Culturally Resonant Marketing Techniques with Steve Gonzalez

On this episode of Camp Content, we host Steve Gonzalez, a Fractional Chief Marketing Officer with expertise in English and Spanish markets. Steve explores tailored marketing strategies, AI integration, and effective bilingual market navigation. He provides insights into digital marketing trends in Latin America and North America and offers practical advice for small businesses seeking to boost their online presence.

Listeners will gain knowledge on leveraging AI for marketing efficiency and creating branded content that resonates across diverse demographics. Join us to learn strategic approaches to culturally informed marketing and how to effectively engage with a bilingual audience.

Episode Timestamps:

00:00 - Intro
01:56 - Driving Growth with Bicultural Marketing
04:52 - Global Team: Savings, Expanded Capabilities
06:48 - Tools for Social Media Automation
11:05 - CRM Training Options: Avoiding Overwhelm
14:07 - Optimizing Business Resources
21:38 - Navigating Cultural Differences
24:00 - Creative Marketing Across Social Platforms
28:29 - Spreading Creativity Across Borders
30:35 - Bridging Languages for Niche Markets
35:26 - Small Business Growth Insights
38:42 - Outro

Quote of the Episode: "Integrate essential strategies seamlessly into your business for natural growth and progress." — Steve Gonzalez

Connect with Steve:
Steve Gonzalez | LinkedIn
Website: Shattered Glass Studios

For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

Host: Molly Ruland, CEO & Founder
Operations Manager: Matt Billman
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