December 4, 2025 • 37 mins
In this episode, David W. Carr of Steward Your Business and Davis Nguyen, founder of Purple Circle, share the systems and mindset that help coaches and consultants scale to $1 million in profit—without burning out.
They unpack what it really takes to simplify operations, build scalable systems, and create a business that serves your life instead of consuming it.
Key takeaways:
Purple Circle → https://joinpurplecircle.com
Ask Davis: How to Scale My Career Coaching Business → https://askdavis.com/how-to-scale-my-career-coaching-business
Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.
Watch more episodes on YouTube and subscribe here:
https://www.youtube.com/@steward_your_business
Connect with Steward Your Business:
Website: https://stewardyourbusiness.com
LinkedIn: https://www.linkedin.com/in/davidwcarr
They unpack what it really takes to simplify operations, build scalable systems, and create a business that serves your life instead of consuming it.
Key takeaways:
- How clarity beats complexity in business growth
- The three pillars of the Purple Circle Framework
- Building a company that runs without you
- Leadership lessons for sustainable success
Purple Circle → https://joinpurplecircle.com
Ask Davis: How to Scale My Career Coaching Business → https://askdavis.com/how-to-scale-my-career-coaching-business
Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.
Watch more episodes on YouTube and subscribe here:
https://www.youtube.com/@steward_your_business
Connect with Steward Your Business:
Website: https://stewardyourbusiness.com
LinkedIn: https://www.linkedin.com/in/davidwcarr
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:12):
Welcome back to the Business Roundtable podcast.
Speaker 2 (00:15):
My name is David Carr, your host.
Speaker 1 (00:17):
If you've been following along, we're over one hundred episodes
this year, getting all of our episodes in the last
couple of years. Super excited to have a brand new
guest with us, Davis NuGen. Welcome to the podcast, Davis.
Speaker 3 (00:29):
Thanks for having me.
Speaker 2 (00:29):
David absolutely well.
Speaker 1 (00:31):
I want to have Davis on the podcast because we're
going to dive into some key points on how you
run your business, particularly if you're a coach a consultant.
I think you're going to really benefit from this conversation
with Davis today in a world a lot of complexity, confusion,
we're trying to help grow our businesses and that's where
I have a passion of steward your business. But when
I met with Davis recently and I was on his
(00:52):
podcast Is Company Purple Circle, we just had a great conversation.
I said, David, you've got to come on here share
with our listeners your journey as a business owner, entrepreneur
and helping others grow their business sustainably. So again, David
is super glad to have you here. I love to
have you share a little bit in your own words.
For those that haven't come across you, Davis has been
(01:15):
around for quite a while. He's got quite a following,
and if you haven't found him, you're gonna be able
to connect with him on LinkedIn. We're probably look find
resources here at the end of the podcast, but I'd
love Davis for you to share about your journey as
a business owner entrepreneur. What got you to where you're
at now with Purple Circle.
Speaker 4 (01:32):
Sure, so today what I do is I buy and
scale coaching businesses.
Speaker 3 (01:36):
But let's take a time back.
Speaker 4 (01:37):
Before I had I was buying businesses as well as
helping owners sell their business or to be removed them
from the operations of it. And even before I have
my own seven or eight figure coaching business, I get
all the way back. In fact, I'm actually here for
the week visiting my parents. So I'm back in my
hometown and so my family we grew up. We grew
up in one of the poorest communities in America. So
(01:57):
I buy Atlanta Airport and growing up there wasn't much helpe.
So the community I grew up and most people don't
think about college. It's not part of our kabulary. It's
more like how do you survive? How do you get
past high school? And I already do better than what
your parents likely did. And so I grew up in
a very similar environment where I became the first person
in my family to actually complete high school and eventually
be a first with my family to go to college,
(02:18):
and wanted the first of my community to go to
an ID school.
Speaker 3 (02:21):
And I was at this goal.
Speaker 4 (02:22):
When I was growing up that I wanted more than
what I was having. It's like, for example, my waking
up and losing electricity, losing power that wasn't very fun
to be a reduced I want how do I create
this better life for it myself? And I remember the
turning point in my life actually came when I was
a third grade So actually one of the teachers who
i'll be meeting with them the shrip is, she basically said, hey,
(02:43):
what do you want to do when you're growing up?
And I was like, well, at the time, I'm in
door grade, so I was like, oh, we might supposed
to know what to do, and so I said, hey,
well I just want to not be poor. They know
the time, I remember being in third grade getting my
clothes from good Will and even having a pair of shoes,
I was just duct tape because we couldn't afford to
yet another good will pair of shoes, and so I
was able to essentially build up this.
Speaker 3 (03:02):
It was like, well, can you do better in life?
Speaker 4 (03:04):
And I told her, Hey, I want to not be
bored and she said, well, you got to go to
good college. And I asked her which one was the
best college, and of course she said Harvard, and that
became the directory of what I wanted for the next
until I was eighteen, was well, how do I get
into Harvard? And that became That became my operating modem
to go through and eventually I would to get into
college and from there eyes opened into what was possible there.
(03:26):
And eventually, after college, ended up working in San Francisco
where I was a management consultant at Banning Companies. I
was advising these private equity firms, these hedge funds, about
how to make their next zero right in terms of
and so. But eventually the turning point of how I
got into the coaching space and the sulting space was
after my time at Bane, I was asked to join
(03:47):
a company and at the time company is Fantastic. They
had this vision of making education accessible to people, even
if you're not the type of person who was going
to go to a Yale or Princeton and Whatnot's like,
how do you make it accessible? But at the time,
we hadn't figured out our lead generation, we hadn't figured
out our sales and mechanism, we hadn't figured out the
operations yet, and so we're losing hundreds of thousands of
dollars every single time. The only thing driving us was
that we had this the owner's vision. And so eventually
(04:10):
though we were turning around, I figure out, well, this
is how we get leads, this is how we do
our conversion process, and is how we do our fulfillment.
And so we ended up having one hundred thousand dollars
losses to million dollar weeks and of course of it
and so that was like a transformation. But there was
a time period in between which where I needed to
pay off of medical bill. It was like twenty one
thousand dollars and I didn't have the money at the time,
(04:33):
right and this is before the company would hit their
million dollar weeks, and of course I would make my
money from there, but I need to figure out a
way to make ends meet, and so that's where I
started to become a coach. In the beginning, it was
just a career coaching business, just helping people at their resumes, coverlers,
job interviews. It's something I was doing on Saturdays and Sundays.
So it's all public information now, But that first year
I ended up making about two hundred forty nine thousand,
and I was just working salaries Sundays, and so I
(04:54):
thought of myself, well, if you can make two hundred
forty nine thousand dollars just working Saurais and Sundays, what
could I do if I did this full time? And
so that's exactly what ended up happening. It was I
ended up going full time in the following year. It's
me part time coach, full time assistant. We ended up
hitting a million eventually that year, and he continued to
grow from there to where the point where that original business,
like her coaching business runs on his own, has a
(05:15):
leadership team. And along the way, I ended up having
a bunch of friends who were executive coaches, leadership coaches,
my set coaches who reached out and said, hey, Davis,
I don't need a ten million dollar business. I don't
even need a million dollar business, but how do I
just increase my income to at least how whever the
goal was. And so that was ended up starting what
I work on now, which is purple Circles. Because I
had so much time on my hand, I was like, well,
I can't guarantee you anything, David, but I'll cheer everything knew.
(05:37):
And so this broke down to three phases of purple Circle.
So the first phase was ken this actually work, and
so we ended up taking four people on from from that.
Speaker 3 (05:45):
First cohort, I'll share of it. Like.
Speaker 4 (05:47):
One person ended up selling his business, made his million
dollars that way, ended up basically spending his early thirties
being able to explore his passions.
Speaker 3 (05:55):
One couple sold their business last year.
Speaker 4 (05:57):
They had grown their busines from a hundred thousand to
about two point five million, sold it for multiples of that.
Ended up having a delayed honeymoon, so that was pretty cool.
Then took her money and took the profits of her
Buney made a down payment for her home and where
she and her five kids live today. And one person
continues to set to run his business. He's way over
four million at this point. But at the time it
was like doing one hundred thousand and so that was
(06:17):
pretty cool to be able to see that transformation.
Speaker 3 (06:19):
Right, So that first.
Speaker 4 (06:20):
Group PHO that it worked, but eventually it led to
the second group of circle members, which was, well, we
know it works, but how well can it work? So
for the second group, person I have on one person
at the time he was executive coach doing two thousand
dollars a month. Halfway through, who's doing six figures a
year and everybody the end of the year, he's doing
well over a million, and so you can kind of
see that the process the first group who to work,
second group was like, well, how well can it work?
(06:41):
And eventually, well can you do it without burnout? Because
a lot of it was they were hardworking, But that
third group they were hardworking too, but they're like, well, hey,
this coaching is part of what I do is my retirement.
I'm not looking to scale to six million dollars? Can
I do it on the small scale? Story answers, Yes,
you're not going to get six million dollars in a
year doing that, but in the first year anyways, But
(07:02):
be able to make that process and that's basically what
led me to Purple Circle, and so their short answer
is that we help coaching businesses grow. The evil plan,
of course, and I share this is that at some point,
if you decide to sell the business, I hope you'll
consider me as a want of the buyers.
Speaker 3 (07:15):
No need to do that. If you don't.
Speaker 4 (07:16):
There's something you sign in Purple Circle that says you
have to sell to me, or even sell at all.
Speaker 3 (07:21):
But it's one of the services that we offer.
Speaker 4 (07:23):
No.
Speaker 1 (07:23):
I think that's great and I'm you covered a lot there.
I want to look forward to unpacking this a bit.
Speaker 2 (07:28):
Uh Davis. Is you know the.
Speaker 1 (07:31):
Ability that you have become what I wanted to get
you on the podcast is that you're stewarding your time,
your research as well. You said, hey, look I'm successful here.
How do I take what I did? And I love
your mission of helping with Purple Circle. You reach all
these businesses and individuals and help them, and that's sure passion, right.
How do we help liberate people, get them in a
much healthier, better place of being and not out of
(07:54):
out of deficit. And so one of the things you
mentioned was, you know the point of getting clear and
this is one thing I want to resonate and maybe
we can unpack this a little bit about I mean
before we even get to the burnoutside. But first of all,
like you know, you and I believe that, you know,
complexity kills that momentum.
Speaker 2 (08:12):
You know, I know that from my experience.
Speaker 1 (08:13):
Like if we just come standing things down, so you know,
one of the things I teach you know, leaders is
you know, confusion is expensive and clarity drives performance. So
talk a little bit. I mean, this is definitely what
I hear part of the DNA of purple circle. And
how would you example define clarity that's helped businesses scale
(08:34):
in particularly in the coaching business.
