All Episodes

August 5, 2025 88 mins
Today on Brewsers, we talk to Lorenze and Mark with Broadstreet Infamous. We talk about their origins that go back to the music industry, what their future looks like, and so much more. Follow us on instagram and twitter at Brewserspod. Like, share, review, enjoy and cheers. #brewsers #brewserspod #Enjoylife #DrinkLocal #Cheers 


https://linktr.ee/brewserspod
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:20):
Welcome to Bruisers podcast about be Your Coffee, Booze and Bruisers.
I'm your host, Roy John and today we talked to
Lorenz and Mark with broad Street Infamous. We talk about
their origins that go all the way back to the
music industry, what their future looks like, and so much more.
This is such a fun and long conversation with not
only Mark but also Lorenz with broad Street Infamous. They're

(00:40):
doing fantastic things in the world of bourbon and I
can't wait to find out what happens in the future.
But let's talk about it right now. So let's get
right to it with Mark and Lorenz with broad Street Infamous.

(01:05):
I would like to welcome the show Lorenz who is
the CEO, and Mark who is the president of broad
Street Infamous. How are y'all doing today?

Speaker 2 (01:12):
What's happening doing great? Man, Thanks for.

Speaker 1 (01:15):
Having us, Thanks for coming on. So, I guess for
those listening, kind of paint us a word picture. Where
are you at? What's going on around you?

Speaker 2 (01:22):
Well, we're in different places. There's a lot of different
people on the team, and we're all over the place.
A lot of us are in Orlando, Florida, and then
Lorenz is up in Georgia, which is near the distillery
location up in Madison, Georgia where he lives, and the
distillery is up in Greensboro, or the future distillery we have.

Speaker 3 (01:46):
We have Pete and he travels back and forth between
you know, Manhattan, Washington, d C. And New Jersey and
he's doing investor type hunting for us and things like that.
So we can you know, raise the capitol and the
ons that are necessary to do this. It's it's kind
of a cool journey because we're kind of doing it
in a different way than you know, I guess would

(02:07):
be considered traditional. You know, a lot of these you
know companies, they they either have capital to start with,
or they know somebody. They're a division of, you know,
a smaller division of some major legacy conglomerate. We're not,
We're completely unconnected, and we've really when when you say,
built it from the ground up, we're proud to say

(02:27):
that so thus far we have, and we're making a
lot of progress every day.

Speaker 1 (02:32):
Well, so the history of y'all goes all the way
back to y'all being musicians. Not that you guys aren't
still musicians obviously, but you know goes all the way
back then from when you all met, walk us through
that how did all this? How did this? How did
y'all meet? First off? And then how did how did
this start?

Speaker 2 (02:51):
All? Right? You were breaking up a little, just was Yeah,
I don't know if it's a reception thing or whatever,
but I think you're asking us about how we kind
of all got together and where this whole thing started,
like the root origin story. Honestly, Lorenz and I we
I guess we were in California, man. We lived in California,

(03:11):
Northern California to be to be precise and even more precision,
Santa Rosa, California, which is about an hour north of
San Francisco. And you know, this was back in nineteen
ninety or or five, when when I just I kind
of got into music production and rap, I really got

(03:32):
into rap, and I had a buddy that wanted to
do a group thing with me. And at the time
when I was doing that, Lorenz with another couple guys,
was already doing this little white boy rap thing. Actually GOP,
I don't think we ever talked about. You call themsel
GOP grand old players, right, I.

Speaker 3 (03:54):
Think that's what it was. If my memory serves me correctly, Gop.

Speaker 1 (03:57):
That's where did that name come from?

Speaker 3 (04:01):
That name? Yeah, I couldn't even tell you even if
I did.

Speaker 1 (04:05):
Okay, there's no.

Speaker 3 (04:06):
Journal, bro Hey, it probably came to us over alcohol, Randall.

Speaker 2 (04:12):
Yeah, maybe it came from the other members or something.
But anyway, So, the funniest story is that there was
a producer in Santa Rosa. His name was also Mark, right, Yeah,
that was Mark. So Lorenz was told about me from
one of his friends and he's like, that producer Mark,
he wants to meet you because somebody told me about
them doing stuff. So when Lorenz came to my house

(04:34):
for the first time, he thought I was gonna be
this other guy. And when he saw me, the other
guy's like five foot one and I'm like six six,
and he's like, this is not the same Mark.

Speaker 3 (04:45):
You'll tell me that. Who the hell is this guy?
This isn't Mark, this isn't him, And he's all, no,
I'm Mark, and I'm.

Speaker 2 (04:55):
All we're talking about we're talking about grassroots beginnings where
we I'd go to radio Shack and I bought a
eighty dollars Cassio keyboard and I got a little drum
machine and like literally we would record into a cassette
player and then re record into it. We got a
four track like it was like ghetto, right, ghetto ghetto.
But we got together. They showed me their stuff. I

(05:16):
showed them when I was working on and I don't
know how we ended up doing stuff together, but we did.
And I think we released our first album in like
ninety six, and we did that for about four years
or so until we all Here's another crazy story. I
call these God stories because I feel like God was
involved in all this stuff, even back then when I

(05:38):
had like zero concept of him. You know, we wanted
to go bigger. You know, we put out three or
four albums and we were like, we were very popular
in our area. Actually, it's funny story, Lorenz. We were
watching that Titanic yesterday with my daughter for the first
time and never see that. Okay, but you remember that
song by Cilly and My Heart Will Go On?

Speaker 3 (05:58):
I think I remember it.

Speaker 2 (05:59):
Yeah, So I have a photo. I have a photo
from Sam Goodies where our album is number one for
that week in sales, and my Heart Will Go On
was number two. Like oh yeah, we literally over our
community and like people, we promoted so much, and we
did crazy stuff. We went to like schools at midnight
and like illegally put up posters everywhere, like it was.

(06:22):
It was nuts. There was some crazy stuff that went
down as well, which we're not going to talk about.

Speaker 3 (06:28):
I don't know if we want to admit this side
of our gorilla marketing, which may come into play for
our future whiskey campaigns.

Speaker 2 (06:33):
Or not.

Speaker 3 (06:36):
Deny that we did.

Speaker 2 (06:37):
Got it, Well, you can't do high schools. You just
got a new college you're going to Shaley.

Speaker 1 (06:42):
Yeah, you definitely can't tell your gorilla stories ahead of time.
So that way, in case you do, they'd be like,
wait a minute, well they already admitted they did it before.

Speaker 2 (06:52):
And also you put out all your laundry up front
so that they got nothing on you in the future
when you're you know, made it.

Speaker 1 (06:57):
Oh that's true or yeah, hide and plain sight.

Speaker 2 (07:01):
So we basically like really did well, you know small,
but what there was this pivoting moment where we we
had a distributor, we did our own like production, and
we duplicated our own stuff. We got it into stores
and consignment, so we're kind of like locally we were successful,
but we got to a point where where I don't
know whose idea, probably Lorenz. It's like we need to
find a management company. So at the time, we all,

(07:24):
you know, didn't have much money. So my mom was like,
I'll put in money for you guys to send out packages.
You guys put together your packages, your demos, blah blah blah,
and you guys find you didn't just google stuff. I
don't know how we found the list of these like
management companies. So we sent fifty Yeah, we sent out
fifty packages and dude, this is the god part. Like
we're in California, and there was only one response out

(07:46):
of those fifty and it was from Orlando, Florida. Wow,
from actually the former managers of Backstreet and Bretney Spears.

Speaker 1 (07:53):
Oh yeah, yeah day.

Speaker 2 (07:55):
So we actually got to fly out meet this this
person and like they signed us. So we had thirty
days to move and we came out here in two
thousand and From like two thousand to two thousand and one,
we just did music. We toured, we produced, we did
stuff in the studio. We got up at you know,
partied all night and we got up at twelve and

(08:16):
then sun tanned by the pool. So we can have
tans and then went to like dance choreography. So we
did like a lot of stuff in town for like
a year, signed a record deal along the way as well,
and you know that all came to a halt. At
one point something blew up and another one of the
members had some issues and it just exploded, right. So
me and Lorenz were like left, like, what are we

(08:37):
gonna do. It's like two out of four of us,
and we had at the time my brother who was
also out here. His name's George. He'll get into the
story in a second. He basically Actually when it blew up,
we still were on tour, so we had to do
shows the next day, and so George and someone else,
I think it was Austin, stepped in as the other

(08:58):
two guys, and me and Lorentz just did it and
it was not the same. We just felt it. We
knew it was over. We actually even went into the trailer,
the touring thing we were on, and we just like
cried together. I do remember that. Do you remember that?

Speaker 3 (09:11):
Lt I can do a longer confirm or deny that
we cried.

Speaker 1 (09:16):
Hey, it's it's okay, it's okay to have feelings.

Speaker 2 (09:19):
Now, yeah, it no what.

Speaker 3 (09:22):
He's what he's saying though, is it was a super
emotional no fel we went through you know, because it
was a journey. This is this is uh, it's the
business acumen of things, because people don't realize how much
business is involved. And one thing and I always like
to bring it up that that really impacted us, and
you know, forgive me for saying it, but when nine

(09:45):
to eleven happened, you know, it affected more than the
ripple effect was huge. Yeah, in the music industry. It
dried up new artists and development money and all the
labels and the fundings pulled back. So we were left
in a position where it's like, okay, how do we
navigate this? And it was incredibly difficult, and then there's
conflicts going on at the same time that you've got

(10:08):
to try to circumvent everything all at once and you can't.
It's it's very difficult to do. And maybe some persevered
and some didn't. But we were more like on the
tail end than we were on you know, the we
had it. The wind was to our our our face,
not to our back. We didn't have a tail wind.
So so for us, you know, we had to make

(10:29):
a tough decision basically, and and you know the mark
you can pick up. I just want to interject that part,
which I thought was a strategic you know, but we
were actually on top of the tower, yeah, thirty days
before it was attacked as our group, you know. And
if anybody ever watches this and and and she has
pictures of us on it, I'll go, I'll give you

(10:49):
a thousand dollars for that photo because I don't have
any evidence.

Speaker 2 (10:51):
Yeah.

Speaker 1 (10:52):
Please, So what was an Al's group? In case people
do want to go back and try to listen to
some of your stuff.

Speaker 3 (10:57):
Tupac, I thought.

Speaker 1 (11:03):
You look familiar. Things are a little different, but we
were kind of like.

