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October 14, 2025 40 mins
In this lively conversation, Lindsay Thomas joins Meghan and Krissa to talk about the intersection of style, business, and creativity. She reflects on growing up with a strong sense of imagination, her path from fashion buyer to brand founder, and the inspiration behind her current collections. Together, the trio explores the parallels between curating a wardrobe and designing a home—how both start with what you love and evolve with life’s seasons.

Lindsay also opens up about the balance between creative vision and commercial success, the joy of collaboration, and how staying true to your aesthetic builds lasting brand loyalty.

Lindsay's Instagram: https://www.instagram.com/garlandbags/

Lindsay's Website: https://garlandbags.com/

Street Style Takeaways
  1. Fashion and interiors share DNA — color, proportion, and texture tell your personal story in both.
  2. Good design evolves — your style should reflect who you are now, not who you were years ago.
  3. Entrepreneurship is creative, too — building a brand means designing an experience, not just a product.
  4. Confidence is key — when you trust your instincts, your clients and customers will too.
  5. Joy fuels creativity — surround yourself with what inspires you, and the rest will follow.


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Or you can use this link- ⁠https://houseofblum.com/discount/beat15⁠!

Connect with the Hosts ⁠https://www.instagram.com/boulevardbeatpodcast/⁠ 
Connect with Meghan Blum Interiors ⁠https://www.instagram.com/meghanbluminteriors/⁠
Connect with House of Blum ⁠https://www.instagram.com/shophouseofblum/⁠ 
Connect with Krissa Rossbund. ⁠https://www.instagram.com/krissa_rossbund/⁠ 
Connect with Liz Lidgett ⁠https://www.instagram.com/lizlidgett/⁠ 
Episode Website ⁠https://www.blvdbeat.com/about⁠ 
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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
Welcome to Boulevard Beat, a podcast where life and style intersect.
I'm designer Megan Bloom along with my co hosts, editor CHRISA.
Rossbund and gallery owner Liz Legit. This podcast focuses on
the daily highlights instead of the hustle, interviews with taste makers,
and personal conversations on how to highlight achievable style you
constrol one street at a time, Boulevard Beat proves the

(00:30):
one you should take. On this week's Boulevard Bt, we
sit down with designer and creative force Lindsay Thomas, whose
career effortlessly bridges the world of fashion and interiors, from
a pair of lines to artful garment bags. Lindsay shares
how her Southern roots and entrepreneurial spirit shape her design
eye and my storytelling texture and confidence are key threads

(00:52):
in her work.

Speaker 2 (00:53):
Well welcome, Lindsay. We are so excited to have you today.

Speaker 3 (00:55):
Thank you for having me.

Speaker 2 (00:57):
I'm so excited to be here.

Speaker 4 (00:58):
It will be so fun to tell about all the
interesting things that you're working on. But to get started,
we always like to hear about the street that you
grew up on.

Speaker 5 (01:07):
I am a product of a very early divorce, so
I grew up on multiple streets. My first, very first
street was Embracircle and it was a really cute, sort
of like early seventies ranch style home neighborhood, and our
street was a very popular cut through, so I did

(01:31):
not view a ton of like playing in the street
in that neighborhood. But it was near my school and
you know, kind of a lot of people lived not
too far away from there, and I'm an only child,
so not having you know, people right around me to
play with in the street, I just got a very
active imagination.

Speaker 2 (01:51):
I would say.

Speaker 5 (01:52):
And then my other house that I grew up in
sort of in those very early days was my mother's
condo that she after the divorce, and that was absolutely
the playing in the parking lot with my next door
neighbor Laura and Leslie who lived on the other side
of the complex, and we would get together and play
outside all the time. So I had a very two

(02:15):
pronged neighborhood street situation.

Speaker 4 (02:18):
Well, Lindsay, you know, we often talk about in the
industry how fashion, interiors and everything kind of intermix in
the world that we're in. Myself and krisa Bean and
more in the home interiors world. But I think that
there's definitely a marriage on how those two worlds intertwine.

Speaker 6 (02:34):
Can you tell me about.

Speaker 4 (02:35):
The origins of your creativity and how that was all sparked.

Speaker 5 (02:38):
Yeah, So I started out as a pillow maker. Before that,
I was always just like a sort of office job,
business y person. I did mortgages for a while, and
I did just some fundraising, And when I had my
second child, I just was like, I need to be
home more for me, and so I needed to become

(03:01):
self employed and randomly began sewing pillows as a little
home business.

Speaker 2 (03:08):
And that got me.

Speaker 5 (03:10):
I had always been really enamored with interiors and interiors textles,
so it was really fun to get in depth into
that world, in that textile world in particular. And so
after making those for a few years, I ended up,
long story short, just dropping everything and working for this

(03:30):
one corporate client. But that did not provide the same
creative inspiration that making a variety of fun pillows did,
and so I started looking for other creative outlets. But
in the process of making all the fun pillows in
the previous years, I'd collected a really great remnant collection.

