November 14, 2023 • 6 mins
Discover what defines pillar content, how to select impactful topics, and what sets advanced pillar content apart.
Uncover strategies for effective interlinking, leveraging multimedia elements, and maintaining the relevance of your content over time.
We also discuss the delicate balance between evergreen and trending content within your pillars and how to promote and distribute this content effectively.
Learn about the crucial metrics to measure the success of your pillar content and gain insights into evolving your strategy over time.
This episode is packed with actionable advice to help you create a strong foundation for your blog's content structure.
Tune in for expert guidance and tips that will empower you to craft compelling and valuable content that resonates with your audience.
Join us on The Blogging Mindset Podcast every Tuesday as we navigate the ever-changing world of creating high-value blog content, and developing a blogging mindset.
Don't miss out—subscribe now and elevate your blogging game with our insightful episodes on content creation strategies!
Uncover strategies for effective interlinking, leveraging multimedia elements, and maintaining the relevance of your content over time.
We also discuss the delicate balance between evergreen and trending content within your pillars and how to promote and distribute this content effectively.
Learn about the crucial metrics to measure the success of your pillar content and gain insights into evolving your strategy over time.
This episode is packed with actionable advice to help you create a strong foundation for your blog's content structure.
Tune in for expert guidance and tips that will empower you to craft compelling and valuable content that resonates with your audience.
Join us on The Blogging Mindset Podcast every Tuesday as we navigate the ever-changing world of creating high-value blog content, and developing a blogging mindset.
Don't miss out—subscribe now and elevate your blogging game with our insightful episodes on content creation strategies!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Welcome to the Blogging Mindset Podcast,where I help you gain focus and inspiration
to boost your blogging results. Hey, and welcome to today's episode of the
Blogging Mindset Podcast, where we're delvingdeep into the world of topical authority.
I'm your host, Miles, andin this episode, we're going to explore
the power of a well developed pillarpost content strategy. And before we dive
(00:21):
in, I'd like to invite youto connect with me in my Blogging Mindset
community Facebook group. Now back tothe show. So, what exactly is
a pillar post content strategy? Well, think of it as the backbone of
your content marketing efforts. It involvescreating comprehensive, in depth content pieces that
serve as the foundation for your entirecontent strategy. But before we go any
(00:42):
further, let's take a moment todefine a pillar post and it's supporting articles.
These are crucial components in your questto build topical authority and create a
strong, well structured block. Apillar post, also known as cornerstone content
or pillar page, is a comprehensive, in depth article that serves as the
cornerstone of your blog. It coversa core topic within your niche or industry.
(01:03):
Think of it as the central hubof information on a particular subject.
Pillar posts are longer, more detailed, and more extensive than your typical blog
posts. They're designed to be thego to resource for anyone seeking information on
that specific topic. When readers cometo your pillar post, they should live
with a comprehensive understanding of the subject. Now let's talk about supporting articles.
(01:26):
These are the complementary pieces of contentthat revolve around and link back to your
pillar posts. They dive deeper intosubtopics, aspects, or questions related to
the central theme of your pillar post. Supporting articles serves several purposes. First,
they enhance the user experience by offeringmore specific, niche related information.
This keeps your audience engaged and encouragesthem to explore more of your content.
(01:48):
Second, they establish the interlinking structureof your blog, which helps search engines
understand the relevance and hierarchy of yourcontent. So how do you go about
creating a pillar post and its supportarticles. Here's an easy to follow step
by step list. Step one increating your pillar post content strategy is understanding
your audience. Who are they,what are their pain points, interests,
(02:09):
and challenges. Conduct thorough research toidentify the topics and themes that resonate most
with your target audience. Step two, choose your pillar content topics. Wisely,
these should be broad, evergreen topicsthat cover the overarching theme of your
niche and blocking business. Consider creatingcontent clusters around these pillars, diving deeper
(02:30):
into subtopics related to the main theme. Step three. Craft high quality,
long form content. Your pillar postswill be comprehensive guides or resources that offer
immense value to your audience. Theyneed to cover the topic thoroughly, answering
questions, providing solutions, and offeringactionable insights. After all, the best
(02:51):
blog post is a blog post thatinspires action. Your pillar content goes beyond
surface level information. It delves deeper, offering comprehensive insights, original research,
multimedia elements, and expert perspectives,making it stand out in the crowded blogging
space. Step four. Optimize yourpillar posts for search engines. Start starting
(03:12):
with the basics. You'll conduct keywordresearch to understand what terms your audience is
searching for and strategically incorporate those keywordsinto your content. Additionally, optimize metatitles,
descriptions, and headers to improve searchvisibility. Moving past the basics,
here are the best ways to furtherboost your pillar contents SEO. One.
