December 11, 2025 • 41 mins
What happens when a lifelong Star Wars fan turns his creative energy toward helping business owners tell better stories?
In this episode, David W. Carr of Steward Your Business sits down with Roger Jorns, founder of Reanimation Design, fellow Success Champion Network member, and the creative mind behind the new LightsideCollectibles.com redesign. Roger shares how faith, humor, and storytelling shape his approach to design and how any small-business owner can transform their website into their best salesperson.
You’ll learn:
• Why clarity beats complexity in marketing
• The three questions every website must answer
• How the Hero’s Journey powers brand storytelling
• What the Force can teach us about business balance
Connect:
Reanimation Design → https://reanimationdesign.com
Lightside Collectibles → https://lightsidecollectibles.com
Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.
Watch more episodes on YouTube and subscribe here:
https://www.youtube.com/@steward_your_business
Connect with Steward Your Business:
Website: https://stewardyourbusiness.com
LinkedIn: https://www.linkedin.com/in/davidwcarr
In this episode, David W. Carr of Steward Your Business sits down with Roger Jorns, founder of Reanimation Design, fellow Success Champion Network member, and the creative mind behind the new LightsideCollectibles.com redesign. Roger shares how faith, humor, and storytelling shape his approach to design and how any small-business owner can transform their website into their best salesperson.
You’ll learn:
• Why clarity beats complexity in marketing
• The three questions every website must answer
• How the Hero’s Journey powers brand storytelling
• What the Force can teach us about business balance
Connect:
Reanimation Design → https://reanimationdesign.com
Lightside Collectibles → https://lightsidecollectibles.com
Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.
Watch more episodes on YouTube and subscribe here:
https://www.youtube.com/@steward_your_business
Connect with Steward Your Business:
Website: https://stewardyourbusiness.com
LinkedIn: https://www.linkedin.com/in/davidwcarr
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:13):
Welcome back to the Business Roundtable podcast. I'm super excited
to have you guys with me. David Carr, the founder
of Steward your business bringing people together to accomplish great things.
I have a special title for this episode already kind
of laid it out for you guys. It's from Jedi
web designer to business builder Roger Jorns on reanimation, design, storytelling,
(00:33):
and the force of Connection. That's my working title. You
guys are listening to this podcast. But I'm super excited
to have Roger Jorns here. Welcome Roger.
Speaker 2 (00:42):
Yeah, wow, thank you so much, David. That's really awesome,
the intro and everything.
Speaker 3 (00:46):
Yeah, I love that. I have a long ways to go,
so that's super awesome. I love that. That's super great.
Speaker 1 (00:52):
Oh well, I'm super excited to have you here. Roger
and I have a lot of crossovers you guys are
gonna see in this episode. And we met. Gosh, it's
been I think we met early part of this year
through Success Champions Network. Rogers one of the leaders in
one of our chapters that we were in that group
called National Selection, and Roger and I started talking and
(01:15):
connecting there and then I realized Okay, he's he's a
founder of Reanimation Design, which is we're going to get
into websites and how we can use those as a
tool to help transform our businesses to be more effective
right in communicating our message. And of course you know,
Roger and I are huge fans of Star Wars and
other things that you might hear some geekdom coming out
(01:36):
through this podcast as well. So Roger, let's let's you know,
welcome the force here. I'm glad to have you, and
I love for you to share a little bit about
your background because when we have guests coming on here,
you know, some people may know them, other people haven't
heard them before. And I love to have your bit
of your origin story, where you came from and now
(01:58):
your passion and I love your past. By the way,
because you're posting on LinkedIn, you're sharing ways that people
can help improve their websites and improve their messaging out there.
But talk about your journey to Reanimation Design where you're
at now.
Speaker 3 (02:10):
Yeah, thank you. I appreciate that.
Speaker 2 (02:11):
David. Again, I'm super excited to be here. Well, let's
see here, I was born at a young age and
starting all the way back there. Yeah, oh man be
here forever. Yes, talking about that, And then when I
was ten, I looked at Sally No, you know, and
then the last thing I remember is that I punched them.
(02:33):
I will say though, in high school, I do remember
one story specifically, like I was in football for one season,
and I just remember one time like I was like,
oh hey, it awful right, like literally still the same hype,
but like fifty pounds lighter. And I just remember the
last thing like, oh hey, look the holes open and
I'm running through it as a defensive lineman. I no
idea or linebacker and I'm running through and the last
(02:54):
thing I remember is just seeing the running back coming
at me. And then the next thing I remember, I
was like, why am I on side of the field. Oh,
it's because I don't hit me so hard I passed out.
I got knocked out. So anyway, that has nothing to
do with anything, so I apologize. But anyway, yeah, no,
I you know, I've always found website designed to be interesting.
Speaker 3 (03:14):
And when I first like was like, oh maybe I
could you know, think about doing this.
Speaker 2 (03:19):
I was actually getting my degree in theology and I
got my I got my U my bachelor's and my
master's in theology, and if you want to know how
to stop a conversation or make it super awkward is hey,
so what's your degree in theology.
Speaker 3 (03:33):
Oh okay.
Speaker 2 (03:36):
So you know when people when I had, you know,
thought about web design, people were like, well, you know,
if you want to do web design, look this is
this is way back in like way back like two
thousand and eight or something like that. They were like, well,
you can do graphic design, or you can do software development.
Speaker 3 (03:51):
And I said, cool, I don't want to do any
of those because.
Speaker 2 (03:53):
That's not at all what I want, you know, So
just kind of continued doing, you know, I had a
couple of different job and always kind of watching how
web design had kind of had kind of developed. So
really it was in twenty eighteen I was like, you
know what, I'm just going to go ahead and I'm
just going to kind of figure out how to do
web design. And so, you know, YouTube at that point
had started really become a place where you could kind
(04:16):
of self taught, you know, and so I took a
couple of online courses. But what really kind of stuck
out to me is that I always told my wife
it's you know, really websign is not that hard. I'm
just moving boxes across the screen, but I'm trying to
figure out how to make them stay right. And so
then it became a point of Okay, well why am
I putting the boxes, you know, in this order? Why
am I putting this heading? Why am I putting this?
(04:38):
And so then it was like, oh, okay, cool, Well
you can tell a story through the website, you know,
marketing came into that. You know, you're telling a story,
You're helping people feel something, and there's a structure to it.
You're not just randomly putting things all over the place.
Speaker 3 (04:52):
And so that was.
Speaker 2 (04:53):
Really something that I wanted to help share with people
because a lot of times, you know, businesses are like,
well we just got to get something out there.
Speaker 1 (05:00):
You know.
Speaker 2 (05:00):
When I first started, I was like, well, I want
to know what you do. And I think that was
something that kind of drew me into that. It's like, WHOA,
that is really cool. I didn't know you did that.
Your website doesn't say that, you know, and it's like,
how can we help bring that out? And that was
really something that I found super interesting, just the whole
marketing aspect of it. Telling a story. I love stories obviously,
(05:23):
you know, we love stories. You know, you want to
hear a good story, and people people gravitate towards that.
And so I think it's just a really cool aspect
of it. And that's something that I tried to help
people kind of think through when we're designing websites and
when we're thinking through their marketing, when we're thinking through
how are you showing up online?
Speaker 1 (05:41):
Yeah? No, I think it's so powerful, you know. And
it's it's funny you say, you know that you said
earlier that the theology degree, but you know, I come
from faith as well as a Christian, had that background.
And if you've any, you spent any whether you're a
Christian or not, if you read the Bible, there are
tons of stories, amazing stories and right and and and
I think those that have been able to translate stories
(06:04):
well or we remember them when we see where stories aren't.
You could take the same exact story and then put
it in different formats book format, on on a movie
right or other ways. Music, And it's some of it's
very memorable and you're like, oh my gosh. And other
times it's like it's forgettable. It's like what was that.
Speaker 3 (06:23):
Again, Yeah, yeah, yeah, one hundred percent.
Speaker 2 (06:26):
And you know, and even and even with that aspect
of story, it's you know, before you know, now we
can write stuff down or type stuff down, doesn't matter, right,
But before, right, you know, there was always that where
people would you know, tell stories to each other. And
you have these ways of people that that would you know,
that would tell the stories to each other. But that's
(06:46):
how history and how things got passed along. And so
I think that there's always just that innate underlying like yeah,
we've kind of were made for story, right, Like we
resonate with those stories. And I think that that's super important.
And that's why I think also why I was why
I resonated with that, you know, of coming from a
(07:09):
background of I love to read, right, I still read
my comics, oh you know, I still read my fantasy,
my my sci fi and all that, you know, and
I get wrapped up into a good story. And just
like you were saying, coming from a faith background, you know,
and also when you see you know, the stories, that
is telling the story right throughout it. And so I
think that we all kind of resonate with all sorts
(07:30):
of stories, and that's why I mean you look at
what now the Marvel Universe, you know on screen. I mean,
you know, it's because it's telling the story and people
want to see how everything connects. And I think that
that also plays into a business for their online presence
as well. And so you know, they want to see
how things, you know, connect and all that well.
Speaker 1 (07:47):
And I mean, I'm old enough on fifty one, Roger.
I remember when back in the day, people said, why
do I even need a website? You know who website.
I remember a colleague of my going to even churches
and saying, hey, I think you need a website, Like
we don't need a website. You know. It's just so
funny to think about that. In a way, it's a
way of reaching people. And like you said, to your point,
(08:10):
I see kind of I love to get your perspective.
Sometimes I see something that's just very I don't say basic,
but it's just very like information, but it's there's no
real story. It's just it's just information or and or
they're trying to tell a story. But there is so
much stuff. It's like, yes, I can't I can't make
(08:31):
heads or tails of all of this stuff. I'm confused.
You're losing quote unquote losing the reader, if you will,
and whether they're like I'm just gonna go somewhere else.
It's just too too much. So can you talk a
little bit about the journey of you know, creating a website,
maybe a little bit of like you know, from getting
that story and maybe you know, don't make it overly complicated.
In fact, you helped me recently and we can get
(08:52):
into a little bit about my my side hustle, feel
with my life side collectibles one, but talk a little
bit about, like, you know, the journey of like taking
the story, like you said, from the from the from
the client.
