August 8, 2024 • 27 mins
Welcome back to Camp Content! In this episode, join our hosts Molly Ruland as we are delighted to welcome Bridget Murphy, the ingenious founder of Envision Promotions. From her impressive background at Disney and News Digital Media, Bridget shares invaluable insights on empowering women and entrepreneurs. Whether you seek to forge impactful connections as a small business or simply want to uncover the enchantment of strategic partnerships, this episode is brimming with actionable advice and motivating narratives.
Connect with Bridget: Bridget Murphy | LinkedIn
Website: http://www.envisionp.com
CTA & Description: Check out our portfolio of partnerships on our website at Portfolio — Envision Promotions and contact us at Contact Us — Envision Promotions
Episode Timestamps:
00:00 - Intro
05:01 - Agency Grows Game Sales
08:40 - Consumer Focus, Values in Partnerships
12:04 - Meaningful Partnerships with Nonprofits
14:28 - Collaboration, Authenticity in Engagement
17:08 - Cross-Promotion Vital for Small Businesses
20:48 - Successful Partnerships for Exposure, Revenue
23:53 - Unique Consumer Engagement
26:44 - Outro
Quote of the Episode: "Our dedication to client success drives our satisfaction and achievements." — Bridget Murphy
For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.
Host: Molly Ruland, CEO & Founder
Operations Manager: Matt Billman
Powered by: Heartcast Media,http://www.heartcastmedia.com
Connect with Bridget: Bridget Murphy | LinkedIn
Website: http://www.envisionp.com
CTA & Description: Check out our portfolio of partnerships on our website at Portfolio — Envision Promotions and contact us at Contact Us — Envision Promotions
Episode Timestamps:
00:00 - Intro
05:01 - Agency Grows Game Sales
08:40 - Consumer Focus, Values in Partnerships
12:04 - Meaningful Partnerships with Nonprofits
14:28 - Collaboration, Authenticity in Engagement
17:08 - Cross-Promotion Vital for Small Businesses
20:48 - Successful Partnerships for Exposure, Revenue
23:53 - Unique Consumer Engagement
26:44 - Outro
Quote of the Episode: "Our dedication to client success drives our satisfaction and achievements." — Bridget Murphy
For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.
Host: Molly Ruland, CEO & Founder
Operations Manager: Matt Billman
Powered by: Heartcast Media,http://www.heartcastmedia.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:12):
Ladies and gentlemen, Welcome to Camp Content. I am super
excited to have a fellow Irish woman on the podcast today,
so you will have to welcome Bridget Murphy to the show.
Speaker 2 (00:22):
We are going to Camp Content.
Speaker 1 (00:24):
As you know, we talk about content marketing revenue drivers
in this new crazy market that we are all trying
to survive in. So today we're welcoming Bridget. She is
the founder of Envision Promotions. Bridget has built a remarkable
career by establishing strategic partners at drive growth and revenue
with a background and securing lucrative online partnerships at industry
(00:45):
giants like Disney and News digital Media. Bridget has a
knack for prepairing businesses for mutual benefit. We just spent
a lot of time talking about that too. Her company,
Envision Promotions, collaborates with sectors including retail, technology, consumer goods,
gaming and entertainment, and boast a client list of top
tier brands. Leveraging her Disney experience. Bridget has a passion
(01:07):
for empowering women and entrepreneurs, often sharing her insights on partnership,
connection building, and sales strategy through public speaking. So if
you're looking for a badass public speaker.
Speaker 2 (01:16):
Now you know where to go.
Speaker 1 (01:18):
Today we're going to talk about how big brands and
small brands can leverage partnerships, the unique benefits of those collaborations,
and what makes Envision Promotions stand out in this competitive landscape.
Speaker 2 (01:28):
So, without further ado, welcome to the show. Bridget.
Speaker 3 (01:31):
Wow, that I am done.
Speaker 2 (01:35):
I'm good.
Speaker 1 (01:36):
I'll send it to you. I mean i'll send you
can use it anytime you want. Just put me in
and where its bridge me? Heyover, have it on your
phone like a little voice mode, just play it like
I'm here.
Speaker 2 (01:51):
Thank you?
Speaker 3 (01:52):
Is well.
Speaker 1 (01:53):
I'm very excited to have you on the show today.
You know we hit it off every time we talked
true Dred Kindred Spirits for real. My best friend and
fourth grade name was Bridget too, so I will always
have a.
Speaker 3 (02:04):
My sister's name is Mollie.
Speaker 2 (02:06):
Look at that.
Speaker 1 (02:07):
Usually it's just me and a bunch of Golden Retrievers.
So people love naming Golden Retrievers Molly. I don't know
what it is, but you know it's a good brand,
like Golden Retrievers have a good brand image, so you know,
I'll take it.
Speaker 2 (02:20):
Could be worse. Well, I'm very excited to have you
on the show today.
Speaker 1 (02:23):
You know, we've only chatted a couple of times that
we've always had great conversations, and I am all about
the power of partnerships and collaboration and relationships, and so
I think this will be a great episode to really
talk about how you're leveraging those in your business and
for your clients. So let's talk a little bit about
Envision Promotions. Can you give me a company snapshot?
Speaker 2 (02:43):
Like, what do you do? How many employees? Is it
just you?
Speaker 1 (02:46):
Where you located, where your clients, you know, all that
good stuff.
Speaker 4 (02:49):
So the to give you a little bit of stop
short of Envision, I'm going to just give you a
little bit of a background, which is I started my
career in New York City at Disney and when I
met the hottest guy in Manhattan, I moved back to Columbus, Ohio,
because you get a job with the National Hockey League here.
So I just brought a lot of my friends with
(03:10):
me and I started my own company called Envision Promotions.
And now we've grown and I have the greatest team.
Most of them are virtual, but essentially we work with
a lot of big entertainment partners like you already mentioned, entertainment, retail,
technology companies. Games we focus on a lot, and we
have the coolest company.
Speaker 3 (03:28):
We bring brands together.
Speaker 4 (03:29):
It's like a dating service for large corporations and small
businesses trying to get their consumer in front of other
partners consumers and generating really cool, unique content.
