“What’s your why?” Drawing from personal experience and stories from growers like Brad and Sandy Russell, we explore what happens when you follow your reasons all the way down. Plus, Melanie shares a simple, powerful reflection tool you can download to clarify your own path. In this episode, you’ll learn:
- Why your “why” matters more than your business plan
- How surface reasons often evolve into deeper ones
- Real motivations that keep chestnut growers going
- What to ask yourself when things get hard
- How to use the 7-question “Find Your Why” exercise
- Listen to: Finding Our Why: Why Chestnuts, and Why Now
- Download the Seven Whys Reflection Tool
- Read: The Advantages of Tree Crops
- Watch: Brad + Sandy Rusell on The Branching Out: Growing Together podcast or Brad Russell on The Branching Out: Growing Together podcast
Become a supporter of this podcast: https://www.spreaker.com/podcast/branching-out-growing-together--5924771/support.
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