Speaker 4 (08:36):
Davis's it comes out of three things. I'm a huge
fan of simplicity, Pasimplicity scales, fancy fails is what we say.
So when you think about it is I noticed this
too because we get to work with coaches who are new,
who are trying to make their first dollar go to
their first hundred thousand dollars year. Coaches who are making
hundred thousand dollars years go to their one hundred thousand
(08:56):
dollars months, and coaches who are making a hundred thosand
of all months go to their hundred dolls a.
Speaker 3 (09:00):
Dollar weeks and beyond.
Speaker 4 (09:01):
And the thing I see is that fundamentally is it
goes down to to how complex is your business is
in it doesn't need to be complex at all, and
for most coaching businesses, if it is complex and you're
not at a large scale, sometimes I always think, is
there someone who has a simpler business doing better than you?
If so, then they proved a path that can be there.
So when I think about the work that we do
that the secret is this, which is we think about
(09:22):
what's the one big thing? We call it the obt,
but it's like the one big thing that if you
do this, everything else becomes easier. And so I'll share
with your story of this to illustrate this is that
I am huge into workouts and one of the movements
I love is the deadlifts. So deadlift is basically just
lifting the bar off from the ground. And a lot
of times people think, Okay, well, how do I get
stronger with the deadlifts? For example, let's imagine that your
(09:44):
back can carry one hundred kilograms but your arms can
only hold eighty kilograms. Well, you're always going to be
limited by how strong your grip is not eighty kilograms.
Speaker 2 (09:53):
Right.
Speaker 4 (09:53):
You can make your back go from one hundred to
one hundred and eighty, but your grip's going to destroy
and you have so you always want to work out
what's the weakest link. And so how this translates that
I often see a lot of coaches. They're focusing on
what either they enjoy doing they know well, or three
they think is important, but is actually the constraint.
Speaker 3 (10:09):
So I'll trade a story, which is this is a
purpose local member.
Speaker 4 (10:12):
When they first started, they were doing about five thousand
dollars a month, and within three months they were doing
seventy thousand dollars months. And I'll tell you the secret
of it, which is that they the person amazing coach
and also an amazing marketer. So to him, he was
like always having a wait list about people going through.
Speaker 3 (10:26):
But here it was the catch.
Speaker 4 (10:27):
Out of every one hundred sales calls that booked with
him to talk to him, he only converted three people
three out of one hundred, so three percent conversion rate.
And so I joke with him, you know, you're better
off selling Selo panels in an article.
Speaker 3 (10:41):
And so the thing was that he always tried.
Speaker 4 (10:43):
To fix that by ever becoming a better coach, by
having better delivery or doing better marketing, because that's that's
what you knew. But the really the constraint wise, well,
your seales suck. And so let's figure out a sales
process is filter it outlets go through and eventually all
we need to do was be able to increase that. Right,
and so from three percent to the average of thirty,
that's already a ten x increase. Right, so we're going
from five years a month to fifty thousand dollars a
(11:04):
month and then a seventy thousand combination of a few things.
We can kind of see that how one item, if
you work on it well, unlocks everything.
Speaker 2 (11:10):
Else for you.
Speaker 4 (11:11):
I demonstrate this because a lot of people they focused
on the wrong thing. For example, you are a great coach,
but you don't have enough leads coming into you. But
you try to figure out how to make the coaching
better while you're not solving the problem, which is you
need more clients. But right all the time, though, but
you could be an amazing marketer and an amazing salesperson,
but you're not retaining your clients long enough.
Speaker 3 (11:30):
Well, you have a coaching retention problem.
Speaker 2 (11:34):
Yeah, that's that's super important.
Speaker 1 (11:35):
And I think you know, we all have these blind spots,
and that's why it's helpful to have somebody like you,
Davis or myself come in and say, look, you know,
look at things and say I didn't even see I
was I was missing that, I didn't even see how
I was behaving or or approaching it that way. And
I do to your point, Davis, whether you're a coach
or not, I've seen this other business to say well
that this is a service isn't working or I don't think
it's working, let me add another service or another service,
(11:57):
and now you've got multiple complexities right deliver and messaging,
and now it's made it much harder even I mean again,
not even just a small I've seen this at bigger
companies too, where they try to add this on and
they've not got to your point, Davis, the clarity of
what's what really needs to be unlocked, and they're just
making it harder on themselves if you will, and then ultimately,
(12:18):
I mean unfortunately, ultimately can lead to the demise of
the business. I mean, most businesses don't make it. That's
the reality.
Speaker 4 (12:25):
Correct on it is, especially the way I always phrase
it is that so it's all one Tomi design. I
never forgot it, which is that you could be an
amazing coach, could be an amazing consultant.
Speaker 3 (12:34):
But think about it.
Speaker 4 (12:34):
When you work with your clients, you tell them near
blind spots. It's the same thing with us, right is.
I was always like, we have the noses, but we
still need someone to tell us that we have bad breath.
Speaker 2 (12:44):
Right, Yeah, you can't. Sometimes you can't tell.
Speaker 1 (12:47):
And I think you know that having that, And I think, Davis,
one thing you said to your background, coming from you know,
being having an understanding of you know, buying or selling
a business.
Speaker 2 (12:58):
I think it's really unique.
Speaker 1 (12:59):
Not everybody has that perspective, which I talk with folks
in that space murdered acquisitions, you know, and and private
equity and and and they're looking at the things like
you're saying, Davis, they're looking at these components of the
business because that's how that's how valuable the business is.
If it doesn't have systems and processes, if it's not
clear and it's messaging, if all of these things, the
sales system's broken, right Davis, if you're it's not really
(13:21):
that valuable. And I think people don't realize in their
mind they think it's more valuable. Oftentimes I've found that
they believe for companies more valuable than it really is.
And somebody like you, Davis can look at and say,
you know, I'm seeing breakdowns here right.
Speaker 4 (13:35):
Exactly is depends on what your goal is on it.
If your goal is eventually to sell the business, the
buyer needs to know that you have all the systems
and processes in the place, because, for example, David, if
you sell your business and all of a sudden they
don't get David and David's the wine and doing holding
all the strings together, well, you didn't really buy anything here, yeah,
And so that's the extreme of it. But even if
you don't buy a business, at some point you want
to be able to take breaks and take vacations and
(13:55):
time with people and not worry that the business are
concromable apart. So that's sort of the systems and pros
these need to come in and it doesn't have to
be complicated for coaching business that she doesn't. It's like
it's not like we're trying to run a nuclear power plant.
Speaker 3 (14:06):
It's just way's he doing right?
Speaker 2 (14:09):
Well, So so if we get clear.
Speaker 1 (14:12):
If we have a better you know, were understanding of
where we're at, then what's happens is hopefully that's clear.
But you've got that understanding. Now, what I found is okay.
Even if they're clear, sometimes they still try to do everything.
And I think, recognizing I've been this and myself, I've
seen this other companies and business owners they try even
though they're really good at business, but they they have
(14:33):
trouble letting go and then there's this burnout phase where
they feel like they got to do everything or they
got to touch everything. And speak to me, speak if
you wouldn't meet Davis, You've done this, You've built multimillion
dollar companies of like and you said like you said,
I could step away, now I could you know, speak
to that kind of mindset understanding of like you chose to,
I can step away. I don't have to be there
(14:54):
every day. And when there's like I don't know that
that shift in your space. I mean you came to
it quickly, but I feel some business owners day they're
slower to accept that.
Speaker 2 (15:03):
But I've got to be involved. I've got to have
my hands on everything.
Speaker 4 (15:07):
You know, you know, so you to think about like
what is your goal, like what is your role responsibility?
For example, if you're a business owner, you're trying to
build a business that can run without you. If you're
just trying to be a coach, and obviously you're going
to be a coach, and that's totally nothing wrong with that.
If you just want to be a coach forever and
take on how many you can people do that?
Speaker 3 (15:23):
There's one aspect when you're.
Speaker 4 (15:24):
Trying to own a business, I can operate without you,
where you can go to sleep and it actually runs
and so forth. Like the way I think about it
is that think like going to an apple store, Tim
Cook is not in there opening the door and closing
every single location every single day. And so that's the
aspect of it, is like how do you do that?
You can choose to still be involved in the business
in other ways. So the way that I think about
this is that I think about a coaching business in
(15:45):
four phases. There's phase one, which is what I call
the pioneer. Pioneer is you wake up, you push the
wagon to wagon moves. But if you decide, hey, you
know what, I'm going to take a day off, the
wagon does not move.
Speaker 3 (15:54):
Nothing happens. You're like this leopreneur. So that's what one.
Speaker 4 (15:57):
But eventually you want to be able to evolve at least,
so level two, which is a pacer. So a pacer
is you have some systems, some process in place, and
here you can step away as in it doesn't mean
you can step away every day for the rest of
your life. You still to come back in, but at
least you know that, Okay, you know what I've I
know the clients will be taken care of. I know
that I have a legiond trusting going in and you
can set that pace right a simple two. Then you
(16:18):
move into level three, which is what I call the pilot.
And David, this is what you alluded to, is that
oftentimes we started our business because there's something that we
just love and other part so that you don't love.
For example, is it the coaching, is it being the visionary,
is it creating the content?
Speaker 3 (16:30):
What is it?
Speaker 4 (16:31):
So the pilot allows you to step into that role,
like similar to a United pilot or a Delta pick
your favorite airline.
Speaker 3 (16:37):
You want to step onto.
Speaker 4 (16:39):
The air blame, but you don't want to think that,
oh wait, why is the pilot serving me in my water?
Why is he emptying my cargo bags here? Right, It's
like I want to do the one thing they do
well and everything else is served by someone else.
Speaker 3 (16:49):
So that's the pilot. And eventually you go through each
of the faces.
Speaker 4 (16:52):
So you start from a pioneer while you're doing everythingle
you go out to the pacer where you're setting the pace.
Speaker 3 (16:56):
Of the business.
Speaker 4 (16:56):
Does it go fast as it goes slow? Eventually you
go into level three, which is pilot. You get to
choose what you work on at level four if you
decide is the passengor so. This is like Richard Branson
steps on version and it says, all right, you know
what I want to go to next to island?
Speaker 3 (17:09):
Take me there.
Speaker 2 (17:10):
Right.
Speaker 4 (17:10):
He doesn't have to worry about every single aspect of it,
but you can choose, like if he wants to step.
Speaker 3 (17:14):
Out and be involved, he could, but he doesn't need to.
Speaker 4 (17:17):
And the national levels I want to and not every
coach and iary business owner wants to get to level four,
but at least define your vision of where you want
to be. I haven't find anyone who wants to be
on level one. Usually if you want at least to
get to level two, but level two, three or four?
Speaker 3 (17:29):
Where do you want to be?
Speaker 2 (17:30):
Yeah? No, I think that's really important.