Speaker 2 (03:40):
That's alazing, that's amazing. So that's really interesting.
Speaker 1 (03:44):
I love I love the dating site for a company,
So that sounds like a really fun job because I'm
a connector myself, so I.
Speaker 2 (03:52):
Like the idea of that.
Speaker 1 (03:53):
So are you are you working with some small businesses
to like leverage those larger partnerships or is it usually
kind of contained?
Speaker 3 (04:01):
So it really depends.
Speaker 4 (04:02):
We started out where we primarily Nick Loading was our
first client, and Mike Lodein was looking to align and
find a partnership with McDonald's and how to explore this relationship.
So we ended up creating We took Dora's content and
applied McDonald's characters into a game and then making this
(04:22):
game that they could then distribute, and that was sort
of how we started partners partnerships, and we ended up
moving along and working with some game companies that were
smaller they weren't as big as nick Lodion, they didn't
have that kind of brand recognition. Actually, one of our
very first clients after Nickelodeon was a game company based
out of Seattle, and they only had eighteen percent brand recognition.
(04:45):
They had great content, like my kids played their games.
I love their games. They were sold nationally through Starbucks stores,
and they came to us and said, you know, we're
really struggling.
Speaker 3 (04:57):
We really need to be able to get in front
of moms. And so once we figured out that the
problem was that they needed to have moms try their games.
Speaker 4 (05:06):
We knew moms would buy their games. So once we
established that and created a strategy around it, we got
them on Post Cereal. We were the first agency to
get Cranium games on over twenty million boxes of Post Serial.
We're the first agency to get a game company on
every single brand at one time with Post.
Speaker 3 (05:26):
We got them with Burger King.
Speaker 4 (05:27):
And Wendy's and all these huge national corporations, and then
moms started, you know, trying the game. We within two years,
we raised their brand awareness from eighteen percent to over seventy.
We helped them grow from two million to forty four
million dollar company. And you know, so we do work
with a lot of small companies really looking to grow,
(05:48):
but we also work with you know, Tyson Foods of
the world who are trying to drive foot traffic to
a different segment of the store, or a national retailers
who are trying to attract new people to come into
their stores. And how can we do that with really
unique partnerships and give them some exposure and drive that sale.
Speaker 2 (06:08):
That's amazing.
Speaker 1 (06:08):
So a lot of your business is really based on
the relationships that you have formed over the years. I
would imagine a quick scroll through the role of AX.
I'm aging myself with that one. But you can probably
get a lot done just from all the industry contacts
that you've built over the years. I mean, this is
really impressive stuff here.
Speaker 3 (06:28):
Thank you.
Speaker 4 (06:28):
Yeah, I think I think it's really like you said, relationships.
I love working with certain people. As a matter of fact,
five years in having started Envision, we ended up getting
a huge national i mean a global bim brand that
hired us, and it was it was not enjoyable.
Speaker 3 (06:53):
They you know, it was just a really it was
really hard.
Speaker 4 (06:57):
You know, you and I had conversations about working with
large corporations at say a lot, and it became like
our team was unmotivated and unexcited about it, so we
let them go as a partner. And that's sort of
I think the key to why we like our jobs
and are so successful is we really want our clients
to succeed, and we can do that once we really
(07:18):
dig in and figure out what their problems are and
then solve it through a really unique partnership.
Speaker 2 (07:25):
Yeah.
Speaker 1 (07:25):
I mean, you know, those those are big clients and
big ticket items, but to get those kind of results
is really impressive. I think you know, it's all about
that network and all about that relationships.
Speaker 2 (07:34):
For sure, what.
Speaker 1 (07:37):
Are you still working with really large corporations or are
you more focused on excellent? So tell me, let's see
what are some of the how would a small company
get in front of a bigger company or really kind
of engage with you or somebody else to get some
of these partnerships, because I know, like that would be
very intimidating for a lot of small businesses, Like where
(08:00):
do you even start?
Speaker 2 (08:01):
How much does it cost? So you know, what are
some of.
Speaker 1 (08:03):
The approaches that you use to get small businesses in
front of these bigger companies.
Speaker 4 (08:09):
You know, it's not as hard as you think. I
think what they really need is a platform. They need
to know what their value is. They need to know
exactly what they can bring to the table. Often the
largest partners are really looking for that cool, new whatever,
the content that they can pull in with a new consumer,
(08:31):
the buzzworthy growth within a small business, and most important,
it's the target demographic of alignment. So I said jokingly
earlier that we're a dating service for large corporations. Really
we're a dating service for companies target demographics. So we
really focus a lot on who the consumer is, core
values within the organization, what their value prop is, and
(08:55):
once we can start to discover those, it makes the
partnership almost come together magically.
Speaker 3 (09:01):
Right.
Speaker 4 (09:02):
We will put together a list of all the companies
that are relevant to that new up and coming brand
or up and company client, right, and then we can
sew them into smaller test partnerships like we do a
ton of a digital and social partnerships, email campaigns sms,
because they're a really good way to test the consumer barometer.
(09:25):
And once we can establish that it's a good fit,
that's we bring everyone into a room together and we
ask everyone to be generous. I mean, I think that's
a big part of what partnerships are all about, just
like you were saying earlier. With relationships, it's that generosity factor.
Small companies can do a lot more than they think.
You know, they have the data, they have the cool content,
(09:48):
the creative elements that they can bring. They have products
that they can donate, give away, reduce and price, partner
and bucket together. There's so many different cool things that
we can do with smaller companies, and smaller organizations are genuinely.
Speaker 3 (10:04):
Our core client base.
Speaker 4 (10:07):
We we do have some huge international brands that we
work with, but a lot of times it's to fill
spots within you know, their organization in order to solve
a problem as well.
Speaker 1 (10:20):
That's pretty interesting. I love that because the small businesses
do bring a lot to the table, and they're a
lot more agile, right. We can we can switch and
move and change gears a lot faster than a bigger corporation,
and we have a lot of value. And I think
that's important because I think we live in this time
of like quantity over quality, right, and I think we're
shifting out of that now. I think it's going to
(10:43):
be a hard fight because of AI and it's like
get in front of them a thousand people every single day. Well,
more isn't always better, you know, sometimes less is more.
