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June 21, 2025 78 mins
Summary
In this episode of the Brews and Business podcast, host Braedon Kruse welcomes his wife, Leslie Kruse, to discuss her extensive experience in marketing, the evolution of marketing strategies, and their journey as business partners.

They explore the challenges of balancing work and home life, the importance of communication in their partnership, and the need to appreciate family moments amidst their busy lives. Leslie shares insights on audience engagement and content creation, while Braedon emphasizes the significance of marketing in building client relationships. 

Together, they reflect on their personal growth and the fast pace of life, encouraging listeners to be present and cherish their experiences. In this conversation, the participants discuss the importance of unplugging from technology to foster deeper connections, the significance of creating intentional time for each other through mini dates, and the role of therapy in emotional healing.

They explore the dynamics of direct communication versus fluff, the lessons learned from ignoring red flags in business, and the necessity of maintaining relationships while working together as a couple. 

In this engaging conversation, the participants delve into various themes surrounding sales strategies, client engagement, and the importance of building quality relationships in business. They explore the concept of authenticity and the fears that often hold individuals back from being their true selves.

The discussion also touches on the darker aspects of personal experiences and how they shape one's approach to life and business. Ultimately, the conversation emphasizes the significance of connection and collaboration in both personal and professional realms.

Chapters
00:00 Introduction to the Podcast and Guest
03:01 Leslie's Marketing Journey and Expertise
05:58 The Evolution of Marketing Strategies
09:00 Transitioning from Corporate to Business Partners
11:54 Navigating Responsibilities in a Business Partnership
14:51 Creative Content Creation and Audience Understanding
17:47 Strengths and Dynamics in Business Partnership
21:00 The Importance of Marketing and Client Relationships
23:48 Balancing Work and Home Life
26:48 Communication and Alignment in Partnership
29:51 Setting Boundaries Between Work and Home
32:48 Appreciating Family Moments and Future Reflections
34:43 Unplugging for Connection
39:06 Creating Mini Dates
44:19 Emotional Healing and Therapy
50:37 Direct Communication vs. Fluff
56:04 Learning from Red Flags
01:00:36 Maintaining Relationships in Business
01:07:00 Sales Strategies and Client Engagement
01:09:52 Building Quality Relationships in Business
01:12:12 Exploring Authenticity and Fear
01:21:05 Understanding Our Dark Sides
01:25:03 The Importance of Connection and Collaboration



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