Speaker 2 (09:06):
Yeah, you know, And I'm not the first one to
say this. You know, if you confuse them, you lose them,
that sort of thing. And really, and again I'm not
like the first one to say this, And you know,
I always say, really, your website is doing one thing.
It's answering three questions. And those those three questions are
what do you do, why should people care and helping
(09:28):
them think they're okay? What are the benefits of working
with you? Not the features? What are the benefits of
working with you? And what are those results that you've
gotten sometimes it's and or usually it's you know, it's
both and but then also most importantly, Okay, so how
do we continue the conversation or you know, how do
we like, how do I get into contact with you?
And I tell them what do you do? Why they
(09:48):
should care? And how do they get in contact with you?
And your website just continually expands on that you're you're
solving a problem. You think of stories, you think of
Star Wars, right, Luke has to overcome this obstacle, you know,
Lord of the Rings. You know, Frodo has to do
this thing. Right, Well, whatever story that that you're thinking of,
there's always a problem, and it's you're helping them solve
(10:09):
that problem and helping them kind of think through that
idea of what that problem is. And you know, and
sometimes it's the problem is you know, you just you
got to let them know that you're there, right, because
they don't know that you're there, and so when they
get there, you want to let them lean into that
conversation of like, Okay, well, why should I care about
what you're doing? And I think that that's really cool?
(10:31):
Just like you said, you know, sometimes there's so much there, right,
it's like wanting to write a paragraph about you know, well, no,
just like a couple of sentences, like right, quick sentence.
You don't have to tell them everything. I always say,
is that just enough that they're like oh huh, and
then they lean into that conversation, or on a website,
they scroll down, right, yeah, by leaning into that conversation,
(10:53):
so they're like, oh, that's that's interesting, Okay, cool, I
want to know more about that sort of thing. So
a lot of times it's really just you know, it's
a blog, right, and it's like, well, you need to
be quick, right, everything is quick now, so we need
to you know, capture their attention and help them say
like immediately okay, yes, yes or no, you're you can't
(11:14):
solve my problem?
Speaker 1 (11:16):
Right yeah? Yeah, they're like okay, that that's yeah. I
think that's such a so so important that you're saying, Roger,
it's it's it's simple, but you're like, you know, but
you're saying like, hey, remember this, you guys. It is
so important that you know you think through what you're
trying to convey, you know, And I know for me,
(11:41):
your help on the website was was huge with my
my light cyc collectible so I wouldn't get stuck, right yeah,
and like, okay, how can I how can I simplify that?
And you were able to do that. It was really
great to have your help on that. You know, so
anybody wants to go check it out. You guys have
to go look up light CYC Collectibles not. Roger helped
(12:01):
me on getting that all set up and making sure
that it looked good. It was simple and got the
story and you know, and I feel like sometimes people
make it much more complicated it needs to be, and
having you like you said, Okay, it's just these simple
things of here's the story I'm trying to convey. And
that's why I love about Success Champions Network. You work
(12:22):
with other marketing folks, branding experts to and you work
synergistically of like what's the what's the what's that vision
that you're trying to create? And that's what I love
having people like you on this podcast, Roger, so that
we can say, you know, there's somebody else. I know.
I don't have to be an expert in all things.
You know. When I reached out to you, I said, look,
I know WordPress, I know some of these things, but
(12:43):
you know, I'm not doing this all the time like
you are, and you have a different perspective and and
you know what's working and not working, and you know
how to adjust these things. And it's not I guess
part of it too, Rogers, Right, it's not set it
and forget it. There's different things that are evolving out
there as far as how we need to set these up.
How are how are they being whatever? You know, you
know the terms se O, the AI, all that stuff.
(13:04):
How is it being set up so that it's properly
being you know, found right.
Speaker 2 (13:09):
Yeah, yeah, one hundred percent. Yeah, you know, I think
it's important that people do kind of stay ahead of that.
But you know, it's also just part of that, like
where you want it also to just be It needs
to be visually appealing, you know, it needs to look good,
it needs to.
Speaker 3 (13:26):
You need to kind of change. Obviously.
Speaker 2 (13:27):
The big thing right now is people are talking about
you know, AI, se O, all that sort of stuff,
you know, all that generative stuff and so like, and
they're really really trying to push GEO, which I am
not a fan of. I just say AI and se
O or s c O and AI. Although I will
say I had started telling people like a year ago, well,
SEO stands for Search engine optimization. But I told people like, well, really,
(13:50):
SEO stands for people are searching everywhere online. And I
started to say that and then I realized, oh, I
should go get the domain for this, and somebody already
took it, and I was like, DH should copyright of that. Yeah,
but that's what I still tell people. You know, people
are searching everywhere online. You don't necessarily have to be everywhere, right,
you find where you're going to be, but then you
still but you show up there, and it's important to
(14:11):
stay on top of that, you know, and even with
AI and s c O, you need to stay on
top of that and the changing things and making sure
that it's simple, like, you know, even okay, so I'm
a retail store, where can people find me?
Speaker 1 (14:24):
Right?
Speaker 2 (14:24):
They don't want to have to go, you know, to
three different pages to figure out where you're at, what
time am I open? All that sort of stuff. You know,
it's still telling that story. It's giving that people that information,
you know, that that's important to them when they need it.
Speaker 1 (14:36):
Absolutely. Well, I got a question for you on that,
because we have a lot not honestly we don't have
as much retail folks on this podcast, although it is
not generally speaking, we have more folks in the professional
services realm Rogers. So, to tell a story, if you're
a professional services, engineering, a legal, you know, whatever the
case might be, right, I'm just going to put that
broad umbrella of professional service. You can narrow it down,
(14:59):
but to tell story effectively, what would you say would
be kind of the minimum that you would want to
have on a website? I mean, obviously there's a homepage,
but what is there other pages? Or do do we
create you know, I'd love to get your thoughts on it.
Do we create a standalone you know, funnel or landing pages?
It's clear for certain things, server service services, what do
you see right now, Roger? As far as what's the minimum?
(15:21):
And then of course you could always add more, But
like if you did not, you know nothing else, what
would you say to tell the story of your company?
What would you say? How would you segment that out?
Speaker 2 (15:29):
Yeah, so if you're going like so, if you're moving
from a landing page, you're wanting to tell all those
different elements. So like your services, you're about tell them
how easy it is to work with you, right, you know,
the story brand frameworkers is very popular, you know, so
tell them how easy it is to work with you,
tell them all those different things, right, And so I
always say you want to have a minimum of four
to five pages. You want to have a homepage, you
(15:51):
want to have an about page, you want to have
a contact page, and then you want to have your
services page.
Speaker 3 (15:56):
And with that you then are.
Speaker 2 (15:58):
Able to kind of hit the kind of the main
things because you're also thinking about okay, well se o,
You're you're thinking about like, how are people going to
find me? Because actually, and it's still largely true today,
the about page is usually one of the top two,
sometimes the top three depending on uh pages that are
still you know, visited because people want to see, okay,
(16:19):
well who is behind this? Like who you know, who
is this person that I'm talking to or not talking to? Right,
and so that that's really really important. So then you're
able to again continue to tell that story of what
do you do? Why should people care? So what's the
problem you solve? What are the benefits of working with you?
What are you know, what are the results that sort
(16:39):
of thing? And then how do they get in contact
with you? That and and then obviously you know, have
that contact page in your services page. I always say,
if you're gonna have the fifth page, that's like a
flex page, that's like a kind of do what you
want page. So if you have maybe a specific service
that you're really maybe you have four services, but really
this is your main service to kind of get everybody in,
if you will, that you have a separate page just
(17:02):
for that, or you know, contractors or some maybe you're
a creative or something like that, and you have maybe
a portfolio or like a gallery page that sort of thing,
so that people can see outside of whatever your services,
they can kind of see okay, oh wow, you know
they can do all these sort of things. So that's
usually the minimum basic home about contact services, and then
(17:25):
like whatever you want sort of page or flex page,
if you will. So that's really the minimum once you
get past the landed page.
Speaker 1 (17:33):
Got it well? Related to those I've heard different things.
I'd love your thoughts on this for folks. What about
the role of in telling the story Roger, What about
the role of case studies or testimonials or what other
people say about you. Okay, there's one thing about time
talking about myself, right, and there's all our speak, but
what about what other people say about you?
Speaker 2 (17:55):
Yeah, so that flex page can definitely be used as
a case study. That's absolutely fantastic. Some people want to
kind of just have like a testimonials page, like where
it's just blocks of testimonials. That's fine, but it's better
to have if you can have a couple down, you know,
kind of below to be honest with you, something that
(18:16):
I and I talked about this and I some people
call it different things. I like the CTA booster if
you can take something that somebody said about you and
put it near a call to action. So if you're
like sign up for this book or download this thing,
or you know, you know, get this trial or something
like that, right, put a CTA booster. You know, it's
(18:40):
a quote from David, right, like Roger really helped me
do this thing, or you know, David really helped bring
clarity to my business. Right, sign up now, that sort
of thing, and you're able to put that right there,
that actually kind of boosts that that CTA. But having
an actual case study, especially if it fits within your business. Hey,
I was able to take them from point A to
point be and this is what they learned along the way,
(19:02):
and oh, by the way, look at what they have
to say for it themselves. That sort of thing. That's
really great. So if you can combine what you did
and then also in their own words, have them tell
you what you did, but then give you like a review,
give you like, hey, this is how David, this is
how so and so helped me, you know, grow my business,
help me gain clarity, whatever that is. That that's an
excellent flex page, you know, because people want to see,
(19:23):
Like I said, people go to the about page because
they want to know is this.
Speaker 3 (19:26):
A real person? And then they want to see what
have they done?
Speaker 2 (19:29):
Oh wow, okay they've done all these things, you know,
and that's really cool to see that somebody else talking
about what you did.
Speaker 1 (19:37):
Yeah. Absolutely, one other thing I have to follow up
as you're pulling those things together. I had another episode
on the podcast podcast recently, and we're talking about your
digital assets and making sure that those are all organized
and put in the right places, whether it be video pictures,
what not, I mean, whatever that might be quotes, you know,
(20:00):
so that you can be successful, right Rogers, that you
want to make sure that this stuff is vetted correct, Right,
you're using the most updated stuff. What are the things
that business owners can do or be more proactive about
in preparing, especially if they're going to come work with
somebody like you, Roger, which are the things that they
should be looking for to make it smoother.
