October 14, 2025 • 27 mins
Today on Brewsers, we talk to Ari with Outlaw Light Beer. We talk about Outlaw Light Beer, the industry, and so much more. Follow us on instagram and twitter at Brewserspod. Like, share, review, enjoy and cheers. #brewsers #brewserspod #Enjoylife #DrinkLocal #Cheers
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Episode Transcript
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Speaker 1 (00:02):
Welcome to Bruisers, a podcast about beer, coffee, booze and bruisers.
Speaker 2 (00:23):
I am your host, Roy John, and today we talked
to you Ari with Outlaw light Beer. We talk about
Outlaw light Beer, the industry itself, and so much more.
This is such a fun conversation we had with Ari.
He was in line to pick up his kids, and
you do hear his kids at the end, but everything
in between is fantastic and the running by the kids
is even better. So, without further ado, here is Ari
(00:44):
with Outlaw light Beer. I'm well, I'm in the DFW
area of Texas.
Speaker 3 (00:59):
Very not yes, sir, probably still cooking hot down there. Huh.
Speaker 2 (01:03):
It's in like the upper eighties nineties, which.
Speaker 3 (01:05):
You know, for us is bad.
Speaker 2 (01:06):
No, for us is kind of normal. So yeah, but
the morning is actually beautiful, so yes, it's not too bad.
Speaker 3 (01:12):
Very nice, very nice.
Speaker 4 (01:14):
Well, give me a little bit of background on the
on the podcast, and then obviously happy to answer any
questions you might have about what our crazy plan is.
Speaker 2 (01:23):
Yes, sir, so I've started Bruisers about three years ago, now, yeah,
four years ago, and yeah, we're rapidly approaching three hundred
episodes or at least two a week. So I love
talking and sharing the story of upcoming brands. Obviously, whether
it be in the beer or cocktail or even non
alcoholic world is you know, and everything in between really
(01:45):
and then when it comes to bruisers, it's all about
you know, MMA, fighters, progresslers, people in those worlds. And
then also I love talking to the ring announcers, a
play by play people. I just actually before we recorded this,
we was talking to the Orioles play by play guy.
Speaker 3 (02:00):
Nice.
Speaker 2 (02:00):
He's in his off season because the Oils didn't didn't
quite go anywhere this year. So yeah, yeah, and now
I'm lucky enough to talk to you. So how are
you day?
Speaker 3 (02:08):
I'm good man.
Speaker 4 (02:09):
It's uh, it's you know, summer's over, which is always
crazy hectic for us. It's you know, light beer is
still relatively seasonal, so summer's a you know, big, big
push for us. And now we're gearing up working with
all the big national retailers on their Spring twenty twenty
six resets, which is kind of the.
Speaker 3 (02:29):
Holy grail for every brand.
Speaker 4 (02:31):
At least in the especially in the beer category because
right now, you know, even the US little guys, big guys,
everybody's pitching the Walmarts, Kroger's, albertson Safeways.
Speaker 3 (02:42):
Blah blah blah of.
Speaker 4 (02:44):
The world, trying to get as much real estate when
they do their resets next year in the spring. We're
trying to get all that dialed in now, and so
it's kind of a shift out of the the big
push over the summer to now you're kind of looking
at twenty twenty six.
Speaker 2 (02:58):
Yeah, so behind the scenes, I do work in the
wine world, and we're sales rep for a distributor down
here in Texas, and yeah, I've done I've done two
Walmart resets already, and.
Speaker 3 (03:07):
There you go.
Speaker 2 (03:07):
The thing is, I heard you talk about this on
another podcast about how people that do the res or
do the plan orgrams. In general, they work for a
certain company or one of the mainor major companies, and
so of course certain facings are bigger, better or whatever.
But it's it's always amazing to me how much first off,
they never go in the stores and never know how
the actual the how big the shelfs are. And then
(03:30):
they never think, you know what, We're gonna take this
one giant section and move it all the way down here.
But then you've got to take everything off that shelf
to do said things, and it's I'm just like, what
are we doing?
Speaker 3 (03:40):
What?
Speaker 4 (03:41):
Yeah, you know, I think it's a it's an imperfect reality, right,
Like I mean, I mean, when you're moving, when you're
when you're steering the you know, Walmart Kroger Albertson's ship,
that's a that's a big that's a big damn ship, right,
And so you know, I think it's an imperfect cyst them,
but it but it works, you know obviously, I'm I
(04:05):
I know and believe that it's pretty bias, right because
you know, a lot of these big chains have outsourced
some of their labor, and you know, ann isaer Busch
can write the shelf schematics, Olsen Chorus can write the
shelve schematics. Nobody's calling outlaw light Beer to write the
(04:25):
shelf schematics, and so you know, but look, obviously those
guys are supposed to be non biased. I'm sure there's
always a little bias.
Speaker 3 (04:36):
Yeah, but you know, they're taking.
Speaker 4 (04:38):
The directive from from the chain, from the decision maker,
and you know, I think they generally.
Speaker 3 (04:45):
Head in the right direction.
Speaker 4 (04:47):
It's just how far are they willing to go, you know,
to really change their outcome. And you know, it's interesting.
I I use this example. I was down in the
Phoenix meeting with one of the big chain buyers down there,
and you know, one of my favorite things to ask
some of these buyers, and especially like within the light
(05:10):
domestic beer category, right, which is down bad. I mean,
August numbers were catastrophic. They were like ten point five
ten point four percent down for the industry.
Speaker 3 (05:20):
We were up. We had the best month we've ever had.
Speaker 2 (05:23):
Yeah, tell everybody how many cases you guys saw, because
this never is huge.
Speaker 3 (05:26):
Yeah, we moved.
Speaker 4 (05:27):
We we shipped north of about one hundred and thirteen
hundred and fourteen thousand case.
Speaker 3 (05:32):
Equivalents in the month of August, which is awesome.
Speaker 4 (05:34):
It's biggest, biggest month we've ever had, you know, and
I think that there's so going back to my story
real quick.
Speaker 3 (05:42):
So you know, I asked these buyers all the time.
Speaker 4 (05:45):
I say, look, guys, like you know, you're down in
your beer category, specifically light domestic is just getting killed.
You know in the last ten years, right, that's a
long time period. In the last ten years, have you
guys really changed much like that? And that's not meant
to be a shot at them. It's mostly a provocative question, right,
like have.
Speaker 3 (06:05):
You guys really changed anything?
Speaker 4 (06:07):
Like yeah, okay, maybe a few less bud light facings,
maybe a few more bush facings, maybe a few more
of this, Like it's all tweaks, right, And it's like,
so you've really just stayed the same, Like you haven't
really changed much in over a decade, and but you
guys are expecting the results to change. I'm like that's
(06:29):
the definition of insanity, right, like doing the same thing
over and over again expecting a different result. It's like,
you know, I go play golf. You know, I don't
expect to shoot par because I'm not a scrateic golfer,
you know, but if I want to get there, I
better change something. And so, you know, my challenge to
a lot of these buyers now is like, let's do
(06:51):
something different. Like you're not gonna lose more business because
you took risk.