(03:50):
I had that I was just putting them all in
a bin because it was like they were too small
to make any more pillows with or do anything really
substantial with. But you know, it was like Clarence House
to bet Tiger, I cannot throw that into the trash.

Speaker 2 (04:04):
There's like a big piece of it.

Speaker 5 (04:06):
I'll do something, I'll figure something out, And so I
just kept stashing away these big remnants and then I
just came across this tutorial on Pinterest about how to
make an envelope style clutch purse. This tutorial explained to
you how to do it with cardboard and hot glue,
which didn't turn out any better than you assoom, but

(04:30):
it did show me like, oh, this is how you
would construct this, So it was pretty simple to then
figure out how you.

Speaker 2 (04:37):
Would do that with sewing and not cardboard.

Speaker 5 (04:39):
But I started kind of playing around, and the best
fabrics that I could think to use were these remnants
I had, and they were big enough to like make
this clutch purse.

Speaker 2 (04:50):
And so I spent a few months.

Speaker 5 (04:53):
Kind of figuring out the best way to construct them
and using these interiors fabrics, which I thought were better
than like anything that you would buy a clutch purse
made out of you know, these were just such wonderful
statement pieces. Once they were finished and I started slapping
like vintage brooches and belt buckles and things on the front,

(05:14):
and it took on a life of its own.

Speaker 2 (05:15):
I mean, I just became obsessed. It was all I
could think of.

Speaker 5 (05:19):
I couldn't sleep at night for thinking about, like, oh,
that would be great. Oh what if I did this
this color with this I could put a tram on it.
And I mean, you know, it just took on a
life of its own. So that's kind of where I
started mixing the interiors and the fashion, which is not
something I ever thought of. And to sort of build
on the other part of your question about when creativity

(05:41):
sparked for me, you know, I've always been pretty creative,
but no one in my family, none of my parents
or step parents did anything in the creative realm professionally,
and so I just never really thought of it as
a particularly viable career path. I started to major in

(06:01):
interior design in college, but then chickened out and went
to advertising, thinking that would be some creative outlet. But
I just kind of did like office jobs, and I
never really succeeded much at anything. I mean, I always
just was like, I'm kind of running the mill and
I'm forgetful. I'm that creative type that's like scattered and

(06:22):
forgetful and have since been diagnosed with add as.

Speaker 2 (06:26):
So many women our age are.

Speaker 5 (06:28):
But I struggled with the mortgage stuff, and I struggled
with even my advertising job.

Speaker 2 (06:34):
Which was not the creative kind.

Speaker 5 (06:36):
It was just like scheduling advertising and my fundraising. I
don't know, it just it wasn't until I started doing
something creative that lit the kind of fire in me
to make me more exceptional than your average person. I mean,
that was the first time, and that was like my
mid to late thirties before I went, oh, this is

(06:59):
the kind of thing I meant to do. This is
where I shine. Instead of being mediocre and not understanding
why I could never really like be really good at anything,
I am. It just has to be over here instead
of over there, kind.

Speaker 4 (07:11):
Of just listening to that little whisper in your head
and kind of taking that next step of what makes sense.

Speaker 2 (07:16):
Yes, and I truly love.

Speaker 4 (07:17):
I think as a designer, we can all resonate with
those remnant piles because you hate to throw them away
because you're like, well, I could do something with it,
But ervist managers like Megan, the'se got to go like what.

Speaker 2 (07:29):
Do we do to know? Well, have you done? I
mean what I would always be like.

Speaker 5 (07:32):
Well, maybe I'll make a quilt with it. I think
that's what everybody says. Oh my daughter, one day, I'll
give her a quilt with all these fabric remnants and
it'll present you know, mom's time as.

Speaker 2 (07:44):
A pillot, you know whatever.

Speaker 5 (07:45):
She wasn't gonna enjoy that. I'd rather make purses out
of it.

Speaker 4 (07:49):
And you're so right too, because they are, like so
many of those fabrics are so much more unique than
what you see out on the you know, the marketplace
in different textiles too, so exactly exactly artwork.

Speaker 2 (08:01):
Yeah, they are a great.

Speaker 5 (08:02):
Way to hijack somebody else's artwork and use it for
my own purposes.

Speaker 6 (08:06):
And when you talk about the Clarence House piece, I
mean you're talking about patterns that are very iconic as well.

Speaker 5 (08:12):
Yes, exactly exactly, are like that Schumacher citrus garden. I mean,
I've made several bags out of that, and it's just
I mean, to me, it's just so striking, Like nothing
beats those iconic interiors fabrics. I love them so much
and I want to use them even more than I do.
They come with a high price tag, so you know,

(08:33):
unfortunately pragmatism has to come into the picture sometimes for us.