Speaker 2 (11:07):
A Okay, the name of the group was Triple Deep. Okay,
if anybody wants to look it up. But we were
kind of like a combination, he says, Tupac. It's like
Tupac meets Backstreet Boys. I mean, that's kind of what
it was. We were kind of thuggish rappers and their
beats were pretty like hardcore, but we also like had
a singer in the group that did hooks, so we
were like a fusion of those two styles in a sense.
And we were from the West coast, so we were

(11:29):
definitely more West Coast sounding than the sounding.

Speaker 1 (11:34):
Artwork is dope, Like which one are you looking at?
Imagine this?

Speaker 3 (11:39):
Oh that that drawing?

Speaker 1 (11:41):
Yeah yeah, yeah, yeah that.

Speaker 2 (11:42):
Was Lorenzo's contact. We hired some dude to do that.
Remember that, Yeah, that we did.

Speaker 1 (11:47):
And then let's go it on. Is is very early
two thousands, late nineties?

Speaker 3 (11:52):
Yes, that you can tell the stylistically, Yeah.

Speaker 1 (11:57):
I'm loving it though. This is awesome.

Speaker 2 (11:58):
And here's the other thing too, man, you see that
go back to the artwork. Does it does it have
a little shady guy in the corner and says First
Degree Records. Can you like see a little character in
the corner?

Speaker 1 (12:06):
Yes?

Speaker 2 (12:07):
Look at my arm?

Speaker 3 (12:09):
Whoa.

Speaker 2 (12:11):
So this is like we got you know, we got
We had a group of like dudes that we were
like pretty serious and there's like eight of us. We
all had matches, you can, you can say it.

Speaker 3 (12:20):
It was like a gang. Okay, we had defender.

Speaker 2 (12:25):
We had to defend ourselves against other people that were
jealous of us, making it like kids, you know and
like bunks that were trying to do stuff.

Speaker 1 (12:31):
Isn't that crazy that you get the success and your
you expect a lot of people to be really happy
for you, and then all of a sudden, the boo
birds come out like crazy.

Speaker 2 (12:41):
I think it's like the small Yeah, the small town mindset.

Speaker 1 (12:44):
That's true.

Speaker 2 (12:46):
And and you know what's funny is it's to me.
I don't think it's like that with Bourbon, especially Kentucky. Like, no,
they're all about each other and.

Speaker 1 (12:54):
Everyone to help each other.

Speaker 2 (12:56):
Yeah. So yeah, but we were very different back then.
Then fast forward, I'm fifty two, Lorenz, whatrey forty eight
forty seven.

Speaker 3 (13:03):
I'm gonna go with I'm gonna go with forty five.

Speaker 2 (13:05):
Nah, you liar, you're forty nine, forty seven. So John,
fast forward. We you know, we break up. Lorenz wanted
me to continue to music, but I was kind of
already going in a different direction. So we break up.
We not We actually don't talk for like fifteen years
until shit, until the death of my brother happens.

Speaker 3 (13:27):
I was mad. I was mad at the world, not
just him.

Speaker 2 (13:30):
Okay, yeah, So my dad, my brother went unexpectedly in
twenty fifteen, and so that was the first time we
got back together, Me, Lorenz, Tim and Pete, who's also
a founder in the company that he was talking about
earlier about you know New York and stuff. Yeah, so
we all got together in twenty fifteen for the funeral
and we stayed in touch. We continued like to start

(13:53):
talking at that point. You know, I did a few
solo projects. He did some solo projects with what he
was doing where he was at at the time, and
then and then you know, we keep talking. And around
that time, about two years prior to that, me and
another friend, Sean, who actually is our what's his title, he's.

Speaker 3 (14:13):
Our He is the chief Chief Branding Officer.

Speaker 2 (14:16):
As the chief CBO Chief Branding Officer. Yeah, so I
brought Sean. So I knew Sean from our church because
you know, we were going to the same church since
two thousand and one, and Sean is like a branding genius.
And so we wanted to do something like a networking group,
and we started this group called Whiskey and Biz Whiskey
and Ever Send the Izz in twenty thirteen, because that's

(14:38):
when I got into Bourbon and Scotch, like I got
into it, like like crazy, eally, And so we started
a networking group where we invited a bunch of customers
because I had a painting business at the time, and
he had another business. We just invited customers to this
one place where we found to do it on a
Monday night where they were dead and there was just
a room there that like nobody was there. So like, hey,

(14:58):
we got like twenty twenty five people we could bring.
We're gonna do a whiskey tasting. You know, can you
charge us like five bucks of persons, serves some mappetizers
and we'll bring the whiskey. So we bought our own whiskey.
Our first lineup was Balveni. We had three Balvenni's. We
had like the yeah, fourteen, seventeen twenty one, this is
this is back in So anyway, we invited people when.

Speaker 1 (15:15):
It was easier to get is what you're saying. When
it was somewhat easier to get.

Speaker 2 (15:20):
You can still get Balvani.

Speaker 1 (15:21):
You just can't get kick.

Speaker 2 (15:22):
You can't get japaneseches anymore. Drink and so this was
our first event and we started doing these monthly, and
shortly after two three, four months after doing this, we
just people just found out about us, and like brands
found out about us and they're like, wow, you guys
really know what you're doing. This was when there wasn't
a lot of groups, you know, like societies and all
this stuff. There wasn't a lot in twenty twelve, twenty thirteen,

(15:44):
so we were like the main one in like this
Orlando area. So now all of a sudden, we're charging
the person and we're making hundred book that I do

(16:09):
this for a problem called the Lovely Project, and we
just started giving the net proceeds to the Lovely Project.
So this went on for a year or two until
we decided, let's do the Orlando Whiskey Festival. And this
is all going to tie into the story of where
I left off with the music. So we started to
The Orlando Whiskey Festival was the first one we did
in twenty fifteen. And that one actually is when Wes
Henderson comes out. That's when I meet Wes Henderson from
Angels and since that moment we've just been friends and

(16:32):
stayed in touch for the whole duration. But we had
that event and we raised a ton of money. I
think we wrote like a thirty thousand dollars check to
the charity. So fast forward when I'm talking little Renz
now from twenty fifteen to twenty eighteen, I'm like, dude,
you should come out to Orlando since you come out
here anyway. Once a year. I run this Orlando Whiskey Festival.

(16:52):
I got a team of guys. We do this like
five six hundred people at the time. Now when we
do it, it's like sixteen hundred, seventeen hundred people. So
he comes out in twenty nineteen. This is what happened.
Twenty nineteen. He comes out and he like literally just
falls in love with bourbon. Like, I mean, you just
came out to just hang out with me, but you
had no idea the world, the fastness, the bourbon and
Scotch and things like that.

Speaker 3 (17:14):
It changed me. It really did you know what? It
probably gave me that I was looking for. Really wind
it enjoy something like from an artistical standpoint, you know,
an art from an artisan level. That was an absence.
So go ahead, Mark, Sorry, you're doing great.

Speaker 2 (17:34):
So now we're gonna well, now we're gonna connect it.
So in twenty nineteen, he comes out to the festival,
twenty twenty comes, he's about to come out. Two days later,
COVID Disney shuts down. We shut down the festival. Yeah,
so we basically cancel it and then we do it
in twenty one. So he comes back in two years
later and he comes back. He's like, hey, man, I
want you to be part of this thing I'm doing
to distillery. I'm like, yeah, you're full of crap. What

(17:54):
are you talking about? Yeah? Right, So he brings so
he brings stuff down and after the festival we go
to the hotel oh, and he lets me try the stuff. Now,
the funny thing about it was he actually thought that
he was going to take this product that he developed,
which which at the time was called act One Clear whiskey.
He thought, I don't know if we had a name yet.

Speaker 3 (18:15):
Maybe that's the only thing I've disagreed on. I don't.

Speaker 1 (18:17):
I don't know how else.

Speaker 2 (18:20):
It's just a name. Anyway, you came out with this
clear and then you actually you did some aging. He
had like a tasting that for me Bro It was
super ghetto, but it was printed and he had like
certain chips that it aged for two months and this
and that. So I tried all his stuff and I
rated it, and I'm like, yeah, we're not gonna like

(18:41):
there's other ways to get bourbon.

Speaker 3 (18:42):
Bro.

Speaker 2 (18:43):
You can source it and he's like, what are you kidding?
But anyway, when he let me try it, I gotta
be honest with you. He came out with this seventy
one page pitch deck of how this this plan is
gonna happen. He's he took those two years like go nuts.

Speaker 1 (18:55):
He was pitching a business to you.

Speaker 2 (18:57):
Oh yeah, yeah, And he hooked me. He's like, hey,
I'll give you a few shares. Just come on and
be the director of quality control because you know what
you're doing with whiskey, because I've tried so many whiskeys, right,
so I've like so anyway, he hooked me, and I
told him literally like aging, it could be a thing
in the future, but you're not like putting money into
aging and six years later you're putting out a product.

(19:18):
It's just not gonna happen. But the clear that he
brought was like that is that is special. So so
we basically at that point, like I said, I'll come
on board, and eventually I just became an equal partner
because of all the stuff I brought to the table
and investment capital and other things. And yeah, so it's
it's been quite the journey and we've been on it

(19:39):
since two thousand and twenty one. Twenty it was like
twenty yeah, So, I mean we've been really hardcore at
it for three years now at this point.

Speaker 3 (19:47):
Twenty one is legit. As far as when Mark got involved,
I had been distilling for you know, two or three
years prior to that. So from my perspective, like I
wanted to start a distill. I wanted to make bourbon
and make craft spirits, and and there were a couple
of people in my life that I knew that I

(20:08):
could trust and that I knew would be really beneficial
to this idea, and who I thought would enjoy doing it,
you know that, and that would be the biggest thing.
And I was also plagued with the decision where I
didn't want to have to run at it alone. I
think I worked much better with a team, and I
wanted my friends around me, and I thought we could
all have so much fun doing this together. So the

(20:30):
first call was to Pete and compete's really big in
the financial world, and he's a graduate of Georgetown, and
you know, he's this professor and Gravitate s John's yeah,
he's an attorney's he's he's a he's a financial wizard
from from from you know, lack of a better term.
And I knew that I needed him on board because

(20:51):
he'd be able to help me figure out the way
to raise money. I knew this was going to be expensive.

Speaker 4 (20:56):
Uh.

Speaker 3 (20:56):
My second call was to Mark, and I knew Mark
was you know, heavy in the whiskey world and as
far as doing the festival. And I knew that his
contacts would help. And I knew that his ability to
carry himself professionally, and and his nose and he's he's
got an expert palette. The guys tried every every bourbon
that's that's out there, every bourbon, every Scotch, and I

(21:18):
knew I needed that behind me and and I and
I also trusted these guys to be honest with me
that that's the biggest thing. Tell me what my shortcomings are,
what do we have to improve on it. I didn't
want anybody to inflate the ego. And this is the
business acumen again that I speak about. We've we've been around,
we know it. None of that stuff matters at the
end of the day. You know what people say or

(21:39):
what they think, it's what you hold in your heart
and what you can believe in and and that's what
takes it to the bank, so to speak. And uh
and and Pete first call was right on board mark
maybe a week or so.