And I think it's we got to shift into quality
over quantity and so right, you know, so funny.
Speaker 4 (10:58):
I'm doing a lot of speaking and it's around how
things have shifted now to trust. Trust is one of
the key elements and a really strong partnership.
Speaker 3 (11:10):
The consumer has to.
Speaker 4 (11:11):
Trust that the brand is doing something for their benefit.
They're creating a magical moment, the content is really structured
to speak to them directly. They're helping them solve a problem.
I couldn't agree with you. More quality over quantity, I
mean quantity in terms of brand awareness is there's no
better way right through a partnership. You can get the
(11:31):
kind of exposure that you want to your target demographic.
But from a quality standpoint, true partnerships can really you know,
enhance that level of trust, especially to the consumer, which
I think is I just think that's super important.
Speaker 2 (11:46):
Yeah, I agree.
Speaker 1 (11:47):
So in this current landscape where things are a little
bit harder, how have your tactics changed it all or
how you're doing business?
Speaker 2 (11:54):
Has that changed it all this year.
Speaker 1 (11:55):
I know it's been it's a different time than the
postman immediately after post pandemic. People are doing business, you know,
conversion times, sales times are longer. So how are you
guys adjusting in this market or are you staying the
course and doing what you always do?
Speaker 3 (12:11):
No.
Speaker 4 (12:11):
I think that we have been on an intentional focus
to work with some more not just small businesses, but
also more nonprofit organizations and things that are more meaningful,
because we're finding that those are also a real key
element in these true partnership the fabric of true partnerships.
(12:32):
So that's had us we have We've had to go
back and review how we structure and price some of
our campaigns to allow for those organizations to jump on board,
and it's been it's been really powerful, and so we
have made it so it's easier to accept some smaller
organizations to do these kinds of really neat partnerships where
(12:55):
they get what they need out of the relationship and
they can talk to some of these bigger organizations that
can give them what they need but also benefit that
consumer of the large organization, right because otherwise a partnership's
great if it's just two brands coming together and they
can co market.
Speaker 3 (13:13):
You're actually saving revenue and the co marketing.
Speaker 4 (13:16):
But unless there's that magical moment or benefit to the consumer,
the partnership will fall flat.
Speaker 1 (13:22):
Yeah, I'm a big fan of like partnerships and collaborations.
There's this bar in DC that had a pretty big
front and this weird little corner in the left and
they partnered with a bagel shop because they're not open
every day until five o'clock and it was this weird
little corner. Well, the bagel shop was like you could
eat in, but there was nobody gonna help you. You
(13:42):
could just sit at one of the bar tables of
the closed section of the bar. But they were open
from like seven am until one VM every day and
they would close and clean up, and then by the
time the bar staff showed up at five pm, it
was just a counter over there with you know, nothing left.
And I always thought, what a brilliant, you know, simple collaboration.
They both saved on rent. It was dead space. Now
(14:05):
people getting bagels are learning about this dive bar, and
the people you know and the people in the dive
bar are learning that, oh I can come back in
the morning and get bagels from a hangover, you know,
and it's such a simple thing, but.
Speaker 2 (14:16):
I just love that stuff.
Speaker 1 (14:18):
It's like, I think we have to work smarter and like, well,
that's just a win for everybody, you know, an absolute
wind for everybody. And so I love this idea of
like and it brought more value to me, right because
now I have this great bagel shop right down the
street from my house and it really really works. So
I like the idea of coming together and amplifying each
(14:38):
other's mission to make it better for the consumer, because
I think I think we've started to miss some of that, right.
The metrics are all vanity metrics. Like I was reading
the podcast news this morning and odd Assy or one
of these big companies reported a nine million dollar loss
since Apple changed their download policy. And that's basically like
when you subscribe to a podcast, automatically downloads the podcast.
(15:01):
So all these ads were being run and all these
sponsorship deals were being made on podcasts that were never
listened to. They were just downloaded on your phone.
Speaker 2 (15:09):
Well they changed the.
Speaker 1 (15:10):
Thing, and now nine million dollar loss, seven million dollar
loss this quarter, and I'm like, you guys were advertising
on nothing it was all fake, It was all bullshit.
You didn't lose nine million dollars, You just got caught
scam in nine million, like you know perspective, you know,
like they're like, oh, nine million dollar loss. I'm like, no,
you just proved that you scam people for nine million
dollars a year the month quarter before by putting ads
(15:32):
on things that were never heard by anybody ever.
Speaker 2 (15:35):
And so this idea of more being more right, it
just isn't.
Speaker 1 (15:39):
It just isn't. And I think we're seeing that Left
or Spotify is like reporting losses. Well, yeah, because you
guys played the volume game and that's not where.
Speaker 2 (15:47):
People are at. People want quality and.
Speaker 1 (15:50):
They want they want to especially you know. You know,
I'm curious like navigating this corporate space because there's a
lot of pushback with corporate right like there, you know,
prices are going up and CEOs are reporting record profits
while we're all paying nine dollars for a box.
Speaker 2 (16:04):
Of frosted flakes.
Speaker 1 (16:05):
So how are you navigating you know, some of that
pushback because I would imagine some of these partnerships are
probably really beneficial in helping to repair some of that.
Speaker 3 (16:14):
Yeah, I think the larger corporations.
Speaker 4 (16:16):
Again, it's that communication to their consumer in a valuable way,
so either offering some kind of value so it reduces
the cost of an eight dollars box or nine dollars
boxes frosted flakes, so that they feel the value when
they're picking up that product, because right now everything's expensive.
Speaker 3 (16:36):
Right.
