Host Lisa Urbanski sits down with Michael Dodsworth, founder & CEO of Fanfare (formerly Waitify), to unpack the high-stakes world of blockbuster product releases and live-event ticket sales.
Drawing on decades of engineering launches for top footwear and retail brands, Michael reveals:
- Why websites crash
- How bots scoop inventory
- The unfortunate issue of fans getting shut out from the purchase
- How Fanfare’s data-driven virtual-queue and anti-scalping platform turns launch-day chaos into seamless sell-outs.
🔗 Ready to master your next hype drop? Visit Fanfare.io to learn more
📲 Follow @getfanfare on Instagram and connect on LinkedIn [Fanfare.io] for deeper insights and helpful updates.
Get Fanfare’s 5 Step Hype Drop Playbook with our proven success formula and make your next launch unforgettable at fanfare.io/playbook.
SKIMS sold $1 million of product in 60 seconds. That’s not magic; it’s methodology. See how they did it at fanfare.io/skims.
Ever wonder what it’s really like inside a launch day meltdown? Fanfare broke down the chaos of the infamous Taylor Swift and Nintendo Switch 2 release to show you what fails and why—get the inside story at fanfare.io/chaos.
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