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June 12, 2025 16 mins
Breaking Down Ohio State's $20.5M NIL Strategy: Insights from Ross Bjork | Buckeyes Tomorrow Morning

Join host Tony Gerdeman on this episode of Buckeyes Tomorrow Morning as he covers the latest from Ohio State Athletic Director Ross Bjork's press conference. Dive into the details of Ohio State's new $20.5 million NIL cap, the Buckeye Sports Group, and Project 36. Learn how the funds will be distributed among four key sports: football, men's basketball, women's basketball, and women's volleyball. Get insights into the compliance with Title IX and the potential roadblocks involving Congress and employment status for student athletes. For the full hour-long discussion with Ross Bjork, check out the video at youtube.com/buckeyehuddle and find detailed bullet points at buckeyehuddle.com. Don’t forget to subscribe and hit the thumbs up! 

00:00 Introduction and Welcome
00:38 Interview with Ross Bjork: Overview
01:37 NIL and Buckeye Sports Group
03:27 Project 36: Funding Allocation
06:48 Title IX and Gender Equality
08:24 Decision-Making and Allocation Metrics
10:28 Employment Status Debate
12:46 Legal Perspectives on Compensation Rules
15:16 Conclusion and Farewell
Mark as Played

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