Speaker 4 (16:36):
But just to go back for a second, I love
the example of the bagel shop in the bar. We
have really been trying to find ways to help small
organizations that are too small. Right, So even if you're
a small business, you have to have some presence nationally,
or you have to have a game in all of
the specialty stores across the country or something in order
(16:58):
for us to work together. I mean, we work retailers
that are regional, but if it gets too regional, then
you can't tap into that national market. So we really
try and like wrestle with that a lot. But with
the smaller companies, there's so much you can do through partnerships,
and the bagel store is a great example, but the
free webinars doing podcasts together, co branding. I mean, if
(17:21):
you can find an organization that is similar with the
target consumer, there is so much you can do in
terms of cross promotion, and you're saving money, you're capitalizing
on both of your audiences, you're both marketing. It's so
I believe in partnerships across the board from a marketing perspective,
but also just to feel like you're not so alone. Right,
(17:43):
Small businesses struggle to try and get their word out,
and if you can find partners that resonate with your consumer,
oh my gosh, not only are you expanding your audience,
but you're also like you're helping each other out, so
you're not in an alone you know, you're doing it
to get I think that also is just a really
key component of looking at partnerships from a different way.
Speaker 2 (18:05):
It makes a big difference.
Speaker 1 (18:06):
And you know, like in the mindset of the business owner,
like that validation is good.
Speaker 2 (18:11):
You know.
Speaker 1 (18:11):
It's like when somebody super swipes you on tender or whatever, right, You're.
Speaker 2 (18:14):
Like, yeah, that person really likes me.
Speaker 1 (18:16):
But it's true, like it helps to not feel alone
and like feel validated, right, and especially in business, your
friends and family will understand the least, you know, Like
my brother was like, so you have a podcast.
Speaker 2 (18:27):
I was like, no, man, I.
Speaker 1 (18:30):
Mean I do, but like, no, that's not what I
do and I'm not a podcaster.
Speaker 2 (18:34):
I produce podcasts, celebrity.
Speaker 3 (18:36):
I'm trying to help other people exactly.
Speaker 1 (18:38):
It's like whatever, man, it's cool. And then people on
the internet who are strangers like know more about what
I do for my business than like the people closest
to you. So getting that validation from another bigger company
can really help a small business owner like mentally to
give them the fortitude to keep going because, like you said,
they're not alone. And then it's like validation, Hey, this.
Speaker 3 (18:58):
Other company driving business align of me, and.
Speaker 1 (19:00):
It's driving business, and that, like you know, that breeds
more opportunity more so you know, bigger thinking and and
you know, bigger opportunities or just thinking a little differently
about your business to be life changing, you know, yes,
life changing. All right, So let's do a couple of
speed round questions. Just keep it fun and we got
(19:21):
nine minutes, all right, So Disney or Fox? Which experience
was more influential in shaping your approach to partnerships?
Speaker 2 (19:31):
Done?
Speaker 4 (19:32):
I mean, I was telling you before we jumped on
and started recording. Uh, I worked at Disney and I
met it was just such an incredible uh group of
brilliant people. And I'm still close friends, I mean really
close friends with the folks that I work there, and
and we still connect, like I'm still talking to people.
I had a call yesterday with a woman who works
(19:53):
at an agency and we were like, oh my gosh, we.
Speaker 3 (19:56):
Worked together on this that.
Speaker 4 (19:57):
It's just I chair that experience that I had at Disney,
and and they allow you to do crazy cool collaborations
and crazy cool partnerships.
Speaker 2 (20:09):
That's awesome. They got enough money to do it. I guess.
Do you know Sheila Butler?
Speaker 3 (20:14):
No, I'll have to.
Speaker 2 (20:15):
I'll introduce it. She was the whole Disney rewards.
Speaker 1 (20:19):
She was the one who came up with that. Yeah,
she's awesome, she's super good. She's she's one of us.
She's she'll be on one of those calls for sure.
Speaker 2 (20:26):
You'll love her. She's amazing.
Speaker 1 (20:28):
But that, you know, perfect example, another Disney person who
was with them for a long time and partnerships and
all that.
Speaker 2 (20:35):
So right up your alley. What was.
Speaker 1 (20:40):
Let's see what what prompt No, that's that's that's a
boring question. Reflecting on your tenure at Disney and news
Media News Digital Media, how has that shaped your philosophy
towards partnerships with Envision.
Speaker 3 (20:54):
How has that shaped my philosophy?
Speaker 4 (20:57):
I think, uh, we we can talk about how successful
partnerships are for an organization. I think, you know, just
seeing it on that level and then uh, securing partners
can I mean just the caliber of exposure and the
caliber of revenue that you can generate. I will say
(21:19):
this though, for the love I have for Disney. I
have so many clients that come to us and say, oh,
we really just want to work with Disney, and I'm like, no,
you don't, because if you're going to do a true partnership,
Disney is they have the biggest footprint of you know,
how many entertainment companies and how many toy companies in
the world.
Speaker 3 (21:36):
Right, so they don't need to be as generous.
Speaker 4 (21:41):
So they're great for like a partner when it's you know,
a prize or you're trying to drive them to you know,
win something.
Speaker 3 (21:49):
But in terms of like.
Speaker 4 (21:51):
Generosity and partnerships, they're they you know, they own the
brand man they're there.
Speaker 3 (21:58):
It's like arm.
Speaker 4 (21:58):
Wrestling to to secure you know, large scale partners I
just I can't say enough about them.
Speaker 2 (22:04):
The house always wins right and as it should.
Speaker 3 (22:07):
So yes, especially when you're doing it right well.
Speaker 1 (22:11):
And you know, I love what you said because when
you see something work or you do something like Alex Tramosi,
you know, love him or hate and whatever, But he
said something a couple of weeks ago about like, it's
it's not confidence if you've done it enough times and
you've seen the results. So you're not confident about your product.
You're like, I know it works. Like this isn't confidence,
this isn't a feeling, this is math. I did it
ten times. I got these nine results, so I can
(22:33):
say that this is what's going to happen for you.
And so I think having an experience where you can
see it really working and you're like, Okay, I know
it's possible. I've seen it done. I know it's possible.
I've seen the results, so we can do the same
thing for you. And I think that really transfers a
lot when you're talking to people, because it's like, listen,
I'm not selling you an idea. I'm selling you a formula.
Speaker 3 (22:55):
I love that.
Speaker 4 (22:56):
I'm gonna steal that. I'm not selling you an idea.
I'm selling you a formula. But it's true. I mean,
if you take these specific steps and we understand who
your target demographic is, and we're aligning you with the
right consumer brand that speaks to your target demographic as
well as your core values, and that you're creating a
message that resonates with that consumer.