Speaker 3 (06:56):
If anything, you could be a first mover.
Speaker 4 (06:58):
And like, you know, the examples I use all the
time now were like, man, like you know, huge shout
out to BUCkies.
Speaker 3 (07:05):
Uh, you know up in Colorado they gave us a
full door.
Speaker 4 (07:09):
Now are we do our volumes deserve a full door?
Speaker 3 (07:16):
Some would argue no.
Speaker 4 (07:18):
I would argue, yeah, we're one of the fastest growing
things in the category.
Speaker 3 (07:23):
Sink your teeth into it, and magically, hey, we get
a full door.
Speaker 4 (07:27):
We're selling hundreds of cases of beer through that BUCkies
in Colorado. You know another great example I use all
the times, like down in the Southeast with Circle K.
They give us an over index on space. Guess what
we're crushing it. Yeah, we're you know, a top brand
for them in the category. And so you know, I
think my my challenge to the retailers is guys, like
(07:49):
if you go from sixteen facings of bud Light to ten,
you in your mind you've been trained to think, well,
now I'm gonna sell less beer because Buddy needs more space.
I would argue, you're gonna sell the same amount of
bud Light, and you actually, if you give that space
to Outlaw Light, you're actually gonna sell more beer because
Outlaw is what people want.
Speaker 3 (08:10):
It's showing where the category can grow.
Speaker 4 (08:13):
So I think it's an interesting time, especially for the
chains as they're making these decisions. Like you know, I
don't even want to call it take risk because I
don't really see it as risk.
Speaker 3 (08:25):
I see it as like.
Speaker 4 (08:27):
Be an early mover, like do something different, shake it up,
because whatever we've been doing as an industry for ten
years clearly isn't working right.
Speaker 3 (08:37):
Well.
Speaker 2 (08:37):
I mean, obviously, in the past what two or three
years we've seen with the whole bud light thing that happened.
Medello became the number one beer in America, and then
now recently we saw michelob Ultra become the number one
beer in America. And now you know, like you said,
you guys are the number one light beer, number one
growing light beer. Yep, that's that's not something anybody has said,
(08:57):
and like you said, probably over a decade, because who
in that market is even trying to do what you
guys are doing. And you're you're you're literally going right
up to the competition and be like, you guys are
doing it this way. We're gonna do it this way
because there's in business it's better than less than different than.
So you guys are different than and it's working. So
(09:17):
like you said, you're not taking that risk, and you're
not growing, You're dying.
Speaker 4 (09:21):
Right And and I think, like you know, my my
challenge to the industry is. It's not like Outlaw Light
completely reinvented the wheel. Right, We're a light beer. You're
drinking it. We love it like it's it's a light
it's a light beer. We think it's a great beer.
I you know, I'm a little biased. I think it's
(09:43):
better than a lot of the big brands out there.
But you know, it's not like it's not like we're
you know, light beer two point zero.
Speaker 3 (09:50):
We're light beer, right, But we're a provocative brand.
Speaker 4 (09:54):
We're new, you know, we're we're aggressive in price because
we want people to try our brand. And I think
it's just if you look, you know, through the course
of history, I to this day like other than sure,
like a micro local craft brewery might come out with
a light beer, okay, whoop to do? Like good for them,
(10:14):
that's great. I encourage it. But like nobody is taken
on the category with scale, No one, And that's that's
by design, right, Like the system has been built and
lobbied against and structured in a way that makes what
we're doing like damn near impossible. Like it's not it's
(10:37):
not built. And you said, you know you're in the industry,
you know, well, enough, Like, man, if I go to
if I go to one of our distributors, and I'm
not going to pick on a I'm not going to
single one of them out. But like, you know, I
go to a I don't know, one of our Anheuser
Bush anchored distributors, right, so they sell Anaizer Bush products.
Speaker 3 (10:55):
I go in with them and I say, man, come.
Speaker 4 (10:57):
On, with a fast growing beer in America, let's go
we're bringing growth back into the category. You know, let's
let's make sure that your reps are incentivized to sell
our product, right And and they're like, well, we can
do that one month of the year, and you can
only have one slot of the five that one month.
And it's like, well, what are you doing the other
(11:18):
twelve months? Well, we got bud Light, we got Michelovaltra,
we got Bush, we got Natty got And I'm like,
so you just are continuing to do the same thing
and pay your reps to sell the same beer that's declining.
Like that doesn't sound like a good business plan. But
but but when you really sink your teeth into it,
and you know, it's been a while since I was
(11:39):
an Anizer Bush, so I don't I don't want to
speak as the complete expert, but like last time I checked,
there's an audit every year. Bright Anijer Bush, Well, how
much of your incentive money went towards Anizer Bush brands?
Speaker 3 (11:52):
Yeah, oh oh, less than ninety percent.
Speaker 4 (11:55):
Maybe we won't help with that big sports sponsorship you've
got in your territory anymore, mister hohole Sailor.
Speaker 3 (12:00):
Well, like that's a pretty big hurdle for a little
old outlaw light to get over. So the fact that
we've gotten.
Speaker 4 (12:07):
To where we are is to me pretty amazing. We're,
like I said, I think we're just getting started.
Speaker 2 (12:13):
Without a doubt. I mean, like you said, summaryson O
over and you guys were the number. You're the sponsor
for the Outlaw Music Festival, which had Bob Dylan and
Willie Nelson. I went and took my dad for fourth
and when it was down here, how did that whole
thing even come about? Because you guys are doing things
like going to the festivals and really putting boots on
(12:33):
the ground, how did the actual Outlaw Music Festival come
it up?
Speaker 3 (12:37):
Yeah?
Speaker 4 (12:37):
I mean, I mean full transparency, Like I got to
give all the credit to my CMO, vic Wise I
would love to take the credit for it. That was
not me, and I think it was just one of
those like serendipitous moments. Like he was like, Hey, did
you see that there's a music festival called Outlaw And
I was like, no, but that sounds pretty cool. He's like,
(12:58):
let me get all the phone with him. See if
the got a beer sponsor.
Speaker 3 (13:00):
They didn't. We came in and.
Speaker 4 (13:03):
They've been an amazing partner from day one, great great partnership.
Speaker 2 (13:08):
Did you go any of shows?
Speaker 3 (13:10):
I did not. I I intended to.
Speaker 4 (13:12):
I as you can probably imagine, I've been I'm getting
pulled in a million different directions.