Speaker 2 (08:38):
But I still use them. It's just it has to
be more strategic.

Speaker 5 (08:41):
You know.

Speaker 4 (08:42):
Well, And I find that really interesting. As you were
just talking about, you know, how you transition from the
pillows to the clutches and the purses and how those
brooches all come together. I'd love to hear a little
bit more about how you see these different businesses running
parallel and then how you eventually kind of veered into
a different direction, and how these industries are different.

Speaker 2 (09:02):
I feel like I see and maybe it's a little.

Speaker 5 (09:05):
Bit of beterminehoff where you know you've experienced something and
now you see it everywhere. But I definitely feel like
I see interiors trends fall over into fashion somewhat regularly,
Like I feel like I see it all the time.
And I mean, honestly, I feel like interiors kind of
comes first. I mean, obviously they're kind of different. Fashion

(09:28):
has its own thing that it does, but I feel
like interiors is who really sets the tone for color
palettes that are trending in types of patterns that everybody's
really loving. I just feel like you see that get
hot and in the tiers world, and then a few
years later, you know, a year or two later, you'll
start seeing it in fashion.

Speaker 2 (09:48):
And we've just just begun in apparel line.

Speaker 5 (09:51):
And since my background so far in this realm has
been a heavy interiors inspiration really first and foremost, I
look at my favorite fabric patterns and my favorite color
palettes and how can I draw inspiration from those things
and apply them into this apparel line. And I mean
it's just incredibly exciting and fun, and it feels like

(10:14):
there is no end.

Speaker 2 (10:16):
To that inspiration.

Speaker 5 (10:17):
I mean, if you go into my Instagram feed, it's
all interiors almost because that's just I don't know, that
just butters my bread.

Speaker 2 (10:26):
I just love it, and I couldn't pack it in
that world. I mean I sort of tried a.

Speaker 5 (10:30):
Little bit, but you know, you need to be a
serious person and really with it to take off over there.
I feel like, so I always just admired it from
Afar and you know, have used the whole interiors world
as inspiration.

Speaker 4 (10:45):
That's a great way to kind of still have that
love and passion for intertwined into your work and taking
inspiration from it. I definitely can see that. It's it's
a complex business for sure, right. Yes, well, I think
what's interesting about the clutches, As you mentioned, you kind
of started from using remnants, and obviously sustainability is a
big thing in the world and everyone wants to be more.

Speaker 2 (11:07):
Conscious of that.

Speaker 4 (11:08):
Was that kind of just a happy benefit of the
byproduct of going into the sustainability world or was that
anything that had an interest to you on upcycling the fabrics?

Speaker 2 (11:18):
It was a byproduct. I would love love.

Speaker 5 (11:21):
To be like, yes, it's been a huge endeavor of
mine forever, and I, you know, do all this stuff.
It's truly a byproduct, if I'm being totally honest. And
it was a way to do this without some huge
investment upfront, because it was just something I started out
doing as a hobby really.

Speaker 2 (11:43):
And then as it started to gain traction and people started.

Speaker 5 (11:46):
Saying how do I buy these? And then I thought, well,
I mean, I guess this could be a business. And
so it was just a really nice way I had
just this big stash, and it was like, well, I
don't really have the money to go out and buy
a bunch of stuff, so and you know, it's a
two yard minimum for a lot of those fabrics and
they are one hundred two hundred dollars wholesale per yard

(12:08):
and all of this stuff, and it was just kind
of like.

Speaker 2 (12:10):
Ah, I can't, I can't go do that right now.

Speaker 5 (12:13):
So yeah, you know, as much as I wish that
it was about sustainability that would make me a better person,
it was really about.

Speaker 4 (12:21):
Being cheap well, and that's good to be economical as well,
and it's you know, you're doing good in the world too,
so that's wonderful.

Speaker 2 (12:29):
Thanks well.

Speaker 4 (12:30):
A clutch obviously is a favorite part of many women's
accessories in their closet, mind included. I have way too
many that I stash and use at different times. And
it's it's fun because it's the perfect point to like
pull out, have some personality and change your outfit and
your looks so much. And I think what's so interesting

(12:50):
about a lot of your clutches is the bold patterns
and the looks that they have, and they do add
that personality or that little look at me sort of moment.

Speaker 2 (13:00):
In your attire.

Speaker 4 (13:01):
So what advice would you give the person who might
be a little intimidated by the idea of going bold
when it comes to an accent piece like a clutch.