Speaker 2 (21:54):
While, well, it wasn't. It wasn't a call. You just
pitched me right there. But then then we called after that.

Speaker 1 (21:59):
Yeah, but you also had you made sure you had
the same mark, right, wasn't it wasn't the shorter mark.

Speaker 3 (22:04):
Oh no, it wasn't.

Speaker 2 (22:05):
It wasn't.

Speaker 3 (22:08):
Yeah, Now here's the other.

Speaker 2 (22:11):
Here's the other thing, John, is that my brother he
passed and his rap name was Infamous. So this was
Lorenz's idea to start it, because, I mean, Lorenzo is
a Sicilian sentimental, emotional heart on his sleeve type of dude,
and it Gombino. He's very he was very I mean

(22:32):
literally when my brother passed, he he created a song
where all of us were on it, and he put
all the effort and it's there somewhere I actually listened
to about a year ago. So he wanted to call
it Infamous Whiskey, and that was like an endearing thing.
So we had to change the name though, because we
couldn't trade mark Infamous Whiskey.

Speaker 3 (22:49):
After a few years as we grew and got more serious,
the business side of it, you know, comes becomes more apparent.
Now we've got lawyers and little law firms like represent
us for different things. And where we sit now, Like
when I say we started from dirt, we went. We
got our federal DSP we bought a building, We've got

(23:09):
major construction plans, we got our local city license. We
had to work. This is a really cool thing, John,
that like if you open a and I say this respectfully,
if you open a distillery in Kentucky or Tennessee or Indiana,
there's probably legal blueprints on exactly how to do it.

Speaker 1 (23:28):
Copy paste.

Speaker 3 (23:30):
Yeah. In Georgia. No, in our city, it was a
dry county all the way up until like twenty twelve,
maybe twenty sixteen at the latest. When I came to
the to the city council, it was blind. They didn't
know who I wasn't I'm all, hi, my name is Lorenz.
I want to open a distillery in your town. I'll

(23:51):
tell you what. Though, they embraced us, our city council,
our government, you know, the we met everyone and they
worked with us. For the city attorney, to the Downtown
Development Authority, I had to educate myself on how these
processes work and what these procedures are. There were no
ordinances in place that would allow a distillery, there were
no zoning laws that we had to actually work with

(24:14):
the government to create brand new ordinances, brand new zoning.

Speaker 2 (24:19):
I mean, it was, it was. It was quite the process.

Speaker 3 (24:23):
And that's what I mean, literally one hundred percent. I
don't say the word literally often because people that use
that word I think they say it because they don't
have another word. But specifically speaking, it was from the
ground up. I mean every stage and every step of
the game. And now we're working with the state. We've
got a lawyer to handle it. Uh, there were we

(24:43):
just I think either yesterday or today our state alcohol
license was approved. Then we're working on Thank you very much.
It's been a long Our slogan is keep punching. You
just got to keep punching. And now they're working on
our state broker's life and that will give us the
ability to distribute. And we've got Savannah Distribution behind us. Uh.

(25:07):
Savannah Distributing is like the largest distributor in the state
of Georgia. They're the official distributor. It's Tito's vodka. They
have seven thirty eight different accounts within the state. It's
it's you know, God shined on. They're pretty excited to
work with us.

Speaker 2 (25:23):
Like it's like, you know, nowadays, I mean distributors, it's
kind of like a bottleneck. You know, you've got all
the retail stores, you've got all the new distilleries, and
they're in the center controlling everything, and some of them
are just cocky. But when it comes to this one specifically,
it's like once again God, like God brought this all
together perfectly. You know this this is going to keep
us in Georgia and get get us to a point

(25:45):
where we're successful in Georgia. We want to just we
want to do the same thing we did to Celindian
in Georgia, but with bottles.

Speaker 3 (25:55):
Yeah, I love that. Well.

Speaker 1 (25:59):
So if it's a good and bad thing to be
the first in a city, because like you said, you
then have to pave that road for people that will
come in behind you, so that when you when you
are successful and you are have already gotten this built
and you you know, are pillar in the community, people

(26:22):
behind you can be like, oh, yeah, I'm going to
open a brewery or or whatever. It is well, we
have and paste all the laws that we did for infamous,
why not.

Speaker 3 (26:31):
We're trail blazing, exact all this money, effort, sweat equity
into making it happen, and then there will be someone
behind us that comes and just takes advantage of it
because they're opportunistic. And we know that that's going to happen,
and that's okay. But you know what they say, you'll
never get anywhere in this town without me, So we're

(26:51):
trying to We're trying to work it from that point
of view.

Speaker 2 (26:54):
Son, you said, you said trail blazing, and that made
me think of the Kentucky Bourbon Trail, and Georgia is
very small. There's two or three distilleries there, which is
this is another one of our plans is that one
day there could be a Georgia Bourbon Trail with legislature,
legislation and all sorts of stuff that will actually grow
that state and we could be the pioneers.

Speaker 1 (27:14):
Of that, you know right well, Plus considering I mean
with your music ties, especially the hip hop side of
a good lord, y'all are not far out from Atlanta,
and we all know the impact that Atlanta's had on
music in general, not even just talking about hip hop and.

Speaker 3 (27:27):
All, like we know, we know a lot of those
cats out.

Speaker 1 (27:30):
There, I imagine you do.

Speaker 3 (27:31):
Yeah, they're no one what we're doing. Trust me, they're
keep they're keeping at least one eye. A lot of friends.
We've met a lot of friends along the way with
everything that we've done. And you know, we're you know,
we're some likable guys and and we've always you know,
we're up front. We try to be as straightforward and

(27:54):
and forthcoming as we can with people. And I think
in the long term that's the way to do it,
and it pays off because people you can't you can't
buy trust, You got to earn it. And there's a lot
of people out there that trust us with what we're
doing now and and have a lot of confidence and
faith in us because of the team and everyone that's involved.
And it goes beyond me and Mark there's like it's true, man,

(28:16):
like when when a little man.

Speaker 2 (28:17):
We've done it differently than almost anyone else. I mean
we literally the way that him and Pete started this
concept is like a tech company would would start with
with the way that they would you know, sell shares
in this round and then this next round, and now
we're going to this thing. And so they they pretty
much have like blazed the trail for that and and
and because we set it up this way, we now

(28:40):
have got such a fast team because we can make
them part of the company. It's already set up to
do that. So we have like partnerships in NASCAR, We've
got partnership and music with the Matt Matt Heathy from Trivia.
He's like a spokesman for us. We've got Corey Yarkis.

Speaker 3 (28:55):
He's a partner Matt, he's an actual partner company. Yeah,
and this he's for These are the only words like it.
He's a rock star. I mean, this dude he sells out.

Speaker 5 (29:06):
You know.

Speaker 2 (29:06):
He was just the best way to find out about
all the coolest current stuff is you go to our
website Brought Street Infamous dot com. The main video that
comes up it is like a minute and ten. It's
got like all this stuff that's really cool. It's got
his music. I mean, this is one of the Yeah,
this guy's considered one of the best like guitarists like

(29:27):
out there. He does seminars for thousands of people live
ones where he's like.

Speaker 3 (29:34):
And he was just featured on the cover of Whiskey
Network magazine and you can probably find out on our
site too or go to Whiskey Network. Uh, and he's
holding up our bottle. Yeah, it's our prohibition, our our
our hundred and nine proof eight year and uh, we're
really proud that. I mean that it got us so
much publicity and the response to that for us, it's

(29:56):
just been like absolutely incredible. So again, just blessings man
comings from so many different places, you know.

Speaker 2 (30:02):
And the other thing too, is like we've you know,
even my connection to Wes Henderson. I mean, he's agreed
to be a mentor to us, so we literally like
we get great connections through him. We get all sorts
of advice from him. He knows what we're doing, he's
got this new thing happening true story, which I'm sure
you heard about. Yeah, just actually talk to him, like
yesterday last night, I was texting with him.

Speaker 1 (30:21):
So how crazy is that for you? Like you got
like it's so funny, Like as I've been doing this
and obviously in the world and I get random phone
numbers and I'm like, how the how in the world
do I have this person's phone number? In my phone
and then like you're like, I was just text him
last night, No big deal.

Speaker 2 (30:39):
Well it's crazy. It's crazy because of what we did
before with with doing this organization that we created, Whiskey
and Biz, and we basically decided we're not going to
do this for profit or for us or for our bellies,
for our flesh. We said we're going to give back
this money because we were stewarts of the money. Everyone
just comes around you and like supports you, Like Wes
loved it because he's filling throughp you know, and you.

Speaker 1 (31:01):
Know what you're doing and you're not, like you said,
you're not doing it for profit, you're doing help.

Speaker 2 (31:05):
I mean, I was just texting with Preston Van Winkley
yesterday too because he like signs bottles for us, because
we do charity auctioning off signed bottles and we're raising
crazy money. Like that's the connections you get when you're
doing things for other people. Yes, yeah, people want that
and that's that's that's what we're trying to do here too.
You know, we we have chosen like we're going to

(31:26):
give away five percent of our net proceeds to a
charity of our choice right now it's the Lovely Project.
But that doesn't mean it's just going to be them.
It's going to be we want to we want to
grow this thing, you know, if we become when we
become successful, we want other charities to benefit from what
we're doing.

Speaker 1 (31:40):
All right, of course, Yeah, I mean there's so many
great charities out there as well, and obviously with natural
disasters happening all the time, with obviously war is never
going to stop, uh so that will always be happening
as well, So there's always going to be uh you know,
foundations and charities that you can really help people that
you know, just because you're in a good place now
doesn't mean you're always going to be in a good place, right,

(32:03):
We all.

Speaker 2 (32:03):
End up in a bad place at one time in
ur Yes, exactly.

Speaker 3 (32:08):
That's a definitely. We're actually searching right now for something
that's more localized and then another charity that you know,
will be a little broader of a spectrum. And you know,
I've had I've spoken to a few, you know, military
based charities and you know, we're free for a reason,
and you know, we all probably know people that went

(32:30):
and served and and we've lost people to it and
My dad is a Vietnam veteran. He fought in the
Marines Contienne from sixty seven to sixty nine as a
radio operator. So I didn't grow up in a military family,
but I grew up, you know, with respect for for
our armed forces. So we definitely want to, you know,
try to do something there as we grow and because

(32:51):
it means it matters so much, you know, and people
overlook it. I always like the fact that Lovely Project
a portion of what we donate to them. They they
have strong beliefs and help fight against child trafficking is
one of the many things they do for young young females.
And it's really important because the Lovely Project they help,

(33:13):
they helped bring confidence to these girls. And I think
in this day and age it's kind of no pun intended,
but it's the Internet makes it so difficult for them
to be able to be just be girls and just
be what you were intended to be. It's not like
how it was fifteen twenty years ago. They get it
all the time. It never stops, you know. It used

(33:34):
to be that problem is at school, you go home,
it's over. Now it follows you wherever you go.