Speaker 2 (20:20):
Yeah, that's actually that's actually great because when I first started,
it was like some businesses, maybe I didn't really know
what certain things were, and I'd be like, hey, could
you I have you put all these pictures in this folder?
Can you tell me what this is? You know, because
you have three different services and I'm like, I'm not
really sure what they are. So I definitely started doing that. Yeah,
one hundred percent if you can, and it works on
(20:41):
a whole bunch of different levels. So if you can
say this is what this picture is, and you don't
want to have like a long sentence, right, it's just
David talking to client laptop or something like that. Right, Okay, cool, awesome.
Now I know that it's this specific service, right, or
you know you're doing specific thing, then you're able to
then kind of organize that and say, okay, this is
(21:03):
part of this service. But then you're able to put
like for seo alt text for it so that you know,
screen readers can see it and.
Speaker 3 (21:09):
Google will pick that up.
Speaker 2 (21:11):
But yeah, if you have like multiple services, I've definitely
tried to start to have my clients say, okay, you
have service A, B, and C, can you please label
the images that you have? So, hey, here they're cleaning carpet. Here,
they're cleaning a van. Here it's cleaning you know, an office,
you know, squarehouse or something like that. It's just totally
(21:33):
made up example. Right right now, I know what it
is because now instead of me being like, cool, I
got fifty pictures and I don't know which one is
which because I know your business, but I think that
this could go here, but it may be over here,
like you know, that sort of thing. And so that
helps bring the clarity not just to me but also
to people that are seeing it, but then ultimately to
(21:53):
Google because Google.
Speaker 3 (21:54):
Will read that as well. And so it's like a
threefold thing that you know, people people know what it is.
Speaker 2 (21:59):
I know it it is, and then Google will ultimately
know what it is so that it can show it
to the right people because having that organization is very key.
Speaker 1 (22:08):
Yeah, well, I would say I've heard and maybe you've
experience I'm sure you've experienced this. But somebody says, well,
let's just go grab a picture or something from the Internet,
and they don't realize that that is, you know, copyrighted
or something, and now that they get and so, yeah,
I think as a web designer, you're looking out for
those things, right, So we're not using things that are
the right the wrong stuff. We don't want to be
get a you know, a legal letter saying hey, you
(22:31):
got to take this down or you've infringed upon our
you know, you know, intellectual property, right.
Speaker 2 (22:37):
Yeah, yeah, yeah, And in you know, there's obviously watermarks
and stuff. And I always tell people try to get
if you can, right. And sometimes that's a business is
starting out, or you know, they don't have the opportunity
to take a picture, right, or or maybe there's some
confidentiality so they can't necessarily take you know, pictures and
all that. But yeah, one hundred percent, I'm like, there's
(22:58):
you know, you either you either need to pay for it,
you need to take it yourself or you know, professionally
or whatever, or you need to get it from a
copyright free place.
Speaker 3 (23:06):
And there's a few places that I'll do that.
Speaker 2 (23:08):
But the issue with that is that, like I've been
looking at some websites and I'm like, oh, that person
gave me that one, and I know where that's from,
you know, from this copyright free place, and so four
other businesses may be able to use that same thing,
and true people people may not know that, you know,
but because I pay attention to certain things, and because
I'm always looking at websites and I could kind of
(23:30):
see certain things, and I may look at it a
little differently than other people. But some people may be
like always just on this website, and I'll run another
website and they both have the same images and all that, so,
you know.
Speaker 1 (23:43):
Right, So people could use a template, but then you
get I mean, templates are good. They help you a
good clip to speak quickly, right, but you still have
to make it your own.
Speaker 3 (23:53):
Yes, yeah, one hundred percent.
Speaker 2 (23:54):
Yeah.
Speaker 3 (23:54):
I can't just be like, well I'm going to do
this template. Cool.
Speaker 2 (23:57):
You know, if you're going to do a template, that's
totally fine. And you know, I use templates sometimes, but
it's still taking the It's it's like, well, we're gonna
move all this stuff around, and also I need your stuff.
I'm not gonna use you know whatever or anything like that,
and it maybe okay for right now, we're gonna launch
the website and then you're gonna give me this stuff. Cool, awesome,
(24:17):
But you want them to because that's part of the storytelling.
You want them to see you. You want them to
see who you are and your employees, if you have
any in your place of work, right, all that sort
of stuff you want them to do. You want them
to connect with you and all that. So, yeah, so
being mindful of stock images because people can tell when
they're stock images and you know, hot take, but you know,
(24:40):
using AI images, you need to be very careful with
that for multiple reasons. But one is because and obviously
if your business is built on AI like imagery, I'm
not talking about that, but like I've been to a
couple of websites where I'm like, well, that's very clearly AI,
mainly because the person has five hands or five it's
like five fingers. It's gibberish, right, their tie starts up
(25:04):
here and like it ends up over like on the bottom,
you know, and it's just why is there two sons?
This isn't tattooy, you know. Yeah, yeah, you gotta you
got to really pay attention to AI imagery, you know,
and really make sure that you're paying attention to that,
because it could come out a little wonky.
Speaker 1 (25:19):
Oh yeah, well, I mean, I think I think people
realize if you don't, AI doesn't think for you. It
just takes them prompt and so whatever you're telling it
to do. I'm here in California. If I said I
was going down to the river, most if I told
somebody like that lived here, like I know Roger, you
live down you would say that's probably the river. But
if I put down in the AI what river? It
(25:40):
doesn't know where I am in the world. Yeah, there's
no condition. Yeah where what river are we going to do?
It takes whatever you you and then like you said,
it puts it out there. So be be careful that.
One of the other things you mentioned while you're talking
talking about it's it's for clients, but it was also
for for employees are potential. I would say employees, like
(26:03):
I think a lot of them are looking at their
website and saying, what are you about? What do you
what's your mission? What are your values? Is this somebody
that I align with? And I think and I think
thinking about that too, not just from a client perspective
call to action, but like the people that might come
to work for your company, right, Roger, we have to
think about that as well.
Speaker 3 (26:23):
Yeah, one hundred percent.
Speaker 2 (26:25):
I'm actually part of this organization that I volunteered for
and disrupt a chart, And one of the talks that
I talked about was like, what are you doing on
your website? Because it's like your company website maybe doing
this thing, but then when it comes to like the
HR portion, it's like nobody pays attention to it, and
it's like, well, your your you know, your website and
(26:46):
your your job ad is marketing, you know, and if
you're showing these generic images, if you're just showing these
confusing images, people are going to be like, well, they're
selling something, but I'm not really sure that's how it's
going to be, you know, and they want to see
and obviously, you know, you can't show everything. But there's
(27:07):
this one awesome example of this website where I was
they took a cue really from from the movies.
Speaker 1 (27:12):
Right.
Speaker 2 (27:13):
They didn't just tell, they showed. You know, we always
talk about benefits, but they showed all the different benefits
that you were going to have, but people actually using
those benefits. So like they showed lodging and then they
showed them, you know, uh for company benefits like you know,
parties and food and all that sort of stuff, and
it's like, oh cool, Yeah they took the time to
do that instead of just listing out all the different
(27:35):
things that you know that that they give you. It's
oh cool, awesome. I can see myself in that image
doing that thing. Or that's not really a place I
want to work out because I'm not really you know,
into that, or that's not really what I'm looking for.
Speaker 1 (27:49):
You know.
Speaker 2 (27:49):
It's it's a both and sort of thing and attract
and it also you know, it attracts.
Speaker 1 (27:54):
And propell right in a good way. Yeah, if you're
if you what's what's that saying? If you're everything to everybody,
you're nothing. You're basically nothing, right because it's like you
don't differentiate yourself. Yes, right, I got a question follow
up question for you. What are the common things that
you see when you go to a website, either you're
(28:17):
working on a website or one where you're like, man,
that is that's like I'll just use one like a
dead link, Like somebody is going to click on it.
It doesn't work, it doesn't take me, and there they're frustrated,
right or there? What are what are the things the
common things that you're seeing Roger Grant website. So because
it could have worked at one point, it's just somebody
moves something, they changed something and they didn't realize oh
(28:37):
you know that you see, Like so then again it
repels somebody, right if they this is they like, it
doesn't work, I'm leaving right, So what are the things
you see that kind of have people come to the
website bounce and they're like, they're not staying along. And
I feel like if you would have just stayed long enough,
there's actually really good cool stuff here, but you whatever,
it hit them and they left.
Speaker 2 (28:56):
Yeah you know, well so so just like you said,
if you would have stayed longer, and it's like, well,
you have to do that at the top, right because
as soon as they get there, you have to let
them know what you do, why they should care, and
what they you know, what you want them to do
on the website. And so yeah, dead links are definitely
something that I see. I don't see that a ton
I don't. I don't see dead links a ton unless
(29:17):
you start getting like further into the website, you know,
because now all of a sudden, this like gigantic website.
Speaker 1 (29:22):
Right.
Speaker 3 (29:23):
But to be completely honest with you, I do.
Speaker 2 (29:25):
All I offer like free website check out right, I'll
give you a free five video, I'll do three things
that you can do on your website.
Speaker 3 (29:33):
And to be completely honest with you, like ninety.
Speaker 2 (29:35):
Five percent of the time, I don't even get past
like the actual opening, like the header image of the website,
because yeah, yeah, yeah, it's because like and then out
of those like seventy seven out of ten, seventy percent
of them, they don't have a call to action or
if it is, it's kind of vague it maybe learn more,
and it's like, well maybe maybe you're I don't know,
(29:57):
you're a contractor right or something like that, right, and
it's like it needs to be called now, right or
get a quote, not you know, learn more, or even worse,
they don't even have one. And I remember there was
this one website I was looking at and I was
like wow, like I got to the bottom of the
website and I said, wow, this is really good. And
I told them and I said, the problem is is
that your website is upside down.
Speaker 3 (30:17):
Everything that you have.