Speaker 3 (13:17):
I'm actually down in your neck of the woods. I'll
be down in Austin.
Speaker 4 (13:21):
On Monday, and then Dallas on Tuesday, and then Ohio
Wednesday Thursday.
Speaker 3 (13:26):
So I'm i.
Speaker 2 (13:28):
Am off this coming Tuesday. So just hit me up
and we can.
Speaker 3 (13:31):
I'll shoot you a note. H Well, I mean, well.
Speaker 2 (13:35):
Let's go all the way back in time real fast.
What is your earliest memory.
Speaker 3 (13:37):
Of beer, earliest member of beer.
Speaker 4 (13:42):
Well, I'm gonna I'm gonna get myself in trouble here,
but I think everybody.
Speaker 3 (13:46):
Can get over it.
Speaker 4 (13:48):
Earliest memories of beer was when I got busted by
my dad.
Speaker 3 (13:53):
So my dad drank. He drank a lot of High
Life bottles.
Speaker 4 (14:01):
Back in the day, and I remember he I was like, hey,
can I try one?
Speaker 3 (14:09):
And I don't know, I was probably like this is
this is bad. I was probably like eleven or twelve
years old, right, like I was, Okay, see that's not
that bad.
Speaker 4 (14:17):
So I was like eleven twelve years old and I
was like.
Speaker 3 (14:20):
Man, I my dad loves drinking beer.
Speaker 4 (14:22):
And you know, I was like, man, it must be
so good. And I remember, like I got it.
Speaker 3 (14:28):
I try. He let me try his High Life and
I was like, oh my god, I don't like this.
He's terrible. Yeah, I'm like, you drink this all the time.
Speaker 4 (14:37):
But then where I'm going this story is like you know,
of course, you know, it's like it's the ultimate like
Adam and Eves story.
Speaker 3 (14:43):
It's like, you know, can I have it? Can I not?
And uh? I think like the next weekend or something.
Speaker 4 (14:49):
I totally went in and I took like two of
them out of the fridge.
Speaker 3 (14:53):
And you know, now my dad and I laugh about it.
Speaker 4 (14:57):
He's like, you know, I know, you stole the two
High life side of the fridge, and I remember, like
I sucked down like two of them, got a nice
little buzz on it. I was like, man, this is
this is awesome. Now, full disclosure, I do not encourage
underage drinking. I do not, absolutely not shouldn't have done that.
But but you know, I think, like my my fondest
(15:18):
memories of beer is and I'm gonna get a little
cliche here, is like, man, like you generally are drinking
beer with family or friends. Yes, in an environment where
you're either getting over something, you're celebrating something like beer
is brings people together, you know, And I think, especially
(15:42):
in moderation, like what a great product, refreshing delicious.
Speaker 3 (15:47):
Didn't think so when I was eleven or twelve.
Speaker 4 (15:49):
But like, you know, it's I think it's a it's
it's for me, like it's part of American culture and
like it.
Speaker 3 (16:01):
To see the declines that we're.
Speaker 4 (16:02):
Seeing, and especially because like and this is total hypothesis.
I don't have all the data on this, but like, man, like,
I think a lot of the declines are coming from
two things, well actually really three. One is simply a
lack of innovation in the space, Like there's nothing exciting.
Speaker 3 (16:24):
In light beard anymore?
Speaker 4 (16:25):
Right, Like and the advertising is like questionable at best.
So that's number one. Number two is like, you know,
there's a lot of people out there that are like,
oh this is good. America is getting healthier. And I'm like, well, guys,
like you might want to look into like all the
like micro dosing, like recreational mushrooms that are being done,
and like drugs are coming back into the scene, and
(16:48):
like marijuana is coming back into the scene, and like is.
Speaker 3 (16:52):
That a good thing?
Speaker 4 (16:53):
Like is it good that like a twenty one year
old is jumping on a mushroom train rather than having
a couple beers on a weekend like for my two cents,
Like I'm not sure, right, And and then the third component.
Speaker 3 (17:08):
Is like, man, people are not just getting together. They're
on their phones.
Speaker 4 (17:17):
They're they're isolating, They're they're not and like you know,
I you know, I interact with a lot of our
team is you know, early twenties, you know, people aren't
going out, They're not going to a bar. They're sitting
on their phones, They're sitting on Netflix, They're sitting I'm like,
go do something like go to a bar and watch
(17:39):
a game like go hang out with your buddies, like
go camping, go fishing, like go be away from your
phone for an hour, and like so I think the
combination of those three things is why we're seeing like
the industry go through this struggle. You know, I mean
(18:00):
I and look, maybe I I'm part of the problem
here and I better jump on it.
Speaker 3 (18:04):
I'm the guy that can make this happen.
Speaker 4 (18:06):
But it's like, man, like, when was the last time
you grabbed a couple of beers with friends after work?
Speaker 2 (18:12):
I am not the one to ask, because every Wednesday
I meet up with friends and it is a that's great. Yeah,
it's a weekly ritual. We meet up at that shout
out doctor Jackyls and every Wednesday, we know they bring
their kids, their wives will come. It's just it's always fun.
But yeah, I mean, for the most part, I know
a lot of people that don't do that. They don't
have whether it be a weekly or even a bi
weekly or even a monthly thing where they just go
(18:33):
hang out with their friends put the phones away unless
you're trying to figure out some bar trivia conversation that
you couldn't think of on top of your head. But
then forget it five minutes later. But that communal aspect
of a brewery or a bar in general, it's not
for just going to get drunk or whatever. It's like
you said, it's to have that camaraderie with your friends.
(18:54):
What's going on in their lives, what's the highlight of
your week, what's what was the.
Speaker 3 (18:57):
Low light going through? And like when was? I mean was?
Speaker 4 (19:00):
And I guess you're a bad example, but you know,
like I mean, I'm in the industry, and you know,
I don't.
Speaker 3 (19:09):
I don't.
Speaker 4 (19:09):
I literally can't think of the last time that one
of my friends I do it to them. But one
of my friends texted me being like, hey, I just
picked up a twelve pack. Let's go, Uh, I don't know,
Let's go hang out and suck down.
Speaker 3 (19:24):
A couple of beers. Yeah, and that, and so again.
Speaker 4 (19:28):
You know, I'm fully supported moderation, h But I think
you're seeing a lot of alternative substances. I mean, Delta
nine came out of nowhere and and so I think
you're seeing a lot of other substances get used. I
think there's another thing that I don't think enough people
are looking at, which is the access to gambling is
(19:52):
like never before, right, Like you can get yeah, yeah,
and you can and you can like you can gamble
from anywhere. You can gamble from the phone, gamble from
a bar, you can give them because you know, you
can gamble anywhere now. And I'm like, you know, Americans
don't have unlimited funds. Yeah, So if you are gambling
(20:13):
and hate to break into people out there of the
gamble a lot, like the odds are against you so generally,
like you're gonna lose over time. And look, maybe the
guy that you know used to throw twenty bucks at
you know, a case of beer for the weekend and
go have fun with buddies. He lost fifty bucks in
his sports betting thing, and you don't have the money
to go buy it, you know.
