marketing study

(02:17):
by Backlinko found that why posts andwhat posts get more links than other blog
post types. You can find thispost at bank at backlinko dot com slash
contenth study. So how can youstart building topical authority and creating pillar post
pages for your blog? Well,it's a multi step process. First,

(02:39):
you need to identify your niche andthe core topics within it. Understand what
your audience is looking for and whatquestions they have. Next, create a
content plan that includes both pillar postpages and supporting articles. Pillar post pages
should cover the most critical topics indepth, while supporting articles provide additional info

(02:59):
and insight. By the way,I'll talk more about creating your pillar post
content plan in next week's episode.Now, keep in mind, building topical
authority and creating pillar post pages isnot an overnight endeavor. It requires consistency
and patience. Keep producing high qualitycontent and updating your pillar post pages as

(03:20):
needed. And don't forget the powerof promoting your content through social media,
email marketing, and other channels.Engage with your audience and encourage them to
share your valuable resources. In conclusion, building topical authority and creating pillar post
pages are essential strategies to establish yourselfas an expert in your niche. And
drive organic traffic to your blog,especially in today's competitive blogging landscape. By

(03:46):
consistently producing high quality content and providingvalue to your readers, you'll see your
authority and influence grow over time.Make sure you subscribe to the Blogging Mindset
podcast so you don't miss out onnext week's episode where I deep into how
to create your pillar post content strategy. That's it for today's episode. I
hope you found this info valuable andinspiring for your blogging journey. If you

(04:10):
want to keep in touch, joiningthe Blogging Mindset Community Facebook group. Until
next time, Happy blogging,