Speaker 2 (30:18):
Down here, you need to put it all up here
on the top and everything that you had down there,
just leave it down there, right Because like it was like, oh,
this is actually really cool stuff. You're offering this and
you have this and then you can call you these
are really great pictures and blah blah blah and all
that sort of stuff. But as I I was like,
you just you got to put all that stuff these
last three sections. You got to put that at the
top of the website, because I guarantee you people aren't
(30:40):
scrolling all the way down. I'm scrolling down because I'm
helping you and I'm looking at it with you, but
I can guarantee you people are not scrolling down, so
that those are those are definitely yeah.
Speaker 3 (30:51):
Yeah.
Speaker 2 (30:51):
So it's like you had a great website. You just
you know, you got to turn it around and you know,
put the bottom on the top and the put the
top on the bottom.
Speaker 1 (30:59):
So you go, I love that well, and I loved that,
and I appreciate you offering that to our listeners. So
you guys heard that. If if if you want that,
you know, free assessment course certainly leave comments any comments
in the podcast here, We'll make sure Roger gets whether
it's on YouTube, LinkedIn, s Freaker, Spotify, Amazon Music, wherever,
wherever you guys find us and listening to us. If
you're listening to us, of course, come to YouTube you
(31:20):
want to see the video of us talking. I would
love you subscribing and follow along there. But and I'll
make sure we put the linked your website, Roger. And
of course we're connected on LinkedIn as well. And I
want to say, you know, I really appreciate that connection
with you, Roger, because ever from the get go, I
(31:41):
came into your National Collection group at the time, and
you were very welcoming. And I want to say that,
you know, the power of community and connection is really important.
And I think you know, having somebody that you can
talk to. I know Roger and I have had a
number of number of conversations and Roger, out of the
goodness has hard helped me look at the my LFE
Syde Collectibles page and help me improve that and give
(32:03):
me some great feedback. And I said, you know, that's
just who you are, Roger, and I appreciate that. And
I feel like that's if anybody gets a chance to
come visit SCN and come to a chapter, you get
to see Roger in his glory with all the other
members there coming to come to their mind. Talk a
little bit about just in business, how we how and
why we have about your journey of working with others
(32:25):
collaborative and not going on because I've worked with I've
talked with web folks before, particularly website folks, and they're
just a one man show. They don't talk with anybody else. Really,
it's just me and that's it. And talk about your
journey of like how you've been successful collaborating Roger.
Speaker 3 (32:38):
Yeah.
Speaker 2 (32:39):
Well when I first started, yeah, one hundred percent, I
was like, oh okay, it's just me, right, like everybody
else is competition sort of thing, right, Yeah, And then
I realized, well, like, oh okay, well actually I can't
do this alone.
Speaker 3 (32:51):
Right.
Speaker 2 (32:51):
Maybe I've gotten a few clients and I don't know
everything you know, and and they want and you know,
when I first started, yeah, i'll do email, mark me,
I'll do social media, I'll do this, I'll do that, right,
whatever you want me to do. And then I was
like I would do it. And I was just like
I really don't like doing you know, fill on the blank, right,
I was like, I really just like doing this, right,
(33:12):
And so really going through SEM going through networking, whether
in person or virtual, it's really helped me like realize like, oh,
you know what, instead of competing against everybody, I can
collaborate because you know what, I know this web designer
and they actually do e commerce. I don't do e commerce,
and I don't want to touch that with a ten
foot poll, right, and so they yeah, they can, they
(33:34):
can do that. Yes, I actually know somebody who can
help you with that, and they're much better at it
because that's what they focus on alternatively, right. You know
this web designer, they don't work with nonprofits because they
have other things that they're doing and awesome, cool, Well, hey,
I love working with nonprofits. So yeah, you know we're
able to collaborate or you know, talking with people in Google.
You know they do Google Ads. Well I don't do
(33:55):
Google Ads because I've seen I've seen that and that
is a.
Speaker 3 (33:57):
Full time thing in and of itself.
Speaker 2 (33:59):
Right, So now we're able to like, hey, form my
job as a Google Ads person for my job to
actually work for your business. Your website needs to be
better and it's not. And so I you know, I
know somebody cool, awesome, I know somebody who's in videography. Hey,
you need some help with your finances, some helping with
you know, thinking through like what's your business, what is
(34:20):
your mission?
Speaker 3 (34:21):
What is your vision? How are you going to steward
your business? Right? Yeah, there you go, I know I
know somebody for that, right.
Speaker 2 (34:27):
And and that's been really that that that's been really
fantastic to to really kind of think through, because you know,
as you're talking to people, it's like, oh, hey, yeah,
you know what, I know somebody that you should meet
because they do this thing and you might have a
good synergy with them, you might really connect. And and
that's been really fantastic because it really when I first started,
(34:49):
I kind of had this idea of, you know, I've
never really been in the corporate world or I've never
really done this thing, you know, and so I don't
know how I and do this. And so hearing other
business owners and maybe they had only been doing it
for like a couple of years, or maybe they've been
doing it for ten years, and it was really cool
to hear them and they'd be like, hey, you need
to meet this person, and I was like, oh really,
(35:11):
like why you know, like, oh, okay, cool, and then
we have a great conversation. And eventually it came to
that point where I was like, I don't know a
lot of people yet. I mean, I've started to meet
some people, but like, I want to connect you to somebody,
you know, because like man, and it was really cool.
And then as I continued going on and as I
would chat with people, Oh, hey, you're looking to meet
(35:31):
with the CTO, you're looking to meet with the social
media you know, fill in the blank, whatever it is
that you're looking to meet. Cool. I actually know somebody.
You should definitely meet them because they're fantastic. And then
it just kind of made you feel like, oh, that's cool.
I'm doing something outside of competing and you know, like
trying to get it all for myself, and it's like cool,
Like I'm actually contributing, you know, to hopefully somebody's success
(35:54):
and being able to do that. And so that's been
really awesome. And there's been a few people that I've
continually introduced you know too, or I get introductions from,
and that's just really awesome because it's like, oh wow, cool,
I can I can help somebody else, and I can
help them find somebody really cool. And having that collaborative
versus competitive spirit has really started to kind of shape
(36:16):
who I am and what I am because you know it,
we can be like you said, we can be a silo,
one man show, or we can realize, like, hey, you
know what, everybody's going through something different and somebody else's
strength may be my weakness and vice versa, and let's
work together. And you know what, Hey, now we've helped
this client and now they're better off too because we're
building our business by building their business, and we've also
(36:39):
helped them be able to help somebody else.
Speaker 3 (36:41):
And so it's been it's been really cool. It's been
a really awesome journey.
Speaker 1 (36:44):
That's so great, Roger, And that's why I love to
have you on the podcast Your Day. I know we
could go longer. There's so much we could cover. Yeah,
we're going to do you guys, those of you that
want to hear a specific Star Wars podcast, we will.
We will glad they comply, but yes, we're going to
come back on that one. But no, I so appreciate that,
(37:05):
and that's the thought of again we're not doing this alone.
There's an abundance mindset. And I feel like when you
work with people that have an abundance mindset, knowing, hey,
there's yeah, you know what quote competitors out there, but
if it helps us all become better, we raise each
other up. I think that's the kind of people that
you want to work with. That's the people that you
want to bring into your organization. And I feel like, Roger,
(37:27):
I'm so good, grateful to have you here. Because if
people can get this dialed in, they can get their
website dialed in, and if they're not, if they're having
confusion and being challenges, what I see is it's it's
both twofold. It's like if they're confused and they're not
getting a dialed in the way they need it to be.
I look at the people rest of the people organization.
It is probably a little bit confusing inside the organization too.
What are the services off? What are we what are
(37:48):
we focusing on? Right, because it's just going to exude externally,
maybe they do understand a little bit more internally. But
still what I found is it will it will come
out at some point. So if you do this work
with Roger, and you're like getting clear on your story,
getting clear on your narrative and getting that out there.
It will benefit your people in the long run. And
(38:09):
that's why we have this synergy together, Like we're always
looking for, like how do we help each other. So
if I'm seeing a line that's struggling with the website
or not going and they've they've gone some iteration changes,
maybe leadership changes. Quite honestly, the direction the company has shifted. Well,
the company says we're doing this, this is how we're
doing things. And in fact, it was so funny, Roger,
I just talked with a friend of mine the other
(38:29):
day was working in this AI thing and this, and
on their website, I think it was on their their
website said hey, for questions, contact us via Skype. And
for the many of these that are no Skype is
no longer around of like a way to contact them
if they had a question your challenges. So technology is
saying shift and if you're not staying up and staying relevant,
(38:50):
it's like, again, I'm going to balance to somebody that
is relevant in today's age. And so having somebody like
you Roger come and look under the hood, so to
speak and you know, get that assessment. I think would
be great. Is there anything I want to you know,
as a reaping of the podcast? You know, the assessment
is definitely a great tool and we want people to
come and check that out. But is there anything else
(39:11):
that you would say, Hey, if you did nothing else,
if you're listening to this podcast, you're you're gonna you know,
move on to your next thing today that they should
they should do. The business owner of the individual that's
responsible for the website, well, what should they do? What's
the next action for them? Roger?
Speaker 2 (39:27):
Yeah, I would say if you can, And it's hard
to because we're so close to our business, you know,
we're so close to what we do. When I first
asked people, well what is it that you do, it's
like a word vomit, right, and so there's all these
sort of stuff, and so if you can take yourself
out of that just for a moment and look at
your website and say, I know what I do, But
(39:50):
does Sally know what I do? Does David know what
I do?
Speaker 3 (39:54):
Does so?
Speaker 2 (39:55):
And so does somebody that I'm trying to, you know,
talk to, do they understand what I do? And honestly
take a few seconds. See if somebody that maybe is
not super familiar with your business or you know that
they just know it and just say hey. From just
this opening aspect of it, am I being vague? Or
am I trying to be clever? Am I confusing them?
(40:15):
Do people know what it is that I'm trying to do?
Because again, within that, like you know, they have three
seconds or something like that, right within that less than
five seconds, can people understand what I do, why they
should care, and how they can contact me? Because what
it comes down to is that, like I said earlier,
the bottom of your website is really nice, but the
(40:35):
top isn't. And if the top isn't, nobody is going
to get to the middle or the bottom of your website.
So and people tell what it is that you do
and why they should lean in or scroll down on
the website to continue that conversation with you, and that
would be I think the biggest thing that they need
to do. Am I being clear? Do people know what
(40:57):
I do? Do people know why they should care? And
do people know how to get in contact me and
further that conversation? That would be the big thing.