Interlink pillar content. Interlinking is crucial. Strategically connect your pillar posts with related
(03:37):
content using contextual anchor texts to enhanceSEO and guide your audience through a cohesive
learning journey. Two use multimedia andpillar content. Multimedia elements like videos,
infographics, and interactive tools enrich thereader's experience even if it's not your own,
and these make complex information easier tounderstand and retain. Look at blog
(04:00):
content by orbit media and BACKLINKO toinspire your multimedia content. Three. Refresh
and update your pillar content. Regularupdates ensure the accuracy and relevance of pillar
content. Aim to refresh content basedon industry changes, new data, or
evolving trends to maintain its value.For consider the balance between evergreen and trending
(04:25):
content in pillars. Striking a balancebetween timeless evergreen content and topics. Addressing
current trends ensures that your pillars remainrelevant while also attracting traffic from trending topics.
Now, step five is to promote, repurpose, and link strategically once
your pillar post is live, promoteit across various channels such as social media,
(04:47):
email, newsletters, medium, pinterest, and other relevant platforms. Repurpose
the content into different formats like videos, infographics, or podcasts to reach a
broader audience. Also, strategically linkrelated content within your website to create a
cohesive network of information. Step sixis analyze and iterate. Track the performance
(05:10):
of your pillar posts using analytics tools. Key performance indicators like traffic, engagement,
conversions, and backlinks are essential whentracking the impact and success of your
PILLAR content strategy. Use this datato refine your strategy, update existing Pillar
posts, or create new ones tocater to evolving audience needs. Furthermore,
(05:30):
gather audience feedback, stay updated onindustry changes, and refine your PILLAR strategy
to remain relevant and valuable to youraudience. In summary, pillar posts and
their supporting articles are the foundation ofa well structured, authoritative blog. They
help you cater to a broader audience, boost your blogs SEO, and establish
yourself as an expert in your niche. So when you embark on your journey
(05:54):
to build topical authority, remember tocreate these valuable interlinked resources. Strategy that
could take your blog to new heights. Don't forget to subscribe to the Blogging
Mindset podcast for more episodes packed withvaluable content strategy tips. And there you
have it, the foundational steps tocreating a powerful pillar post content strategy.
(06:15):
I hope you found these insights helpfulin crafting your own pillar post content strategy.
Until next time, happy blogging,
Welcome to the Blogging Mindset Podcast,where I help you gain focus and inspiration
to boost your blogging results. Hey, and welcome to today's episode of the
Blogging Mindset Podcast, where we're delvingdeep into the world of topical authority.
I'm your host, Miles, andin this episode, we're going to explore
the power of a well developed pillarpost content strategy. And before we dive
(00:21):
in, I'd like to invite youto connect with me in my Blogging Mindset
community Facebook group. Now back tothe show. So, what exactly is
a pillar post content strategy? Well, think of it as the backbone of
your content marketing efforts. It involvescreating comprehensive, in depth content pieces that
serve as the foundation for your entirecontent strategy. But before we go any
(00:42):
further, let's take a moment todefine a pillar post and it's supporting articles.
These are crucial components in your questto build topical authority and create a
strong, well structured block. Apillar post, also known as cornerstone content
or pillar page, is a comprehensive, in depth article that serves as the
cornerstone of your blog. It coversa core topic within your niche or industry.
(01:03):
Think of it as the central hubof information on a particular subject.
Pillar posts are longer, more detailed, and more extensive than your typical blog
posts. They're designed to be thego to resource for anyone seeking information on
that specific topic. When readers cometo your pillar post, they should live
with a comprehensive understanding of the subject. Now let's talk about supporting articles.