Speaker 1 (33:40):
And yeah, people create accounts and just to dump on
people and it's like, what are we doing?

Speaker 3 (33:46):
Yeah, yeah, everybody wants to Hey, I think the Lovely
Project does a great job to inspire these girls, and
inspiration breeds motivation. Yes, and I think that that's what
they do, and I'm really proud that works a local
charity here in Central Florida.

Speaker 2 (34:02):
They basically they're just like feet on the street, like
they do groups every week in about twenty plus schools.
We actually helped to get on a full time director
so they were like one hundred percent volunteer, which you know,
you can't go that far one hundred percent volunteer. You
got to have some people making getting paid to do
what they're doing. So we helped, through our fundraising bring
on a full time director and I think since then

(34:24):
there they brought onto part time people that are responsible
for a certain amount of like groups that are happening
through the city in different places, public school system, behavioral centers.
Why I'm not why IMCA, but for the female you know,
all these things they're basically just kind of you know,
making a difference in an impact.

Speaker 1 (34:44):
Yeah, I've along my time, I've come across somebody who,
unfortunately has gone through the trafficking and everything, and there
would just be certain moments that it would just switch
for and she felt all of a sudden right back
where she was and I was like, nope, you're sack.
Everything's fine, it's okay. And I imagine a lot of
these girls unfortunately that happens to them as well. Nobody,

(35:06):
you know, really wants to take the time to talk
about it.

Speaker 3 (35:08):
It's amazing that it's not a bigger issue. And I
don't want to get political, but it's amazing. Reason why
the aisle it's not as spoke about, spoken about it,
the reason you know, it's a political football and they
just punt it back and forth.

Speaker 1 (35:23):
No, it's their fault. No, it's their fault. No, it's
their fault.

Speaker 3 (35:26):
Yeah, how that works. Our it's our problem, yes, everyone,
that's what it should matter. Is more than full. Yeah,
a solution egal oriented and let's let's figure out a
way to stop this.

Speaker 2 (35:40):
You know completely, John, What else do you want to
know about us?

Speaker 1 (35:45):
Well, I mean, unfortunately zoom only gives us forty minutes,
so we got a little less than two minutes. So
just just in case, real fast, if people want to
find out more about y'all. Visit you guys online, obviously
buy your product. How can they do all the things?

Speaker 2 (35:57):
Yes, Broadstreet, Infamous dot com. There's a place you can
buy our product because we hooked up with Dick Thirst,
which is an online retailer, so you can get our
products available in forty one states. You just click on it. It's
literally all on the dashboard. It's boom, it's instant and
it's mail to you within a week or under.

Speaker 3 (36:14):
But yeah, here's our weeded get big, here's our weeded bottle.
Our weeded bottle is a really awesome twenty two point
five percent wheat, which is really high in comparison to
the spectrum of different weeders that are out there. We've
got our three grain, one nine proof, eight year we
call it the Prohibition. It's a toast of the speakeasy

(36:36):
Prohibition period. It was the toast of the Orlando Whiskey Festival.
People loved it. And then we've got our ninety two
proof Legacy, which is like our flagship bottle. And it's
not all about our legacy. It's about other people's legacy.
The first being Sheriff L. L. Wyatt, whose Sheriff Station
is a historic landmark right outside of our distillery.

Speaker 1 (36:57):
Love that. Yeah, that's on your website. And yeah, so
is the what the di storer is going to look like?
And I can't wait for this, like this is gonna
be all yeah, yeah.

Speaker 3 (37:06):
And it goes beyond that. I mean I could. There's
construction plans for days. Like engineering is an amazing Engineering
is an art and a science. It's what I've learned.
They make some of it up as they go, but
then they have to do certain things and it's frustrating
to figure out what the best way to do some
things is. And there's some challenges that we still have

(37:28):
to overcome on the construction effort. Yeah.

Speaker 1 (37:31):
So you were talking about how you were breaking ground.
You're hoping to break ground.

Speaker 3 (37:35):
Oh yeah, hoping to break ground early two thousand and
twenty six, maybe even possible this year. And then there's
a lot of other things in the works that we're
doing in Greensboro, and we just have to see, you know,
kind of what plays out, what scenario works best for
us before we make final decisions. That's yeah.

Speaker 1 (37:59):
So spoiler alert, you're going to fail a lot of
inspections ahead of time. Yeah, we know the many birds
that have opened their own place, and that Unfortunately, when
you're the first, you got to fail a lot, so
they know, oh, we need to.

Speaker 2 (38:12):
Also, there's way more regulation for distilleries and brewerys, so
it might be yeah, we're still thinking.

Speaker 3 (38:16):
Yeah, yeah, that's all I'm going to say. Because I
love the Department of Revenue and the Alcohol Division here
in the state of Georgia. They're very friendly and they're
they're doing a great job.

Speaker 1 (38:29):
That's a great way to say that, and you should
continue to say that as much as you can.

Speaker 3 (38:32):
I believe it too. They're doing a great job. They're
doing their job, you know.

Speaker 2 (38:35):
Yeah, that's good.

Speaker 1 (38:37):
Well, it is crazy that the Georgia itself doesn't have
more distilleries because I thought of anything like they never well,
hire John.

Speaker 3 (38:46):
There might be a reason for that. I mean, I'm
dealing right now, not me, but we're dealing with right
now laws that have been on the book since like
nineteen nineteen. They predate prohibition, so when we can put
out a prohibition proof, there's a reason for that. Yeah,
all right, we're dealing with some of the same exact
I don't want to call them problems, they're just they're

(39:08):
just outdated. We've grown, you know, as a country and
the society. Yeah, but there was really no need to
change it here. So I know that there's a distillers
association in the state. We look forward to to joining
that and and maybe together, you know, there's always there's
more power in numbers, you know, maybe together we can
help to to change some of that, or at least,

(39:30):
if not change, let's use the word update, yes, to
update some of what is kind of old and outdated
and archaic in a lot of ways. But right now
we're fighting. We keep punching where we're we punch, We
punch our way through it. And uh, you know it's
worked so far, and and that's a good thing.

Speaker 1 (39:48):
Yeah. It is always found very interesting to me that, yes,
I understand, the United States is basically fifty different countries
that all act like their states and in one big
country themselves. However, we all drink alcohol, not all of us,
because you know, kubra serious or sober curious is becoming
far more popular. But there's enough people that drink alcohol

(40:10):
to where the laws should roughly all be the same,
because what are we doing, Like there's no reason, like
if you still want to have a drug county, do
that on your own. If you want to have you
can only buy it from this time this time. That's fine,
But like, what are we doing when it comes to
like the way that breweries, distilleries, anything like is operated,

(40:31):
and like they're all different everyone, every label for every
state is different, every everything is just so different when
it comes to state, county, city, It's like, what are
we all doing? Like I get this, there's some money
grabs at the end of it, but like, let's just
all make it the same. Let's just figure this.

Speaker 2 (40:47):
Out in true honesty and transparency. I'm sure there's pros
and cons against.

Speaker 1 (40:55):
That, right of course, but like you said, update outdated laws, Like.

Speaker 3 (41:00):
Yeah, at least and I'm a guy that believes that
home home distilling should be a hobby. As a hobby,
as long as you're not selling, it should be completely legal.
This is how I started. It was home distilling. It
was completely illegal. Now I've got my DSP so that's
in their rear view. But I mean it's a risky
thing when you're so you're telling me you want to make,

(41:21):
you know, distill a batch to give away to as
Christmas presents, to your work buddies and you could do
twenty five years for that. I mean, come on, there's
a bunch of countries in this world and distilling is legal,
and you know what those countries are, China, Russia. You
could distill in Russia legally, but not the United States
of America. And we're the freest country in the world.

Speaker 2 (41:42):
And like how it's the opposite for religion, the freedom
of religion, and compared to those countries.

Speaker 3 (41:49):
Yeah, yeah, so I mean, like so, I say, it's
just it's just outdated type typ Yeah, it's nobody's fault.
None of us were alive when of these laws.

Speaker 1 (41:59):
Yeah, of it.

Speaker 3 (42:00):
The Temperance movement, you know, mal Hatchet, Molly, those they're
not they don't exist anymore. These things are are things
that there's a funny connection to the Temperance movement in
Green County, in the county that we're in. So they
they had i don't know, for lack of a better word,
meetings and stuff right where we were. You know, you're

(42:20):
it's the Deep South, so you've got you've got a
lot of that, and we're going to incorporate a lot
of that. That's why the legacy, our first legacy edition
bottle is dedicated to Sheriff L. Wyatt, who's a famous lawman,
an infamous lawman who actually took bullets fought against illegal
bootleggers and moonshiners in our town right across the street

(42:42):
from where our distillery location is. And uh, it's it's
so cool because there's so much history in the area.
And like when people think of, you know, moonshining history,
maybe you know, Georgia may or may not come to
one's mind, but we're the thirteenth state in the United
States of America. People have been moonshining, hey, before they
even headed west, Like Central Georgia was the Western Frontiers,

(43:07):
so we're in the Civil War they were moonshine and
even the Civil War soldiers. So I mean, it's pretty
awesome to carry some of those traditions but incorporate like
conduct Kentucky distillings, you know, high level of excellence. So
we're trying to we're trying to use a little bit
of both. And that was really the foundation when I started,
and I didn't even know that that was it, but

(43:30):
but to make our four grain one hundred percent full
malts is what we call. It's it's one hundred percent
molted four grain and and that's our Act One product.
It's an awesome sipper all on its own, but it
goes unbelievable in cocktails. We've done different you know, focused groups.
We've done product comparisons live with people, like at the

(43:51):
Orlando Whiskey Festival.

Speaker 2 (43:53):
Two years in a row where we compared one martini
was actually last year was espresso martini with our Act
One compared to it made with Tito's, And you know,
the people's reaction is all there. It's like, way better
and more character with this because it's there's such a
malt type of flavor there, but but it's sweet and

(44:13):
it's yummy. And then we did a chocolate malted martini
against the Smirnoff vodka. But honestly, our big, our big focus,
you know, in the future. Right now, our focus is bourbon,
you know, because we got the we full transparency. We
we have a partnership with MGP, so that's all on
the back label. We're like, we're the most transparent. I mean,
you can look at other bourbons and you can look

(44:34):
in the back and me and Lorenz all the time
we're looking, I'm like, how did this pass Coola Like,
what how it doesn't even say much accept something? And
you know they're not telling you the whole truth. How
did they put us through the ringer? Yeah?