Speaker 3 (20:34):
In case severe anymore.
Speaker 4 (20:35):
So, I think there's a lot of different things that
people are actually not looking at that is driving a
lot of the declines. But I also believe that like
the lack of the lack of innovation in the categories
not helping either. There's nothing exciting well.
Speaker 2 (20:49):
Other than what you guys are doing obviously, whether it
be you know, boots on the ground actually getting people
to taste it, because you know, you've said cans and hands,
which is exactly right, but you get it in their mouth,
then they can make a decision. Yeah, your name. What
do you think that the business, whether it be big
beer business or even someone else that like yourself or
garage or we're seeing American boot breer becoming I guess
(21:12):
somewhat of a bigger thing. What do you think that
needs to be done to start seeing an actual change
in the future.
Speaker 4 (21:20):
I think I think you've got to have brands like Outlaw,
Garage other brands in the space, but they've got to
be given a chance.
Speaker 3 (21:32):
And I'm not I'm not saying that from like a
oh woe is me? Help us? Like we're doing We're
doing great.
Speaker 4 (21:39):
I'm happy with where we are, and I think we're
gonna do really really big things in twenty twenty six,
But like help. You know, retailers think differently, like why
not throw a full door of Outlaw and a full door.
Speaker 3 (21:51):
Of Garage in your spring sets? Yeah, it's not gonna
hurt you. If anything, you might find a way to
grow your category.
Speaker 4 (21:59):
Like so, you know, retailers think differently, like don't just
do the same thing over and over again?
Speaker 3 (22:06):
It's not working.
Speaker 4 (22:07):
Yeah, you know, distributors think about prioritizing brands like Outlaw Light,
like you know, and I realized that may come with
some financial consequences from the suppliers that have got you handcuffed,
you know. And then it's like hey, like regulatory body,
(22:27):
take a look under the hood, like understand why it's
so hard to generate a new product within this category,
Like understand the barriers.
Speaker 3 (22:37):
Tear them down. It's nuts.
Speaker 2 (22:41):
Yeah, we need more reinvention as opposed to, like you said,
just the status quo.
Speaker 4 (22:46):
Yeah, and like, man, I'm the first one to say,
you know what, line Outlaw Light up with five competitive
brands and if people don't pick my beer, no harm,
no foul. If you prefer another brand, do your thing, man.
But a lot of the times we're not even giving
that chance.
Speaker 3 (23:04):
Yeah, it's sorry. Sorry, My kids are getting in the car,
So I apologize for you. Guys. You want to be
part of.
Speaker 4 (23:13):
The podcast, say hi, Hi, good job? All right, Well
all right, John, what else you got?
Speaker 3 (23:21):
Fire away? Man?
Speaker 2 (23:23):
So I got a segment on the show. I call
it the five Count, which just five random questions.
Speaker 3 (23:26):
I love, I love random questions.
Speaker 2 (23:28):
Let's go Number one, what was your what was your
first concert?
Speaker 3 (23:34):
First concert?
Speaker 4 (23:35):
Kenny Chesney out at UHC man.
Speaker 2 (23:40):
I bet he puts on a good show. Uh if
you're a PROG wrestler, but I need to see him.
He only does a bit the stadiums now, which is
kind of unfortunate.
Speaker 3 (23:48):
But I know, Uh if.
Speaker 2 (23:51):
You were a pro wrestler or MMA fighter, what would
your name be?
Speaker 3 (23:55):
Ooh, light under Okay, I like it.
Speaker 2 (24:01):
Number three who is your celebrity? Who was your first
celebrity crush? Oh?
Speaker 3 (24:05):
My? What is her? Avril Levine? He'll judge me, not
judging you.
Speaker 2 (24:12):
I will have people go google her, meet and greets.
Not the best.
Speaker 3 (24:16):
I never got the chance to meet her, but definitely
had a crush on her for a while.
Speaker 2 (24:20):
I get it. She's very attractive. Yeah, yep, especially back then.
Number four who are what inspires you?
Speaker 3 (24:26):
Disruption and innovation, It's what moves everything forward?
Speaker 2 (24:30):
Perfect? And number five, what would you tell your seventeen
year old self?
Speaker 3 (24:40):
Seventeen year old selves.
Speaker 4 (24:44):
Like trust but verify in relationships, in business anything, trust
but verify.
Speaker 3 (24:55):
You can trust, but it doesn't hurt to verify.
Speaker 2 (24:59):
I love that. I'm gonna put any nice sticker of
that all right, And if people wanted to find out
more about Outlaws.
Speaker 3 (25:06):
There you go. Yeah you need you need a sticker
for that one.
Speaker 2 (25:08):
Yeah, I need to Yeah, shirt and a T shirt
shirt and a sticker I think would work for that.
If people want to find out more about Outlaw Beer,
buy it in stores, if they don't have it in
their stores, who they talk to? Follow you guys online?
Do all the things? How can they do?
Speaker 4 (25:23):
So? Yeah, obviously you can follow us on Instagram Outlaw Beer.
You can go to Outlaw Beer dot com. You can
use a store finder. We're very well distributed, especially down
by you, yep, John in Texas, but you know the
rest of the country.
Speaker 3 (25:37):
My my hunch is you can find us just.
Speaker 4 (25:40):
About anywhere, but we're not everywhere, So use the store
finder and always, you know, never hesitate to reach out,
drop us a line, got to contact us for them
on the website.
Speaker 3 (25:51):
If you got a local bar, local store.
Speaker 4 (25:54):
Uh, and you're a fan, let our team go to
work and let us get into there for you.
Speaker 2 (25:58):
I love it, all right, Thank you so much for
your time. And yeah, I can't wait to have the
Outlaw Beer together. Thank you so much. To Ari with
Outlaw light Beer. Again, definitely make sure to grab some
(26:21):
while you can and wherever you can, and if it's
not in your stores, ask for it because it is
the number one growing light beer out in America right
now and you are definitely want to get your hands
on some some especially going into the holidays. Why wouldn't you.
So while you're doing that, make sure to go followup
West on social media.
Speaker 1 (26:35):
It is bruisers Pod.
Speaker 2 (26:36):
That is b R E W S C R s
O D on the Instagram, the threads and the Twitter.
If you want to send us an email, it is
Brwierspod at gmail dot com. If you want to follow
me directly, it is Roady John. That is R O
d I E j O N. Roady John is the
name on the Twitter and on a taped in case
you want to find out what I'm drinking, maybe we
can have a beer together. If you want to follow
me on the threads or the Instagram, it is official
(26:57):
Order John. So until next time, make sure to enjoy life,
drink local, God cheers.