Speaker 3 (23:15):
It's a win win.
Speaker 1 (23:16):
And you know it and you know it will work.
It's like, as long as you do what you're supposed to.
You know, if you put butter and flour and sugar
in a pan and then put it in the oven,
it's going to turn into a cake. You know what
I mean, you know, hopefully as long as what I'll do,
if you do it, Yeah, don't forget the baking poet,
powder or soda. That's a very very important. But yeah,
(23:38):
I mean I think that goes a long way, and
it really helps you sell because you're very you know,
confident and secure in what you're offering because you know
that it works. So that having that big company experience,
you know, it really helps kind of pave the way
as an entrepreneur. Okay, name one emerging trend in partnership
marketing that you're excited about in twenty twenty four.
Speaker 3 (24:00):
Oh my god, An emerging trend.
Speaker 4 (24:03):
A lot more of it's experiential, so making it where
the consumer engages with your brand in a really unique way.
So getting a toy at a Pinkberry where you're walking
in and you can scan with your phone and suddenly
you're actually playing with a device in a like experiential way.
Speaker 3 (24:22):
I think that's one thing that we've been seeing a
lot of.
Speaker 4 (24:26):
And also like giving something meaningful to the consumer that
you know helps them, helps them out. We're seeing a
lot more companies be really generous, especially with the climate
and the way it is, you know, with interest rates
and how things are perceived in the media right now.
(24:46):
I think that that kindness. I mean, that's a horrible example,
but we really believe that likes there's this underground movement
of partnerships that can be really beneficial to to specific people.
Speaker 3 (25:01):
And if you can find that link, that's the way
to go.
Speaker 2 (25:04):
I love it. Listen. I think we got to lean
in on kindness.
Speaker 1 (25:07):
I'm I'm nervous about what's going to happen with the
elections because i think, no matter what, half the country
is going to be really upset. So I'm all for
leaning in on kindness.
Speaker 4 (25:15):
Let's get on, let's come all, come together, Let's help
each other out.
Speaker 1 (25:19):
Let's let's stop listening to the media and let's get
back to people, and let's get curious about one another
and not try to change people's opinions and lean into kindness.
I'm not a big looking person, but like, let we
gotta we gotta lean all the way into kindness because
we've got some problem.
Speaker 4 (25:33):
I'm with you, man, I'm with you, Like, how can
I help you? I would love to be able to help.
And yeah, I think leaning into kindness is thank you.
Speaker 3 (25:43):
I agree.
Speaker 2 (25:45):
We can make money and still be kind.
Speaker 3 (25:47):
You know, we can make money and still do a
really good job and not be mean.
Speaker 2 (25:52):
Yeah, yeah, exactly.
Speaker 1 (25:53):
So all right on this note where we were going
to have all your links and everything below. But if
people want to connect with you and explore some these
partnership ideas and opportunities, what's the best way for them
to get.
Speaker 2 (26:03):
A hold of you.
Speaker 3 (26:04):
Website's a great way.
Speaker 4 (26:05):
It's an envision P with an E so E N
V I S I O N P. You're gonna put
all of it in the links. LinkedIn is really a
great way. But you can connect to me through both
of those channels really easily, email, phone, and all the
fun stuffs around.
Speaker 3 (26:19):
You can't miss me.
Speaker 2 (26:21):
She's easy, she's easy to reach. Guys.
Speaker 1 (26:23):
So if you have found this information valuable, which I'm
sure you would, I think this is an interesting conversation.
Don't be intimidated if you're a small business about reaching
out to a bigger business, because they are always looking
for opportunities to reach new markets in that authentic way.
So don't sell yourself short. Hit up bridget get on,
get on a discovery call with her. Make those partnerships happen.
(26:45):
Thank you for tuning in today, and until I see
you again, be excellent to each other and we'll see
you on the next one. All right, all right, thank
you so much for tuning in to another episode of content.
This is Molly and this is Matt and we are
Heartcast Media aka camp Content, and we appreciate all of
(27:06):
your support. If you found this content valuable, please comment
on social media LinkedIn wherever you find us, and we
will make sure to comment back. And be sure to
go on and subscribe and like on your favorite platform Spotify, iTunes, YouTube,
you name it.
Speaker 4 (27:20):
Leave us that subscription, leave us a good review well.
Speaker 1 (27:23):
Love you forever, so until next time, be excellent to
each other and we'll see you next week.
Speaker 4 (27:29):
Produced by heartcast Media
Ladies and gentlemen, Welcome to Camp Content. I am super
excited to have a fellow Irish woman on the podcast today,
so you will have to welcome Bridget Murphy to the show.
Speaker 2 (00:22):
We are going to Camp Content.
Speaker 1 (00:24):
As you know, we talk about content marketing revenue drivers
in this new crazy market that we are all trying
to survive in. So today we're welcoming Bridget. She is
the founder of Envision Promotions. Bridget has built a remarkable
career by establishing strategic partners at drive growth and revenue
with a background and securing lucrative online partnerships at industry
(00:45):
giants like Disney and News digital Media. Bridget has a
knack for prepairing businesses for mutual benefit. We just spent
a lot of time talking about that too. Her company,
Envision Promotions, collaborates with sectors including retail, technology, consumer goods,
gaming and entertainment, and boast a client list of top
tier brands. Leveraging her Disney experience. Bridget has a passion
(01:07):
for empowering women and entrepreneurs, often sharing her insights on partnership,
connection building, and sales strategy through public speaking. So if
you're looking for a badass public speaker.
Speaker 2 (01:16):
Now you know where to go.
Speaker 1 (01:18):
Today we're going to talk about how big brands and
small brands can leverage partnerships, the unique benefits of those collaborations,
and what makes Envision Promotions stand out in this competitive landscape.
Speaker 2 (01:28):
So, without further ado, welcome to the show. Bridget.
Speaker 3 (01:31):
Wow, that I am done.
Speaker 2 (01:35):
I'm good.
Speaker 1 (01:36):
I'll send it to you. I mean i'll send you
can use it anytime you want. Just put me in
and where its bridge me? Heyover, have it on your
phone like a little voice mode, just play it like
I'm here.