Speaker 3 (44:46):
And then you look at these other and we're not
you know, we're not snitch. Happened? And Mark Mark's completely right.

Speaker 2 (44:56):
I think the bourbon drinker nowadays wants transparency, and so
I think, oh, we give it to them. You got
an awesome modeling company at this stagey is it?

Speaker 3 (45:06):
You know, here's here's another reason why we did MGP.
Like and this is a serious thing. It was a
conflict that we had to deal with that I'm sure
other young, younger distilleries would would probably have to overcome
a big giant obstacle in a hurdle. But we're capital raised.
We're selling equity in our company to fundraise to be
able to grow, right, So do you know how fun

(45:28):
it was John going to a potential investor and telling them, well,
what we're gonna do is we're gonna take your money,
we're gonna spend it, we're gonna make our Act one
clear and then we're gonna age fifty percent of it. Well,
how long is it in inventory? A minimum two years,
but probably closer to four. All right, they go like
this off, Yeah, that's it. It's it's it's a no brainer.

(45:51):
So much can go wrong. You could you know, develop
you know, weather problems, Yeah, a million different things. And
and you can't have that much liability and the insurance
agents are all no because you don't have the equity
in the capital to back up what the insurance what
it would be worth. So Mark brought this idea that

(46:12):
he already said it. He said, well, you know, people
source their their their their bourbon. And I'm like what,
I'm like, well, why, I didn't even know what he meant,
I mean, what do you mean source? But but it
was an answer to us, a means to an end.
And we look forward to the point where we're putting
our clear into barrels of our own because you know

(46:32):
where are We've already done some you know, research, development,
product testing, and it's fabulous, it's awesome. But Mark came
up with the solution that helped us circumvent how we
not have to put fifty percent of every investment dollar
into inventory before we saw a return, right, And and
that was a huge thing for us. And people don't
see that side of it. People.

Speaker 2 (46:52):
What you when you go to Broadstreet Infamous dot com
and you order these three releases, then you'll what you're
going to actually be tasting is a block from MGP,
and so none of these are just straight barrels from them.
It's a blend. We can't tell you what the blend is,
but it involves a fifty one percent ride and involves
a forty five percent weed. It involves a twenty one
percent ride, percent RYE of twenty one, and a forty

(47:17):
fifty one percent RYE. But then the blend of all
this stuff still comes out like bourbon. We just can't
really disclose our percentages as far as ratio, but you know,
we came up with some good stuff. It was myself
and Sean Roberts, who's my good friend who started Whiskey
and Biz with me and now he's you know, doing
all the branding and on all that stuff on our
in our company. We got together and then we actually

(47:39):
made everyone on the Whiskey team, the Whiskey and Biz team,
there's six of us. They're all part of the focus
group now. So whenever it comes to sampling and figuring
things out, we got together a second time. We're like,
here's the thing. Here's the thing about our palettes, Shawn
and Ice. We picked four combinations and we rated it
apart from each other, and we picked it exactly in
the same order one, one, two, four as far as

(47:59):
best to worse. So we we were like it was unanimous,
like it was, it was easy, and when you sample
our stuff, it's it's good. It's really good. It surprises me.
You know, this is crazy. No secondary finishing, but listen,
when the time comes from that, we have the master,
the guy that created in Wes Henderson, so love that.

Speaker 3 (48:17):
And we've got some cool plans to do some really
unique things when it comes to secondary finishing. But but yeah,
and we also had went to MGP, so we took
it the next step further, you know, like we wanted it.
We're kind of old school. We want to do business
space to face with people as much as we like
to shake hands.

Speaker 2 (48:35):
And that means if you if you cross us, we
know who to come after.

Speaker 3 (48:39):
Again. Again off the top, it was a great experience.
We met with the then master blender, Sam Smeltzer, and
we tried every different you know, barrel that they had,
and that gave us the foundation for Mark to go
back to the rest of the team and what I call,
you know, a whiskey focus group. And these are all

(49:01):
elevated drinkers, like elevated whiskey and bourbon enthusiasts that know
what they're talking about. They're not just hired hands that
we paid to help us make decisions. They knew how
much it was dependent on this decision and we wanted
to come with one of the best plans that could happen.
And with Mark, Sean, Chris and everybody down there, he

(49:22):
Mark leading the way with the with the Blending team,
we've accomplished that. I think people are shocked and we
saw that reaction at the Orlando Whiskey Festival when people
tried the bourbons, they couldn't believe it. They were like,
especially for the price points age stated bourbon at forty
two ninety nine doesn't.

Speaker 2 (49:39):
We did so a little bit shameless, but we did.
I did a plug. I did an ask after the
Orlando Whiskey Festival on our Orlando Whiskey Festival Facebook page, Hey,
what are your top five fours? And we literally did
not call people say hey, answer, but we ended up
being like in the top five out of two or three.
I mean, we were awesome. They put us up there
with that, and we did have a lot feedback where

(50:00):
people were coming back for our our.

Speaker 3 (50:04):
You're you guys are supposed to get one poor not five.

Speaker 1 (50:14):
Also, so I want to ask, considering you guys, obviously
you guys had the music industry in the in the
liquor industry completely different. Yes, there's obviously the bleed over
sometimes uh, you know, one scratches each other's back. But
when it comes to being big in one world and
then going later and then finding another world, is there

(50:37):
somewhat when it comes to trying to sell yourself, like
to a bigger person, trying to get money for your product,
or when it comes to just selling yourself in general,
is there kind of some similarities to being in the
music world and then obviously then being in the liquor world,
or obviously vast differences, Like what are some you know

(50:58):
same and not same?

Speaker 3 (51:00):
That's an awesome question because we think about this stuff
all the time, you know, because it's our background, it's
our story, and you think, well, what do we say
if someone you know asks this question? And there's never
really a definitive answer, but I'm gonna say yes. And
here's why we were on stage in front of one
hundred and fifty thousand people. You learn to break down

(51:22):
barriers and how to communicate properly with people and just connect.
And me and Mark, I believe are really good at
connecting with people and getting our point across and helping
them see our vision. And if we can't, especially at
the very beginning, if we can't help them see our
vision when we have nothing but words written on a paper,

(51:44):
you don't start right. So people really been bought into
us and then the idea. They didn't buy the idea
and then us.

Speaker 4 (51:53):
You know.

Speaker 3 (51:53):
So once you get more foundation underneath you and you
get more credibility and you to do you know, real things,
then it becomes easier. And now what we have, which
you know, communication is a talent in many different ways,
is just icing on the on the cake. It makes
it easier for us to be able to show people

(52:15):
what we're doing, which is already credible. And I get
that at the Orlando Whiskey Festival when we do it,
because the first questions that come out of people's mouths
are usually where you guys located and when we say Georgia.
They have questions and we're able to say what the
answers to those, you know, in specificity and with passion.
And I always, you know, try to tell myself before

(52:36):
I do an interview, before I talk to anybody, be humble,
be honest, and be energetic. And Mark makes fun of
my energetic party, calls me Billy May's and the greatest ams.

Speaker 2 (52:52):
In action at the festival, You're like, he's screaming at people.

Speaker 3 (52:57):
Hey, if you're going to do it, leave it all
out there, you know where. I don't want to go
home thinking I could have done more, you know everything.

Speaker 2 (53:08):
Here's how well I answer your question. It's different only
in that it's a different product, but it's the same
in every other way. It's the same in how you communicate,
your marketing, your drive, the type of people you have
on your team. You're trying to convince others of a
product you know, and and you're trying to convince them
on two different spectrums consumers and investors and all the

(53:31):
in betweens. So it's it's very similar. It's just like
the music thing was just like a practice ground for
us in a sense, and now we're kind of in
the in the big leagues and you learn brand maybe
I mean okay, so so the music the music scene
was like high school. Now we're in the college level,

(53:51):
and maybe the big leagues is when you know it's
this next step that's coming. When you're in the major leagues.
I don't follow baseball, but I just have to make down.

Speaker 3 (53:58):
Can you imagine that you good? You got it right though,
bro it right? You also learn marketing and branding and
really grassroots and what works and what doesn't. So when
we wanted to start this up, we already have all
that information to us. It's just secondhand knowledge, like we
don't even know we're doing it, and we do it

(54:18):
so where we don't have to ask someone how can
we get the word out? And we no one's going
to do that better than us. Big example, when we
start distribution shortly here in the state of Georgia, I'm
going to go with Savannah Distribution's reps. I'm going to
each store. I want to have a rep. No one's
going to be able to say it the way I
say it, or Mark or Sean or Chris or Pete.

(54:41):
It needs to be us doing it. And we're going
to go to those stores and we're going to meet
the store owners and they're like, you don't understand, man,
that's going to go over big. They they're not used
to that. Nobody ever does that and for the life
and we can't figure out why, except we've been, you know,
blessed with the ability to you know, talk well.

Speaker 2 (54:59):
So here's another way. It's exactly the same one we
did our stuff in Triple Deep. It was all grassroots marketing.
Are like feet on the street, and it's exactly the
same way. We're gonna do it. We're gonna do a
central area and then we're gonna grow it and grow it.
We're gonna have to say no to a lot of
states in the future. They're gonna wall on us. Eventually
we'll get and we're gonna have to say no. And

(55:19):
this this is advice we got from like the top
people in the industry that.

Speaker 3 (55:23):
Are from west, from west to west. You said, your
hardest thing is going to be to tell people no,
because everybody's gonna call and want there. You to say yes.
And we have to just grow per our strategy and
per our plan. Because if you get ahead of yourself,
you put the horse before the cart. Everybody knows what happens,
you know. Wait, no, the cart before the horse. Everybody

(55:46):
knows what happens.

Speaker 2 (55:49):
Horse before the cart. You get there, You get there,
you literally get there.

Speaker 1 (55:52):
That's that's kind of how.

Speaker 3 (55:53):
Hey, I just finished Yellowstone and Beth has me all confused. Okay,
that's I get it.

Speaker 1 (55:58):
Yeah, yeah, yeah, that's a good show.

Speaker 2 (56:02):
You know that. You know, Beth has her own whiskey brand,
right yeah, and ammunition, ye, ammunition whiskey. She actually came
to Orlando. I had a chance to meet her, but
I didn't end up going to uh this one Laker
store brand called the Good Poor where they like don
But yeah.