Speaker 1 (17:32):
And I think again, having something like yourself, Davis, or
a coach, somebody that's looking at these things, asking these questions,
you're going to go be much healthier and go further
and do it sustainably. And I think that's so important
because if you're if you're not aware of this, I
think some people maybe someone are aware, but they realize
they need somebody to like just kind of reflect.
Speaker 2 (17:53):
That, Like to your point is that your goal? Is
that really where you want to be?
Speaker 1 (17:57):
And you're like, no, not really, Okay, well then then
we have have to shift our focus and and and
and I think someone like you Davis helps unlock folks
to then say, okay, where what is it that.
Speaker 2 (18:07):
You want to be? You know, get clarity and so
that you're not burning out.
Speaker 1 (18:09):
Because I feel like if you have a and I'd
love your thoughts, but if you have a compelling vision,
but where you want to go, then you're like, Okay,
that's the vision's way, it's out there, but I'm gonna
I'm gonna adjust how I need to to get there,
because it's just burning inside in me and I want
to and I want to get that.
Speaker 2 (18:25):
I want to get stuck in my own way.
Speaker 3 (18:28):
Yeah, exactly.
Speaker 4 (18:29):
It's it's very clear about where the world map has
to be, so I always all to people this too.
Is like I learned this when when I was a kid.
So when when I was playing video games, I would
also get stuck at a level, and I knew that
you can get past that level.
Speaker 3 (18:39):
So there's a couple of things you do.
Speaker 4 (18:40):
You can ever grind it out, play a couple more days, weeks, months,
whatever it is, and gets a nice little or you
just find someone who's been there and to show you
to rops.
Speaker 3 (18:48):
Out and get there.
Speaker 4 (18:48):
It's a lot easier, right, great to be really And
the same thing with my business. I can't credit myself
for having created everything myself as and I had to
figure out and basically get coaching, get mentoring, get consultants
at every single level ad Like for example, when I
first hired my first general manager, I was like, well,
I want to make sure that I accompetate them well in responsibilities.
Speaker 3 (19:05):
I can step away form the business and transition plan.
Speaker 4 (19:07):
I've had some big ideas about it, do it, but
it was like, well, what if I just hire other people,
Like even if there were one thousand dollars an hour
or fifteen hundred two thousand dollars or whatever they've done it,
I want to.
Speaker 3 (19:15):
Learn from their playbooks. Like, well, that's me ten years
of learning into just a few hours.
Speaker 4 (19:21):
And that has been my motus in terms of being
able to figure anything out. So when I went from
the neighborhood where people don't go to college to also
can go in to the Yale at Harvard, the secret was,
well I couldn't afford college counseling at the time. But
what I ended up doing is just code emailing students
who were at Harvard and Yale trying to learn about
how did you get in? And when I was at
Yale and Harvard, I was like, well, I want to
work at Bathing Company. I want to work at mckinzie's.
(19:43):
And even though they only take one out of every
sixty thousand applicants or whatnot, like one percent of the applicants,
It's like, well, I want to learn how.
Speaker 2 (19:49):
To do that.
Speaker 4 (19:49):
And so I reached out to the consultan who were there,
and so I was like, every simple a way, It's like,
didn't have to reinvent the world. Like I said, we're
not building nuclear power plans, but even if you were
building a nuclear power plant, you're probably not start from scratch.
You're probably find other people who built out nuclear popcuts.
It's the same thing when we talk about coaching consulting,
and a lot of people who are here listening to
did episode. I was like, well, we got to take
our own medicine, right. It's like you imagine going to
(20:10):
a doctor who doesn't believe in medicine.
Speaker 1 (20:12):
Right, Yeah, no, absolutely. I mean that's why we have
the Business around Table podcast. We want voices like yours
out there.
Speaker 2 (20:17):
Davis.
Speaker 1 (20:17):
It's like, hey, come learn listen. And if you're like,
oh my gosh, there's there's value here and I'm getting
unlocked and I'm many help, come check it out. I mean, so,
by the for those of you that you know I
mentioned earlier, you know, I'm connected with Davis on LinkedIn,
and you guys will put purple circle and the links
there so you guys can go check out the community
learn more.
Speaker 2 (20:37):
You know, It's been a great resource for.
Speaker 1 (20:39):
Me and I'm really was really glad to be on
the podcast as well, because again, you know, don't go alone.
And what I love about what you're doing, Davis, is
you're helping business owners and they realize, Okay, like I said,
what would this investment? And I think you did this
with me a calculator of time, like how much time
is it taking you to do this? And like how
would if we could change and channel that time into
(21:01):
something more productive? And I mean somebody else come in there,
and that's what I love to do. Or your business
is like how do I integrate the team into your vision?
And why having you on the podcast Davis as you're
unlocking them saying Okay, here's the real focus. Let's get
your rest of your team in place so that you
can do what's the most impactful.
Speaker 2 (21:18):
Right correct? Yeah, what would you say? You know, once
we get that part of you know?
Speaker 1 (21:25):
So we were like, okay, like you said, we're moving
toward not everybody, but many of us want to move
to that passenger role. But in order to do that,
it requires, you know the power of what I say,
frameworks and systems. And I think what I loved about
your Purple Circle framework, if you will, Davis, was this
is a simple we talked about earlier, simple clarifying way
(21:46):
of where is the where is the breakdown? You know,
we all have these different things and happens, you know
over the business life cycle. You know, you might have
one dialed in it right now, but then that could
break down depending on what other You know, pressure is
always kind of what do they say at the weak
point in the There's always something that kind of gives
and then shifts one thing and then we fix that
and then another part has to adjust. So talk a
(22:06):
little bit, if you would, about you how you've created
you know, you've had my consulting offer, you have this
career coaching you know, like scaling blueprint if you will,
If you wouldn't mind just kind of walking us through that.
Speaker 3 (22:17):
Davis happy to share that.
Speaker 4 (22:19):
Actually, yeah, so for anyone who's listening to this on
the audio version, there is another reason for you to
check out David's YouTube and check out the videos. But yeah,
let me then pull us off for you. Happy to
share the framework, So I'll give you a backdrop of it,
which is, this is the framework I wish I had
when I was building my business, and it's the same
framework I use when I think about buying a coaching
business or I think about scaling a coaching business. And
it's the same one where I'm actually consulting with two
(22:40):
coaching businesses are doing about one hundred million dollars each.
Speaker 3 (22:43):
And this is the same framework we institute with them
as well.
Speaker 4 (22:46):
And so let me actually, I'm sure I'm a screen here.
Speaker 1 (22:51):
You may need to let's see make sure. We'll make
sure that you can access it. If you have a trouble,
we'll see if I.
Speaker 2 (22:56):
Move it around here for you, Davis.
Speaker 4 (22:59):
No worries, all right, no whereas here, let's let's do this.
I think what we'll need to be able to do
is all right, since this is on stream yard, we
might need to be able to do two our steps.
Speaker 2 (23:12):
Here, here we go. If you have the file we'll
put like, I can pull it up or the purple
circle itself.
Speaker 3 (23:19):
Yeah, how about that. Let's say is up drawing it.
Let me just do the let me do this, let
me actually do this for you, and.
Speaker 2 (23:28):
Well, Davis is pulling that up.
Speaker 1 (23:29):
We are on on YouTube, so you guys can always
click up our YouTube videos. Of course, we appreciate you
guys subscribing on it. Whatever the podcast platform you like,
we'd run all of them pretty much and if if
you don't find me on one, let me know if
your look up David Carr or the Business Roundtable podcast.
Happy to you know. Have you guys subscribe? Leave comments too,
(23:53):
as you guys are listening to this. If you have
a specific comment, put it into the with the feed
wherever you find us, whether it's LinkedIn Spotify, Amazon Music,
whatever the case might be. Leave a review and share
your comment with you know, thoughts feedback. We welcome it
and it's doesn't always have to be positive, but we
just wanted to be constructive, I should say so constructive
(24:16):
feedback is always helpful and welcomed.
Speaker 2 (24:20):
And Davis, i't know if you have trouble.
Speaker 1 (24:22):
Pulling it up because I know we use the platform streamer,
which is a lot of fun, but sometimes there's a
little technical fun Thames we have to work around.
Speaker 3 (24:29):
It's all good on that one.
Speaker 4 (24:31):
So worst case scenario, what I'll do is I'll just
do the pop one version or actually know what I
can do here is all right? What do you do
when do a workaround? It's always all about entrepreneurship.
Speaker 2 (24:39):
So there we go.
Speaker 1 (24:40):
See this is we're doing it in real time, so
we're collaborating, so you guys get to see. This is
what it's like to work with a true professional. It's like, hey,
you know what, how can we work together on this?
Speaker 4 (24:49):
Uh?
Speaker 2 (24:49):
And I love it.
Speaker 3 (24:52):
Here.
Speaker 4 (24:52):
I'm gonna go ahead and do something as will come out.
Is I'm gonna share my screen on So usually on
Zoom you can just go ahead and just share an iPad.
But obviously I just thought that there's no pact connectivity.
So I'm gonna do is this.
Speaker 3 (25:06):
I'm gonna go ahead, and.
Speaker 1 (25:09):
And I think if you while you're doing that, I
have I think I have the actual purple circle too.
Speaker 2 (25:14):
I'm gonna see if I've got it here. Let me
see if I can pull that up as well.
Speaker 4 (25:18):
All good, I got it the quick, I got it.
I'm gonna share my screen here, and I'm sure scenes
it's good. All right, let's go share a window here, sir?
Speaker 3 (25:29):
All right? Great, all right, so you should be able
to see my screen now, which we go.
Speaker 2 (25:34):
Yeah.
Speaker 3 (25:34):
So whenever I think about.
Speaker 4 (25:36):
Evaluing a coaching business, consulting business's work, there is I
think about three things. So I am a coach, non artist,
so you are excused the handwriting here, and so whenever
I think about a coaching business, there's really three things
I look for. First off is when I buy them
is do they have consistent leads? If they don't have
consistent leads, you don't have revenue coming in right. Second
(25:58):
is do you have consistent sales? The reason why is
that you can have all the leads coming in, but
if you can't convert them. Similar to what I mentioned
about the coach who was doing five thousand, what the
unlocked for him doing fifty thousand a month and beyond
was just being able to have consistent sales. And then finally,
you need to be able to deliver on the sales,
which is the consistent results. Otherwise people will leave bad reviews. Now,
(26:18):
let's talk about what happens a lot of coaches. They
have one, maybe two d's, but they don't have all three.
Let's talk about what happens when you're missing a crucial component.
Let's imagine you're an amazing marketer and you're amazing at sales.