Speaker 4 (27:13):
Three two one
Welcome to Bruisers, a podcast about beer, coffee, booze and bruisers.
Speaker 2 (00:23):
I am your host, Roy John, and today we talked
to you Ari with Outlaw light Beer. We talk about
Outlaw light Beer, the industry itself, and so much more.
This is such a fun conversation we had with Ari.
He was in line to pick up his kids, and
you do hear his kids at the end, but everything
in between is fantastic and the running by the kids
is even better. So, without further ado, here is Ari
(00:44):
with Outlaw light Beer. I'm well, I'm in the DFW
area of Texas.
Speaker 3 (00:59):
Very not yes, sir, probably still cooking hot down there. Huh.
Speaker 2 (01:03):
It's in like the upper eighties nineties, which.
Speaker 3 (01:05):
You know, for us is bad.
Speaker 2 (01:06):
No, for us is kind of normal. So yeah, but
the morning is actually beautiful, so yes, it's not too bad.
Speaker 3 (01:12):
Very nice, very nice.
Speaker 4 (01:14):
Well, give me a little bit of background on the
on the podcast, and then obviously happy to answer any
questions you might have about what our crazy plan is.
Speaker 2 (01:23):
Yes, sir, so I've started Bruisers about three years ago, now, yeah,
four years ago, and yeah, we're rapidly approaching three hundred
episodes or at least two a week. So I love
talking and sharing the story of upcoming brands. Obviously, whether
it be in the beer or cocktail or even non
alcoholic world is you know, and everything in between really
(01:45):
and then when it comes to bruisers, it's all about
you know, MMA, fighters, progresslers, people in those worlds. And
then also I love talking to the ring announcers, a
play by play people. I just actually before we recorded this,
we was talking to the Orioles play by play guy.
Speaker 3 (02:00):
Nice.
Speaker 2 (02:00):
He's in his off season because the Oils didn't didn't
quite go anywhere this year. So yeah, yeah, and now
I'm lucky enough to talk to you. So how are
you day?
Speaker 3 (02:08):
I'm good man.
Speaker 4 (02:09):
It's uh, it's you know, summer's over, which is always
crazy hectic for us. It's you know, light beer is
still relatively seasonal, so summer's a you know, big, big
push for us. And now we're gearing up working with
all the big national retailers on their Spring twenty twenty
six resets, which is kind of the.
Speaker 3 (02:29):
Holy grail for every brand.
Speaker 4 (02:31):
At least in the especially in the beer category because
right now, you know, even the US little guys, big guys,
everybody's pitching the Walmarts, Kroger's, albertson Safeways.
Speaker 3 (02:42):
Blah blah blah of.
Speaker 4 (02:44):
The world, trying to get as much real estate when
they do their resets next year in the spring. We're
trying to get all that dialed in now, and so
it's kind of a shift out of the the big
push over the summer to now you're kind of looking
at twenty twenty six.
Speaker 2 (02:58):
Yeah, so behind the scenes, I do work in the
wine world, and we're sales rep for a distributor down
here in Texas, and yeah, I've done I've done two
Walmart resets already, and.
Speaker 3 (03:07):
There you go.
Speaker 2 (03:07):
The thing is, I heard you talk about this on
another podcast about how people that do the res or
do the plan orgrams. In general, they work for a
certain company or one of the mainor major companies, and
so of course certain facings are bigger, better or whatever.
But it's it's always amazing to me how much first off,
they never go in the stores and never know how
the actual the how big the shelfs are. And then
(03:30):
they never think, you know what, We're gonna take this
one giant section and move it all the way down here.
But then you've got to take everything off that shelf
to do said things, and it's I'm just like, what
are we doing?
Speaker 3 (03:40):
What?
Speaker 4 (03:41):
Yeah, you know, I think it's a it's an imperfect reality, right,
Like I mean, I mean, when you're moving, when you're
when you're steering the you know, Walmart Kroger Albertson's ship,
that's a that's a big that's a big damn ship, right,
And so you know, I think it's an imperfect cyst them,
but it but it works, you know obviously, I'm I
(04:05):
I know and believe that it's pretty bias, right because
you know, a lot of these big chains have outsourced
some of their labor, and you know, ann isaer Busch
can write the shelf schematics, Olsen Chorus can write the
shelve schematics. Nobody's calling outlaw light Beer to write the
(04:25):
shelf schematics, and so you know, but look, obviously those
guys are supposed to be non biased. I'm sure there's
always a little bias.
Speaker 3 (04:36):
Yeah, but you know, they're taking.
Speaker 4 (04:38):
The directive from from the chain, from the decision maker,
and you know, I think they generally.
Speaker 3 (04:45):
Head in the right direction.
Speaker 4 (04:47):
It's just how far are they willing to go, you know,
to really change their outcome. And you know, it's interesting.
I I use this example. I was down in the
Phoenix meeting with one of the big chain buyers down there,
and you know, one of my favorite things to ask
some of these buyers, and especially like within the light
(05:10):
domestic beer category, right, which is down bad. I mean,
August numbers were catastrophic. They were like ten point five
ten point four percent down for the industry.
Speaker 3 (05:20):
We were up. We had the best month we've ever had.
Speaker 2 (05:23):
Yeah, tell everybody how many cases you guys saw, because
this never is huge.
Speaker 3 (05:26):
Yeah, we moved.
Speaker 4 (05:27):
We we shipped north of about one hundred and thirteen
hundred and fourteen thousand case.
Speaker 3 (05:32):
Equivalents in the month of August, which is awesome.
Speaker 4 (05:34):
It's biggest, biggest month we've ever had, you know, and
I think that there's so going back to my story
real quick.
Speaker 3 (05:42):
So you know, I asked these buyers all the time.
Speaker 4 (05:45):
I say, look, guys, like you know, you're down in
your beer category, specifically light domestic is just getting killed.
You know in the last ten years, right, that's a
long time period. In the last ten years, have you
guys really changed much like that? And that's not meant
to be a shot at them. It's mostly a provocative question, right,
like have.
Speaker 3 (06:05):
You guys really changed anything?
Speaker 4 (06:07):
Like yeah, okay, maybe a few less bud light facings,
maybe a few more bush facings, maybe a few more
of this, Like it's all tweaks, right, And it's like,
so you've really just stayed the same, Like you haven't
really changed much in over a decade, and but you
guys are expecting the results to change. I'm like that's
(06:29):
the definition of insanity, right, like doing the same thing
over and over again expecting a different result. It's like,
you know, I go play golf. You know, I don't
expect to shoot par because I'm not a scrateic golfer,
you know, but if I want to get there, I
better change something. And so, you know, my challenge to
a lot of these buyers now is like, let's do
(06:51):
something different. Like you're not gonna lose more business because
you took risk.