Speaker 3 (56:18):
When I watch I watch a lot of shows. I
love entertainment, Okay, And when I watched Yellowstone or when
I watched Jessica Jones, I'm a big Marvel fans people.

Speaker 6 (56:30):
I love all these things and a weird Jessica Jones
tin cup like every other episode, and they're amazing.

Speaker 2 (56:41):
That's the Colorado Whiskey. I tried that many many years ago.

Speaker 1 (56:44):
Yeah.

Speaker 3 (56:44):
Yeah, they're they're great, and and we're we're working with
people behind the scenes to get product placements on big
shows and things like that.

Speaker 1 (56:52):
We've got a lot of basically runs Georgia, so I
think you could easily Yeah.

Speaker 3 (56:57):
Yeah, I've got some content to them too, but I
haven't exercised those yet because we need to have this
stuff in stores and we need to be sure. We
need to be yeah yeah, before they don't like hey,
in a year. Yeah, you know, this is my plan.
They want to what is happening right now? So and
now that the traction will finally really start to set

(57:18):
in as soon as we begin distribution in this state,
like it's going to change a lot of things, going
to open a lot of doors for us, and we
just have to you know, see it through and you know,
be humble and take the opportunities as they come, and
but try to maximize everything that we're going to do.
And and mark A he says this, we spend one
dollar like one hundred, right, we have to stretch everything

(57:40):
that we do to make.

Speaker 2 (57:42):
Well, what I say is you got to make a
dollar work like ten or something like that. Wrong.

Speaker 1 (57:46):
Yeah, But I mean so as someone who does sell
alcohol here in Texas, it is all about when you're
in that store, get that sample going, If you get
it in their mouths, then they'll be like, oh, yeah, okay,
I got it, like that's something tell them all day.
But once they actually taste it, then they're like, yep, okay,
I mean.

Speaker 3 (58:05):
Hey and John. That's another similarity to the music industry,
because when they hear the music and they like the music,
they want to buy the music. It's they're going to
be the same thing. So we're we're going to look
into get investing into you know, like fifty mili liter
like professional like the bottles you get on the airplanes,
and I want to do in stores and where we're
meeting patrons and I'm giving those out. Those aren't for

(58:27):
sale for ninety ninety cents. Here you go, here's a sample.
This is our bourbon. You could try it. You don't
even have to do it right now at this time,
you know, because people always feel like it's a high
pressure situation. I feel like you give something to somebody
to go home with and they're in the right mindset
and they're more open to it, and they're going to
see that our quality is on par with all the
major legacy companies and all the big you know guys

(58:48):
that are out there doing it. And we've had the
right guidance, you know, to be able to get us
that far.

Speaker 2 (58:54):
So that's a good thing.

Speaker 1 (58:55):
It's so awesome that you guys have made the connections
over the time to where you can be like, hey,
we're running into this problem. What do we do here? Oh,
we get this issue, what do we do here? Or
we we're thinking about this, this and this. What do
you think? And it's great that you actually have people
that have actually done it in the industry that they
can come back and be like, maybe don't do this,
or maybe tear this down or tear this part up.

(59:17):
But it's great that you actually have those people that
you can contact and talk to about that.

Speaker 3 (59:21):
Consultation and guidance is an overlooked positive thing for companies,
and I think a lot of that gets vetted by
people because egotistically you fall into the category where you
think you want to know everything the worst two words
in the Dictionary of the business world, or I know, okay,

(59:44):
because we don't know everything.

Speaker 5 (59:45):
You want to learn, and then the people that want
to mentor and teach you things if you listen and
you react to it and you implement, are a lot
more likely to reach out and help you again.

Speaker 3 (59:56):
And that's why we Hey, we never stopped earning. And
and when you get to the point where you know
it all, then it's just trying to switch businesses or
or work, you know, or worse. So we're we're very
fortunate to have those people in place, and Wes being
one of them that that can help us get answers.
And there's another quote by Mark hey Man, I'm quoting

(01:00:17):
you all over the place. We never have a first
where we have to guess what do we do in
this situation. We have people that we can consult with
to help help at least give information and provide guidance
to where we can apply it to us and not
make a really bad decision.

Speaker 2 (01:00:36):
Here's another quote for me that I'll tell you that
I've said many times, whatever we're going through in the
moment that we're going through, we're in the exact moment
we need to be going through it. And what that
means is we're okay with doors being shut in our face,
We're okay with opportunities and running through them. We're going
to just continue to move forward. And so it's it's
it's something that one of my buddies said to me

(01:00:57):
one time and then you know it. Because of my faith,
I know that God is behind this movement. He's been
there like in this thing, like helped us from things
like not go through certain things and opened up total
open doors to like other things. But we're we're constantly moving.
You know, there's there's two. This is the two most

(01:01:18):
powerful things in this world that we're going to ever
be able to introduce. The most powerful is like honestly
the manifest power of God coming through in someone's life
and likes like changing their life. But the second most
powerful thing force is momentum. We have momentum right now.
We are constantly doing one thing. If it's not this thing,
then we're shifting and pivoting to this other thing. Sometimes

(01:01:38):
we're doing two or three things at the same time.
But because we've surrounded ourselves with people that that are
that have the talent and that have the drive and
that are like part of this company, we have like
a lot of a lot of movement.

Speaker 3 (01:01:52):
Using the hip hop turns we're a bunch of hustlers.

Speaker 1 (01:01:54):
Maybe I just watching and that.

Speaker 3 (01:02:01):
That's the summer. You got to keep punching. You got
to do it, you know.

Speaker 1 (01:02:06):
Now I have a segment show I called the five
counts five random questions. But before I get there, I
want to ask both of you what to you was
your biggest musical achievement, whether it be performance, sales, even
just making a record in general, what was it for you? Guys?

Speaker 3 (01:02:24):
You got one LT well, I can say in triple
deep and then after so there's one of equal caliber.
In my opinion, we performed at the two thousand NBA
Jams All Star Game.

Speaker 1 (01:02:41):
That awesome.

Speaker 3 (01:02:42):
Yeah, it was really really cool. And here's a funny
story that I think. I don't share this a lot
with people, but again, business acumen, you learn things along
the way. There was a lady there. I don't remember
her name, but if I had to call her it
would I think it was Stephanie, and I was I
don't know. I don't know if it was just in

(01:03:03):
the moment or ego or drive, but I remember asking
her for things. Hey can you get us a water?
Hey can you get us a chair? Hey? You know,
can you get like ordering this lady around? And she
was wearing a yellow security guard shirt. And it wasn't
that I didn't appreciate that she did. I was just
stuck in my own moment. Well, it turned out that
she was the director of MBA Entertainment and I'm asking

(01:03:27):
the director of NBA Entertainment to get me water. And
then you learn don't mistreat people.

Speaker 1 (01:03:33):
Yeah, what are you doing?

Speaker 3 (01:03:34):
Treat people with respect, humility and humbleness and kindness. And
later on when she yeah, so it was like you
I learned real quick, and she was very nice afterwards.
But I was probably a little arrogant and cocky and
o being in my teens in my twenties when this happened.
You know, I'm on a big stage and on the well,
who is Mariah Carey and run DMC where the main attractions.

(01:03:58):
So we were like the side show, Bob Opening Happy
and everything like that, you know, and it was really cool.
So that and then the chance to work after Triple Deep,
the chance to work with Wu Tang clan. I had
songs produced by legendary producer Fourth Disciple, and I featured
Wu Tang b Kilo army rapper Bretta nine, who was

(01:04:19):
an amazing talent. You should have seen how how these
guys work. And just the memory of Plock that's funny. Uh.
Barretta is Italian though, so I'm gonna. I'm gonna, I'm
gonna go with the man.

Speaker 2 (01:04:36):
No, you can't sell out your roots, get you.

Speaker 3 (01:04:40):
Yeah, exactly, I got to keep it true. But but
they were both really great experiences and being able to,
you know, absorb the environments and learn from things that
you did right and things that you did wrong. So
those are my biggest memories from it. That and being
on the tour bus with these guys forever, uh, forever
and ever and ever, and touring Florida was so fun.

(01:05:01):
I mean, there wasn't a nook or cranny we didn't
see in that state. And I remember, I remember Tim Goes, Man,
I just have so much confidence right now. And I'm all,
why he's all? Because look it was dark, pitch dark.
We're in the middle of nowhere. It was like a field.
You could hear crickets and Tim Goes because, look, man,
where the hell are we right now? And we just

(01:05:22):
rocked it.

Speaker 2 (01:05:23):
And I'm all, I thought.

Speaker 3 (01:05:24):
About it, man, He's right, not wrong. We took this
Bay Area California style of funk and rap and pop
and mixed it all together and all these people were
feeling it. So those are my biggest memories. I overtalked,
I'm sorry nor.

Speaker 2 (01:05:42):
Tell you about all my great memories. Read my book.
You know, honestly, I don't think it would be a
single memory. I think, looking back, it would be kind
of the journey and the effort put it to getting
to a point where you now you're on a record
label and now you're doing that for a living. But
I actually got the opportunity to do that two different

(01:06:03):
times because after our group broke up, I ended up
continuing a solo career. But I really changed. I found God,
I found Jesus Christ. I put him in my life
and now I was walking with him from two thousand
and one, so I put out four other albums and
I signed another record deal out of Nashville, and that happened.
That was going on for about a year, but you know,

(01:06:23):
there was other plans and God had other plans. But
so I was able to achieve, if you want to
say achievements, two different record labels. But ultimately the journey
and the journey that we're still on. I think, you know,
we're going to look back every year we look back
and we're like, I can't believe we did this. And
then the next year passed I can't believe we did this.

(01:06:43):
So it's just exciting. And it's what Lorenz was just saying,
like it's this artistic expression. We're not doing music anymore.
But now he's distilling. But also we're Lorenz and I
are very visionary types. You know, we're very different. We're
very different, like when it comes to even like on
the stage and like, you know, we're just totally different.
But we're the same in the sense that it's big

(01:07:06):
picture and like going after stuff. And so that's the
exciting thing. You know. We all have normal jobs at
this time, you know, and then we're really hustling on
the extra extra hours after hours, you know, to make
this happen.

Speaker 1 (01:07:20):
Yeah, I love that. Well said, So the five count
number one? What would your last meal be?

Speaker 3 (01:07:27):
Last?

Speaker 2 (01:07:27):
What meal?

Speaker 5 (01:07:29):
Oh?

Speaker 3 (01:07:29):
You mean if I was going to die, if I
was going to die.

Speaker 1 (01:07:31):
Yeah, you know you're dying.

