Busy Blooming with Tess Barclay
Everything that needs to come across your desk this week in the world of social media and content creation! Clock-in with Tess Barclay every Monday to unpack everything from what's trending this week to a new Instagram feature to how to get your sh*t together (without burning out!) to start each week feeling equipped, informed, peaceful & ready in the world of social media & content creation! Meet Tess Barclay → Tess Barclay is the founder of Busy Blooming - the digital office and media brand for social media & content creation. With 10+ years in marketing, hundreds of coaching calls, and 2
Episodes
It's time to get your sh*t TOGETHERRRR as a content creator!! Today we're unpacking 8 of the biggest mindsets & habits that I've learned over my entire career on social media that have changed my life grown my following & income and helped me actually enjoy the journey along the way! 👀 We're unpacking content creation routines, mindsets around being the CEO of your business, getting back in the driver's...
It's time to BUILD YOUR BRAND!! Today we're building out your brand book as a content creator step-by step! To build your brand, check out UpWork ➡️ https://upwork.pxf.io/qzBg2O1!
Today, I’m walking you through how to build your Summer 2025 Brand Book - your content identity, signature styles, brand vibe, weekly schedule, creator voice, profile, and more.
This is the most important part of the SHORT-FORM SUMMER challe...
It's time for SHORT-FORM SUMMER RE-BRAND!!! This summer, we're going to re-brand your Instagram & TikTok for July & August 2025 and we're doing it TOGETHER!! ➡️ Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!!
I’ve built out a full 9-week plan to rebrand your social media by September 1st with a content challenge with a content calendar & today’s episode is the k...
We’re diving into one of the most important relationships in my entire life today: me and ChatGPT 😭💻 Try HubSpot’s free AI-powered Marketing Prompt Generator (you’ll love it): https://clickhubspot.com/d74169
I’ve been using AI every single day for over two years now — in my content, my business, my mindset, even my time blocking… and today I’m finally showing you EVERYTHING.
Today I'm giving you a full walkthrough on ho...
We're going into a content creator AUDIT & COACHING session together today!! After 600+ calls with creators and influencers over the last 2 years.. 📥 Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!
.. and we’re unpacking all of them today. From brand identity to content systems, I’m breaking down the biggest reasons I saw cr...
Today we are going behind the SCENES!! In this episode, I'm unfiltered going through everything behind the scenes of my business & content.. 📥 Check out Storyblocks at https://www.storyblocks.com/tessbarclay to elevate your content!
.. how I'm re-branding my social media & business in 2025, how I make income & my income streams, who works at Busy Blooming, my 9-5 to full-time entrepreneur journey, sharing my vision boar...
Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your YouTube content!!
👀 ABOUT THIS EPISODE
It's time go *FINALLY* grow on YouTube in 2025!!! This week, we're unpacking a full deep-dive guide to YouTube, how to ACTUALLY grow on YouTube in 2025, how to stop treating it like it's 2012 (lol) & you're new strategy for each week to grow! In today’s episode, we’re clocking in to the Bus...
📥 SPONSOR
Get started with Tailor Brands today → https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 — and get 35% off LLC plans!
👀 ABOUT THIS EPISODE
Feeling overwhelmed by the algorithm? Burnt out by content that used to work? Questioning if TikTok is even worth it anymore? You’re not alone.
In today’s episode, we’re breaking down the entire state of social media so you know exactly what needs to come across...
- Growing on social media can make you burnout, compare, spiral, crash-out & you need a reset!!
- Download the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5bIt's time to CLOCK-IN!! Feeling burnt out, stuck, or like social media is slowly stealing your soul?
LIFESTYLE CREATORS - It’s time to go to WORK!! We are joined today with Alyssa, also known as InspiredMediaCo on TikTok & Instagram to dive into the lifestyle creator universe and breaking down exactly how to grow as a lifestyle creator & influencer in 2025 – even if you’re starting from scratch. If you have “lifestyle” written anywhere in your content strategy, this episode is truly for YOU.
Alyssa is breaking down for us
...👀 ABOUT THIS EPISODE
Want to go full-time as a creator but don’t know where to start? Today we’re unpacking the exact system I would use if I had 0 followers & wanted to become a full-time influencer/content creator by the end of 2025!
We’re getting ✨ rigid ✨ about building a super simple business & content strategy you can use every single week — to simplify your workflow, create a solid base, and build from there.
A...
TIME STAMPS
- 00:00 Intro
- 4:00 The "big 4 basics" content checklist
- 5:04 Raising the bar with your content
- 7:11 How to make your content less generic
- 8:00 How to "ladder" your content to make it unique
- 10:43 The 3 P's checklist to make your content unique
- 12:03 Don't post random content, add to your collection
- 13:48 Creating a content ecosystem from one post
- 16:16 Creating for people who don't follow y...
You're still going about content creation wrong in 2025 if you *actually* want to make it a business
Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!
WELCOME TO A NEW SERIES!! How to *ACTUALLY* take social media seriously!! I'm so excited to be kicking-off this 4-part series over the next 4 weeks about how to take social media seriously so it can become your business!! Today we're unpacking the internal shift you need to make &am...
It's time to enter your 1M era on Instagram & GROW on Instagram as a content creator in 2025!! Today Tess is breaking down a 30-day Instagram content calendar, strategy & more (based off the 3-month Winter 2025 content strategy) that we're all doing together to grow on Instagram in 30-days - and we're unpacking the Instagram algorithm & how it *actually* works in 2025!
- FREE CONTENT CALENDAR & CAROUSELS TEMPLATES:...
VIDEOS MENTIONED Weekly theme structure: https://www.youtube.com/watch?v=vPtlHQurTXs&t=298sHow to build income streams from content: https://www.youtube.com/watch?v=Px86V1Qop2s&t=20s⋒ PODCAST LINKS ⋒Listen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: pod.link/1565886767⋒ FOLLOW BUSY BLOOMING ⋒TikTok: https://www.tiktok.com/@busybloominggInstagram: https://www.instagram.com/...
Today we're exposing BRAND DEALS in 2025!! How much to charge as an influencer & content creator on social media for brand deals on your media kit & rate card! We're unpacking content rates, usage rights, whitelisting, paid usage & actual rates that I've used as a creator, my friend's rates and how to determine what your rate should be - PLUS negotiation tips!
It's time to grow on social media in Winter 2025 (Jan-April) & Tess is breaking down your 3-month content strategy for your first season of content in 2025!!
Today we're unpacking the FUTURE OF SOCIAL MEDIA IN 2025!! We're diving into how ChatGPT and the TikTok ban are actually good things for influencers and content creators, the future of YouTube, SnapChat, Instagram, podcasting & TikTok and why 2025 is THE best time to grow as a creator and influencer on social media! ⋒ TIME STAMPS ⋒ 00:00 Intro 3:22 The future of influencer marketing 4:15 The future of TikTok & the ban in ...
Today we are unpacking your NEW content calendar for 2025 of what you're going to post between Monday-Saturday on Instagram, TikTok, YouTube depending on if you're a short-form or long-form content creator including video ideas, your weekly posting structure & a framework that flows with you (& won't make you burnout!). ⋒ TIME STAMPS ⋒ 00:00 Intro 4:23 Weekly posting structure 8:29: How much content to post 12:37 Short...
It’s time to make social media & content creation your 9-5 and build your own business from it in 2025!! Today, Tess is breaking down her 5-step system to making a 100k+ income and salary from social media and content creation breaking down 8 income streams, how to sell coaching & courses (her approach to selling 500+ sessions!), how to land brand deals as a creator in 2025, how to build up passive income streams & of c...
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