Speaker 5 (13:09):
I just think that a clutch is such an easy
commitment to make in that it's only really a partial commitment.
I mean, you've got it under your arm, which you know,
if it's something super bold and bright, that's going to
mitigate the loudness a little bit. You can hold it
any way you want to either show it off, or
you can kind of tuck it away and make it

(13:31):
a little more subtle just in the way you're holding it.
But on top of that, you know, it doesn't commit
you to an outfit. It's not that kind of commitment.
So if you are somebody who just they can't help it.
They always return to black. They always wear black, and
that's just their thing, and they'd love to be bold
and colorful, and they admire people who wear that, but

(13:51):
that's just not them. I think it's the perfect answer
for somebody like that. It's a way to be a
little adventurous and to make a statement without having to
commit to an entire adventurous statement worthy outfit because that
is that's a lot, and I'm not a particularly loud dresser.
I'm not scared of color. I mean, I'm a relatively

(14:12):
traditional dresser, and so maybe that's what's drawn me into
the idea of these bigger statement accessory pieces, because it's
kind of my way to be edgy without, you know,
having this wardrobe full of outfits that make me second
guess myself right before I'm walking out the door.

Speaker 2 (14:32):
I feel like a clutch doesn't do that to you.

Speaker 4 (14:34):
It doesn't hold you down to just being so pigeonholed
into a look for sure, right right exactly, Well, Lindsay,
As a business owner myself, I know that it's not
an easy feat. There are a lot of challenging moments.
There's a lot of paperwork and different things that aren't
always just the pretty clutches that you get to see
every day or the world sees on your beautiful Instagram page.

(14:55):
What are some things you've learned or what would you
do differently if you were starting over today.

Speaker 5 (15:00):
One of the biggest takeaways I have at this stage
in my business is perfectionism will kill it. I feel
like I talked to so many people who have a
good idea or they're kind of daydreaming about starting this
business and they'll flesh it out for you and you're like, yeah,

(15:20):
you should totally do this, and they keep putting it off.
We go, well, yeah, I just have to get this
into place, and I just got to get this figured out.
And part of it is just fear, of course, and
part of it is you know, excuses, and then part
of it is lack of experience. I think you realize
once you get into it that you figure it out
along the way and don't know if you get that

(15:42):
thing fleshed out seventy five percent of the way, start,
go ahead and start. I feel like that's the biggest
difference between those who do and those who daydream and
never do is those who do pulled the trigger.

Speaker 2 (15:55):
They pulled the trigger.

Speaker 5 (15:56):
If you're a reasonably intelligent person and your idea is
pretty good and you're getting good feedback from people, I
think you should do it again. And if you have
the money, you know, I mean, if you're not going
to just bankrupt yourself, I just think you have to
go for it. And I learned time and time again
things that I would have thought five years ago apparel

(16:17):
for example, this is so out of left field. I mean,
if me five years ago, or my goodness, ten years ago,
if you told her she's going to own an apparel line,
I mean, that is so crazy to think of.

Speaker 2 (16:32):
The reality is it's come to this place.

Speaker 5 (16:35):
Naturally, And although we were a little bit scared to
do it, we pulled the trigger because overall it made
sense and we had it mostly figured out, and I'm
so glad we did. So That's the thing that has
struck me more than anything is not letting that imposter
syndrome get the best.

Speaker 2 (16:51):
Of you, to pigeonhole you, to borrow your phrase from earlier.

Speaker 5 (16:56):
Into what you think you have some right to do
or who you think you are to do this or that, Like,
you can do it, and if you really want to
and you have the resources, you should do it if
it is going to make you happy. As far as
what I would do differently, I think I would be
a little faster to higher than I was. I made

(17:16):
myself pretty miserable leading up to my first hire, just
doing a ton of stuff and feeling like I'm sure
if I could afford them. And most of the advice
you read is well once you get the help in
that you know you need, they will almost always pay
for themselves. Things will start running better. And I found

(17:38):
that to be true in spades. So you know, it
might have been nice to take some of that, like
eight months of misery when I had it all on
my plate and was trying to juggle it all and
go ahead and just trust that a hire was going
to work out. But that's you know, that is not
an easy trust, and we still struggle with that.

Speaker 2 (17:57):
You know, we're in that situation now. We probably need
to bring.

Speaker 5 (18:02):
In some more help at some point soon. But when
is that financially ideal? And you know, all of these
same questions you're always asking.

Speaker 6 (18:10):
I love that you said, lindsay you know the idea
that perfectionism will kill it, because I think perfectionism it's
a really ugly addictive drug that a lot of people
engage in and it really can be paralyzing well, waiting
for the perfect time and waiting for the perfect circumstances,

(18:31):
and so you know, there's if you have the idea
in your head that no such thing as perfect, then.

Speaker 5 (18:36):
Right, And I think you know, I mentioned earlier that
I had been diagnosed with add and that's been a
challenge for me and a lot of my life, but
I think it can be a real superpower, and this
is where it shines. I'm not a crazy impulsive person.
I'm pretty measured, but I have discovered that I'm much

(18:57):
much more likely to pull the trigger on a big
idea that I'm really excited about than most of the.

Speaker 2 (19:02):
People around me. And also, I can't be a perfectionist.