Speaker 3 (01:07:32):
This is the last thing, the last meal, Like I'm
I'm a death row in me.

Speaker 2 (01:07:36):
No, you said, what was your last meal? No?

Speaker 1 (01:07:39):
What is your last if you were to die? Oh no,
you're dying? No, no, no, not was the last thing?

Speaker 2 (01:07:44):
I know what it would be? It would be tacos
with rice and beans from this place called Tacos don't
pepez and apapka Florida. I literally have found the best
Mexican food. I grew up in Los Angeles, California. I
know Mexican, real Mexican food, and Florida's a okay. I
think Texas probably say you got the real deal too.

Speaker 1 (01:08:01):
Of course you do, because you got they all do,
because we're connected to.

Speaker 2 (01:08:04):
Florida should not have good Mexican food right far away.
I found this place that is like, I thank the
guy that referred to me, and I said, this is
the best food referral I've ever gotten in my life.
So that would be my best meal. These four tacos
with the rice and beans, homemade tortilla like corn tortillas
like homemade, not like store bought, and super fresh and
juicy and oh man, so good.

Speaker 3 (01:08:29):
Oh no argument there.

Speaker 2 (01:08:30):
Uh of the Italian girls here sell up well.

Speaker 3 (01:08:35):
It's funny because when you grow up Italian in an
Italian family, you have Italian so much that when you
finally get to experience other cultures and other foods, you
you know you you like it even more. It impacts you.
But my my favorite food to eat is like you
know Japanese steakhouses, like I can eat that for breakfast,
launch and dinner. But but if I had to pick

(01:08:56):
a last dinner, it would be my my dad's homemade
with his red sauce. I would I would want to
have a nice poor with my dad and have his
yolki and his red sauce and then electric chair or
whatever the hell.

Speaker 1 (01:09:14):
It is, wait whatever taking you out?

Speaker 3 (01:09:20):
The last time I had my dad's probably Thanksgiving. Like
we we we we we get together still and we
you know what.

Speaker 2 (01:09:26):
I'm coming to visit you in a couple of weeks. Dude,
talk to your dads if you'll be about making a
talk to I like visiting your parents when I come
visit you.

Speaker 3 (01:09:36):
So when you see your dog John which one talks talks,
We can see your dog.

Speaker 1 (01:09:41):
This is Milo and this is Avery.

Speaker 3 (01:09:45):
Milo's up.

Speaker 2 (01:09:46):
Avery Lorenz has a cat.

Speaker 1 (01:09:50):
They do not like cats, so.

Speaker 3 (01:09:52):
They don't you know, I grew up I always had dogs.
But it works for my family having a cat, you
know what I mean. It's a little a little less maintenance.
This one was really independent and doesn't scratch my furniture,
so it makes me happy. Yes, she likes to kiddy taco,
that's what we call it. We watched TV. She sits
in between me and my wife's legs and she goes
back and forth.

Speaker 1 (01:10:14):
Squished between me and anything else. Yeah, she loves that.

Speaker 3 (01:10:18):
Cool, all right.

Speaker 1 (01:10:20):
Number two. If you were a progress or MMA fighter,
what would your name be?

Speaker 2 (01:10:26):
Mark mccammer.

Speaker 1 (01:10:28):
Yeah, it is.

Speaker 3 (01:10:31):
The Italian Stallion.

Speaker 1 (01:10:35):
Actually trademark that, so I think you can get away
with it.

Speaker 3 (01:10:40):
I could like, and.

Speaker 2 (01:10:41):
Hey, you'd be surprised at what you can't get away
with trademarking. Yeah, we found out a lot.

Speaker 1 (01:10:50):
Uh well, so this one works out for you. Guys.
What band were you into when you were a kid
versus now?

Speaker 3 (01:10:57):
Unfortunately I'm still into the same I don't. That's unfortunate
and fortunate. But listen, I grew up and I loved
Guns n' Roses and I still love Guns and Roses.
And the last song, the best song ever created, just
and my humble, honest opinion, is November Rain. And when
I when I was too young, you know, in eighty
nine and eighty seven, when that stuff dropped to see

(01:11:19):
them live. But when they came to Atlanta and they
played the Falcon Stadium and they saw them, and it
was like a dream come true. And it was just
so amazing when they did November Rain because the piano
rose up with Axel on it and he's playing it,
and then there were these big black back drops and
they just dropped and there were like three hundred piece
orchestras on each side of and it was the most amazing.

(01:11:42):
And when Slash got up and just played the solo,
the most amazing music moment that I ever saw in
my life was that. So I grew up loving them
and being in hip hop and rap and being from
San Jose, California, where you know Tupac got his career started. Obviously,
you know Tupac was. It was a huge influence on

(01:12:03):
us and me and and loved all of his music
and bought every album that you could possibly buy. And
then I was into pop music. And the first album
I ever bought I can't Evelie No, It was Paula
Abdul straight up, Now tell me whatever your girl.

Speaker 2 (01:12:19):
I thought. I thought you.

Speaker 3 (01:12:23):
Was like my crush of crushes. She was the Laker
girl and all that stuff. I love the Lakers and
Magic Johnson and all those guys. And then Paula came
out next thing, you know, she had this big song
out and it was called straight Up and I'm as
an adolescent, I fell completely in love. That's the truth.
So there there's my music, my music world right there.

Speaker 2 (01:12:46):
I grew up in the eighties as a child, So
my fondest memories would be eighties music, pop rock, you
can wrap run dmcbs boys like that. That's that's what
I grew up around. And I think the eighties are
the greatest, Like there's the most hits, like recognizable hits,
hundreds of hits, So that's kind of like something that's
close to my heart and I always love to listen

(01:13:07):
to eighties hits. In eighties music, now it's just more
worship music, like they're like the Christian music scene with
rap and with contemporary has just got a lot of
huge Yeah, that's gotten huge with the with the start
of like Hillsong United, like a church starting it. It's
like kind of taking the shift away from record labels,
and now these churches and these movements are producing stuff

(01:13:29):
that's even better than it's just coming from a record label,
which is pretty pretty remarkable because like twenty years ago,
that whole scene wasn't that great? You know what I mean?
Now it's kind of caught up to mainstream in my opinion.

Speaker 1 (01:13:40):
Yeah, now, I know, like I remember La cra being
a really good rapper. And then there was Benjamin Gate.
I think it was like an African I don't remember
group or something, but yeah, they were phenomenal. Like they
came through the DFW area and I was like, this
is this These guys are amazing.

Speaker 3 (01:14:00):
So and I like all the old I like all
the old hits too, led Zeppelin, Hey, George Straight, I'll
play You're going.

Speaker 2 (01:14:09):
Back in the seventies. B No.

Speaker 3 (01:14:11):
I mean it's just music.

Speaker 2 (01:14:13):
In general, like you love you know, like Journey Chicago.
Oh my gosh, dude, Hey.

Speaker 3 (01:14:18):
My was shot out to the the dude Michael Bubla,
who's still putting these great hits out. I'm a I
like Frank Sinatra, Dean Martin. I'm music across the wort.
We're all over the place.

Speaker 2 (01:14:29):
Man.

Speaker 1 (01:14:29):
Yeah, I'm the same way. I love it. Uh, Number four,
who were what inspires you?

Speaker 3 (01:14:37):
Park inspires me.

Speaker 1 (01:14:40):
Quite a bit.

Speaker 3 (01:14:41):
No, in a lot of ways, that's true, but I
mean of an overall inspiration. Uh, it's my family in general.
Man like George inspired me. You know, that's infamous. He
inspired me a lot. We we had a lot of
conversations that were you know, we keep we kept private
and it was back in the day. But I can

(01:15:02):
pull inspiration from, you know, pretty much anything. I could
just see something and gravitate toward it. And it's like,
I think, when you're looking to be inspired, you can
be more easily inspired by so much rather than being
closed off and pushing things to day. But obviously, like
you know, my parents, man, my mom and my dad,
I think that would be the universal answer that everybody

(01:15:25):
could could agree on. So that's me.

Speaker 2 (01:15:28):
So I'm married, I've got four kids, I've got a big,
big group of friends, like lifelong friends, including Lorenz, and
a lot of people in Orlando through my church in
the last twenty plus years. I mean, there's I can
look anywhere and it's an inspiration as there waiting for me.
And a lot of the inspiration just comes from God,
like through Jesus Christ, through the Holy Spirit, and just

(01:15:50):
like you know, it really doesn't it's not my ideas
a lot of the time, it's it's it's it's Him
giving me an idea and just giving me hope, you know,
because it's hard to find that nowadays in this world,
like with all the stuff that's going on all the time.
It seems like every the weekend it's the crazy thing
that's happening. So that's kind of the thing that, you know,

(01:16:11):
drives me to do what I'm doing and continue to
do what I'm doing.

Speaker 3 (01:16:16):
Hey, disclaimer, I was going to say God, but I
didn't want to steal Mark.

Speaker 2 (01:16:20):
Thunders, but I would elaborate a lot more so you
could have still said it exactly exactly failed you failed?

Speaker 3 (01:16:29):
Okay?

Speaker 1 (01:16:30):
Uh. Fifth and final question, what would you tell your
seventeen year old self?

Speaker 2 (01:16:35):
Wow, we're both going to be telling our seventeen year
year old daughters any minute now. How old is your daughter? Sixteen?

Speaker 3 (01:16:42):
Sixteen and going on twenty five?

Speaker 2 (01:16:45):
Mine's fifteen and she just got our learners permit? What
would I tell my seventeen year old son? Wow? That's crazy.
My only hope for my kids and my wife and
I hope is that they find God much earlier than me,
because for me it happened like at twenty eight.

Speaker 4 (01:17:01):
Well, I mean you can't so I'm not a very
big religious person, but I love what it has done
for so many different people, and it's changed so many
different people's lives and genuinely given them purpose.

Speaker 1 (01:17:15):
And like you said, you found inspiration on a daily,
sometimes minute by minute basis. When it does come to
him or whoever, the people tend to worship the way
they talk to you yourself, so I think they need
to find it on their own the same way you did.
Like as much as I mean, I'm not a parent also,

(01:17:37):
so I two things I'm not being able to really
speak on, but I'm gonna do it anyway. We all
have to go through our own problems and mistakes and
issues or whatever. Obviously we would love to have somebody
kind of steer us and be like, maybe don't do that,
or maybe don't do that. But again, at the end

(01:17:57):
of the day, you have to find it out on
your own. And when it does come to finding out
what you were hired, purpose or calling or anything it is,
you almost have to find it on your own. Like,
obviously you want to help them and do that.