Speaker 1 (41:05):
There You have it right there from Roger Jorns Reanimation Design. Roger,
it was a real pleasure having you here on the
Business Around Table podcast. You guys will put Reanimation Design
dot com. Of course you can check him out and
if you want to go see his work on Life
Side Collectibles dot com, please go do that as well
among others. Real proud of what he's been able to
(41:27):
do there and of course like and subscribe all that
good stuff. We of course love you guys following along
and love to hear from you were walking in our comments,
your feedback. Thank you so much for being here.
Speaker 2 (41:37):
Roger, Yeah, thank you well, Thank you so much for
the opportunity. David, it was always it's always a pleasure
of being able to chat with you.
Speaker 1 (41:43):
All right, everybody, Until next time, of course, come back.
We look forward to having you and it may the
force be with you. Thanks everybody,
Welcome back to the Business Roundtable podcast. I'm super excited
to have you guys with me. David Carr, the founder
of Steward your business bringing people together to accomplish great things.
I have a special title for this episode already kind
of laid it out for you guys. It's from Jedi
web designer to business builder Roger Jorns on reanimation, design, storytelling,
(00:33):
and the force of Connection. That's my working title. You
guys are listening to this podcast. But I'm super excited
to have Roger Jorns here. Welcome Roger.
Speaker 2 (00:42):
Yeah, wow, thank you so much, David. That's really awesome,
the intro and everything.
Speaker 3 (00:46):
Yeah, I love that. I have a long ways to go,
so that's super awesome. I love that. That's super great.
Speaker 1 (00:52):
Oh well, I'm super excited to have you here. Roger
and I have a lot of crossovers you guys are
gonna see in this episode. And we met. Gosh, it's
been I think we met early part of this year
through Success Champions Network. Rogers one of the leaders in
one of our chapters that we were in that group
called National Selection, and Roger and I started talking and
(01:15):
connecting there and then I realized Okay, he's he's a
founder of Reanimation Design, which is we're going to get
into websites and how we can use those as a
tool to help transform our businesses to be more effective
right in communicating our message. And of course you know,
Roger and I are huge fans of Star Wars and
other things that you might hear some geekdom coming out
(01:36):
through this podcast as well. So Roger, let's let's you know,
welcome the force here. I'm glad to have you, and
I love for you to share a little bit about
your background because when we have guests coming on here,
you know, some people may know them, other people haven't
heard them before. And I love to have your bit
of your origin story, where you came from and now
(01:58):
your passion and I love your past. By the way,
because you're posting on LinkedIn, you're sharing ways that people
can help improve their websites and improve their messaging out there.
But talk about your journey to Reanimation Design where you're
at now.
Speaker 3 (02:10):
Yeah, thank you. I appreciate that.
Speaker 2 (02:11):
David. Again, I'm super excited to be here. Well, let's
see here, I was born at a young age and
starting all the way back there. Yeah, oh man be
here forever. Yes, talking about that, And then when I
was ten, I looked at Sally No, you know, and
then the last thing I remember is that I punched them.
(02:33):
I will say though, in high school, I do remember
one story specifically, like I was in football for one season,
and I just remember one time like I was like,
oh hey, it awful right, like literally still the same hype,
but like fifty pounds lighter. And I just remember the
last thing like, oh hey, look the holes open and
I'm running through it as a defensive lineman. I no
idea or linebacker and I'm running through and the last
(02:54):
thing I remember is just seeing the running back coming
at me. And then the next thing I remember, I
was like, why am I on side of the field. Oh,
it's because I don't hit me so hard I passed out.
I got knocked out. So anyway, that has nothing to
do with anything, so I apologize. But anyway, yeah, no,
I you know, I've always found website designed to be interesting.
Speaker 3 (03:14):
And when I first like was like, oh maybe I
could you know, think about doing this.
Speaker 2 (03:19):
I was actually getting my degree in theology and I
got my I got my U my bachelor's and my
master's in theology, and if you want to know how
to stop a conversation or make it super awkward is hey,
so what's your degree in theology.
Speaker 3 (03:33):
Oh okay.
Speaker 2 (03:36):
So you know when people when I had, you know,
thought about web design, people were like, well, you know,
if you want to do web design, look this is
this is way back in like way back like two
thousand and eight or something like that. They were like, well,
you can do graphic design, or you can do software development.
Speaker 3 (03:51):
And I said, cool, I don't want to do any
of those because.
Speaker 2 (03:53):
That's not at all what I want, you know, So
just kind of continued doing, you know, I had a
couple of different job and always kind of watching how
web design had kind of had kind of developed. So
really it was in twenty eighteen I was like, you
know what, I'm just going to go ahead and I'm
just going to kind of figure out how to do
web design. And so, you know, YouTube at that point
had started really become a place where you could kind
(04:16):
of self taught, you know, and so I took a
couple of online courses. But what really kind of stuck
out to me is that I always told my wife
it's you know, really websign is not that hard. I'm
just moving boxes across the screen, but I'm trying to
figure out how to make them stay right. And so
then it became a point of Okay, well why am
I putting the boxes, you know, in this order? Why
am I putting this heading? Why am I putting this?
(04:38):
And so then it was like, oh, okay, cool, Well
you can tell a story through the website, you know,
marketing came into that. You know, you're telling a story,
You're helping people feel something, and there's a structure to it.
You're not just randomly putting things all over the place.
Speaker 3 (04:52):
And so that was.
Speaker 2 (04:53):
Really something that I wanted to help share with people
because a lot of times, you know, businesses are like,
well we just got to get something out there.
Speaker 1 (05:00):
You know.
Speaker 2 (05:00):
When I first started, I was like, well, I want
to know what you do. And I think that was
something that kind of drew me into that. It's like, WHOA,
that is really cool. I didn't know you did that.
Your website doesn't say that, you know, and it's like,
how can we help bring that out? And that was
really something that I found super interesting, just the whole
marketing aspect of it. Telling a story. I love stories obviously,
(05:23):
you know, we love stories. You know, you want to
hear a good story, and people people gravitate towards that.
And so I think it's just a really cool aspect
of it. And that's something that I tried to help
people kind of think through when we're designing websites and
when we're thinking through their marketing, when we're thinking through
how are you showing up online?
Speaker 1 (05:41):
Yeah? No, I think it's so powerful, you know. And
it's it's funny you say, you know that you said
earlier that the theology degree, but you know, I come
from faith as well as a Christian, had that background.
And if you've any, you spent any whether you're a
Christian or not, if you read the Bible, there are
tons of stories, amazing stories and right and and and
I think those that have been able to translate stories
(06:04):
well or we remember them when we see where stories aren't.
You could take the same exact story and then put
it in different formats book format, on on a movie
right or other ways. Music, And it's some of it's
very memorable and you're like, oh my gosh. And other
times it's like it's forgettable. It's like what was that.
Speaker 3 (06:23):
Again, Yeah, yeah, yeah, one hundred percent.
Speaker 2 (06:26):
And you know, and even and even with that aspect
of story, it's you know, before you know, now we
can write stuff down or type stuff down, doesn't matter, right,
But before, right, you know, there was always that where
people would you know, tell stories to each other. And
you have these ways of people that that would you know,
that would tell the stories to each other. But that's
(06:46):
how history and how things got passed along. And so
I think that there's always just that innate underlying like yeah,
we've kind of were made for story, right, Like we
resonate with those stories. And I think that that's super important.
And that's why I think also why I was why
I resonated with that, you know, of coming from a
(07:09):
background of I love to read, right, I still read
my comics, oh you know, I still read my fantasy,
my my sci fi and all that, you know, and
I get wrapped up into a good story. And just
like you were saying, coming from a faith background, you know,
and also when you see you know, the stories, that
is telling the story right throughout it. And so I
think that we all kind of resonate with all sorts
(07:30):
of stories, and that's why I mean you look at
what now the Marvel Universe, you know on screen. I mean,
you know, it's because it's telling the story and people
want to see how everything connects. And I think that
that also plays into a business for their online presence
as well. And so you know, they want to see
how things, you know, connect and all that well.
Speaker 1 (07:47):
And I mean, I'm old enough on fifty one, Roger.
I remember when back in the day, people said, why
do I even need a website? You know who website.
I remember a colleague of my going to even churches
and saying, hey, I think you need a website, Like
we don't need a website. You know. It's just so
funny to think about that. In a way, it's a
way of reaching people. And like you said, to your point,
(08:10):
I see kind of I love to get your perspective.
Sometimes I see something that's just very I don't say basic,
but it's just very like information, but it's there's no
real story. It's just it's just information or and or
they're trying to tell a story. But there is so
much stuff. It's like, yes, I can't I can't make
(08:31):
heads or tails of all of this stuff. I'm confused.
You're losing quote unquote losing the reader, if you will,
and whether they're like I'm just gonna go somewhere else.
It's just too too much. So can you talk a
little bit about the journey of you know, creating a website,
maybe a little bit of like you know, from getting
that story and maybe you know, don't make it overly complicated.
In fact, you helped me recently and we can get
(08:52):
into a little bit about my my side hustle, feel
with my life side collectibles one, but talk a little
bit about, like, you know, the journey of like taking
the story, like you said, from the from the from
the client.
Speaker 2 (09:06):
Yeah, you know, And I'm not the first one to
say this. You know, if you confuse them, you lose them,
that sort of thing. And really, and again I'm not
like the first one to say this, And you know,
I always say, really, your website is doing one thing.
It's answering three questions. And those those three questions are
what do you do, why should people care and helping
(09:28):
them think they're okay? What are the benefits of working
with you? Not the features? What are the benefits of
working with you? And what are those results that you've
gotten sometimes it's and or usually it's you know, it's
both and but then also most importantly, Okay, so how
do we continue the conversation or you know, how do
we like, how do I get into contact with you?
And I tell them what do you do? Why they
(09:48):
should care? And how do they get in contact with you?