Speaker 5 (19:07):
I've always looked at them and admired them and wished
I was more like that, but I am. I'm not
really capable of it, frankly. I mean, my brain doesn't
work that way. I'm too scattered and distracted. And I
can't be a perfectionist no matter how much I want to,
and so I don't expect it. And I think that's

(19:28):
really oddly come full circle around to help me where
good enough is good enough and.

Speaker 2 (19:34):
I'm used to that.

Speaker 5 (19:35):
I'm not used to anything being perfect, and so you know,
it's been interesting to have that be working in my
favor over the last five, six.

Speaker 2 (19:43):
Seven years, whereas it used to be kind of.

Speaker 5 (19:46):
Embarrassing and make me feel bad because I was dropping
balls in these corporate settings a lot and never really shining.
So it's just kind of funny when you find something
that you're really meant to be doing that suited for you,
the success you see and the way you succeed is
I don't know, it's just really it's funny. For a

(20:08):
long time, was like, I guess I'm just gonna be mediocre,
and then now I feel like I'm not. Now I
feel like I'm I'm really killing it in a little
bit later in life than I expected, but a couplenty
of time.

Speaker 6 (20:20):
The good news is, I think society has collectively agreed
that this idea of being perfect is not perfect, and
imperfection is the new perfection. And so I think that
that's a good thing because we've all been chasing that
doesn't exist.

Speaker 3 (20:37):
So, lindsay, you are a Southern.

Speaker 6 (20:39):
Girl from what I remember, Atlanta based, Savannah based.

Speaker 3 (20:44):
Now, and I imagine that.

Speaker 6 (20:47):
All of those Southern ladies really love getting dulled up
with their fun clutches to be bold and daring. So
tell me how that Southern upbringing has informed your creativity
or what you're doing.

Speaker 3 (21:01):
Or maybe I'm wrong, maybe it doesn't at all.

Speaker 5 (21:05):
Well, bless all hot, you know, I didn't realize how
much it had until like, I was recently in a
showroom and apparel showroom with another brand and she their
sales representative is from I think Connecticut, and she was

(21:26):
laughing about how bright all the colors at the Atlanta
show are, you know, in the showroom and we all
use just these all these bright colors and patterns.

Speaker 2 (21:36):
And we're in the Northeast where she lives.

Speaker 5 (21:41):
She said that we have a hard time moving things
that are in that palette. We sell a ton down here,
but when we show up there, we have a much
more neutral palette. And I didn't really realize that the
South was more associated with bold colors in apparel until
we had that conversation. And of course, I mean if

(22:01):
you go into my closet, it is a rainbow.

Speaker 2 (22:05):
I mean it's just.

Speaker 5 (22:06):
Colors everywhere, and of course my clutches pretty much are too,
And so I guess just being around it all the time,
I mean, you know, whatever you're surrounded with the most,
it often seems to be what you kind of decide.

Speaker 2 (22:20):
Is the norm or cool or chic or whatever.

Speaker 5 (22:24):
And you know, clearly I've been influenced by that bright palette.

Speaker 6 (22:29):
Well, speaking of colorful, your company has always had this
super fun, somewhat irreverence perspective. And I just remember your
descriptions from your bags from the very get go, and
I do believe I scrolled.

Speaker 3 (22:45):
Back, not very far. I couldn't find it, but there
was a Chrisa in there at one point.

Speaker 5 (22:50):
Okay, So leading up to this, I was like thinking
about the Chrisa. So to fill everybody in who's not
familiar with us, I for a very long time. I've
fallen off of it a little bit. It's not over.
I just I hit a creative rut for a little bit.
But I would write these little profiles about some of
the clutches. You'd name them, and then you'd write a

(23:12):
profile and it's just this like backstory, as though it's
a person, and it's meant to be humorous and like
you said, a little irreverent.

Speaker 2 (23:19):
It's been interesting trying.

Speaker 5 (23:21):
To tiptoe right on the edge of that line.

Speaker 2 (23:25):
And so I did do a Chrisa bag.

Speaker 5 (23:28):
And in fairness, so I'll like write a story with
no name in mind. I'll just do like a blank
and then I'll just choose whatever bag is new, and
it just gets assigned to that bag.

Speaker 2 (23:39):
So the Chrissa Bag.

Speaker 5 (23:40):
Was named, and then I wrote the story and I
won't read it verbatim here, but basically the gist of
it was that she was a famous chef and she
kind of started out with cookbooks and now she's like
this big personality and everybody knows her. And she was
on the Today Show one morning and accidentally passed gas

(24:03):
on they are live, right, that's right, everybody, And I
said it was the tut herd around the world. And
then after that, bless your heart, it's all anybody ever
thought of her?

Speaker 2 (24:17):
Again? Was that tout on the Today's Show? And then
she leave the.