Speaker 3 (06:56):
If anything, you could be a first mover.
Speaker 4 (06:58):
And like, you know, the examples I use all the
time now were like, man, like you know, huge shout
out to BUCkies.
Speaker 3 (07:05):
Uh, you know up in Colorado they gave us a
full door.
Speaker 4 (07:09):
Now are we do our volumes deserve a full door?
Speaker 3 (07:16):
Some would argue no.
Speaker 4 (07:18):
I would argue, yeah, we're one of the fastest growing
things in the category.
Speaker 3 (07:23):
Sink your teeth into it, and magically, hey, we get
a full door.
Speaker 4 (07:27):
We're selling hundreds of cases of beer through that BUCkies
in Colorado. You know another great example I use all
the times, like down in the Southeast with Circle K.
They give us an over index on space. Guess what
we're crushing it. Yeah, we're you know, a top brand
for them in the category. And so you know, I
think my my challenge to the retailers is guys, like
(07:49):
if you go from sixteen facings of bud Light to ten,
you in your mind you've been trained to think, well,
now I'm gonna sell less beer because Buddy needs more space.
I would argue, you're gonna sell the same amount of
bud Light, and you actually, if you give that space
to Outlaw Light, you're actually gonna sell more beer because
Outlaw is what people want.
Speaker 3 (08:10):
It's showing where the category can grow.
Speaker 4 (08:13):
So I think it's an interesting time, especially for the
chains as they're making these decisions. Like you know, I
don't even want to call it take risk because I
don't really see it as risk.
Speaker 3 (08:25):
I see it as like.
Speaker 4 (08:27):
Be an early mover, like do something different, shake it up,
because whatever we've been doing as an industry for ten
years clearly isn't working right.
Speaker 3 (08:37):
Well.
Speaker 2 (08:37):
I mean, obviously, in the past what two or three
years we've seen with the whole bud light thing that happened.
Medello became the number one beer in America, and then
now recently we saw michelob Ultra become the number one
beer in America. And now you know, like you said,
you guys are the number one light beer, number one
growing light beer. Yep, that's that's not something anybody has said,
(08:57):
and like you said, probably over a decade, because who
in that market is even trying to do what you
guys are doing. And you're you're you're literally going right
up to the competition and be like, you guys are
doing it this way. We're gonna do it this way
because there's in business it's better than less than different than.
So you guys are different than and it's working. So
(09:17):
like you said, you're not taking that risk, and you're
not growing, You're dying.
Speaker 4 (09:21):
Right And and I think, like you know, my my
challenge to the industry is. It's not like Outlaw Light
completely reinvented the wheel. Right, We're a light beer. You're
drinking it. We love it like it's it's a light
it's a light beer. We think it's a great beer.
I you know, I'm a little biased. I think it's
(09:43):
better than a lot of the big brands out there.
But you know, it's not like it's not like we're
you know, light beer two point zero.
Speaker 3 (09:50):
We're light beer, right, But we're a provocative brand.
Speaker 4 (09:54):
We're new, you know, we're we're aggressive in price because
we want people to try our brand. And I think
it's just if you look, you know, through the course
of history, I to this day like other than sure,
like a micro local craft brewery might come out with
a light beer, okay, whoop to do? Like good for them,
(10:14):
that's great. I encourage it. But like nobody is taken
on the category with scale, No one, And that's that's
by design, right, Like the system has been built and
lobbied against and structured in a way that makes what
we're doing like damn near impossible. Like it's not it's
(10:37):
not built. And you said, you know you're in the industry,
you know, well, enough, Like, man, if I go to
if I go to one of our distributors, and I'm
not going to pick on a I'm not going to
single one of them out. But like, you know, I
go to a I don't know, one of our Anheuser
Bush anchored distributors, right, so they sell Anaizer Bush products.
Speaker 3 (10:55):
I go in with them and I say, man, come.
Speaker 4 (10:57):
On, with a fast growing beer in America, let's go
we're bringing growth back into the category. You know, let's
let's make sure that your reps are incentivized to sell
our product, right And and they're like, well, we can
do that one month of the year, and you can
only have one slot of the five that one month.
And it's like, well, what are you doing the other
(11:18):
twelve months? Well, we got bud Light, we got Michelovaltra,
we got Bush, we got Natty got And I'm like,
so you just are continuing to do the same thing
and pay your reps to sell the same beer that's declining.
Like that doesn't sound like a good business plan. But
but but when you really sink your teeth into it,
and you know, it's been a while since I was
(11:39):
an Anizer Bush, so I don't I don't want to
speak as the complete expert, but like last time I checked,
there's an audit every year. Bright Anijer Bush, Well, how
much of your incentive money went towards Anizer Bush brands?
Speaker 3 (11:52):
Yeah, oh oh, less than ninety percent.
Speaker 4 (11:55):
Maybe we won't help with that big sports sponsorship you've
got in your territory anymore, mister hohole Sailor.
Speaker 3 (12:00):
Well, like that's a pretty big hurdle for a little
old outlaw light to get over. So the fact that
we've gotten.
Speaker 4 (12:07):
To where we are is to me pretty amazing. We're,
like I said, I think we're just getting started.
Speaker 2 (12:13):
Without a doubt. I mean, like you said, summaryson O
over and you guys were the number. You're the sponsor
for the Outlaw Music Festival, which had Bob Dylan and
Willie Nelson. I went and took my dad for fourth
and when it was down here, how did that whole
thing even come about? Because you guys are doing things
like going to the festivals and really putting boots on
(12:33):
the ground, how did the actual Outlaw Music Festival come
it up?
Speaker 3 (12:37):
Yeah?
Speaker 4 (12:37):
I mean, I mean full transparency, Like I got to
give all the credit to my CMO, vic Wise I
would love to take the credit for it. That was
not me, and I think it was just one of
those like serendipitous moments. Like he was like, Hey, did
you see that there's a music festival called Outlaw And
I was like, no, but that sounds pretty cool. He's like,
(12:58):
let me get all the phone with him. See if
the got a beer sponsor.
Speaker 3 (13:00):
They didn't. We came in and.
Speaker 4 (13:03):
They've been an amazing partner from day one, great great partnership.
Speaker 2 (13:08):
Did you go any of shows?
Speaker 3 (13:10):
I did not. I I intended to.
Speaker 4 (13:12):
I as you can probably imagine, I've been I'm getting
pulled in a million different directions.
Speaker 3 (13:17):
I'm actually down in your neck of the woods. I'll
be down in Austin.
Speaker 4 (13:21):
On Monday, and then Dallas on Tuesday, and then Ohio
Wednesday Thursday.