And your website just continually expands on that you're you're
solving a problem. You think of stories, you think of
Star Wars, right, Luke has to overcome this obstacle, you know,
Lord of the Rings. You know, Frodo has to do
this thing. Right, Well, whatever story that that you're thinking of,
there's always a problem, and it's you're helping them solve
(10:09):
that problem and helping them kind of think through that
idea of what that problem is. And you know, and
sometimes it's the problem is you know, you just you
got to let them know that you're there, right, because
they don't know that you're there, and so when they
get there, you want to let them lean into that
conversation of like, Okay, well, why should I care about
what you're doing? And I think that that's really cool?
(10:31):
Just like you said, you know, sometimes there's so much there, right,
it's like wanting to write a paragraph about you know, well, no,
just like a couple of sentences, like right, quick sentence.
You don't have to tell them everything. I always say,
is that just enough that they're like oh huh, and
then they lean into that conversation, or on a website,
they scroll down, right, yeah, by leaning into that conversation,
(10:53):
so they're like, oh, that's that's interesting, Okay, cool, I
want to know more about that sort of thing. So
a lot of times it's really just you know, it's
a blog, right, and it's like, well, you need to
be quick, right, everything is quick now, so we need
to you know, capture their attention and help them say
like immediately okay, yes, yes or no, you're you can't
(11:14):
solve my problem?
Speaker 1 (11:16):
Right yeah? Yeah, they're like okay, that that's yeah. I
think that's such a so so important that you're saying, Roger,
it's it's it's simple, but you're like, you know, but
you're saying like, hey, remember this, you guys. It is
so important that you know you think through what you're
trying to convey, you know, And I know for me,
(11:41):
your help on the website was was huge with my
my light cyc collectible so I wouldn't get stuck, right yeah,
and like, okay, how can I how can I simplify that?
And you were able to do that. It was really
great to have your help on that. You know, so
anybody wants to go check it out. You guys have
to go look up light CYC Collectibles not. Roger helped
(12:01):
me on getting that all set up and making sure
that it looked good. It was simple and got the
story and you know, and I feel like sometimes people
make it much more complicated it needs to be, and
having you like you said, Okay, it's just these simple
things of here's the story I'm trying to convey. And
that's why I love about Success Champions Network. You work
(12:22):
with other marketing folks, branding experts to and you work
synergistically of like what's the what's the what's that vision
that you're trying to create? And that's what I love
having people like you on this podcast, Roger, so that
we can say, you know, there's somebody else. I know.
I don't have to be an expert in all things.
You know. When I reached out to you, I said, look,
I know WordPress, I know some of these things, but
(12:43):
you know, I'm not doing this all the time like
you are, and you have a different perspective and and
you know what's working and not working, and you know
how to adjust these things. And it's not I guess
part of it too, Rogers, Right, it's not set it
and forget it. There's different things that are evolving out
there as far as how we need to set these up.
How are how are they being whatever? You know, you
know the terms se O, the AI, all that stuff.
(13:04):
How is it being set up so that it's properly
being you know, found right.
Speaker 2 (13:09):
Yeah, yeah, one hundred percent. Yeah, you know, I think
it's important that people do kind of stay ahead of that.
But you know, it's also just part of that, like
where you want it also to just be It needs
to be visually appealing, you know, it needs to look good,
it needs to.
Speaker 3 (13:26):
You need to kind of change. Obviously.
Speaker 2 (13:27):
The big thing right now is people are talking about
you know, AI, se O, all that sort of stuff,
you know, all that generative stuff and so like, and
they're really really trying to push GEO, which I am
not a fan of. I just say AI and se
O or s c O and AI. Although I will
say I had started telling people like a year ago, well,
SEO stands for Search engine optimization. But I told people like, well, really,
(13:50):
SEO stands for people are searching everywhere online. And I
started to say that and then I realized, oh, I
should go get the domain for this, and somebody already
took it, and I was like, DH should copyright of that. Yeah,
but that's what I still tell people. You know, people
are searching everywhere online. You don't necessarily have to be everywhere, right,
you find where you're going to be, but then you
still but you show up there, and it's important to
(14:11):
stay on top of that, you know, and even with
AI and s c O, you need to stay on
top of that and the changing things and making sure
that it's simple, like, you know, even okay, so I'm
a retail store, where can people find me?
Speaker 1 (14:24):
Right?
Speaker 2 (14:24):
They don't want to have to go, you know, to
three different pages to figure out where you're at, what
time am I open? All that sort of stuff. You know,
it's still telling that story. It's giving that people that information,
you know, that that's important to them when they need it.
Speaker 1 (14:36):
Absolutely. Well, I got a question for you on that,
because we have a lot not honestly we don't have
as much retail folks on this podcast, although it is
not generally speaking, we have more folks in the professional
services realm Rogers. So, to tell a story, if you're
a professional services, engineering, a legal, you know, whatever the
case might be, right, I'm just going to put that
broad umbrella of professional service. You can narrow it down,
(14:59):
but to tell story effectively, what would you say would
be kind of the minimum that you would want to
have on a website? I mean, obviously there's a homepage,
but what is there other pages? Or do do we
create you know, I'd love to get your thoughts on it.
Do we create a standalone you know, funnel or landing pages?
It's clear for certain things, server service services, what do
you see right now, Roger? As far as what's the minimum?
(15:21):
And then of course you could always add more, But
like if you did not, you know nothing else, what
would you say to tell the story of your company?
What would you say? How would you segment that out?
Speaker 2 (15:29):
Yeah, so if you're going like so, if you're moving
from a landing page, you're wanting to tell all those
different elements. So like your services, you're about tell them
how easy it is to work with you, right, you know,
the story brand frameworkers is very popular, you know, so
tell them how easy it is to work with you,
tell them all those different things, right, And so I
always say you want to have a minimum of four
to five pages. You want to have a homepage, you
(15:51):
want to have an about page, you want to have
a contact page, and then you want to have your
services page.
Speaker 3 (15:56):
And with that you then are.
Speaker 2 (15:58):
Able to kind of hit the kind of the main
things because you're also thinking about okay, well se o,
You're you're thinking about like, how are people going to
find me? Because actually, and it's still largely true today,
the about page is usually one of the top two,
sometimes the top three depending on uh pages that are
still you know, visited because people want to see, okay,
(16:19):
well who is behind this? Like who you know, who
is this person that I'm talking to or not talking to? Right,
and so that that's really really important. So then you're
able to again continue to tell that story of what
do you do? Why should people care? So what's the
problem you solve? What are the benefits of working with you?
What are you know, what are the results that sort
(16:39):
of thing? And then how do they get in contact
with you? That and and then obviously you know, have
that contact page in your services page. I always say,
if you're gonna have the fifth page, that's like a
flex page, that's like a kind of do what you
want page. So if you have maybe a specific service
that you're really maybe you have four services, but really
this is your main service to kind of get everybody in,
if you will, that you have a separate page just
(17:02):
for that, or you know, contractors or some maybe you're
a creative or something like that, and you have maybe
a portfolio or like a gallery page that sort of thing,
so that people can see outside of whatever your services,
they can kind of see okay, oh wow, you know
they can do all these sort of things. So that's
usually the minimum basic home about contact services, and then
(17:25):
like whatever you want sort of page or flex page,
if you will. So that's really the minimum once you
get past the landed page.
Speaker 1 (17:33):
Got it well? Related to those I've heard different things.
I'd love your thoughts on this for folks. What about
the role of in telling the story Roger, What about
the role of case studies or testimonials or what other
people say about you. Okay, there's one thing about time
talking about myself, right, and there's all our speak, but
what about what other people say about you?
Speaker 2 (17:55):
Yeah, so that flex page can definitely be used as
a case study. That's absolutely fantastic. Some people want to
kind of just have like a testimonials page, like where
it's just blocks of testimonials. That's fine, but it's better
to have if you can have a couple down, you know,
kind of below to be honest with you, something that
(18:16):
I and I talked about this and I some people
call it different things. I like the CTA booster if
you can take something that somebody said about you and
put it near a call to action. So if you're
like sign up for this book or download this thing,
or you know, you know, get this trial or something
like that, right, put a CTA booster. You know, it's
(18:40):
a quote from David, right, like Roger really helped me
do this thing, or you know, David really helped bring
clarity to my business. Right, sign up now, that sort
of thing, and you're able to put that right there,
that actually kind of boosts that that CTA. But having
an actual case study, especially if it fits within your business. Hey,
I was able to take them from point A to
point be and this is what they learned along the way,
(19:02):
and oh, by the way, look at what they have
to say for it themselves. That sort of thing. That's
really great. So if you can combine what you did
and then also in their own words, have them tell
you what you did, but then give you like a review,
give you like, hey, this is how David, this is
how so and so helped me, you know, grow my business,
help me gain clarity, whatever that is. That that's an
excellent flex page, you know, because people want to see,
(19:23):
Like I said, people go to the about page because
they want to know is this.
Speaker 3 (19:26):
A real person? And then they want to see what
have they done?
Speaker 2 (19:29):
Oh wow, okay they've done all these things, you know,
and that's really cool to see that somebody else talking
about what you did.
Speaker 1 (19:37):
Yeah. Absolutely, one other thing I have to follow up
as you're pulling those things together. I had another episode
on the podcast podcast recently, and we're talking about your
digital assets and making sure that those are all organized
and put in the right places, whether it be video pictures,
what not, I mean, whatever that might be quotes, you know,
(20:00):
so that you can be successful, right Rogers, that you
want to make sure that this stuff is vetted correct, Right,
you're using the most updated stuff. What are the things
that business owners can do or be more proactive about
in preparing, especially if they're going to come work with
somebody like you, Roger, which are the things that they
should be looking for to make it smoother.
Speaker 2 (20:20):
Yeah, that's actually that's actually great because when I first started,
it was like some businesses, maybe I didn't really know
what certain things were, and I'd be like, hey, could
you I have you put all these pictures in this folder?
Can you tell me what this is? You know, because
you have three different services and I'm like, I'm not
really sure what they are. So I definitely started doing that. Yeah,
one hundred percent if you can, and it works on
(20:41):
a whole bunch of different levels. So if you can
say this is what this picture is, and you don't
want to have like a long sentence, right, it's just
David talking to client laptop or something like that. Right, Okay, cool, awesome.
Now I know that it's this specific service, right, or
you know you're doing specific thing, then you're able to
then kind of organize that and say, okay, this is
(21:03):
part of this service. But then you're able to put
like for seo alt text for it so that you know,
screen readers can see it and.