Speaker 5 (24:23):
Public eye and go get a fruit stand somewhere in
Tennessee and it was like the Queen of tuts fruits
or something. She named it the most ridiculous story that
anyone has ever written.

Speaker 2 (24:35):
And I have no idea how I came up with that.

Speaker 6 (24:39):
Well, okay, so we have to know where does the
sense of humor emerge from, because somebody in the family.

Speaker 3 (24:45):
Has to have be the jokester or giving you that DNA,
or did you come up with that all on your own?

Speaker 5 (24:50):
I think that both of my parents are funny people
in very different ways, and then you know my step
parents too.

Speaker 2 (24:57):
I mean, I don't. I don't see any of them.

Speaker 5 (25:00):
Is I'm just like them, you know, I can see
little bits and parts. I've got a sort of goofy
silliness that I think is more Dad. And then there's
this sort of snarky coming from my mom, and.

Speaker 2 (25:13):
You know, just kind of mixing all that.

Speaker 5 (25:16):
I just from an early age, I think, I really
I'm an only child, and it may make me need
to be liked a little bit more than most people.
And I think maybe just at an early age, I
figured out that if you're funny, you know, it makes
you a little more likable, and it makes people want
to like you more, and you're less likely to be

(25:37):
you know whatever.

Speaker 2 (25:38):
And I just I don't know.

Speaker 5 (25:40):
I've always enjoyed just being silly and funny.

Speaker 3 (25:43):
Well, those descriptions have always been pretty epically humorous.

Speaker 2 (25:47):
So I thank you.

Speaker 3 (25:48):
Let's scroll back and look at some of those.

Speaker 6 (25:50):
So on the backside of that, why is it so
important that companies today have a personality.

Speaker 3 (25:57):
Beyond sort of the stiff suit professional.

Speaker 6 (26:00):
Guidance of the past, Because we always had this idea
in our minds of I'm starting a business and now
I have to behave this way and.

Speaker 3 (26:09):
Write this way.

Speaker 6 (26:10):
And as I was researching you and where you've come
to at this point, I was looking at the bios
of a couple of your employees and one of them
said that she had been in this business for none
of your business years.

Speaker 3 (26:23):
And that's just wrapped me up. That made me laugh
so much.

Speaker 6 (26:27):
So why do you think it's so important for small
businesses companies today to sort of pluck themselves out of
that what we thought professional was of being so serious
all the time. Even though you're still serious because you
have finances and you have sales and all of those components,
why have.

Speaker 3 (26:45):
An interesting personality for the business?

Speaker 2 (26:47):
Competition stiff?

Speaker 5 (26:49):
Because of social media and the Internet in general, starting
a business and having it out there in the public
is more accessible than it's ever been in history, and
so I think it's an important part of setting yourself apart.
I think there are lots and lots of whatever you're

(27:09):
selling out there.

Speaker 2 (27:10):
And so people then are you know, they'll narrow.

Speaker 5 (27:14):
It down by what do they like, of course, but
there'll also be a lot of products like that that
they like. So I think the way to get that
sale and get that relationship with them is to have
them like you as a brand and relate to you
and enjoy your content and enjoy interacting with your brand.
It gets you the customer, but not only that, it

(27:37):
gets them to stick around and it gets them rooting
for you. I mean, we have so many of our
Instagram followers that we've had for a really long time
that started with us early on really because of those
like those stories that I was telling, or we used
to do a little heavier skit type stuff on Instagram
than we do now. But I think that's an of

(28:00):
humor earned us a really nice following their roots for us,
and that likes us and feels like they know us
a little bit better. I think it creates a more
personal connection between the brand and the customer.

Speaker 6 (28:14):
Well, speaking of those personal connections, you must have met
so many of the women who now own a Garland
bag over the years, So tell me who that woman
is who's buying Garland bags, and maybe talk about a
couple of the opportunities where you've been able to engage
with them.

Speaker 5 (28:32):
A lot of my customers are here in Savannah, as
you might imagine, so I definitely get to interact with
them a ton, which is really both fun, of course
and helpful because we are our customers and our sort
of social circle and extended circle and network in Savannah

(28:53):
are also our customers, and so it's really nice to
be interacting with a nice chunk of them on a
regular bay, just understanding how they're dressing, what they like,
Where are we seeing our bags used? Where are we
not Instagram? I chat back and forth with a ton
of our customers regularly that it's weird to me that

(29:13):
we haven't met in person because we're Instagram friends, because
we you know, we might send some memes here and
there are they you know, they'll message me about something
we posted, and we go back and forth for.

Speaker 2 (29:24):
A little bit, and you know, pop ups.

Speaker 5 (29:27):
I'll meet them at pop ups sometimes, and you know,
who they are is generally somebody who really loves life.
It's someone who is creative, usually even if it's not
like they're a creative career kind of person. It's someone
who really enjoys something different and artistic.

Speaker 2 (29:47):
There's somebody who likes to get dressed.

