It's time to BUILD YOUR BRAND!! Today we're building out your brand book as a content creator step-by step! To build your brand, check out UpWork ➡️ https://upwork.pxf.io/qzBg2O1!
Today, I’m walking you through how to build your Summer 2025 Brand Book - your content identity, signature styles, brand vibe, weekly schedule, creator voice, profile, and more.
This is the most important part of the SHORT-FORM SUMMER challenge and you’re doing it with me 💅 (The Canva template is waiting for you inside Busy Blooming HQ!!)
👉 This episode is for you if:
• You feel like your content doesn’t reflect who you are right now
• You want a fresh vibe but don’t know how to organize it
• You’re trying to grow without burning out or spiraling
• You’re ready to step into your main character creator era
📥 SPONSOR
Use UpWork to build your brand: https://upwork.pxf.io/qzBg2O
TIME STAMPS
00:00 Intro
3:10 Stepping into your new era & cringe
4:26 Content creation mood board
6:42 Creating your world (part 1): Topics, Metaphor & Audience
11:26 Building your creator brand: Values, voice & hot-takes
15:00 Creating your world (part 2): Signature messages
16:44 Branding your profile & bio
19:43 Building your content signature styles
22:57 Signature visual elements in your content
24:37 Creating 3 signature content templates
27:38 Building your mission & legacy
🎧 LISTEN ON THE PODCAST
Apple: https://apple.co/3OsCVEK
Spotify: http://bit.ly/3CHpmPo
Anywhere else: https://pod.link/1565886767
📌 FOLLOW US
Join Busy Blooming HQ → https://www.busyblooming.ca/hq
Busy Blooming IG → https://www.instagram.com/busybloomingg/
Tess IG → https://www.instagram.com/tessbarclay/
TikTok → https://www.tiktok.com/@tess.barclay
🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop
🔗 LINKS
UpWork: https://www.upwork.com
Descript: https://get.descript.com/tess
ClickUp: https://try.web.clickup.com/tess
Riverside: https://riverside.fm/?via=tess-barclay
Rella: https://getrella.com/?via=busyblooming
My content creator essentials: https://www.amazon.com/shop/tessbarclay
Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸
#contentcreator #rebrand #socialmediastrategy
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