Speaker 2 (01:51):
Thank you?
Speaker 3 (01:52):
Is well.
Speaker 1 (01:53):
I'm very excited to have you on the show today.
You know we hit it off every time we talked
true Dred Kindred Spirits for real. My best friend and
fourth grade name was Bridget too, so I will always
have a.
Speaker 3 (02:04):
My sister's name is Mollie.
Speaker 2 (02:06):
Look at that.
Speaker 1 (02:07):
Usually it's just me and a bunch of Golden Retrievers.
So people love naming Golden Retrievers Molly. I don't know
what it is, but you know it's a good brand,
like Golden Retrievers have a good brand image, so you know,
I'll take it.
Speaker 2 (02:20):
Could be worse. Well, I'm very excited to have you
on the show today.
Speaker 1 (02:23):
You know, we've only chatted a couple of times that
we've always had great conversations, and I am all about
the power of partnerships and collaboration and relationships, and so
I think this will be a great episode to really
talk about how you're leveraging those in your business and
for your clients. So let's talk a little bit about
Envision Promotions. Can you give me a company snapshot?
Speaker 2 (02:43):
Like, what do you do? How many employees? Is it
just you?
Speaker 1 (02:46):
Where you located, where your clients, you know, all that
good stuff.
Speaker 4 (02:49):
So the to give you a little bit of stop
short of Envision, I'm going to just give you a
little bit of a background, which is I started my
career in New York City at Disney and when I
met the hottest guy in Manhattan, I moved back to Columbus, Ohio,
because you get a job with the National Hockey League here.
So I just brought a lot of my friends with
(03:10):
me and I started my own company called Envision Promotions.
And now we've grown and I have the greatest team.
Most of them are virtual, but essentially we work with
a lot of big entertainment partners like you already mentioned, entertainment, retail,
technology companies. Games we focus on a lot, and we
have the coolest company.
Speaker 3 (03:28):
We bring brands together.
Speaker 4 (03:29):
It's like a dating service for large corporations and small
businesses trying to get their consumer in front of other
partners consumers and generating really cool, unique content.
Speaker 2 (03:40):
That's alazing, that's amazing. So that's really interesting.
Speaker 1 (03:44):
I love I love the dating site for a company,
So that sounds like a really fun job because I'm
a connector myself, so I.
Speaker 2 (03:52):
Like the idea of that.
Speaker 1 (03:53):
So are you are you working with some small businesses
to like leverage those larger partnerships or is it usually
kind of contained?
Speaker 3 (04:01):
So it really depends.
Speaker 4 (04:02):
We started out where we primarily Nick Loading was our
first client, and Mike Lodein was looking to align and
find a partnership with McDonald's and how to explore this relationship.
So we ended up creating We took Dora's content and
applied McDonald's characters into a game and then making this
(04:22):
game that they could then distribute, and that was sort
of how we started partners partnerships, and we ended up
moving along and working with some game companies that were
smaller they weren't as big as nick Lodion, they didn't
have that kind of brand recognition. Actually, one of our
very first clients after Nickelodeon was a game company based
out of Seattle, and they only had eighteen percent brand recognition.
(04:45):
They had great content, like my kids played their games.
I love their games. They were sold nationally through Starbucks stores,
and they came to us and said, you know, we're
really struggling.
Speaker 3 (04:57):
We really need to be able to get in front
of moms. And so once we figured out that the
problem was that they needed to have moms try their games.
Speaker 4 (05:06):
We knew moms would buy their games. So once we
established that and created a strategy around it, we got
them on Post Cereal. We were the first agency to
get Cranium games on over twenty million boxes of Post Serial.
We're the first agency to get a game company on
every single brand at one time with Post.
Speaker 3 (05:26):
We got them with Burger King.
Speaker 4 (05:27):
And Wendy's and all these huge national corporations, and then
moms started, you know, trying the game. We within two years,
we raised their brand awareness from eighteen percent to over seventy.
We helped them grow from two million to forty four
million dollar company. And you know, so we do work
with a lot of small companies really looking to grow,
(05:48):
but we also work with you know, Tyson Foods of
the world who are trying to drive foot traffic to
a different segment of the store, or a national retailers
who are trying to attract new people to come into
their stores. And how can we do that with really
unique partnerships and give them some exposure and drive that sale.
Speaker 2 (06:08):
That's amazing.
Speaker 1 (06:08):
So a lot of your business is really based on
the relationships that you have formed over the years. I
would imagine a quick scroll through the role of AX.
I'm aging myself with that one. But you can probably
get a lot done just from all the industry contacts
that you've built over the years. I mean, this is
really impressive stuff here.
Speaker 3 (06:28):
Thank you.
Speaker 4 (06:28):
Yeah, I think I think it's really like you said, relationships.
I love working with certain people. As a matter of fact,
five years in having started Envision, we ended up getting
a huge national i mean a global bim brand that
hired us, and it was it was not enjoyable.
Speaker 3 (06:53):
They you know, it was just a really it was
really hard.
Speaker 4 (06:57):
You know, you and I had conversations about working with
large corporations at say a lot, and it became like
our team was unmotivated and unexcited about it, so we
let them go as a partner. And that's sort of
I think the key to why we like our jobs
and are so successful is we really want our clients
to succeed, and we can do that once we really
(07:18):
dig in and figure out what their problems are and
then solve it through a really unique partnership.
Speaker 2 (07:25):
Yeah.
Speaker 1 (07:25):
I mean, you know, those those are big clients and
big ticket items, but to get those kind of results
is really impressive. I think you know, it's all about
that network and all about that relationships.
Speaker 2 (07:34):
For sure, what.
Speaker 1 (07:37):
Are you still working with really large corporations or are
you more focused on excellent? So tell me, let's see
what are some of the how would a small company
get in front of a bigger company or really kind
of engage with you or somebody else to get some
of these partnerships, because I know, like that would be
very intimidating for a lot of small businesses, Like where
(08:00):
do you even start?
Speaker 2 (08:01):
How much does it cost? So you know, what are
some of.
Speaker 1 (08:03):
The approaches that you use to get small businesses in
front of these bigger companies.