Speaker 3 (13:26):
So I'm i.
Speaker 2 (13:28):
Am off this coming Tuesday. So just hit me up
and we can.
Speaker 3 (13:31):
I'll shoot you a note. H Well, I mean, well.
Speaker 2 (13:35):
Let's go all the way back in time real fast.
What is your earliest memory.
Speaker 3 (13:37):
Of beer, earliest member of beer.
Speaker 4 (13:42):
Well, I'm gonna I'm gonna get myself in trouble here,
but I think everybody.
Speaker 3 (13:46):
Can get over it.
Speaker 4 (13:48):
Earliest memories of beer was when I got busted by
my dad.
Speaker 3 (13:53):
So my dad drank. He drank a lot of High
Life bottles.
Speaker 4 (14:01):
Back in the day, and I remember he I was like, hey,
can I try one?
Speaker 3 (14:09):
And I don't know, I was probably like this is
this is bad. I was probably like eleven or twelve
years old, right, like I was, Okay, see that's not
that bad.
Speaker 4 (14:17):
So I was like eleven twelve years old and I
was like.
Speaker 3 (14:20):
Man, I my dad loves drinking beer.
Speaker 4 (14:22):
And you know, I was like, man, it must be
so good. And I remember, like I got it.
Speaker 3 (14:28):
I try. He let me try his High Life and
I was like, oh my god, I don't like this.
He's terrible. Yeah, I'm like, you drink this all the time.
Speaker 4 (14:37):
But then where I'm going this story is like you know,
of course, you know, it's like it's the ultimate like
Adam and Eves story.
Speaker 3 (14:43):
It's like, you know, can I have it? Can I not?
And uh? I think like the next weekend or something.
Speaker 4 (14:49):
I totally went in and I took like two of
them out of the fridge.
Speaker 3 (14:53):
And you know, now my dad and I laugh about it.
Speaker 4 (14:57):
He's like, you know, I know, you stole the two
High life side of the fridge, and I remember, like
I sucked down like two of them, got a nice
little buzz on it. I was like, man, this is
this is awesome. Now, full disclosure, I do not encourage
underage drinking. I do not, absolutely not shouldn't have done that.
But but you know, I think, like my my fondest
(15:18):
memories of beer is and I'm gonna get a little
cliche here, is like, man, like you generally are drinking
beer with family or friends. Yes, in an environment where
you're either getting over something, you're celebrating something like beer
is brings people together, you know, And I think, especially
(15:42):
in moderation, like what a great product, refreshing delicious.
Speaker 3 (15:47):
Didn't think so when I was eleven or twelve.
Speaker 4 (15:49):
But like, you know, it's I think it's a it's
it's for me, like it's part of American culture and
like it.
Speaker 3 (16:01):
To see the declines that we're.
Speaker 4 (16:02):
Seeing, and especially because like and this is total hypothesis.
I don't have all the data on this, but like, man, like,
I think a lot of the declines are coming from
two things, well actually really three. One is simply a
lack of innovation in the space, Like there's nothing exciting.
Speaker 3 (16:24):
In light beard anymore?
Speaker 4 (16:25):
Right, Like and the advertising is like questionable at best.
So that's number one. Number two is like, you know,
there's a lot of people out there that are like,
oh this is good. America is getting healthier. And I'm like, well, guys,
like you might want to look into like all the
like micro dosing, like recreational mushrooms that are being done,
and like drugs are coming back into the scene, and
(16:48):
like marijuana is coming back into the scene, and like is.
Speaker 3 (16:52):
That a good thing?
Speaker 4 (16:53):
Like is it good that like a twenty one year
old is jumping on a mushroom train rather than having
a couple beers on a weekend like for my two cents,
Like I'm not sure, right, And and then the third component.
Speaker 3 (17:08):
Is like, man, people are not just getting together. They're
on their phones.
Speaker 4 (17:17):
They're they're isolating, They're they're not and like you know,
I you know, I interact with a lot of our
team is you know, early twenties, you know, people aren't
going out, They're not going to a bar. They're sitting
on their phones, They're sitting on Netflix, They're sitting I'm like,
go do something like go to a bar and watch
(17:39):
a game like go hang out with your buddies, like
go camping, go fishing, like go be away from your
phone for an hour, and like so I think the
combination of those three things is why we're seeing like
the industry go through this struggle. You know, I mean
(18:00):
I and look, maybe I I'm part of the problem
here and I better jump on it.
Speaker 3 (18:04):
I'm the guy that can make this happen.
Speaker 4 (18:06):
But it's like, man, like, when was the last time
you grabbed a couple of beers with friends after work?
Speaker 2 (18:12):
I am not the one to ask, because every Wednesday
I meet up with friends and it is a that's great. Yeah,
it's a weekly ritual. We meet up at that shout
out doctor Jackyls and every Wednesday, we know they bring
their kids, their wives will come. It's just it's always fun.
But yeah, I mean, for the most part, I know
a lot of people that don't do that. They don't
have whether it be a weekly or even a bi
weekly or even a monthly thing where they just go
(18:33):
hang out with their friends put the phones away unless
you're trying to figure out some bar trivia conversation that
you couldn't think of on top of your head. But
then forget it five minutes later. But that communal aspect
of a brewery or a bar in general, it's not
for just going to get drunk or whatever. It's like
you said, it's to have that camaraderie with your friends.
(18:54):
What's going on in their lives, what's the highlight of
your week, what's what was the.
Speaker 3 (18:57):
Low light going through? And like when was? I mean was?
Speaker 4 (19:00):
And I guess you're a bad example, but you know,
like I mean, I'm in the industry, and you know,
I don't.
Speaker 3 (19:09):
I don't.
Speaker 4 (19:09):
I literally can't think of the last time that one
of my friends I do it to them. But one
of my friends texted me being like, hey, I just
picked up a twelve pack. Let's go, Uh, I don't know,
Let's go hang out and suck down.
Speaker 3 (19:24):
A couple of beers. Yeah, and that, and so again.
Speaker 4 (19:28):
You know, I'm fully supported moderation, h But I think
you're seeing a lot of alternative substances. I mean, Delta
nine came out of nowhere and and so I think
you're seeing a lot of other substances get used. I
think there's another thing that I don't think enough people
are looking at, which is the access to gambling is
(19:52):
like never before, right, Like you can get yeah, yeah,
and you can and you can like you can gamble
from anywhere. You can gamble from the phone, gamble from
a bar, you can give them because you know, you
can gamble anywhere now. And I'm like, you know, Americans
don't have unlimited funds. Yeah, So if you are gambling
(20:13):
and hate to break into people out there of the
gamble a lot, like the odds are against you so generally,
like you're gonna lose over time. And look, maybe the
guy that you know used to throw twenty bucks at
you know, a case of beer for the weekend and
go have fun with buddies. He lost fifty bucks in
his sports betting thing, and you don't have the money
to go buy it, you know.