People come to you, you have a might as such,
they become clients, but you don't have the results to
back it up. Like people fall through the cracks and
you're trying to be the center of everything. Well, at
(26:39):
least the two things. First off, it leads to a
bad brand, so people will speak poorly of you, like
bad brand. And the second thing it leads to is
burnout because you're trying to ruggle everything as once. So
you want to avoid that, right now, that's the first part.
Now the second part of it is if you have
consistent leads and consistent results, but you don't have consistent sales,
(27:00):
you run into cash flow issues, which is some months
you are like, oh my gosh, I'm gonna be rich.
I'll remind you like, wow, how do I pay myself?
You want to avoid that, and you could be an
amazing salesperson, an amazing coach, amazing operator, but you don't
have leads coming in. You basically have low revenue because
not enough people know about you. So ultimately, what you
want to do is be in this purpose cercle in
the middle. Right you have because this is in leads,
(27:22):
because it's in sales and results. So now how do
you actually get that. I'm actually going to unpractice one
level further and walk you through how to think about
each of these levels. So whenever you're thinking about consistent leads,
and this will work with you to whatever. Again, if
you're trying to go to your first hundred thousand, your
first one hundred thousand dollars a month, you're herd firste
hundred thusand dollars a week, it's first off, you need
(27:43):
to be very clear on your offer promise, who do
you serve and what do you serve? So a lot
of times I find that coaches they try to be
everything to everyone. Oh yeah, and that's basically trying to
be a buffet. Like some people just want sushi, but
you're trying to be a buffet that happens to serve sushi, right,
So that's slows you down. So in order to more
(28:03):
just need to be able to figure out who you
deliver and what's the outcome that you're delivering to. Second
is you need to have your one channel. And so
a lot of coaches I find are are trying to
be on five, six, seven different channels, but really all
they need to do is be on one channel and
to be on that channel consistently. Whoever that's LinkedIn Instagram, Facebook,
ass whatever it is, just be consistent on it. There
are businesses I work with they're doing like eighty million
(28:25):
and they're pretty much have one primary marketing channel on it.
But for most businesses, I find out you can get
to one point seven million without even touching a second channel.
You can do in LinkedIn, one point seven million on Instagram,
whatever it is, you.
Speaker 2 (28:38):
Can do that.
Speaker 4 (28:39):
And once you have that process, once you have that channel,
doubt in, you need to be able to have the
marketing process behind it. Otherwise you're just basically wishing for
luck or you're trying to burn yourself out. So think
about can you step away and the marketing engine continues
to work. Now, those are the first three things I
work for. But if you have that the offer promise,
the one channel in the marketing process, you're going to
get consistent leads. Now, from consistent leads, you're able to
(29:00):
get to consistent sales. So what happens now is you
have you should have be able to generate so many
leads that you have a wait list and people who
want to work with you talk to you about your services.
And so the next thing that breaks down is you
need to have a pre sales process. This is like
a qualification. So a lot of coaches, once we unlock
their consistent leads, they run to this problem where they're
having so many people reach out to them, but not
(29:21):
everyone's qualified. Sure, so you need to be able to
qualify people. The type of people you want to work with.
They have the budget and they have their desire. What
you're offering them don't imagine that's all trip. So the
people who show up and then coaching you can relate to.
This is if you ever talk to someone who drags
on the conversation, you know that they're never going to
join you. They don't believe in investing themselves and they
don't have to. They don't even want you offer terrible
(29:42):
waste of time. And once you have that pre sales process,
we then move into the sales process. The sales process
is making sure that you have a clear, defined sales
process so that you're not reinventing the wheel every single day,
because if you're reinventing the wheel every single day, what
ends up happening is that you're going to end up
struggling find to find the scale r And once you
have a sales process, you need to be able to
(30:02):
have the capacity to be able to take on the
sales calls and to be able to serve the clients
that you're onboarding, because if you don't have any of those,
you don't have a business.
Speaker 3 (30:09):
You're just constrained by yourself.
Speaker 4 (30:10):
So we talked about that, right, Yeah, So the test
I always think is that, well, the tests I always
think about is that if you lose your voice tomorrow,
could someone else take over for you temporarily?
Speaker 3 (30:21):
And the answer is no, you don't have the capacity.
Speaker 2 (30:24):
Yeah.
Speaker 4 (30:25):
Well, let's imagine right now you did all for six
you have existent leads and consistent sales. You need to
be able to deliver on the back end, and delivering
on the back end.
Speaker 2 (30:32):
What was like this?
Speaker 3 (30:33):
There's three things.
Speaker 4 (30:34):
First off is the delivery right now, if you're at
the center of your delivery, like the delivery doesn't happen
without you, then you don't really have a business. You
just have a job that people pay you and hopefully.
Speaker 2 (30:44):
Pay a lot for it.
Speaker 3 (30:46):
Youinu to be able to move yourself from delivery.
Speaker 4 (30:48):
But outside of delivery, you also need the systems and
of course you talk about this they're done your podcast here.
You need to have the systems and procesies in the
back end to make sure that everything gets caught. You
have someone doing your pay roll, so you're paying everyone
on time, someone who's collecting the invoices from clients payments
all the way to hey, I know exactly how to
track my leads and my sales. So this system's behind it.
(31:09):
And finally, most importantly, you need a scale plan. If
you're planning to grow your business. It's knowing exactly what
you need to work on, when to work on it,
and how to work on it. If you don't do that,
you're just spinning your wheels and you see other people growing.
You know you're capable growing, but yet you're struggling. And
so this is how I think about it too. And
this is self assessment. So if anyone wants to go
through the self assessment, you need just go through our website.
(31:31):
It will allow you to walk through this and you
can do this exercise to see where you're at in
your business. It will allow you to figure out the model.
Neck For example, if you have consistent leads and as
the results, but you're just not getting considered sales, well,
work on consident sales and work on is it the
pre sales process? Is the process or is it the
lack of capacity to be able to keep up?
Speaker 2 (31:49):
Yeah? I love it.
Speaker 1 (31:50):
I love it you guys, So those are you are
I'm going to bring us back here, but those of
you that are not watching the video you can still
obviously take notes, come come back. There's a lot in
there that David just broke down. But I really feel
like the simplification, Davis of Okay, obviously there's nuanced in
those things that we talked you talked about, but the
overall simplification understanding this and where where we need to
(32:12):
focus in it really goes to you know, leading our
business as well leading ourselves well and focusing on those things.
And again, I appreciate you presenting that, Davis, and I
think really this speaks to your what I love again
your your mission of Purple Circle is to really transform.
I love this a billion lives. That's that's a goal,
that's a that's a you know, that's putting it out there,
and I love that to empower coaches that we can
(32:34):
that we can make this lasting impact and get out
of our own way, because I feel like there's a
lot of folks that you know, they really want to
help k they really they really called they want to
help them, and they're in their own way, and so
you know, seeing Davis, what you've been able to do
what I.
Speaker 2 (32:50):
Call it this, I love it. I call it like
a ripple effect.
Speaker 1 (32:53):
If you will that you're you're you're creating this space
where coaches grow and their clients can thrive. And it's
not just stuck only on me. Yes, I have the
idea of the vision, but it's like leading myself well
so I can be in the right place at the
right time. I think that is a fantastic tool that
you've presented it to us today.
Speaker 3 (33:13):
I appreciate it.
Speaker 1 (33:15):
Yeah, I know we're getting to the end of the
podcast and I would love to go alonger with you, Davis,
but I know our time is short.
Speaker 2 (33:23):
You know, you just covered a whole lot of different things.
Speaker 1 (33:25):
If if you know, if I'm coming into this, and
maybe maybe you can speak to this in a couple
of different ways. If if if they're a new coach,
maybe they've been around for a little while, they're getting stuck,
or maybe they're they're you know, where would you suggest
to them to start, like, Hey, you know you're not
getting the results that you want because obviously you're stressed,
(33:46):
you're burned out, you're not seeing the results. Like you said,
those different areas, whether it be cash flow or they're
they're not getting consistent leads right, or you're you're getting
you know that that scalability isn't there. What would you
suggest to somebody as they are listening to this podcast
as they walk away they're listening to it today, Dave,
is that they should take action on.
Speaker 4 (34:05):
So two things that I have found always been a
proof point where I feel like eiver. The first thing
I always think about is like, do you actually want
to change? So the question I always ask people to
is that how do you feel about the quality of
your income, the quality of your life, and the quality
of the type of clients you're working with? And the
answer is I wouldn't change a single thing at all.
(34:26):
Just keep doing what you're doing and then you don't
need to change anything. But if you do believe that
you're capable of more income, you're capable of having more
or better clients, and you're capable of having more time
freedom and how they got well, who's done the thing
that you want to be able to do. Have a
conversation with them and figure out because if they've cracked it,
it's not impossible for you to do the same thing
just finding those people and just having that conversation and
(34:47):
from there you'll see what the future looks like.
Speaker 3 (34:48):
It's not only to me.
Speaker 4 (34:50):
Probably the biggest hack I've had in again, just my
whole journey is that successfully is clues is you can
try to find and figure out all this alone, but
better yet, just talk to someone.
Speaker 1 (35:00):
I love that, Davis, and I love that you've created
a community with Purple Circle. So you know, I've I've
found power in communities who different you know, folks that
I've been a part of, And one hundred percent agree, Davis,
is like finding a community, find a tribe that you
can be a part of that gets that you'll go
further together and you're not isolated, you're not alone. I
love hearing the successes that you've shared earlier on the
(35:22):
podcast of folks that have come in the different cohorts,
because Davis, I'm sure they weren't I mean they were
just going in there alone. You've created not only they
work in the frameworks and systems that you have them
in together talking with each other, right.
Speaker 4 (35:34):
Correct, So I mean it's a huge aspect of it.
To me, it's more like two things. I'll tell you
what the importance of the community in general, where it's
purpose or going anywhere else is. I always believe that
if you find a community in places where there are
people doing the things that you want to do, you
gradulate naturally towards it. So when I was starrying my
first business, when I was starrying with my consulting offer
for a coaching business, I was like, well, I was
in rooms where I was hanging out with people who
(35:55):
are doing one hundred thousand dollars years as coaches, and
I was like, Oh, if they can do it, I
can do it too. Of course I've blasted past that,
and I was like, wow, what they can do it?
Why would I hang out with people who are doing
a million dollars a year. It's like the same thing, right,
well ten million. It's the same aspect of it is
like your your vision of it always changes. So for example,
one of the groups I'm in right now, not that
I want of private ject, but he's just like, ohya,
I'm just casually flying around his private ject.
Speaker 3 (36:15):
And I'm like, oh wow, okay, that levels possible too.
Speaker 2 (36:18):
Yeah, absolutely, the possibility is there.