(01:26):
These are the complementary pieces of contentthat revolve around and link back to your
pillar posts. They dive deeper intosubtopics, aspects, or questions related to
the central theme of your pillar post. Supporting articles serves several purposes. First,
they enhance the user experience by offeringmore specific, niche related information.
This keeps your audience engaged and encouragesthem to explore more of your content.
(01:48):
Second, they establish the interlinking structureof your blog, which helps search engines
understand the relevance and hierarchy of yourcontent. So how do you go about
creating a pillar post and its supportarticles. Here's an easy to follow step
by step list. Step one increating your pillar post content strategy is understanding
your audience. Who are they,what are their pain points, interests,
(02:09):
and challenges. Conduct thorough research toidentify the topics and themes that resonate most
with your target audience. Step two, choose your pillar content topics. Wisely,
these should be broad, evergreen topicsthat cover the overarching theme of your
niche and blocking business. Consider creatingcontent clusters around these pillars, diving deeper
(02:30):
into subtopics related to the main theme. Step three. Craft high quality,
long form content. Your pillar postswill be comprehensive guides or resources that offer
immense value to your audience. Theyneed to cover the topic thoroughly, answering
questions, providing solutions, and offeringactionable insights. After all, the best
(02:51):
blog post is a blog post thatinspires action. Your pillar content goes beyond
surface level information. It delves deeper, offering comprehensive insights, original research,
multimedia elements, and expert perspectives,making it stand out in the crowded blogging
space. Step four. Optimize yourpillar posts for search engines. Start starting
(03:12):
with the basics. You'll conduct keywordresearch to understand what terms your audience is
searching for and strategically incorporate those keywordsinto your content. Additionally, optimize metatitles,
descriptions, and headers to improve searchvisibility. Moving past the basics,
here are the best ways to furtherboost your pillar contents SEO. One.
Interlink pillar content. Interlinking is crucial. Strategically connect your pillar posts with related
(03:37):
content using contextual anchor texts to enhanceSEO and guide your audience through a cohesive
learning journey. Two use multimedia andpillar content. Multimedia elements like videos,
infographics, and interactive tools enrich thereader's experience even if it's not your own,
and these make complex information easier tounderstand and retain. Look at blog
(04:00):
content by orbit media and BACKLINKO toinspire your multimedia content. Three. Refresh
and update your pillar content. Regularupdates ensure the accuracy and relevance of pillar
content. Aim to refresh content basedon industry changes, new data, or
evolving trends to maintain its value.For consider the balance between evergreen and trending
(04:25):
content in pillars. Striking a balancebetween timeless evergreen content and topics. Addressing
current trends ensures that your pillars remainrelevant while also attracting traffic from trending topics.
Now, step five is to promote, repurpose, and link strategically once
your pillar post is live, promoteit across various channels such as social media,
(04:47):
email, newsletters, medium, pinterest, and other relevant platforms. Repurpose
the content into different formats like videos, infographics, or podcasts to reach a
broader audience. Also, strategically linkrelated content within your website to create a
cohesive network of information. Step sixis analyze and iterate. Track the performance
(05:10):
of your pillar posts using analytics tools. Key performance indicators like traffic, engagement,
conversions, and backlinks are essential whentracking the impact and success of your
PILLAR content strategy. Use this datato refine your strategy, update existing Pillar
posts, or create new ones tocater to evolving audience needs. Furthermore,
(05:30):
gather audience feedback, stay updated onindustry changes, and refine your PILLAR strategy
to remain relevant and valuable to youraudience. In summary, pillar posts and
their supporting articles are the foundation ofa well structured, authoritative blog. They
help you cater to a broader audience, boost your blogs SEO, and establish
yourself as an expert in your niche. So when you embark on your journey
(05:54):
to build topical authority, remember tocreate these valuable interlinked resources. Strategy that
could take your blog to new heights. Don't forget to subscribe to the Blogging
Mindset podcast for more episodes packed withvaluable content strategy tips. And there you
have it, the foundational steps tocreating a powerful pillar post content strategy.
(06:15):
I hope you found these insights helpfulin crafting your own pillar post content strategy.
Until next time, happy blogging,
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.