Speaker 2 (01:18:09):
Because because a faith that's founded on your parents is
a faith that will die because you're a where perfectly yeah, yeah,
so yeah, I agree with you in that. For me,
it's been the journey of having four kids. And you know,
I have a special needs kid, I have an adopted
son who's three, so I have like a big fastness
of craziness going on. And so what I've what I've

(01:18:30):
had to learn with my wife is that you can't
be the same parent from a zero to eighteen. Oh
my daughter at fifteen, we're more like coaches to or
we have to be. We can't be like the ones
that are putting down the hammer. She'll resent us. Like
you know, there's things that you have to change in
your parenting, and then you're also having to change from
one child to another. You can't be the same dad
and the same mom because one child can respond to

(01:18:53):
that and totally take it, the other one is just
totally destroyed by it. So you have to be different.
You have to be all things to all men, which
is actually a scripture.

Speaker 1 (01:19:01):
So well, we also learned so many different We all
learn differently also, so you can try to teach each
kid the exact same thing, but you got to teach
it to them for different ways. So yeah, that makes sense.

Speaker 3 (01:19:15):
My answer, My answer be simple, learn about and respect
the past, but live for the moment. Is it. That's
what I would tell myself, and that's what I that's
what I do. Like, that's what I tell my kids now.
I preach like you gotta we have you know, you
open up a history book nowadays you know it's been revised. Yeah,

(01:19:37):
they change, they try to change history, and some of
that I understand why, but it's not good because it
doesn't teach us what we did wrong. You know what
what's wrong? What's so bad about not being perfect?

Speaker 2 (01:19:51):
Nowadays?

Speaker 4 (01:19:52):
You know that?

Speaker 3 (01:19:53):
And I think that's what makes us perfect, is that
we have imperfections, but that we're willing to achieve, you know,
and we don't realize it right away, you know, but
uh that that would be me. Uh, learn about the
past and respect it, but but live for the moment
and and do your best. I mean yeah, they sounds

(01:20:14):
kind of like you got it from a Chinese fortune
cookie or something like that. But that's but those are
my words.

Speaker 2 (01:20:20):
You gotta add, you gotta add in bed after you
read the in bed.

Speaker 1 (01:20:23):
Yeah, everything's in bed. And then use tickets on the back.

Speaker 3 (01:20:26):
Your lucky numbers are not numbers yeah oh man, yeah,
man eight fifteen. But we know we were Avid Avid
watchers of the Lost show.

Speaker 1 (01:20:39):
Bro, Oh are you?

Speaker 7 (01:20:40):
I thought we watched We just rewatched the whole thing
with what's so awesome about that show? It's fifth I
can't even say, but we we were I don't know
how it happened, but because me and my wife and
we watched the pilot the first night that that show aired,
and for some reason with others check this out.

Speaker 3 (01:20:57):
I think it's gonna be like Gilligan's Island, you know,
something about they're lost on the island. And then I
watched it thousand. We were hooked. We were those people
that were like the conspiracy theories online and trying to
research what what everything meant. My favorite character, well Kate
for her hotness, but but Sawyer for his coolness. But

(01:21:17):
Hurly Hurly was, Yes, that was the coolest dude, the
character probably and we're still avid fans. And then like
twenty fifteen or twenty years later, ever it's been we
watched it with my daughter and she just became she
was just enthralled by it. Play it was just one
more episode, It's like two am just one more, just
one more. And we got through the whole thing all

(01:21:39):
like six seasons, and we owned the Blu Rays and
all that stuff, so big time lost man here lost y.

Speaker 1 (01:21:45):
Yeah, I get I've thought about rewatching it, but I
have not done it yet. I think I have a
problem with going back and watching things because again, there's
so many new things out that everyone's like, Oh, there's only.

Speaker 2 (01:21:57):
One show you can watch over and over and over
and over and over again. That's The Office.

Speaker 1 (01:22:02):
That's well the.

Speaker 2 (01:22:04):
VP show that I never saw, we never stopped watching.

Speaker 1 (01:22:07):
Well, is there not a Is there not a point
where that show? I'm not gonna say, jump the shark,
but it kind of dipped a little bit.

Speaker 3 (01:22:14):
It's when dude left. I thought, I.

Speaker 1 (01:22:17):
Know, I thought all the new that the random bosses
that would come in I think added to because you're
I'm also looking at it as like these are all
hilarious human beings, like I imagine like they just want
to feed off each other and like really kind of
play with all these new people that are coming in.
So I was excited when they got new people to
come in and kind of feed off of. But I

(01:22:38):
don't know. I thought it was good all the way through.
But I imagine there are some people like, oh, they
dipped after this or Oh I didn't like this season
or whatever, but that's that's every show.

Speaker 2 (01:22:47):
Yeah, yeah, that's true.

Speaker 1 (01:22:49):
Yeah.

Speaker 2 (01:22:50):
Well you're a lot of questions, man.

Speaker 1 (01:22:52):
I mean not I mean I could always ask questions,
but I'm.

Speaker 2 (01:22:55):
Being we're gonna keep getting kicked off, doom, kick those
off more with that.

Speaker 3 (01:23:00):
If I was going to give a closing statement, it
would be like, to everybody out there, the audience of Bruisers,
we invite you to try our Burbans that we feel
like there's some great products and you're gonna love them.
And we don't make them only for us. We make
them for everybody else. And that's why we're doing this
company to give back. And we've been through the zhuman

(01:23:22):
is shut down twice. So I think we're going on
the eighty seventh minute of this interview, So this might
be a long one. But if you've got this far
good job.

Speaker 2 (01:23:32):
Really interesting, really interested, Yes, go to Broadstreet Infamous dot
com check us out post about us buyer stuff. We
got a bunch of merch too. We did talk about this,
but if you go on there and get all sorts
of merch, John, you can get a comforter with a
huge Broadstreet Infamous logo. It's like a bugle. Yeah, it's
crazy everything. Yeah, we're partnered with a store that is

(01:23:56):
all integrated. This that was all Chris Roberts, I think
and Sean.

Speaker 3 (01:23:59):
Yeah, and it's all very high quality stuff and order
stuff and they're awesome too.

Speaker 2 (01:24:03):
You want to its little wore my brought you in
from the shirt that I ordered from the website with
my personal money.

Speaker 3 (01:24:09):
Yeah.

Speaker 2 (01:24:11):
I wore that shirt many times. Lt. I wore that
interviews while we have to Daytona.

Speaker 3 (01:24:15):
And that's the quality. It lasts forever. Yeah, it's great.
It's great material. Yeah. So that that that'd be it, man,
Unless you have any other questions, John, we really appreciated
getting to know you and meet you. And don't lose
our number. Man, we want to do sometime in the future,
let us make a little bit more progress. Will come
and update your users.

Speaker 1 (01:24:34):
I love that.

Speaker 4 (01:24:34):
Yeah.

Speaker 1 (01:24:34):
I haven't been in Georgia in a long time, and
I haven't been in Orlando since WrestleMania was their last
which was when.

Speaker 3 (01:24:40):
We get everything built. Bro, you got to come out.

Speaker 1 (01:24:42):
I'll get Oh, I am for sure coming out.

Speaker 2 (01:24:44):
Yeah, WrestleMania, Bro. Hulk Hogan just died.

Speaker 3 (01:24:48):
I know, today.

Speaker 2 (01:24:51):
Yeah, my wife's just texted me seventy one.

Speaker 1 (01:24:54):
Yeah, he made his name actually being a bass player
in the Tampa area.

Speaker 2 (01:25:00):
Yeah yeah, I just dude. I just remember in Los Angeles, California,
in the eighties when I was in like seventh grade,
sixth grade, the eighty five eighty sixth I just remember
seven to eleven had this like promo of Big Gulps
and it had all the original like Hulk, Superfice, Snooka,
like all like eight Arjie the Giant. I collected all
those bro I was like going there all the time

(01:25:21):
trying to get those mugs. I love wrestling around that time.

Speaker 3 (01:25:24):
I'm the best man.

Speaker 2 (01:25:26):
They're the legends, Yes, they're they're the they're the pioneers. And
we're kind of trying to do that in with what
we're doing because we're doing things a little bit differently,
because you know what, life's too short for ordinary. With
ordinary whiskey, make it infamous. There we go, Maddy matt
Heafee's line. Actually, I just texted Chris and Sean because

(01:25:48):
I got another thread Deltya, and I'm like, who came
up with that line? And Chris just said that was
me and I said, legend, life's too short for ordinary whiskey.
Make it informant.

Speaker 3 (01:26:00):
Well, when we start, when our distillery gets built, we
start doing our own stuff. Man, there's gonna be a
lot of cool, creative things that that our team is
going to be able to contribute to this industry and
into the spirits world. And I believe that like bourbon
enthusiasts and fans and spirits fans in general are going
to gravitate toward it because you know, we got some

(01:26:24):
we had a lot of exciting things going on, and
it's rooted in a love for what we're doing.

Speaker 1 (01:26:30):
Yeah. Well, plus, like I mean, like you guys touched
on earlier, you guys are actually good dudes. Obviously we've
kicked off two zoom interviews already, so like, I've known
you a little bit, and you guys have already been
fantastic people to talk to. So I don't there's no
reason why these people wouldn't be drawn to want to
try your bourbon as well.

Speaker 3 (01:26:46):
So John, Hey, you're not so bad yourself, John, Yeah,
I appreciate that. I don't care what Mark says about you.

Speaker 2 (01:26:55):
I only talk crap about Lorenz behind this.

Speaker 1 (01:26:59):
Oh, this night there's only one person is.

Speaker 3 (01:27:03):
Well. Thanks man, We appreciate your time and we hope
this worked out for you and let us let us
know when it gets live.

Speaker 2 (01:27:10):
And we'll see the posted socials.

Speaker 3 (01:27:12):
Yeah, we'll share it on all our all our socials
and more stuff will help help spread the word.

Speaker 1 (01:27:17):
I love that. Thank you so much to Mark and
Lorenz for being on the show again. Definitely find your
way to getting some broad Street infamous. They are doing
absolutely fantastic things and once that place is open into Georgia,

(01:27:40):
I am definitely going to be there. So definitely make
sure to check out what they're doing online, and make
sure to check out what we're doing online as well.
At bruisers Pod that has bet R e W S
c R S p O D on the Instagram, the threads,
and the Twitter. If you want to send us an email,
it is bruiserspot at gmail dot com. If you want
to follow me directly, it is Rody John. That is
our road I E N. Rody John is the name

(01:28:02):
on the Twitter and an untapped in case you want
to find out I'm drinking maybe we gonna have beer together?
If you're gonna follow me on the threads or the Instagram.
It is official Rody john So. Until next time, make
sure to enjoy life, drink local. Cheers,
Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.