Speaker 1 (36:21):
And Davis, I just want to say thank you for
coming on the podcast here, if you guys got any
you know value, which I got a ton out of
here and just hearing it again the Purple Circle and
my other things, I would really encourage you to reach
out to Davis go to go to join Purple circle
dot com check it out, and any other notes. We'll
make sure we put it in the show notes so
you guys can follow up. Davis, Thank you so much
(36:41):
for being here with us today.
Speaker 3 (36:43):
Awesome.
Speaker 2 (36:44):
Thanks David absolutely.
Speaker 1 (36:46):
Of course, again, like earlier on the podcast, you guys like.
Speaker 5 (36:50):
I'll love you, welcome your reviews as well, and just
encourage you to steward yourself well, steward your business well,
keep that vision alive and come back.
Speaker 1 (37:01):
Into the next episode of the Business Round People podcast.
Thanks everybody for listening. MHM
Welcome back to the Business Roundtable podcast.
Speaker 2 (00:15):
My name is David Carr, your host.
Speaker 1 (00:17):
If you've been following along, we're over one hundred episodes
this year, getting all of our episodes in the last
couple of years. Super excited to have a brand new
guest with us, Davis NuGen. Welcome to the podcast, Davis.
Speaker 3 (00:29):
Thanks for having me.
Speaker 2 (00:29):
David absolutely well.
Speaker 1 (00:31):
I want to have Davis on the podcast because we're
going to dive into some key points on how you
run your business, particularly if you're a coach a consultant.
I think you're going to really benefit from this conversation
with Davis today in a world a lot of complexity, confusion,
we're trying to help grow our businesses and that's where
I have a passion of steward your business. But when
I met with Davis recently and I was on his
(00:52):
podcast Is Company Purple Circle, we just had a great conversation.
I said, David, you've got to come on here share
with our listeners your journey as a business owner, entrepreneur
and helping others grow their business sustainably. So again, David
is super glad to have you here. I love to
have you share a little bit in your own words.
For those that haven't come across you, Davis has been
(01:15):
around for quite a while. He's got quite a following,
and if you haven't found him, you're gonna be able
to connect with him on LinkedIn. We're probably look find
resources here at the end of the podcast, but I'd
love Davis for you to share about your journey as
a business owner entrepreneur. What got you to where you're
at now with Purple Circle.
Speaker 4 (01:32):
Sure, so today what I do is I buy and
scale coaching businesses.
Speaker 3 (01:36):
But let's take a time back.
Speaker 4 (01:37):
Before I had I was buying businesses as well as
helping owners sell their business or to be removed them
from the operations of it. And even before I have
my own seven or eight figure coaching business, I get
all the way back. In fact, I'm actually here for
the week visiting my parents. So I'm back in my
hometown and so my family we grew up. We grew
up in one of the poorest communities in America. So
(01:57):
I buy Atlanta Airport and growing up there wasn't much helpe.
So the community I grew up and most people don't
think about college. It's not part of our kabulary. It's
more like how do you survive? How do you get
past high school? And I already do better than what
your parents likely did. And so I grew up in
a very similar environment where I became the first person
in my family to actually complete high school and eventually
be a first with my family to go to college,
(02:18):
and wanted the first of my community to go to
an ID school.
Speaker 3 (02:21):
And I was at this goal.
Speaker 4 (02:22):
When I was growing up that I wanted more than
what I was having. It's like, for example, my waking
up and losing electricity, losing power that wasn't very fun
to be a reduced I want how do I create
this better life for it myself? And I remember the
turning point in my life actually came when I was
a third grade So actually one of the teachers who
i'll be meeting with them the shrip is, she basically said, hey,
(02:43):
what do you want to do when you're growing up?
And I was like, well, at the time, I'm in
door grade, so I was like, oh, we might supposed
to know what to do, and so I said, hey,
well I just want to not be poor. They know
the time, I remember being in third grade getting my
clothes from good Will and even having a pair of shoes,
I was just duct tape because we couldn't afford to
yet another good will pair of shoes, and so I
was able to essentially build up this.
Speaker 3 (03:02):
It was like, well, can you do better in life?
Speaker 4 (03:04):
And I told her, Hey, I want to not be
bored and she said, well, you got to go to
good college. And I asked her which one was the
best college, and of course she said Harvard, and that
became the directory of what I wanted for the next
until I was eighteen, was well, how do I get
into Harvard? And that became That became my operating modem
to go through and eventually I would to get into
college and from there eyes opened into what was possible there.
(03:26):
And eventually, after college, ended up working in San Francisco
where I was a management consultant at Banning Companies. I
was advising these private equity firms, these hedge funds, about
how to make their next zero right in terms of
and so. But eventually the turning point of how I
got into the coaching space and the sulting space was
after my time at Bane, I was asked to join
(03:47):
a company and at the time company is Fantastic. They
had this vision of making education accessible to people, even
if you're not the type of person who was going
to go to a Yale or Princeton and Whatnot's like,
how do you make it accessible? But at the time,
we hadn't figured out our lead generation, we hadn't figured
out our sales and mechanism, we hadn't figured out the
operations yet, and so we're losing hundreds of thousands of
dollars every single time. The only thing driving us was
that we had this the owner's vision. And so eventually
(04:10):
though we were turning around, I figure out, well, this
is how we get leads, this is how we do
our conversion process, and is how we do our fulfillment.
And so we ended up having one hundred thousand dollars
losses to million dollar weeks and of course of it
and so that was like a transformation. But there was
a time period in between which where I needed to
pay off of medical bill. It was like twenty one
thousand dollars and I didn't have the money at the time,
(04:33):
right and this is before the company would hit their
million dollar weeks, and of course I would make my
money from there, but I need to figure out a
way to make ends meet, and so that's where I
started to become a coach. In the beginning, it was
just a career coaching business, just helping people at their resumes, coverlers,
job interviews. It's something I was doing on Saturdays and Sundays.
So it's all public information now, But that first year
I ended up making about two hundred forty nine thousand,
and I was just working salaries Sundays, and so I
(04:54):
thought of myself, well, if you can make two hundred
forty nine thousand dollars just working Saurais and Sundays, what
could I do if I did this full time? And
so that's exactly what ended up happening. It was I
ended up going full time in the following year. It's
me part time coach, full time assistant. We ended up
hitting a million eventually that year, and he continued to
grow from there to where the point where that original business,
like her coaching business runs on his own, has a
(05:15):
leadership team. And along the way, I ended up having
a bunch of friends who were executive coaches, leadership coaches,
my set coaches who reached out and said, hey, Davis,
I don't need a ten million dollar business. I don't
even need a million dollar business, but how do I
just increase my income to at least how whever the
goal was. And so that was ended up starting what
I work on now, which is purple Circles. Because I
had so much time on my hand, I was like, well,
I can't guarantee you anything, David, but I'll cheer everything knew.
(05:37):
And so this broke down to three phases of purple Circle.
So the first phase was ken this actually work, and
so we ended up taking four people on from from that.
Speaker 3 (05:45):
First cohort, I'll share of it. Like.
Speaker 4 (05:47):
One person ended up selling his business, made his million
dollars that way, ended up basically spending his early thirties
being able to explore his passions.
Speaker 3 (05:55):
One couple sold their business last year.
Speaker 4 (05:57):
They had grown their busines from a hundred thousand to
about two point five million, sold it for multiples of that.
Ended up having a delayed honeymoon, so that was pretty cool.
Then took her money and took the profits of her
Buney made a down payment for her home and where
she and her five kids live today. And one person
continues to set to run his business. He's way over
four million at this point. But at the time it
was like doing one hundred thousand and so that was
(06:17):
pretty cool to be able to see that transformation.
Speaker 3 (06:19):
Right, So that first.
Speaker 4 (06:20):
Group PHO that it worked, but eventually it led to
the second group of circle members, which was, well, we
know it works, but how well can it work? So
for the second group, person I have on one person
at the time he was executive coach doing two thousand
dollars a month. Halfway through, who's doing six figures a
year and everybody the end of the year, he's doing
well over a million, and so you can kind of
see that the process the first group who to work,
second group was like, well, how well can it work?
(06:41):
And eventually, well can you do it without burnout? Because
a lot of it was they were hardworking, But that
third group they were hardworking too, but they're like, well, hey,
this coaching is part of what I do is my retirement.
I'm not looking to scale to six million dollars? Can
I do it on the small scale? Story answers, Yes,
you're not going to get six million dollars in a
year doing that, but in the first year anyways, But
(07:02):
be able to make that process and that's basically what
led me to Purple Circle, and so their short answer
is that we help coaching businesses grow. The evil plan,
of course, and I share this is that at some point,
if you decide to sell the business, I hope you'll
consider me as a want of the buyers.
Speaker 3 (07:15):
No need to do that. If you don't.
Speaker 4 (07:16):
There's something you sign in Purple Circle that says you
have to sell to me, or even sell at all.
Speaker 3 (07:21):
But it's one of the services that we offer.
Speaker 4 (07:23):
No.
Speaker 1 (07:23):
I think that's great and I'm you covered a lot there.
I want to look forward to unpacking this a bit.
Speaker 2 (07:28):
Uh Davis. Is you know the.
Speaker 1 (07:31):
Ability that you have become what I wanted to get
you on the podcast is that you're stewarding your time,
your research as well. You said, hey, look I'm successful here.
How do I take what I did? And I love
your mission of helping with Purple Circle. You reach all
these businesses and individuals and help them, and that's sure passion, right.
How do we help liberate people, get them in a
much healthier, better place of being and not out of
(07:54):
out of deficit. And so one of the things you
mentioned was, you know the point of getting clear and
this is one thing I want to resonate and maybe
we can unpack this a little bit about I mean
before we even get to the burnoutside. But first of all,
like you know, you and I believe that, you know,
complexity kills that momentum.
Speaker 2 (08:12):
You know, I know that from my experience.
Speaker 1 (08:13):
Like if we just come standing things down, so you know,
one of the things I teach you know, leaders is
you know, confusion is expensive and clarity drives performance. So
talk a little bit. I mean, this is definitely what
I hear part of the DNA of purple circle. And
how would you example define clarity that's helped businesses scale
(08:34):
in particularly in the coaching business.
Speaker 4 (08:36):
Davis's it comes out of three things. I'm a huge
fan of simplicity, Pasimplicity scales, fancy fails is what we say.
So when you think about it is I noticed this
too because we get to work with coaches who are new,
who are trying to make their first dollar go to
their first hundred thousand dollars year. Coaches who are making
hundred thousand dollars years go to their one hundred thousand
(08:56):
dollars months, and coaches who are making a hundred thosand
of all months go to their hundred dolls a.
Speaker 3 (09:00):
Dollar weeks and beyond.
Speaker 4 (09:01):
And the thing I see is that fundamentally is it
goes down to to how complex is your business is
in it doesn't need to be complex at all, and
for most coaching businesses, if it is complex and you're
not at a large scale, sometimes I always think, is
there someone who has a simpler business doing better than you?