Speaker 5 (29:50):
And go somewhere and they like to think through how
they're going to present themselves in that kind of situation.

Speaker 2 (29:56):
So I would say she's.

Speaker 5 (29:57):
Often a pretty social person who likes to be put together.
And you know, I think she's she's drunk most of
the time and you know, good on her.

Speaker 2 (30:11):
Just kidding. Oh wait, that's that's us. You know.

Speaker 5 (30:15):
I think she's someone who likes to have a good
time and likes to just go out and experience life.

Speaker 2 (30:21):
And has like a jois de vive.

Speaker 5 (30:22):
And I'm I just kind of always think about that
when we're thinking of our customer, even how I'm going
to word something, if I'm tiptoeing on the line of propriety,
I think about, you know, our customers are pretty fun
and they can they can absorb a good deal of irreverence.
Where do I think this line is. I do have

(30:43):
to weigh that from time to time. But you know,
I think she's she's a fun lady. For the most part,
she's a fun, stylish lady.

Speaker 3 (30:51):
Sondie.

Speaker 6 (30:52):
Let's talk about some technical parts of the business. Now,
do you ever take commissions? Do your fans or followers
ever had a special piece of fabric that they want
turned into one of these envelope bags, which, by the way,
I can say they do accommodate an iPhone. Ye, yes,
they do so wide, so they can accommodate an iPhone

(31:15):
of really any length.

Speaker 2 (31:17):
Hopefull lease iPhone does not ever grow that, even the Pro,
even the Pro, And a couple.

Speaker 5 (31:22):
Of years ago we started incorporating accordion sides into the
sides of them, and that helped a good bit too.
Initially I was doing commissions somewhat regularly, and as we've scaled,
and as we've grown and have a more demanding production schedule,
that's become a little bit more tricky to do.

Speaker 2 (31:45):
There's a lot of coordination involved in that.

Speaker 5 (31:47):
But something that we have retained, a service that we
have retained that's interesting is that we will take an
air loom wedding gown of your grandmother's or something that
baby is not going to be the style somebody's going
to want to wear, but they do want to somehow
incorporate it into the family and into end upcoming wedding,

(32:07):
and we will make bags out of these wedding dresses.

Speaker 2 (32:10):
And we've done this for numerous wedding.

Speaker 5 (32:13):
Dresses now and it is so special to see how
they turn out, and they'll typically, you know, the bride
gets one and she'll give them to the other women
in the family, you know, everybody who sort of descended
from said grandmother or great.

Speaker 2 (32:29):
Aunt or whatever.

Speaker 5 (32:30):
And it's it's a really lovely gift and it's a
nice experience.

Speaker 2 (32:36):
It's it stares us a little bit.

Speaker 5 (32:38):
It's not low key cutting into someone's grandmother's wedding dress,
but it's really special and it's it always turns out beautifully.

Speaker 6 (32:47):
That's that's such a lovely gesture and service that you provide.
So you've had nice business growth and different business growth
throughout the years.

Speaker 3 (32:57):
Tell us what's next for Garland back.

Speaker 6 (33:00):
I know, you know you've had accessories, now, belt buckles,
what else.

Speaker 3 (33:04):
What's on the forefront. We know about the apparel.

Speaker 5 (33:07):
Yeah, that's really that's the big thing. So we will
be launching our first apparel line for spring twenty twenty six,
so you'll start seeing that available from US and from
many boutiques in February, late February early March of next year.

(33:27):
And that's been a real passion project and a huge endeavor.
I'm so glad that we went ahead and pulled the trigger,
like I was saying earlier, but it's been transformative both
in my day to day life and in our business.
And we just went to our first market show and

(33:48):
it blew our expectations out of the water.

Speaker 2 (33:51):
It was so well received.

Speaker 5 (33:52):
It's I mean, the first night of market I went
home to my hotel room and wept. I just was
so relieved and excited and overwhelmed with.

Speaker 2 (34:05):
How well it was going. And I just I didn't know, really.

Speaker 5 (34:08):
I mean, I knew that I loved the clothing, but
you never know, and there's nothing out there that's for everybody.

Speaker 2 (34:14):
And so I wasn't sure.

Speaker 5 (34:16):
But boy, it went really well. And it's been such
a vote of confidence for us and really leaning into
that part of our business going forward.

Speaker 2 (34:27):
I think that's going to be just a total game changer.

Speaker 3 (34:31):
Can you tell us a little? Can you describe the
collection to us a bit?