Speaker 3 (21:09):
Google will pick that up.
Speaker 2 (21:11):
But yeah, if you have like multiple services, I've definitely
tried to start to have my clients say, okay, you
have service A, B, and C, can you please label
the images that you have? So, hey, here they're cleaning carpet. Here,
they're cleaning a van. Here it's cleaning you know, an office,
you know, squarehouse or something like that. It's just totally
(21:33):
made up example. Right right now, I know what it
is because now instead of me being like, cool, I
got fifty pictures and I don't know which one is
which because I know your business, but I think that
this could go here, but it may be over here,
like you know, that sort of thing. And so that
helps bring the clarity not just to me but also
to people that are seeing it, but then ultimately to
(21:53):
Google because Google.
Speaker 3 (21:54):
Will read that as well. And so it's like a
threefold thing that you know, people people know what it is.
Speaker 2 (21:59):
I know it it is, and then Google will ultimately
know what it is so that it can show it
to the right people because having that organization is very key.
Speaker 1 (22:08):
Yeah, well, I would say I've heard and maybe you've
experience I'm sure you've experienced this. But somebody says, well,
let's just go grab a picture or something from the Internet,
and they don't realize that that is, you know, copyrighted
or something, and now that they get and so, yeah,
I think as a web designer, you're looking out for
those things, right, So we're not using things that are
the right the wrong stuff. We don't want to be
get a you know, a legal letter saying hey, you
(22:31):
got to take this down or you've infringed upon our
you know, you know, intellectual property, right.
Speaker 2 (22:37):
Yeah, yeah, yeah, And in you know, there's obviously watermarks
and stuff. And I always tell people try to get
if you can, right. And sometimes that's a business is
starting out, or you know, they don't have the opportunity
to take a picture, right, or or maybe there's some
confidentiality so they can't necessarily take you know, pictures and
all that. But yeah, one hundred percent, I'm like, there's
(22:58):
you know, you either you either need to pay for it,
you need to take it yourself or you know, professionally
or whatever, or you need to get it from a
copyright free place.
Speaker 3 (23:06):
And there's a few places that I'll do that.
Speaker 2 (23:08):
But the issue with that is that, like I've been
looking at some websites and I'm like, oh, that person
gave me that one, and I know where that's from,
you know, from this copyright free place, and so four
other businesses may be able to use that same thing,
and true people people may not know that, you know,
but because I pay attention to certain things, and because
I'm always looking at websites and I could kind of
(23:30):
see certain things, and I may look at it a
little differently than other people. But some people may be
like always just on this website, and I'll run another
website and they both have the same images and all that, so,
you know.
Speaker 1 (23:43):
Right, So people could use a template, but then you
get I mean, templates are good. They help you a
good clip to speak quickly, right, but you still have
to make it your own.
Speaker 3 (23:53):
Yes, yeah, one hundred percent.
Speaker 2 (23:54):
Yeah.
Speaker 3 (23:54):
I can't just be like, well I'm going to do
this template. Cool.
Speaker 2 (23:57):
You know, if you're going to do a template, that's
totally fine. And you know, I use templates sometimes, but
it's still taking the It's it's like, well, we're gonna
move all this stuff around, and also I need your stuff.
I'm not gonna use you know whatever or anything like that,
and it maybe okay for right now, we're gonna launch
the website and then you're gonna give me this stuff. Cool, awesome,
(24:17):
But you want them to because that's part of the storytelling.
You want them to see you. You want them to
see who you are and your employees, if you have
any in your place of work, right, all that sort
of stuff you want them to do. You want them
to connect with you and all that. So, yeah, so
being mindful of stock images because people can tell when
they're stock images and you know, hot take, but you know,
(24:40):
using AI images, you need to be very careful with
that for multiple reasons. But one is because and obviously
if your business is built on AI like imagery, I'm
not talking about that, but like I've been to a
couple of websites where I'm like, well, that's very clearly AI,
mainly because the person has five hands or five it's
like five fingers. It's gibberish, right, their tie starts up
(25:04):
here and like it ends up over like on the bottom,
you know, and it's just why is there two sons?
This isn't tattooy, you know. Yeah, yeah, you gotta you
got to really pay attention to AI imagery, you know,
and really make sure that you're paying attention to that,
because it could come out a little wonky.
Speaker 1 (25:19):
Oh yeah, well, I mean, I think I think people
realize if you don't, AI doesn't think for you. It
just takes them prompt and so whatever you're telling it
to do. I'm here in California. If I said I
was going down to the river, most if I told
somebody like that lived here, like I know Roger, you
live down you would say that's probably the river. But
if I put down in the AI what river? It
(25:40):
doesn't know where I am in the world. Yeah, there's
no condition. Yeah where what river are we going to do?
It takes whatever you you and then like you said,
it puts it out there. So be be careful that.
One of the other things you mentioned while you're talking
talking about it's it's for clients, but it was also
for for employees are potential. I would say employees, like
(26:03):
I think a lot of them are looking at their
website and saying, what are you about? What do you
what's your mission? What are your values? Is this somebody
that I align with? And I think and I think
thinking about that too, not just from a client perspective
call to action, but like the people that might come
to work for your company, right, Roger, we have to
think about that as well.
Speaker 3 (26:23):
Yeah, one hundred percent.
Speaker 2 (26:25):
I'm actually part of this organization that I volunteered for
and disrupt a chart, And one of the talks that
I talked about was like, what are you doing on
your website? Because it's like your company website maybe doing
this thing, but then when it comes to like the
HR portion, it's like nobody pays attention to it, and
it's like, well, your your you know, your website and
(26:46):
your your job ad is marketing, you know, and if
you're showing these generic images, if you're just showing these
confusing images, people are going to be like, well, they're
selling something, but I'm not really sure that's how it's
going to be, you know, and they want to see
and obviously, you know, you can't show everything. But there's
(27:07):
this one awesome example of this website where I was
they took a cue really from from the movies.
Speaker 1 (27:12):
Right.
Speaker 2 (27:13):
They didn't just tell, they showed. You know, we always
talk about benefits, but they showed all the different benefits
that you were going to have, but people actually using
those benefits. So like they showed lodging and then they
showed them, you know, uh for company benefits like you know,
parties and food and all that sort of stuff, and
it's like, oh cool, Yeah they took the time to
do that instead of just listing out all the different
(27:35):
things that you know that that they give you. It's
oh cool, awesome. I can see myself in that image
doing that thing. Or that's not really a place I
want to work out because I'm not really you know,
into that, or that's not really what I'm looking for.
Speaker 1 (27:49):
You know.
Speaker 2 (27:49):
It's it's a both and sort of thing and attract
and it also you know, it attracts.
Speaker 1 (27:54):
And propell right in a good way. Yeah, if you're
if you what's what's that saying? If you're everything to everybody,
you're nothing. You're basically nothing, right because it's like you
don't differentiate yourself. Yes, right, I got a question follow
up question for you. What are the common things that
you see when you go to a website, either you're
(28:17):
working on a website or one where you're like, man,
that is that's like I'll just use one like a
dead link, Like somebody is going to click on it.
It doesn't work, it doesn't take me, and there they're frustrated,
right or there? What are what are the things the
common things that you're seeing Roger Grant website. So because
it could have worked at one point, it's just somebody
moves something, they changed something and they didn't realize oh
(28:37):
you know that you see, Like so then again it
repels somebody, right if they this is they like, it
doesn't work, I'm leaving right, So what are the things
you see that kind of have people come to the
website bounce and they're like, they're not staying along. And
I feel like if you would have just stayed long enough,
there's actually really good cool stuff here, but you whatever,
it hit them and they left.
Speaker 2 (28:56):
Yeah you know, well so so just like you said,
if you would have stayed longer, and it's like, well,
you have to do that at the top, right because
as soon as they get there, you have to let
them know what you do, why they should care, and
what they you know, what you want them to do
on the website. And so yeah, dead links are definitely
something that I see. I don't see that a ton
I don't. I don't see dead links a ton unless
(29:17):
you start getting like further into the website, you know,
because now all of a sudden, this like gigantic website.
Speaker 1 (29:22):
Right.
Speaker 3 (29:23):
But to be completely honest with you, I do.
Speaker 2 (29:25):
All I offer like free website check out right, I'll
give you a free five video, I'll do three things
that you can do on your website.
Speaker 3 (29:33):
And to be completely honest with you, like ninety.
Speaker 2 (29:35):
Five percent of the time, I don't even get past
like the actual opening, like the header image of the website,
because yeah, yeah, yeah, it's because like and then out
of those like seventy seven out of ten, seventy percent
of them, they don't have a call to action or
if it is, it's kind of vague it maybe learn more,
and it's like, well maybe maybe you're I don't know,
(29:57):
you're a contractor right or something like that, right, and
it's like it needs to be called now, right or
get a quote, not you know, learn more, or even worse,
they don't even have one. And I remember there was
this one website I was looking at and I was
like wow, like I got to the bottom of the
website and I said, wow, this is really good. And
I told them and I said, the problem is is
that your website is upside down.
Speaker 3 (30:17):
Everything that you have.
Speaker 2 (30:18):
Down here, you need to put it all up here
on the top and everything that you had down there,
just leave it down there, right Because like it was like, oh,
this is actually really cool stuff. You're offering this and
you have this and then you can call you these
are really great pictures and blah blah blah and all
that sort of stuff. But as I I was like,
you just you got to put all that stuff these
last three sections. You got to put that at the
top of the website, because I guarantee you people aren't
(30:40):
scrolling all the way down. I'm scrolling down because I'm
helping you and I'm looking at it with you, but
I can guarantee you people are not scrolling down, so
that those are those are definitely yeah.
Speaker 3 (30:51):
Yeah.
Speaker 2 (30:51):
So it's like you had a great website. You just
you know, you got to turn it around and you know,
put the bottom on the top and the put the
top on the bottom.