Speaker 4 (08:09):
You know, it's not as hard as you think. I
think what they really need is a platform. They need
to know what their value is. They need to know
exactly what they can bring to the table. Often the
largest partners are really looking for that cool, new whatever,
the content that they can pull in with a new consumer,
(08:31):
the buzzworthy growth within a small business, and most important,
it's the target demographic of alignment. So I said jokingly
earlier that we're a dating service for large corporations. Really
we're a dating service for companies target demographics. So we
really focus a lot on who the consumer is, core
values within the organization, what their value prop is, and
(08:55):
once we can start to discover those, it makes the
partnership almost come together magically.
Speaker 3 (09:01):
Right.
Speaker 4 (09:02):
We will put together a list of all the companies
that are relevant to that new up and coming brand
or up and company client, right, and then we can
sew them into smaller test partnerships like we do a
ton of a digital and social partnerships, email campaigns sms,
because they're a really good way to test the consumer barometer.
(09:25):
And once we can establish that it's a good fit,
that's we bring everyone into a room together and we
ask everyone to be generous. I mean, I think that's
a big part of what partnerships are all about, just
like you were saying earlier. With relationships, it's that generosity factor.
Small companies can do a lot more than they think.
You know, they have the data, they have the cool content,
(09:48):
the creative elements that they can bring. They have products
that they can donate, give away, reduce and price, partner
and bucket together. There's so many different cool things that
we can do with smaller companies, and smaller organizations are genuinely.
Speaker 3 (10:04):
Our core client base.
Speaker 4 (10:07):
We we do have some huge international brands that we
work with, but a lot of times it's to fill
spots within you know, their organization in order to solve
a problem as well.
Speaker 1 (10:20):
That's pretty interesting. I love that because the small businesses
do bring a lot to the table, and they're a
lot more agile, right. We can we can switch and
move and change gears a lot faster than a bigger corporation,
and we have a lot of value. And I think
that's important because I think we live in this time
of like quantity over quality, right, and I think we're
shifting out of that now. I think it's going to
(10:43):
be a hard fight because of AI and it's like
get in front of them a thousand people every single day. Well,
more isn't always better, you know, sometimes less is more.
And I think it's we got to shift into quality
over quantity and so right, you know, so funny.
Speaker 4 (10:58):
I'm doing a lot of speaking and it's around how
things have shifted now to trust. Trust is one of
the key elements and a really strong partnership.
Speaker 3 (11:10):
The consumer has to.
Speaker 4 (11:11):
Trust that the brand is doing something for their benefit.
They're creating a magical moment, the content is really structured
to speak to them directly. They're helping them solve a problem.
I couldn't agree with you. More quality over quantity, I
mean quantity in terms of brand awareness is there's no
better way right through a partnership. You can get the
(11:31):
kind of exposure that you want to your target demographic.
But from a quality standpoint, true partnerships can really you know,
enhance that level of trust, especially to the consumer, which
I think is I just think that's super important.
Speaker 2 (11:46):
Yeah, I agree.
Speaker 1 (11:47):
So in this current landscape where things are a little
bit harder, how have your tactics changed it all or
how you're doing business?
Speaker 2 (11:54):
Has that changed it all this year.
Speaker 1 (11:55):
I know it's been it's a different time than the
postman immediately after post pandemic. People are doing business, you know,
conversion times, sales times are longer. So how are you
guys adjusting in this market or are you staying the
course and doing what you always do?
Speaker 3 (12:11):
No.
Speaker 4 (12:11):
I think that we have been on an intentional focus
to work with some more not just small businesses, but
also more nonprofit organizations and things that are more meaningful,
because we're finding that those are also a real key
element in these true partnership the fabric of true partnerships.
(12:32):
So that's had us we have We've had to go
back and review how we structure and price some of
our campaigns to allow for those organizations to jump on board,
and it's been it's been really powerful, and so we
have made it so it's easier to accept some smaller
organizations to do these kinds of really neat partnerships where
(12:55):
they get what they need out of the relationship and
they can talk to some of these bigger organizations that
can give them what they need but also benefit that
consumer of the large organization, right because otherwise a partnership's
great if it's just two brands coming together and they
can co market.
Speaker 3 (13:13):
You're actually saving revenue and the co marketing.
Speaker 4 (13:16):
But unless there's that magical moment or benefit to the consumer,
the partnership will fall flat.
Speaker 1 (13:22):
Yeah, I'm a big fan of like partnerships and collaborations.
There's this bar in DC that had a pretty big
front and this weird little corner in the left and
they partnered with a bagel shop because they're not open
every day until five o'clock and it was this weird
little corner. Well, the bagel shop was like you could
eat in, but there was nobody gonna help you. You
(13:42):
could just sit at one of the bar tables of
the closed section of the bar. But they were open
from like seven am until one VM every day and
they would close and clean up, and then by the
time the bar staff showed up at five pm, it
was just a counter over there with you know, nothing left.
And I always thought, what a brilliant, you know, simple collaboration.
They both saved on rent. It was dead space. Now
(14:05):
people getting bagels are learning about this dive bar, and
the people you know and the people in the dive
bar are learning that, oh I can come back in
the morning and get bagels from a hangover, you know,
and it's such a simple thing, but.
Speaker 2 (14:16):
I just love that stuff.
Speaker 1 (14:18):
It's like, I think we have to work smarter and like, well,
that's just a win for everybody, you know, an absolute
wind for everybody. And so I love this idea of
like and it brought more value to me, right because
now I have this great bagel shop right down the
street from my house and it really really works. So
I like the idea of coming together and amplifying each
(14:38):
other's mission to make it better for the consumer, because
I think I think we've started to miss some of that, right.
The metrics are all vanity metrics. Like I was reading
the podcast news this morning and odd Assy or one
of these big companies reported a nine million dollar loss
since Apple changed their download policy. And that's basically like
when you subscribe to a podcast, automatically downloads the podcast.
(15:01):
So all these ads were being run and all these
sponsorship deals were being made on podcasts that were never
listened to. They were just downloaded on your phone.
Speaker 2 (15:09):
Well they changed the.
