Brand Promise with Nick Vehr

Brand Promise with Nick Vehr

We believe a brand is a promise. A strong brand establishes an expectation of a consumer experience and delivers against it. There are few places where this is more evident than in Cincinnati, the branding capital of the world. In this podcast, Nick Vehr holds conversation with leaders who develop, manage and protect the brands we know and love to discuss how each of them are fulfilling their brand’s own unique promise.

Episodes

August 27, 2021 29 min
Nick Vehr talks with Fr. Mike Graham, the recently retired president of Xavier University, about relentless execution, speaking with a moral voice and his insight into the 2011 Crosstown Shootout brawl.
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Nick Vehr speaks with Pete Blackshaw – CEO of the startup catalyst Cintrifuse, to talk innovation, sustainability, entrepreneurship and stolen avocados.
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Nick Vehr sits down with Ralf Weber, the CEO and President of m/e Communications, a Dusseldorf (Germany)-based brand communications firm and Vehr global network partner, to discuss the challenges of international marketing across cultures and the power of patience.
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July 3, 2021 23 min
Nick Vehr meets with Mike Perls, – cofounder and CEO of MC2 from Manchester (UK) and San Francisco, to discuss brand authenticity, experiential marketing during COVID-19 and what all marketers can learn from Sun Tzu: The Art of War.
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Nick Vehr meets with Cincinnati’s favorite and world-famous director, Thane Maynard, to discuss the brand promise of the Cincinnati Zoo, the power of social media and the magic of Fiona the Hippo.
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In this first episode of Brand Promise, Nick Vehr sits down with Adam Symson – President and CEO of the E.W. Scripps Company, to talk about digital storytelling, “fake news” and the evolving world of journalism.
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