BusinessTelling Talks

BusinessTelling Talks

A business storytelling podcast where world-class business leaders, exceptional marketers and successful entrepreneurs share their business stories and how they activate their audiences effectively. More info:


December 29, 2022 36 min
Richard, or, as he preferred to be called, Rich, is the founder and director at INL, a leading creative design agency with offices in Switzerland, UK and Singapore that works both with fast growing international startups and with Fortune500 companies such as P&G, Nestle, COTY and many others. Rich is a great storyteller and a very inspiring business leader who can really help organizations to change the perspective they look at...
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Welcome to a new BusinessTelling Talk. In this episode, Antonio Lorenzon, BusinessTelling founder talk with Giuseppe Caltabiano, a global marketer with 20+ years' experience in B2B & B2C marketing operations. As a renowned speaker, he was voted as one of the most influential B2B marketers in Onalytica and Traackr and he has been elected "Man of the Month" by WinTrade Global. Today he works as Senior Director of ...
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Chandni is a successful business leader who defines herself as a “builder” at her core. She likes to build relationships, businesses, processes, and teams from the ground up. She has worked on numerous projects in EU, Asia, Africa, and the Americas, from developing new product innovations and launching new brands, to creating disruptive ways to engage consumers both online and offline. During the talk, Chandni has shared how to sta...
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Francesco is a successful entrepreneur and investor in sustainability and crypto finance solutions. After 15 years in P&G working as finance leader, in 2018 he has launched Swiss Crypto Advisors, a world class platform for blockchain & crypto projects, and REBO Bottle, the first bottle that cleans the planet as you drink.

During the talk, Francesco has shared some insightful examples on how being “right” per se is often ove...
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Zeno is a world class marketing leader, with strong experience in brand building and brand activation. He has worked for more than 13 years in P&G as marketing leader for several brands like Gillette and Dash between Italy and the US and now he leads the Global Brand team in De’Longhi. “Be Kind. Lead with Trust. Haven fun.” are his business values.

During the talk, Zeno has shared with us how to turn real products into insightfu...
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Michel is an exceptional marketing and music expert, currently sharing his time between three passion-jobs, which help Michel make the best of his unique combination of skills and interests: Marketing, Music for Brands and Musician. He has worked for 20 years in P&G as brand building and advertising guru. He is also one of the lucky persons who has worked with Ennio Morricone on soundtracking! Terrific.

During the talk, Michel h...
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Ferdinando (alias Nando) is an enthusiastic leader with an entrepreneurial mindset. He has a broad experience spanning from Research & Development, Marketing and Sales in P&G. During the talk, Nando has shared some insightful learning on how passion, enthusiasm and looking at things from different perspectives can really make the difference in delivering GREAT STORIES and GREAT RESULTS. As in every talk, our speakers also g...
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Stephanie is a dynamic global executive sales leader and commercial strategist with an outstanding track record of driving sustainable growth in large FMCG like P&G, Kellogg and Carlsberg and in competitive European, US, Asian and emerging markets. During the talk, Stephanie has shared some insightful learning on how to build effective brand and category stories that customers, consumers and shoppers are willing to buy. As in e...
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Pierandrea is the founder and CEO at REBO, the first bottle that cleans the planet as you drink ( Before becoming an entrepreneur, Pierandrea had been working for more than 10 years as Marketing Leader in Procter&Gamble, Bacardi and L'Oréal. During the talk, he shared how important for him it was to create "the story of your story" and also how a shampoo bottle, a book and a trip to Sili...
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Nico is the founder and CEO at Wellster Healthtech Group, the digital platform to access effective healthcare solutions in Germany ( Before becoming an entrepreneur, Nico had been working as Marketing Leader in Procter&Gamble, in FlixBus and in other startups between Asia and Europe. During the talk, Nico shared with us how he started his super successful venture that just raised more than 40 million eur...
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Gareth is a great business leader with 2 decades of experience in marketing between Procter&Gamble and Kellogg where, today, he leads the Pringles marketing team in North America. During the talk Gareth shared some interesting and fun Pringles business stories and in particular why and how he made the “Rick & Morty” successful commercial at the Super Bowl in US. As in every talk, our speakers give us 3 actionable takeouts o...
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Welcome to BusinessTelling Talks, a NEW audio and video podcast where business leaders talk about business storytelling. In this first episode, Antonio Lorenzon and Elisa Riboldi, BusinessTelling founder and co-founder, talk about why they have started BusinessTelling and share some examples of how business stories can activate audiences effectively. If you want to learn more about BusinessTelling and how to make your audience tra...
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