If so, then they proved a path that can be there.
So when I think about the work that we do
that the secret is this, which is we think about
(09:22):
what's the one big thing? We call it the obt,
but it's like the one big thing that if you
do this, everything else becomes easier. And so I'll share
with your story of this to illustrate this is that
I am huge into workouts and one of the movements
I love is the deadlifts. So deadlift is basically just
lifting the bar off from the ground. And a lot
of times people think, Okay, well, how do I get
stronger with the deadlifts? For example, let's imagine that your
(09:44):
back can carry one hundred kilograms but your arms can
only hold eighty kilograms. Well, you're always going to be
limited by how strong your grip is not eighty kilograms.
Speaker 2 (09:53):
Right.
Speaker 4 (09:53):
You can make your back go from one hundred to
one hundred and eighty, but your grip's going to destroy
and you have so you always want to work out
what's the weakest link. And so how this translates that
I often see a lot of coaches. They're focusing on
what either they enjoy doing they know well, or three
they think is important, but is actually the constraint.
Speaker 3 (10:09):
So I'll trade a story, which is this is a
purpose local member.
Speaker 4 (10:12):
When they first started, they were doing about five thousand
dollars a month, and within three months they were doing
seventy thousand dollars months. And I'll tell you the secret
of it, which is that they the person amazing coach
and also an amazing marketer. So to him, he was
like always having a wait list about people going through.
Speaker 3 (10:26):
But here it was the catch.
Speaker 4 (10:27):
Out of every one hundred sales calls that booked with
him to talk to him, he only converted three people
three out of one hundred, so three percent conversion rate.
And so I joke with him, you know, you're better
off selling Selo panels in an article.
Speaker 3 (10:41):
And so the thing was that he always tried.
Speaker 4 (10:43):
To fix that by ever becoming a better coach, by
having better delivery or doing better marketing, because that's that's
what you knew. But the really the constraint wise, well,
your seales suck. And so let's figure out a sales
process is filter it outlets go through and eventually all
we need to do was be able to increase that. Right,
and so from three percent to the average of thirty,
that's already a ten x increase. Right, so we're going
from five years a month to fifty thousand dollars a
(11:04):
month and then a seventy thousand combination of a few things.
We can kind of see that how one item, if
you work on it well, unlocks everything.
Speaker 2 (11:10):
Else for you.
Speaker 4 (11:11):
I demonstrate this because a lot of people they focused
on the wrong thing. For example, you are a great coach,
but you don't have enough leads coming into you. But
you try to figure out how to make the coaching
better while you're not solving the problem, which is you
need more clients. But right all the time, though, but
you could be an amazing marketer and an amazing salesperson,
but you're not retaining your clients long enough.
Speaker 3 (11:30):
Well, you have a coaching retention problem.
Speaker 2 (11:34):
Yeah, that's that's super important.
Speaker 1 (11:35):
And I think you know, we all have these blind spots,
and that's why it's helpful to have somebody like you,
Davis or myself come in and say, look, you know,
look at things and say I didn't even see I
was I was missing that, I didn't even see how
I was behaving or or approaching it that way. And
I do to your point, Davis, whether you're a coach
or not, I've seen this other business to say well
that this is a service isn't working or I don't think
it's working, let me add another service or another service,
(11:57):
and now you've got multiple complexities right deliver and messaging,
and now it's made it much harder even I mean again,
not even just a small I've seen this at bigger
companies too, where they try to add this on and
they've not got to your point, Davis, the clarity of
what's what really needs to be unlocked, and they're just
making it harder on themselves if you will, and then ultimately,
(12:18):
I mean unfortunately, ultimately can lead to the demise of
the business. I mean, most businesses don't make it. That's
the reality.
Speaker 4 (12:25):
Correct on it is, especially the way I always phrase
it is that so it's all one Tomi design. I
never forgot it, which is that you could be an
amazing coach, could be an amazing consultant.
Speaker 3 (12:34):
But think about it.
Speaker 4 (12:34):
When you work with your clients, you tell them near
blind spots. It's the same thing with us, right is.
I was always like, we have the noses, but we
still need someone to tell us that we have bad breath.
Speaker 2 (12:44):
Right, Yeah, you can't. Sometimes you can't tell.
Speaker 1 (12:47):
And I think you know that having that, And I think, Davis,
one thing you said to your background, coming from you know,
being having an understanding of you know, buying or selling
a business.
Speaker 2 (12:58):
I think it's really unique.
Speaker 1 (12:59):
Not everybody has that perspective, which I talk with folks
in that space murdered acquisitions, you know, and and private
equity and and and they're looking at the things like
you're saying, Davis, they're looking at these components of the
business because that's how that's how valuable the business is.
If it doesn't have systems and processes, if it's not
clear and it's messaging, if all of these things, the
sales system's broken, right Davis, if you're it's not really
(13:21):
that valuable. And I think people don't realize in their
mind they think it's more valuable. Oftentimes I've found that
they believe for companies more valuable than it really is.
And somebody like you, Davis can look at and say,
you know, I'm seeing breakdowns here right.
Speaker 4 (13:35):
Exactly is depends on what your goal is on it.
If your goal is eventually to sell the business, the
buyer needs to know that you have all the systems
and processes in the place, because, for example, David, if
you sell your business and all of a sudden they
don't get David and David's the wine and doing holding
all the strings together, well, you didn't really buy anything here, yeah,
And so that's the extreme of it. But even if
you don't buy a business, at some point you want
to be able to take breaks and take vacations and
(13:55):
time with people and not worry that the business are
concromable apart. So that's sort of the systems and pros
these need to come in and it doesn't have to
be complicated for coaching business that she doesn't. It's like
it's not like we're trying to run a nuclear power plant.
Speaker 3 (14:06):
It's just way's he doing right?
Speaker 2 (14:09):
Well, So so if we get clear.
Speaker 1 (14:12):
If we have a better you know, were understanding of
where we're at, then what's happens is hopefully that's clear.
But you've got that understanding. Now, what I found is okay.
Even if they're clear, sometimes they still try to do everything.
And I think, recognizing I've been this and myself, I've
seen this other companies and business owners they try even
though they're really good at business, but they they have
(14:33):
trouble letting go and then there's this burnout phase where
they feel like they got to do everything or they
got to touch everything. And speak to me, speak if
you wouldn't meet Davis, You've done this, You've built multimillion
dollar companies of like and you said like you said,
I could step away, now I could you know, speak
to that kind of mindset understanding of like you chose to,
I can step away. I don't have to be there
(14:54):
every day. And when there's like I don't know that
that shift in your space. I mean you came to
it quickly, but I feel some business owners day they're
slower to accept that.
Speaker 2 (15:03):
But I've got to be involved. I've got to have
my hands on everything.
Speaker 4 (15:07):
You know, you know, so you to think about like
what is your goal, like what is your role responsibility?
For example, if you're a business owner, you're trying to
build a business that can run without you. If you're
just trying to be a coach, and obviously you're going
to be a coach, and that's totally nothing wrong with that.
If you just want to be a coach forever and
take on how many you can people do that?
Speaker 3 (15:23):
There's one aspect when you're.
Speaker 4 (15:24):
Trying to own a business, I can operate without you,
where you can go to sleep and it actually runs
and so forth. Like the way I think about it
is that think like going to an apple store, Tim
Cook is not in there opening the door and closing
every single location every single day. And so that's the
aspect of it, is like how do you do that?
You can choose to still be involved in the business
in other ways. So the way that I think about
this is that I think about a coaching business in
(15:45):
four phases. There's phase one, which is what I call
the pioneer. Pioneer is you wake up, you push the
wagon to wagon moves. But if you decide, hey, you
know what, I'm going to take a day off, the
wagon does not move.
Speaker 3 (15:54):
Nothing happens. You're like this leopreneur. So that's what one.
Speaker 4 (15:57):
But eventually you want to be able to evolve at least,
so level two, which is a pacer. So a pacer
is you have some systems, some process in place, and
here you can step away as in it doesn't mean
you can step away every day for the rest of
your life. You still to come back in, but at
least you know that, Okay, you know what I've I
know the clients will be taken care of. I know
that I have a legiond trusting going in and you
can set that pace right a simple two. Then you
(16:18):
move into level three, which is what I call the pilot.
And David, this is what you alluded to, is that
oftentimes we started our business because there's something that we
just love and other part so that you don't love.
For example, is it the coaching, is it being the visionary,
is it creating the content?
Speaker 3 (16:30):
What is it?
Speaker 4 (16:31):
So the pilot allows you to step into that role,
like similar to a United pilot or a Delta pick
your favorite airline.
Speaker 3 (16:37):
You want to step onto.
Speaker 4 (16:39):
The air blame, but you don't want to think that,
oh wait, why is the pilot serving me in my water?
Why is he emptying my cargo bags here? Right, It's
like I want to do the one thing they do
well and everything else is served by someone else.
Speaker 3 (16:49):
So that's the pilot. And eventually you go through each
of the faces.
Speaker 4 (16:52):
So you start from a pioneer while you're doing everythingle
you go out to the pacer where you're setting the pace.
Speaker 3 (16:56):
Of the business.
Speaker 4 (16:56):
Does it go fast as it goes slow? Eventually you
go into level three, which is pilot. You get to
choose what you work on at level four if you
decide is the passengor so. This is like Richard Branson
steps on version and it says, all right, you know
what I want to go to next to island?
Speaker 3 (17:09):
Take me there.
Speaker 2 (17:10):
Right.
Speaker 4 (17:10):
He doesn't have to worry about every single aspect of it,
but you can choose, like if he wants to step.
Speaker 3 (17:14):
Out and be involved, he could, but he doesn't need to.
Speaker 4 (17:17):
And the national levels I want to and not every
coach and iary business owner wants to get to level four,
but at least define your vision of where you want
to be. I haven't find anyone who wants to be
on level one. Usually if you want at least to
get to level two, but level two, three or four?
Speaker 3 (17:29):
Where do you want to be?
Speaker 2 (17:30):
Yeah? No, I think that's really important.
Speaker 1 (17:32):
And I think again, having something like yourself, Davis, or
a coach, somebody that's looking at these things, asking these questions,
you're going to go be much healthier and go further
and do it sustainably. And I think that's so important
because if you're if you're not aware of this, I
think some people maybe someone are aware, but they realize
they need somebody to like just kind of reflect.
Speaker 2 (17:53):
That, Like to your point is that your goal? Is
that really where you want to be?
Speaker 1 (17:57):
And you're like, no, not really, Okay, well then then
we have have to shift our focus and and and
and I think someone like you Davis helps unlock folks
to then say, okay, where what is it that.
Speaker 2 (18:07):
You want to be? You know, get clarity and so
that you're not burning out.