Speaker 3 (20:34):
In case severe anymore.
Speaker 4 (20:35):
So, I think there's a lot of different things that
people are actually not looking at that is driving a
lot of the declines. But I also believe that like
the lack of the lack of innovation in the categories
not helping either. There's nothing exciting well.
Speaker 2 (20:49):
Other than what you guys are doing obviously, whether it
be you know, boots on the ground actually getting people
to taste it, because you know, you've said cans and hands,
which is exactly right, but you get it in their mouth,
then they can make a decision. Yeah, your name. What
do you think that the business, whether it be big
beer business or even someone else that like yourself or
garage or we're seeing American boot breer becoming I guess
(21:12):
somewhat of a bigger thing. What do you think that
needs to be done to start seeing an actual change
in the future.
Speaker 4 (21:20):
I think I think you've got to have brands like Outlaw,
Garage other brands in the space, but they've got to
be given a chance.
Speaker 3 (21:32):
And I'm not I'm not saying that from like a
oh woe is me? Help us? Like we're doing We're
doing great.
Speaker 4 (21:39):
I'm happy with where we are, and I think we're
gonna do really really big things in twenty twenty six,
But like help. You know, retailers think differently, like why
not throw a full door of Outlaw and a full door.
Speaker 3 (21:51):
Of Garage in your spring sets? Yeah, it's not gonna
hurt you. If anything, you might find a way to
grow your category.
Speaker 4 (21:59):
Like so, you know, retailers think differently, like don't just
do the same thing over and over again?
Speaker 3 (22:06):
It's not working.
Speaker 4 (22:07):
Yeah, you know, distributors think about prioritizing brands like Outlaw Light,
like you know, and I realized that may come with
some financial consequences from the suppliers that have got you handcuffed,
you know. And then it's like hey, like regulatory body,
(22:27):
take a look under the hood, like understand why it's
so hard to generate a new product within this category,
Like understand the barriers.
Speaker 3 (22:37):
Tear them down. It's nuts.
Speaker 2 (22:41):
Yeah, we need more reinvention as opposed to, like you said,
just the status quo.
Speaker 4 (22:46):
Yeah, and like, man, I'm the first one to say,
you know what, line Outlaw Light up with five competitive
brands and if people don't pick my beer, no harm,
no foul. If you prefer another brand, do your thing, man.
But a lot of the times we're not even giving
that chance.
Speaker 3 (23:04):
Yeah, it's sorry. Sorry, My kids are getting in the car,
So I apologize for you. Guys. You want to be
part of.
Speaker 4 (23:13):
The podcast, say hi, Hi, good job? All right, Well
all right, John, what else you got?
Speaker 3 (23:21):
Fire away? Man?
Speaker 2 (23:23):
So I got a segment on the show. I call
it the five Count, which just five random questions.
Speaker 3 (23:26):
I love, I love random questions.
Speaker 2 (23:28):
Let's go Number one, what was your what was your
first concert?
Speaker 3 (23:34):
First concert?
Speaker 4 (23:35):
Kenny Chesney out at UHC man.
Speaker 2 (23:40):
I bet he puts on a good show. Uh if
you're a PROG wrestler, but I need to see him.
He only does a bit the stadiums now, which is
kind of unfortunate.
Speaker 3 (23:48):
But I know, Uh if.
Speaker 2 (23:51):
You were a pro wrestler or MMA fighter, what would
your name be?
Speaker 3 (23:55):
Ooh, light under Okay, I like it.
Speaker 2 (24:01):
Number three who is your celebrity? Who was your first
celebrity crush? Oh?
Speaker 3 (24:05):
My? What is her? Avril Levine? He'll judge me, not
judging you.
Speaker 2 (24:12):
I will have people go google her, meet and greets.
Not the best.
Speaker 3 (24:16):
I never got the chance to meet her, but definitely
had a crush on her for a while.
Speaker 2 (24:20):
I get it. She's very attractive. Yeah, yep, especially back then.
Number four who are what inspires you?
Speaker 3 (24:26):
Disruption and innovation, It's what moves everything forward?
Speaker 2 (24:30):
Perfect? And number five, what would you tell your seventeen
year old self?
Speaker 3 (24:40):
Seventeen year old selves.
Speaker 4 (24:44):
Like trust but verify in relationships, in business anything, trust
but verify.
Speaker 3 (24:55):
You can trust, but it doesn't hurt to verify.
Speaker 2 (24:59):
I love that. I'm gonna put any nice sticker of
that all right, And if people wanted to find out
more about Outlaws.
Speaker 3 (25:06):
There you go. Yeah you need you need a sticker
for that one.
Speaker 2 (25:08):
Yeah, I need to Yeah, shirt and a T shirt
shirt and a sticker I think would work for that.
If people want to find out more about Outlaw Beer,
buy it in stores, if they don't have it in
their stores, who they talk to? Follow you guys online?
Do all the things? How can they do?
Speaker 4 (25:23):
So? Yeah, obviously you can follow us on Instagram Outlaw Beer.
You can go to Outlaw Beer dot com. You can
use a store finder. We're very well distributed, especially down
by you, yep, John in Texas, but you know the
rest of the country.
Speaker 3 (25:37):
My my hunch is you can find us just.
Speaker 4 (25:40):
About anywhere, but we're not everywhere, So use the store
finder and always, you know, never hesitate to reach out,
drop us a line, got to contact us for them
on the website.
Speaker 3 (25:51):
If you got a local bar, local store.
Speaker 4 (25:54):
Uh, and you're a fan, let our team go to
work and let us get into there for you.
Speaker 2 (25:58):
I love it, all right, Thank you so much for
your time. And yeah, I can't wait to have the
Outlaw Beer together. Thank you so much. To Ari with
Outlaw light Beer. Again, definitely make sure to grab some
(26:21):
while you can and wherever you can, and if it's
not in your stores, ask for it because it is
the number one growing light beer out in America right
now and you are definitely want to get your hands
on some some especially going into the holidays. Why wouldn't you.
So while you're doing that, make sure to go followup
West on social media.
Speaker 1 (26:35):
It is bruisers Pod.
Speaker 2 (26:36):
That is b R E W S C R s
O D on the Instagram, the threads and the Twitter.
If you want to send us an email, it is
Brwierspod at gmail dot com. If you want to follow
me directly, it is Roady John. That is R O
d I E j O N. Roady John is the
name on the Twitter and on a taped in case
you want to find out what I'm drinking, maybe we
can have a beer together. If you want to follow
me on the threads or the Instagram, it is official
(26:57):
Order John. So until next time, make sure to enjoy life,
drink local, God cheers.
Speaker 4 (27:13):
Three two one
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