April 30, 2025 • 29 mins
- 📥 SPONSOR
- Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!
- Feeling overwhelmed by the algorithm? Burnt out by content that used to work? Questioning if TikTok is even worth it anymore? You’re not alone. In today’s episode, we’re breaking down the entire state of social media so you know exactly what needs to come across your desk as a creator, brand, or podcaster in 2025.
- 👉 This episode is for you if:
- You’re in a content rut and everything that used to work… doesn’t anymore
- You’re trying to grow on Instagram, YouTube, or TikTok but feel like the platforms keep changing
- You’re ready to treat social media like a business, but not sure where to start with the new updates
- Let’s unpack the real state of social media in 2025: the algorithm shifts, what’s actually working, and how creators can win right now.
- ✨🎧 LISTEN ON THE PODCAST
- Listen on Apple: https://apple.co/3OsCVEK
- Listen on Spotify: http://bit.ly/3CHpmPo
- Listen anywhere else: https://pod.link/1565886767
- ⏱️ CHAPTERS & TIME STAMPS
- 00:00 – Intro
- 02:42– What's the vibe right now on social media?
- 04:55 – ChatGPT is changing what content is working
- 07:00 – The biggest thing that's working right now
- 10:00 – What's new on YouTube right now
- 12:30 – YouTube Partner Program monetization update
- 13:30 – Shorts algorithm (why they flop lol)
- 15:00 – What's working on YouTube right now (algorithm)
- 18:00 – Instagram updates: Edits & Trial Reels
- 19:30 – Trial Reels — what's going on?!
- 21:00 – What’s working on Instagram now
- 24:00 – How to treat Threads right now
- 26:00 – TikTok ban update & algorithm change
- 28:40 – Final thoughts & wrap up
- 📌 FOLLOW US
- Busy Blooming IG → https://www.instagram.com/busybloomingg/
- Tess IG → https://www.instagram.com/tessbarclay/
- TikTok → https://www.tiktok.com/@tess.barclay
- 🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop
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