Speaker 5 (34:35):
Yes, So this first collection, we have a very cute
peplum top with like contrasting trim and little tie straps
or puff sleeves depending on personal preference. That comes with
a cute little matching skirt, and then we've got mostly dresses.
Outside of that, We've got short dresses, we've got long dresses,

(34:59):
and like other little with like a crop top and
a long skirt. The crop tap does not show skin,
of course, but is that sort of set style that
everybody's loving right now. Bright colors, So we've got a
lot of green and blue and pink in this first
I've got cane prints, I've got buffalo checks, I've got

(35:21):
some floral patterns that are interiors inspired. It's just been
and a lot of use of like contrasting trim. So
I have this sort of light blue, turquoisey buffalo check
with a kelly green trim on the piece, and you know,
just things like that that are just two colors that

(35:42):
make each other pop.

Speaker 2 (35:44):
We really had a lot of fun with that.

Speaker 5 (35:46):
So that's all coming, and we do have some sneak
preview photos on our Instagram page if anybody wants to
go check out some of what we've got. We'll probably
be light on that until we get a little closer
to launch, just so we don't, you know, blow the
surprise too much.

Speaker 6 (36:04):
Well, it was something to look forward to six months
from now. Megan and I are going to do the
Midwest fall and winter thing for a while here now.

Speaker 5 (36:11):
So yeah, exactly, I know it's a little irrelevant right now,
but don't worry it'll strike the right chords hopefully.

Speaker 2 (36:21):
Yeah.

Speaker 4 (36:21):
I took a little sneak peek at them. They're beautiful pieces.

Speaker 2 (36:24):
I can't need to look at them.

Speaker 4 (36:26):
Are you to create a vision behind that or is
your team designing them? Or how's that working?

Speaker 5 (36:30):
So my primary responsibility is to come up with the
meat of this apparel collection. Jana Newland who is my CEO.
I hired her on Bell three years ago. She is
a heavy, heavy part of that process. Basically, I kind

(36:51):
of go through my like ADHD hyper focused stuff for
a couple of months and get together sort of a
whittled down version of all the things I like, and
then she comes in and helps me edit down and
make adjustments and know this is too crazy or that's
you know, kind of plain. She's got excellent taste, and

(37:12):
something happens when we get together and play off of
each other in a creative setting that I feel like
we always leave with like really good.

Speaker 2 (37:20):
Ideas we're both so excited about.

Speaker 5 (37:22):
So she's really my favorite person to collaborate with, which
is really nice. But also she's a numbers person and
really logical and she was a banker before this, but
a very creative banker, which is kind of a rare breed.
So she's been just an absolute game changer as well

(37:42):
for my business was bringing her on.

Speaker 2 (37:44):
She was my first full hire and it paid off
beyond it. Sounds like she's a gem. Definitely, definitely well, lindsay,
we like to close.

Speaker 4 (37:53):
Out each episode with a few final questions that they're similar,
and that is tell us what you're perfect. Boulevard would
look like.

Speaker 5 (38:00):
The streets would be paved with latouche fabric. There would
be a cheese vender at every single corner. Everybody there
loves a peplam top and a belt.

Speaker 2 (38:13):
Belts are important.

Speaker 5 (38:14):
Let's see all of the homes have front porches with
columns because I just love that. And hydranges are everywhere,
and then everyone's outside socializing all the time.

Speaker 2 (38:28):
The kids can play in the street.

Speaker 5 (38:30):
They can catch crabs, but only catching crabs like in
the marsh, not the other way.

Speaker 2 (38:40):
Just in case that was clear. What belts would be
really important.

Speaker 5 (38:46):
It would smell nice all the time, and there'd be
eighties music playing softly from somewhere twenty four to seven.

Speaker 3 (38:54):
Would there be sweet tea?

Speaker 5 (38:56):
There would definitely be sweet tea. Of course, there'd be permited.
She's growing off of trees.

Speaker 2 (39:04):
It would be messy, but Dylis was Yeah. Well, and finally,
what's the beat that keeps you going? I just think
a positive beat. I think positivity.

Speaker 5 (39:16):
I'm somebody who's pretty susceptible to the vibes around me,
and so I think that if I've got positive vibes,
positive people who are uplifting around me, then I will
feel very.

Speaker 2 (39:29):
Uplifted and good and.

Speaker 5 (39:32):
Confident, and that's kind of the key to my day
to day happiness.

Speaker 2 (39:37):
I would say that sounds.

Speaker 4 (39:38):
Like a wonderful vibe.

Speaker 2 (39:40):
Definitely. Yeah. Well, thank you, Lindsay.

Speaker 4 (39:42):
It was so great having you and talking today about
all of your wonderful endeavors.

Speaker 2 (39:47):
Thank you so much for having me. This was so fun,
It was so nice.

Speaker 4 (39:53):
Thank you for listening to this week's episode of Boulevard Beat.
If you enjoyed this episode, please follow along and leave
a review on Apple Podcasts, Spotify, or wherever you listen
so you never missed an episode, And of course, follow
your hosts on Instagram at Megan bloom Interiors, at chrisa. Rossbund,
and at Liz Legit. We'll be back next week as
we take a stroll down another boulevard,
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