Speaker 1 (18:09):
Because I feel like if you have a and I'd
love your thoughts, but if you have a compelling vision,
but where you want to go, then you're like, Okay,
that's the vision's way, it's out there, but I'm gonna
I'm gonna adjust how I need to to get there,
because it's just burning inside in me and I want
to and I want to get that.
Speaker 2 (18:25):
I want to get stuck in my own way.
Speaker 3 (18:28):
Yeah, exactly.
Speaker 4 (18:29):
It's it's very clear about where the world map has
to be, so I always all to people this too.
Is like I learned this when when I was a kid.
So when when I was playing video games, I would
also get stuck at a level, and I knew that
you can get past that level.
Speaker 3 (18:39):
So there's a couple of things you do.
Speaker 4 (18:40):
You can ever grind it out, play a couple more days, weeks, months,
whatever it is, and gets a nice little or you
just find someone who's been there and to show you
to rops.
Speaker 3 (18:48):
Out and get there.
Speaker 4 (18:48):
It's a lot easier, right, great to be really And
the same thing with my business. I can't credit myself
for having created everything myself as and I had to
figure out and basically get coaching, get mentoring, get consultants
at every single level ad Like for example, when I
first hired my first general manager, I was like, well,
I want to make sure that I accompetate them well in responsibilities.
Speaker 3 (19:05):
I can step away form the business and transition plan.
Speaker 4 (19:07):
I've had some big ideas about it, do it, but
it was like, well, what if I just hire other people,
Like even if there were one thousand dollars an hour
or fifteen hundred two thousand dollars or whatever they've done it,
I want to.
Speaker 3 (19:15):
Learn from their playbooks. Like, well, that's me ten years
of learning into just a few hours.
Speaker 4 (19:21):
And that has been my motus in terms of being
able to figure anything out. So when I went from
the neighborhood where people don't go to college to also
can go in to the Yale at Harvard, the secret was,
well I couldn't afford college counseling at the time. But
what I ended up doing is just code emailing students
who were at Harvard and Yale trying to learn about
how did you get in? And when I was at
Yale and Harvard, I was like, well, I want to
work at Bathing Company. I want to work at mckinzie's.
(19:43):
And even though they only take one out of every
sixty thousand applicants or whatnot, like one percent of the applicants,
It's like, well, I want to learn how.
Speaker 2 (19:49):
To do that.
Speaker 4 (19:49):
And so I reached out to the consultan who were there,
and so I was like, every simple a way, It's like,
didn't have to reinvent the world. Like I said, we're
not building nuclear power plans, but even if you were
building a nuclear power plant, you're probably not start from scratch.
You're probably find other people who built out nuclear popcuts.
It's the same thing when we talk about coaching consulting,
and a lot of people who are here listening to
did episode. I was like, well, we got to take
our own medicine, right. It's like you imagine going to
(20:10):
a doctor who doesn't believe in medicine.
Speaker 1 (20:12):
Right, Yeah, no, absolutely. I mean that's why we have
the Business around Table podcast. We want voices like yours
out there.
Speaker 2 (20:17):
Davis.
Speaker 1 (20:17):
It's like, hey, come learn listen. And if you're like,
oh my gosh, there's there's value here and I'm getting
unlocked and I'm many help, come check it out. I mean, so,
by the for those of you that you know I
mentioned earlier, you know, I'm connected with Davis on LinkedIn,
and you guys will put purple circle and the links
there so you guys can go check out the community
learn more.
Speaker 2 (20:37):
You know, It's been a great resource for.
Speaker 1 (20:39):
Me and I'm really was really glad to be on
the podcast as well, because again, you know, don't go alone.
And what I love about what you're doing, Davis, is
you're helping business owners and they realize, Okay, like I said,
what would this investment? And I think you did this
with me a calculator of time, like how much time
is it taking you to do this? And like how
would if we could change and channel that time into
(21:01):
something more productive? And I mean somebody else come in there,
and that's what I love to do. Or your business
is like how do I integrate the team into your vision?
And why having you on the podcast Davis as you're
unlocking them saying Okay, here's the real focus. Let's get
your rest of your team in place so that you
can do what's the most impactful.
Speaker 2 (21:18):
Right correct? Yeah, what would you say? You know, once
we get that part of you know?
Speaker 1 (21:25):
So we were like, okay, like you said, we're moving
toward not everybody, but many of us want to move
to that passenger role. But in order to do that,
it requires, you know the power of what I say,
frameworks and systems. And I think what I loved about
your Purple Circle framework, if you will, Davis, was this
is a simple we talked about earlier, simple clarifying way
(21:46):
of where is the where is the breakdown? You know,
we all have these different things and happens, you know
over the business life cycle. You know, you might have
one dialed in it right now, but then that could
break down depending on what other You know, pressure is
always kind of what do they say at the weak
point in the There's always something that kind of gives
and then shifts one thing and then we fix that
and then another part has to adjust. So talk a
(22:06):
little bit, if you would, about you how you've created
you know, you've had my consulting offer, you have this
career coaching you know, like scaling blueprint if you will,
If you wouldn't mind just kind of walking us through that.
Speaker 3 (22:17):
Davis happy to share that.
Speaker 4 (22:19):
Actually, yeah, so for anyone who's listening to this on
the audio version, there is another reason for you to
check out David's YouTube and check out the videos. But yeah,
let me then pull us off for you. Happy to
share the framework, So I'll give you a backdrop of it,
which is, this is the framework I wish I had
when I was building my business, and it's the same
framework I use when I think about buying a coaching
business or I think about scaling a coaching business. And
it's the same one where I'm actually consulting with two
(22:40):
coaching businesses are doing about one hundred million dollars each.
Speaker 3 (22:43):
And this is the same framework we institute with them
as well.
Speaker 4 (22:46):
And so let me actually, I'm sure I'm a screen here.
Speaker 1 (22:51):
You may need to let's see make sure. We'll make
sure that you can access it. If you have a trouble,
we'll see if I.
Speaker 2 (22:56):
Move it around here for you, Davis.
Speaker 4 (22:59):
No worries, all right, no whereas here, let's let's do this.
I think what we'll need to be able to do
is all right, since this is on stream yard, we
might need to be able to do two our steps.
Speaker 2 (23:12):
Here, here we go. If you have the file we'll
put like, I can pull it up or the purple
circle itself.
Speaker 3 (23:19):
Yeah, how about that. Let's say is up drawing it.
Let me just do the let me do this, let
me actually do this for you, and.
Speaker 2 (23:28):
Well, Davis is pulling that up.
Speaker 1 (23:29):
We are on on YouTube, so you guys can always
click up our YouTube videos. Of course, we appreciate you
guys subscribing on it. Whatever the podcast platform you like,
we'd run all of them pretty much and if if
you don't find me on one, let me know if
your look up David Carr or the Business Roundtable podcast.
Happy to you know. Have you guys subscribe? Leave comments too,
(23:53):
as you guys are listening to this. If you have
a specific comment, put it into the with the feed
wherever you find us, whether it's LinkedIn Spotify, Amazon Music,
whatever the case might be. Leave a review and share
your comment with you know, thoughts feedback. We welcome it
and it's doesn't always have to be positive, but we
just wanted to be constructive, I should say so constructive
(24:16):
feedback is always helpful and welcomed.
Speaker 2 (24:20):
And Davis, i't know if you have trouble.
Speaker 1 (24:22):
Pulling it up because I know we use the platform streamer,
which is a lot of fun, but sometimes there's a
little technical fun Thames we have to work around.
Speaker 3 (24:29):
It's all good on that one.
Speaker 4 (24:31):
So worst case scenario, what I'll do is I'll just
do the pop one version or actually know what I
can do here is all right? What do you do
when do a workaround? It's always all about entrepreneurship.
Speaker 2 (24:39):
So there we go.
Speaker 1 (24:40):
See this is we're doing it in real time, so
we're collaborating, so you guys get to see. This is
what it's like to work with a true professional. It's like, hey,
you know what, how can we work together on this?
Speaker 4 (24:49):
Uh?
Speaker 2 (24:49):
And I love it.
Speaker 3 (24:52):
Here.
Speaker 4 (24:52):
I'm gonna go ahead and do something as will come out.
Is I'm gonna share my screen on So usually on
Zoom you can just go ahead and just share an iPad.
But obviously I just thought that there's no pact connectivity.
So I'm gonna do is this.
Speaker 3 (25:06):
I'm gonna go ahead, and.
Speaker 1 (25:09):
And I think if you while you're doing that, I
have I think I have the actual purple circle too.
Speaker 2 (25:14):
I'm gonna see if I've got it here. Let me
see if I can pull that up as well.
Speaker 4 (25:18):
All good, I got it the quick, I got it.
I'm gonna share my screen here, and I'm sure scenes
it's good. All right, let's go share a window here, sir?
Speaker 3 (25:29):
All right? Great, all right, so you should be able
to see my screen now, which we go.
Speaker 2 (25:34):
Yeah.
Speaker 3 (25:34):
So whenever I think about.
Speaker 4 (25:36):
Evaluing a coaching business, consulting business's work, there is I
think about three things. So I am a coach, non artist,
so you are excused the handwriting here, and so whenever
I think about a coaching business, there's really three things
I look for. First off is when I buy them
is do they have consistent leads? If they don't have
consistent leads, you don't have revenue coming in right. Second
(25:58):
is do you have consistent sales? The reason why is
that you can have all the leads coming in, but
if you can't convert them. Similar to what I mentioned
about the coach who was doing five thousand, what the
unlocked for him doing fifty thousand a month and beyond
was just being able to have consistent sales. And then finally,
you need to be able to deliver on the sales,
which is the consistent results. Otherwise people will leave bad reviews. Now,
(26:18):
let's talk about what happens a lot of coaches. They
have one, maybe two d's, but they don't have all three.
Let's talk about what happens when you're missing a crucial component.
Let's imagine you're an amazing marketer and you're amazing at sales.
People come to you, you have a might as such,
they become clients, but you don't have the results to
back it up. Like people fall through the cracks and
you're trying to be the center of everything. Well, at
(26:39):
least the two things. First off, it leads to a
bad brand, so people will speak poorly of you, like
bad brand. And the second thing it leads to is
burnout because you're trying to ruggle everything as once. So
you want to avoid that, right now, that's the first part.
Now the second part of it is if you have
consistent leads and consistent results, but you don't have consistent sales,
(27:00):
you run into cash flow issues, which is some months
you are like, oh my gosh, I'm gonna be rich.
I'll remind you like, wow, how do I pay myself?