Speaker 1 (30:59):
So you go, I love that well, and I loved that,
and I appreciate you offering that to our listeners. So
you guys heard that. If if if you want that,
you know, free assessment course certainly leave comments any comments
in the podcast here, We'll make sure Roger gets whether
it's on YouTube, LinkedIn, s Freaker, Spotify, Amazon Music, wherever,
wherever you guys find us and listening to us. If
you're listening to us, of course, come to YouTube you
(31:20):
want to see the video of us talking. I would
love you subscribing and follow along there. But and I'll
make sure we put the linked your website, Roger. And
of course we're connected on LinkedIn as well. And I
want to say, you know, I really appreciate that connection
with you, Roger, because ever from the get go, I
(31:41):
came into your National Collection group at the time, and
you were very welcoming. And I want to say that,
you know, the power of community and connection is really important.
And I think you know, having somebody that you can
talk to. I know Roger and I have had a
number of number of conversations and Roger, out of the
goodness has hard helped me look at the my LFE
Syde Collectibles page and help me improve that and give
(32:03):
me some great feedback. And I said, you know, that's
just who you are, Roger, and I appreciate that. And
I feel like that's if anybody gets a chance to
come visit SCN and come to a chapter, you get
to see Roger in his glory with all the other
members there coming to come to their mind. Talk a
little bit about just in business, how we how and
why we have about your journey of working with others
(32:25):
collaborative and not going on because I've worked with I've
talked with web folks before, particularly website folks, and they're
just a one man show. They don't talk with anybody else. Really,
it's just me and that's it. And talk about your
journey of like how you've been successful collaborating Roger.
Speaker 3 (32:38):
Yeah.
Speaker 2 (32:39):
Well when I first started, yeah, one hundred percent, I
was like, oh okay, it's just me, right, like everybody
else is competition sort of thing, right, Yeah, And then
I realized, well, like, oh okay, well actually I can't
do this alone.
Speaker 3 (32:51):
Right.
Speaker 2 (32:51):
Maybe I've gotten a few clients and I don't know
everything you know, and and they want and you know,
when I first started, yeah, i'll do email, mark me,
I'll do social media, I'll do this, I'll do that, right,
whatever you want me to do. And then I was
like I would do it. And I was just like
I really don't like doing you know, fill on the blank, right,
I was like, I really just like doing this, right,
(33:12):
And so really going through SEM going through networking, whether
in person or virtual, it's really helped me like realize like, oh,
you know what, instead of competing against everybody, I can
collaborate because you know what, I know this web designer
and they actually do e commerce. I don't do e commerce,
and I don't want to touch that with a ten
foot poll, right, and so they yeah, they can, they
(33:34):
can do that. Yes, I actually know somebody who can
help you with that, and they're much better at it
because that's what they focus on alternatively, right. You know
this web designer, they don't work with nonprofits because they
have other things that they're doing and awesome, cool, Well, hey,
I love working with nonprofits. So yeah, you know we're
able to collaborate or you know, talking with people in Google.
You know they do Google Ads. Well I don't do
(33:55):
Google Ads because I've seen I've seen that and that
is a.
Speaker 3 (33:57):
Full time thing in and of itself.
Speaker 2 (33:59):
Right, So now we're able to like, hey, form my
job as a Google Ads person for my job to
actually work for your business. Your website needs to be
better and it's not. And so I you know, I
know somebody cool, awesome, I know somebody who's in videography. Hey,
you need some help with your finances, some helping with
you know, thinking through like what's your business, what is
(34:20):
your mission?
Speaker 3 (34:21):
What is your vision? How are you going to steward
your business? Right? Yeah, there you go, I know I
know somebody for that, right.
Speaker 2 (34:27):
And and that's been really that that that's been really
fantastic to to really kind of think through, because you know,
as you're talking to people, it's like, oh, hey, yeah,
you know what, I know somebody that you should meet
because they do this thing and you might have a
good synergy with them, you might really connect. And and
that's been really fantastic because it really when I first started,
(34:49):
I kind of had this idea of, you know, I've
never really been in the corporate world or I've never
really done this thing, you know, and so I don't
know how I and do this. And so hearing other
business owners and maybe they had only been doing it
for like a couple of years, or maybe they've been
doing it for ten years, and it was really cool
to hear them and they'd be like, hey, you need
to meet this person, and I was like, oh really,
(35:11):
like why you know, like, oh, okay, cool, and then
we have a great conversation. And eventually it came to
that point where I was like, I don't know a
lot of people yet. I mean, I've started to meet
some people, but like, I want to connect you to somebody,
you know, because like man, and it was really cool.
And then as I continued going on and as I
would chat with people, Oh, hey, you're looking to meet
(35:31):
with the CTO, you're looking to meet with the social
media you know, fill in the blank, whatever it is
that you're looking to meet. Cool. I actually know somebody.
You should definitely meet them because they're fantastic. And then
it just kind of made you feel like, oh, that's cool.
I'm doing something outside of competing and you know, like
trying to get it all for myself, and it's like cool,
Like I'm actually contributing, you know, to hopefully somebody's success
(35:54):
and being able to do that. And so that's been
really awesome. And there's been a few people that I've
continually introduced you know too, or I get introductions from,
and that's just really awesome because it's like, oh wow, cool,
I can I can help somebody else, and I can
help them find somebody really cool. And having that collaborative
versus competitive spirit has really started to kind of shape
(36:16):
who I am and what I am because you know it,
we can be like you said, we can be a silo,
one man show, or we can realize, like, hey, you
know what, everybody's going through something different and somebody else's
strength may be my weakness and vice versa, and let's
work together. And you know what, Hey, now we've helped
this client and now they're better off too because we're
building our business by building their business, and we've also
(36:39):
helped them be able to help somebody else.
Speaker 3 (36:41):
And so it's been it's been really cool. It's been
a really awesome journey.
Speaker 1 (36:44):
That's so great, Roger, And that's why I love to
have you on the podcast Your Day. I know we
could go longer. There's so much we could cover. Yeah,
we're going to do you guys, those of you that
want to hear a specific Star Wars podcast, we will.
We will glad they comply, but yes, we're going to
come back on that one. But no, I so appreciate that,
(37:05):
and that's the thought of again we're not doing this alone.
There's an abundance mindset. And I feel like when you
work with people that have an abundance mindset, knowing, hey,
there's yeah, you know what quote competitors out there, but
if it helps us all become better, we raise each
other up. I think that's the kind of people that
you want to work with. That's the people that you
want to bring into your organization. And I feel like, Roger,
(37:27):
I'm so good, grateful to have you here. Because if
people can get this dialed in, they can get their
website dialed in, and if they're not, if they're having
confusion and being challenges, what I see is it's it's
both twofold. It's like if they're confused and they're not
getting a dialed in the way they need it to be.
I look at the people rest of the people organization.
It is probably a little bit confusing inside the organization too.
What are the services off? What are we what are
(37:48):
we focusing on? Right, because it's just going to exude externally,
maybe they do understand a little bit more internally. But
still what I found is it will it will come
out at some point. So if you do this work
with Roger, and you're like getting clear on your story,
getting clear on your narrative and getting that out there.
It will benefit your people in the long run. And
(38:09):
that's why we have this synergy together, Like we're always
looking for, like how do we help each other. So
if I'm seeing a line that's struggling with the website
or not going and they've they've gone some iteration changes,
maybe leadership changes. Quite honestly, the direction the company has shifted. Well,
the company says we're doing this, this is how we're
doing things. And in fact, it was so funny, Roger,
I just talked with a friend of mine the other
(38:29):
day was working in this AI thing and this, and
on their website, I think it was on their their
website said hey, for questions, contact us via Skype. And
for the many of these that are no Skype is
no longer around of like a way to contact them
if they had a question your challenges. So technology is
saying shift and if you're not staying up and staying relevant,
(38:50):
it's like, again, I'm going to balance to somebody that
is relevant in today's age. And so having somebody like
you Roger come and look under the hood, so to
speak and you know, get that assessment. I think would
be great. Is there anything I want to you know,
as a reaping of the podcast? You know, the assessment
is definitely a great tool and we want people to
come and check that out. But is there anything else
(39:11):
that you would say, Hey, if you did nothing else,
if you're listening to this podcast, you're you're gonna you know,
move on to your next thing today that they should
they should do. The business owner of the individual that's
responsible for the website, well, what should they do? What's
the next action for them? Roger?
Speaker 2 (39:27):
Yeah, I would say if you can, And it's hard
to because we're so close to our business, you know,
we're so close to what we do. When I first
asked people, well what is it that you do, it's
like a word vomit, right, and so there's all these
sort of stuff, and so if you can take yourself
out of that just for a moment and look at
your website and say, I know what I do, But
(39:50):
does Sally know what I do? Does David know what
I do?
Speaker 3 (39:54):
Does so?
Speaker 2 (39:55):
And so does somebody that I'm trying to, you know,
talk to, do they understand what I do? And honestly
take a few seconds. See if somebody that maybe is
not super familiar with your business or you know that
they just know it and just say hey. From just
this opening aspect of it, am I being vague? Or
am I trying to be clever? Am I confusing them?
(40:15):
Do people know what it is that I'm trying to do?
Because again, within that, like you know, they have three
seconds or something like that, right within that less than
five seconds, can people understand what I do, why they
should care, and how they can contact me? Because what
it comes down to is that, like I said earlier,
the bottom of your website is really nice, but the
(40:35):
top isn't. And if the top isn't, nobody is going
to get to the middle or the bottom of your website.
So and people tell what it is that you do
and why they should lean in or scroll down on
the website to continue that conversation with you, and that
would be I think the biggest thing that they need
to do. Am I being clear? Do people know what
(40:57):
I do? Do people know why they should care? And
do people know how to get in contact me and
further that conversation? That would be the big thing.
Speaker 1 (41:05):
There You have it right there from Roger Jorns Reanimation Design. Roger,
it was a real pleasure having you here on the
Business Around Table podcast. You guys will put Reanimation Design
dot com. Of course you can check him out and
if you want to go see his work on Life
Side Collectibles dot com, please go do that as well
among others. Real proud of what he's been able to
(41:27):
do there and of course like and subscribe all that
good stuff. We of course love you guys following along
and love to hear from you were walking in our comments,
your feedback. Thank you so much for being here.
Speaker 2 (41:37):
Roger, Yeah, thank you well, Thank you so much for
the opportunity. David, it was always it's always a pleasure
of being able to chat with you.
Speaker 1 (41:43):
All right, everybody, Until next time, of course, come back.
We look forward to having you and it may the
force be with you. Thanks everybody,
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