Brand Promise with Nick Vehr

Brand Promise with Nick Vehr

We believe a brand is a promise. A strong brand establishes an expectation of a consumer experience and delivers against it. There are few places where this is more evident than in Cincinnati, the branding capital of the world. In this podcast, Nick Vehr holds conversation with leaders who develop, manage and protect the brands we know and love to discuss how each of them are fulfilling their brand’s own unique promise.

Episodes

September 14, 2022 33 min
Nick Vehr speaks with John Morris Russell, conductor of the Cincinnati Pops Orchestra, about his unstoppable energy and where his lifelong devotion to music has led him.
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Nick Vehr speaks with Charmaine McGuffey, Hamilton County Sheriff, about her life-changing campaign win and career journey from deputy sheriff to the highest-ranking elected woman in county history
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Nick Vehr speaks with Victoria Morgan, former artistic director and CEO of Cincinnati Ballet, about her historic career and the city’s evolving ballet and dance community.
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Nick Vehr speaks with Stephanie Byrd, CEO of the American Red Cross Central & Southern Ohio Region, about the intricacies of one of the world’s most recognized and trusted brands.
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Nick Vehr speaks with Dave Spaulding, VP and GM of Global Development for Turner Construction Company, about how meaningful it is to work in his hometown and what construction giant Turner can accomplish with its “build local, think global” mindset.
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Nick Vehr speaks with Katie Haas, CEO of the Western & Southern Open, about the complexity of staging two world-class tennis events, managing through COVID-19 and promoting one of the tennis world’s longest running and most revered global events.
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Nick Vehr speaks with Candace McGraw, CEO of Cincinnati/Northern Kentucky International Airport (CVG), about redefining and elevating the role of an airport while infusing “world-class professionalism and Midwest charm” in the process.
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Nick Vehr speaks with Iris Simpson Bush, Executive Director of the Flying Pig Marathon and President/CEO of Pig Works, about being one of the country’s most popular marathons and the event’s significance within the Cincinnati community.
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March 29, 2022 34 min
Nick Vehr talks with Rob Connelly, Chairman and CEO of Henny Penny, about supplying equipment to the world’s biggest players in the food service industry while navigating a pandemic.
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March 17, 2022 27 min
Nick Vehr talks with Darryl Haley, CEO and general manager of SORTA/Metro, about the game-changing Reinventing Metro campaign and the impact that reliable public transportation can have on quality of life.
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February 24, 2022 28 min
Nick Vehr talks with Jeff Berding, Co-CEO of FC Cincinnati, about the club’s unique branding approach ahead of the team’s fourth season as a Major League Soccer expansion franchise.
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Nick Vehr talks with Crystal Kendrick, president of The Voice of Your Customer and publisher of The Voice of Black Cincinnati, about engaging underserved and hard-to-reach communities and making a difference in her hometown.
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Nick Vehr talks with Mike LaRosa, CEO of LaRosa’s Family Pizzeria, about how the family company has maintained its authentic approach since opening its doors in 1954 and that, “When people leave with a smile on their face, we know we still have a business.”
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Nick Vehr talks with Mary Miller, CEO of JANCOA Janitorial Services, about prioritizing relationships as an employee retention strategy, managing the pandemic and the importance of dreaming big.
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December 13, 2021 17 min
Nick Vehr sits down with another Nick … St. Nick himself! Listen now to learn just how a centuries-old brand can stay relevant, authentic and competitive with children of all ages now and for generations to come. Happy holidays!
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November 16, 2021 30 min
Nick Vehr talks with Heidi Otway, President of SalterMitchell PR in Tallahassee, Florida, about helping good causes win, a seven-story billboard and the need for agencies to reflect the diverse races, ethnicities and perspectives of their clients’ customers.
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November 2, 2021 26 min
Nick Vehr talks with Mel Gravely, CEO of Triversity Construction and author of “Dear White Friend,” about loving the Cincinnati Reds, building one of Cincinnati’s largest construction companies and the need for friends to have important and uncomfortable discussions about race.
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October 19, 2021 24 min
Nick Vehr talks with George Vincent, the managing partner of Dinsmore, Cincinnati’s largest law firm, about why having passion for his community matters, the importance of relationships and the “long hallway” as a metaphor for the firm’s culture and brand differentiation.
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August 27, 2021 29 min
Nick Vehr talks with Fr. Mike Graham, the recently retired president of Xavier University, about relentless execution, speaking with a moral voice and his insight into the 2011 Crosstown Shootout brawl.
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July 4, 2021 23 min
Nick Vehr speaks with Pete Blackshaw – CEO of the startup catalyst Cintrifuse, to talk innovation, sustainability, entrepreneurship and stolen avocados.
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