You want to avoid that, and you could be an
amazing salesperson, an amazing coach, amazing operator, but you don't
have leads coming in. You basically have low revenue because
not enough people know about you. So ultimately, what you
want to do is be in this purpose cercle in
the middle. Right you have because this is in leads,
(27:22):
because it's in sales and results. So now how do
you actually get that. I'm actually going to unpractice one
level further and walk you through how to think about
each of these levels. So whenever you're thinking about consistent leads,
and this will work with you to whatever. Again, if
you're trying to go to your first hundred thousand, your
first one hundred thousand dollars a month, you're herd firste
hundred thusand dollars a week, it's first off, you need
(27:43):
to be very clear on your offer promise, who do
you serve and what do you serve? So a lot
of times I find that coaches they try to be
everything to everyone. Oh yeah, and that's basically trying to
be a buffet. Like some people just want sushi, but
you're trying to be a buffet that happens to serve sushi, right,
So that's slows you down. So in order to more
(28:03):
just need to be able to figure out who you
deliver and what's the outcome that you're delivering to. Second
is you need to have your one channel. And so
a lot of coaches I find are are trying to
be on five, six, seven different channels, but really all
they need to do is be on one channel and
to be on that channel consistently. Whoever that's LinkedIn Instagram, Facebook,
ass whatever it is, just be consistent on it. There
are businesses I work with they're doing like eighty million
(28:25):
and they're pretty much have one primary marketing channel on it.
But for most businesses, I find out you can get
to one point seven million without even touching a second channel.
You can do in LinkedIn, one point seven million on Instagram,
whatever it is, you.
Speaker 2 (28:38):
Can do that.
Speaker 4 (28:39):
And once you have that process, once you have that channel,
doubt in, you need to be able to have the
marketing process behind it. Otherwise you're just basically wishing for
luck or you're trying to burn yourself out. So think
about can you step away and the marketing engine continues
to work. Now, those are the first three things I
work for. But if you have that the offer promise,
the one channel in the marketing process, you're going to
get consistent leads. Now, from consistent leads, you're able to
(29:00):
get to consistent sales. So what happens now is you
have you should have be able to generate so many
leads that you have a wait list and people who
want to work with you talk to you about your services.
And so the next thing that breaks down is you
need to have a pre sales process. This is like
a qualification. So a lot of coaches, once we unlock
their consistent leads, they run to this problem where they're
having so many people reach out to them, but not
(29:21):
everyone's qualified. Sure, so you need to be able to
qualify people. The type of people you want to work with.
They have the budget and they have their desire. What
you're offering them don't imagine that's all trip. So the
people who show up and then coaching you can relate to.
This is if you ever talk to someone who drags
on the conversation, you know that they're never going to
join you. They don't believe in investing themselves and they
don't have to. They don't even want you offer terrible
(29:42):
waste of time. And once you have that pre sales process,
we then move into the sales process. The sales process
is making sure that you have a clear, defined sales
process so that you're not reinventing the wheel every single day,
because if you're reinventing the wheel every single day, what
ends up happening is that you're going to end up
struggling find to find the scale r And once you
have a sales process, you need to be able to
(30:02):
have the capacity to be able to take on the
sales calls and to be able to serve the clients
that you're onboarding, because if you don't have any of those,
you don't have a business.
Speaker 3 (30:09):
You're just constrained by yourself.
Speaker 4 (30:10):
So we talked about that, right, Yeah, So the test
I always think is that, well, the tests I always
think about is that if you lose your voice tomorrow,
could someone else take over for you temporarily?
Speaker 3 (30:21):
And the answer is no, you don't have the capacity.
Speaker 2 (30:24):
Yeah.
Speaker 4 (30:25):
Well, let's imagine right now you did all for six
you have existent leads and consistent sales. You need to
be able to deliver on the back end, and delivering
on the back end.
Speaker 2 (30:32):
What was like this?
Speaker 3 (30:33):
There's three things.
Speaker 4 (30:34):
First off is the delivery right now, if you're at
the center of your delivery, like the delivery doesn't happen
without you, then you don't really have a business. You
just have a job that people pay you and hopefully.
Speaker 2 (30:44):
Pay a lot for it.
Speaker 3 (30:46):
Youinu to be able to move yourself from delivery.
Speaker 4 (30:48):
But outside of delivery, you also need the systems and
of course you talk about this they're done your podcast here.
You need to have the systems and procesies in the
back end to make sure that everything gets caught. You
have someone doing your pay roll, so you're paying everyone
on time, someone who's collecting the invoices from clients payments
all the way to hey, I know exactly how to
track my leads and my sales. So this system's behind it.
(31:09):
And finally, most importantly, you need a scale plan. If
you're planning to grow your business. It's knowing exactly what
you need to work on, when to work on it,
and how to work on it. If you don't do that,
you're just spinning your wheels and you see other people growing.
You know you're capable growing, but yet you're struggling. And
so this is how I think about it too. And
this is self assessment. So if anyone wants to go
through the self assessment, you need just go through our website.
(31:31):
It will allow you to walk through this and you
can do this exercise to see where you're at in
your business. It will allow you to figure out the model.
Neck For example, if you have consistent leads and as
the results, but you're just not getting considered sales, well,
work on consident sales and work on is it the
pre sales process? Is the process or is it the
lack of capacity to be able to keep up?
Speaker 2 (31:49):
Yeah? I love it.
Speaker 1 (31:50):
I love it you guys, So those are you are
I'm going to bring us back here, but those of
you that are not watching the video you can still
obviously take notes, come come back. There's a lot in
there that David just broke down. But I really feel
like the simplification, Davis of Okay, obviously there's nuanced in
those things that we talked you talked about, but the
overall simplification understanding this and where where we need to
(32:12):
focus in it really goes to you know, leading our
business as well leading ourselves well and focusing on those things.
And again, I appreciate you presenting that, Davis, and I
think really this speaks to your what I love again
your your mission of Purple Circle is to really transform.
I love this a billion lives. That's that's a goal,
that's a that's a you know, that's putting it out there,
and I love that to empower coaches that we can
(32:34):
that we can make this lasting impact and get out
of our own way, because I feel like there's a
lot of folks that you know, they really want to
help k they really they really called they want to
help them, and they're in their own way, and so
you know, seeing Davis, what you've been able to do
what I.
Speaker 2 (32:50):
Call it this, I love it. I call it like
a ripple effect.
Speaker 1 (32:53):
If you will that you're you're you're creating this space
where coaches grow and their clients can thrive. And it's
not just stuck only on me. Yes, I have the
idea of the vision, but it's like leading myself well
so I can be in the right place at the
right time. I think that is a fantastic tool that
you've presented it to us today.
Speaker 3 (33:13):
I appreciate it.
Speaker 1 (33:15):
Yeah, I know we're getting to the end of the
podcast and I would love to go alonger with you, Davis,
but I know our time is short.
Speaker 2 (33:23):
You know, you just covered a whole lot of different things.
Speaker 1 (33:25):
If if you know, if I'm coming into this, and
maybe maybe you can speak to this in a couple
of different ways. If if if they're a new coach,
maybe they've been around for a little while, they're getting stuck,
or maybe they're they're you know, where would you suggest
to them to start, like, Hey, you know you're not
getting the results that you want because obviously you're stressed,
(33:46):
you're burned out, you're not seeing the results. Like you said,
those different areas, whether it be cash flow or they're
they're not getting consistent leads right, or you're you're getting
you know that that scalability isn't there. What would you
suggest to somebody as they are listening to this podcast
as they walk away they're listening to it today, Dave,
is that they should take action on.
Speaker 4 (34:05):
So two things that I have found always been a
proof point where I feel like eiver. The first thing
I always think about is like, do you actually want
to change? So the question I always ask people to
is that how do you feel about the quality of
your income, the quality of your life, and the quality
of the type of clients you're working with? And the
answer is I wouldn't change a single thing at all.
(34:26):
Just keep doing what you're doing and then you don't
need to change anything. But if you do believe that
you're capable of more income, you're capable of having more
or better clients, and you're capable of having more time
freedom and how they got well, who's done the thing
that you want to be able to do. Have a
conversation with them and figure out because if they've cracked it,
it's not impossible for you to do the same thing
just finding those people and just having that conversation and
(34:47):
from there you'll see what the future looks like.
Speaker 3 (34:48):
It's not only to me.
Speaker 4 (34:50):
Probably the biggest hack I've had in again, just my
whole journey is that successfully is clues is you can
try to find and figure out all this alone, but
better yet, just talk to someone.
Speaker 1 (35:00):
I love that, Davis, and I love that you've created
a community with Purple Circle. So you know, I've I've
found power in communities who different you know, folks that
I've been a part of, And one hundred percent agree, Davis,
is like finding a community, find a tribe that you
can be a part of that gets that you'll go
further together and you're not isolated, you're not alone. I
love hearing the successes that you've shared earlier on the
(35:22):
podcast of folks that have come in the different cohorts,
because Davis, I'm sure they weren't I mean they were
just going in there alone. You've created not only they
work in the frameworks and systems that you have them
in together talking with each other, right.
Speaker 4 (35:34):
Correct, So I mean it's a huge aspect of it.
To me, it's more like two things. I'll tell you
what the importance of the community in general, where it's
purpose or going anywhere else is. I always believe that
if you find a community in places where there are
people doing the things that you want to do, you
gradulate naturally towards it. So when I was starrying my
first business, when I was starrying with my consulting offer
for a coaching business, I was like, well, I was
in rooms where I was hanging out with people who
(35:55):
are doing one hundred thousand dollars years as coaches, and
I was like, Oh, if they can do it, I
can do it too. Of course I've blasted past that,
and I was like, wow, what they can do it?
Why would I hang out with people who are doing
a million dollars a year. It's like the same thing, right,
well ten million. It's the same aspect of it is
like your your vision of it always changes. So for example,
one of the groups I'm in right now, not that
I want of private ject, but he's just like, ohya,
I'm just casually flying around his private ject.
Speaker 3 (36:15):
And I'm like, oh wow, okay, that levels possible too.
Speaker 2 (36:18):
Yeah, absolutely, the possibility is there.
Speaker 1 (36:21):
And Davis, I just want to say thank you for
coming on the podcast here, if you guys got any
you know value, which I got a ton out of
here and just hearing it again the Purple Circle and
my other things, I would really encourage you to reach
out to Davis go to go to join Purple circle
dot com check it out, and any other notes. We'll
make sure we put it in the show notes so
you guys can follow up. Davis, Thank you so much
(36:41):
for being here with us today.
Speaker 3 (36:43):
Awesome.
Speaker 2 (36:44):
Thanks David absolutely.
Speaker 1 (36:46):
Of course, again, like earlier on the podcast, you guys like.
Speaker 5 (36:50):
I'll love you, welcome your reviews as well, and just
encourage you to steward yourself well, steward your business well,
keep that vision alive and come back.
Speaker 1 (37:01):
Into the next episode of the Business Round People podcast.
Thanks everybody for listening. MHM
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