Speaker 1 (15:10):
Thing, and now nine million dollar loss, seven million dollar
loss this quarter, and I'm like, you guys were advertising
on nothing it was all fake, It was all bullshit.
You didn't lose nine million dollars, You just got caught
scam in nine million, like you know perspective, you know,
like they're like, oh, nine million dollar loss. I'm like, no,
you just proved that you scam people for nine million
dollars a year the month quarter before by putting ads
(15:32):
on things that were never heard by anybody ever.
Speaker 2 (15:35):
And so this idea of more being more right, it
just isn't.
Speaker 1 (15:39):
It just isn't. And I think we're seeing that Left
or Spotify is like reporting losses. Well, yeah, because you
guys played the volume game and that's not where.
Speaker 2 (15:47):
People are at. People want quality and.
Speaker 1 (15:50):
They want they want to especially you know. You know,
I'm curious like navigating this corporate space because there's a
lot of pushback with corporate right like there, you know,
prices are going up and CEOs are reporting record profits
while we're all paying nine dollars for a box.
Speaker 2 (16:04):
Of frosted flakes.
Speaker 1 (16:05):
So how are you navigating you know, some of that
pushback because I would imagine some of these partnerships are
probably really beneficial in helping to repair some of that.
Speaker 3 (16:14):
Yeah, I think the larger corporations.
Speaker 4 (16:16):
Again, it's that communication to their consumer in a valuable way,
so either offering some kind of value so it reduces
the cost of an eight dollars box or nine dollars
boxes frosted flakes, so that they feel the value when
they're picking up that product, because right now everything's expensive.
Speaker 3 (16:36):
Right.
Speaker 4 (16:36):
But just to go back for a second, I love
the example of the bagel shop in the bar. We
have really been trying to find ways to help small
organizations that are too small. Right, So even if you're
a small business, you have to have some presence nationally,
or you have to have a game in all of
the specialty stores across the country or something in order
(16:58):
for us to work together. I mean, we work retailers
that are regional, but if it gets too regional, then
you can't tap into that national market. So we really
try and like wrestle with that a lot. But with
the smaller companies, there's so much you can do through partnerships,
and the bagel store is a great example, but the
free webinars doing podcasts together, co branding. I mean, if
(17:21):
you can find an organization that is similar with the
target consumer, there is so much you can do in
terms of cross promotion, and you're saving money, you're capitalizing
on both of your audiences, you're both marketing. It's so
I believe in partnerships across the board from a marketing perspective,
but also just to feel like you're not so alone. Right,
(17:43):
Small businesses struggle to try and get their word out,
and if you can find partners that resonate with your consumer,
oh my gosh, not only are you expanding your audience,
but you're also like you're helping each other out, so
you're not in an alone you know, you're doing it
to get I think that also is just a really
key component of looking at partnerships from a different way.
Speaker 2 (18:05):
It makes a big difference.
Speaker 1 (18:06):
And you know, like in the mindset of the business owner,
like that validation is good.
Speaker 2 (18:11):
You know.
Speaker 1 (18:11):
It's like when somebody super swipes you on tender or whatever, right, You're.
Speaker 2 (18:14):
Like, yeah, that person really likes me.
Speaker 1 (18:16):
But it's true, like it helps to not feel alone
and like feel validated, right, and especially in business, your
friends and family will understand the least, you know, Like
my brother was like, so you have a podcast.
Speaker 2 (18:27):
I was like, no, man, I.
Speaker 1 (18:30):
Mean I do, but like, no, that's not what I
do and I'm not a podcaster.
Speaker 2 (18:34):
I produce podcasts, celebrity.
Speaker 3 (18:36):
I'm trying to help other people exactly.
Speaker 1 (18:38):
It's like whatever, man, it's cool. And then people on
the internet who are strangers like know more about what
I do for my business than like the people closest
to you. So getting that validation from another bigger company
can really help a small business owner like mentally to
give them the fortitude to keep going because, like you said,
they're not alone. And then it's like validation, Hey, this.
Speaker 3 (18:58):
Other company driving business align of me, and.
Speaker 1 (19:00):
It's driving business, and that, like you know, that breeds
more opportunity more so you know, bigger thinking and and
you know, bigger opportunities or just thinking a little differently
about your business to be life changing, you know, yes,
life changing. All right, So let's do a couple of
speed round questions. Just keep it fun and we got
(19:21):
nine minutes, all right, So Disney or Fox? Which experience
was more influential in shaping your approach to partnerships?
Speaker 2 (19:31):
Done?
Speaker 4 (19:32):
I mean, I was telling you before we jumped on
and started recording. Uh, I worked at Disney and I
met it was just such an incredible uh group of
brilliant people. And I'm still close friends, I mean really
close friends with the folks that I work there, and
and we still connect, like I'm still talking to people.
I had a call yesterday with a woman who works
(19:53):
at an agency and we were like, oh my gosh, we.
Speaker 3 (19:56):
Worked together on this that.
Speaker 4 (19:57):
It's just I chair that experience that I had at Disney,
and and they allow you to do crazy cool collaborations
and crazy cool partnerships.
Speaker 2 (20:09):
That's awesome. They got enough money to do it. I guess.
Do you know Sheila Butler?
Speaker 3 (20:14):
No, I'll have to.
Speaker 2 (20:15):
I'll introduce it. She was the whole Disney rewards.
Speaker 1 (20:19):
She was the one who came up with that. Yeah,
she's awesome, she's super good. She's she's one of us.
She's she'll be on one of those calls for sure.
Speaker 2 (20:26):
You'll love her. She's amazing.
Speaker 1 (20:28):
But that, you know, perfect example, another Disney person who
was with them for a long time and partnerships and
all that.
Speaker 2 (20:35):
So right up your alley. What was.
Speaker 1 (20:40):
Let's see what what prompt No, that's that's that's a
boring question. Reflecting on your tenure at Disney and news
Media News Digital Media, how has that shaped your philosophy
towards partnerships with Envision.
Speaker 3 (20:54):
How has that shaped my philosophy?
Speaker 4 (20:57):
I think, uh, we we can talk about how successful
partnerships are for an organization. I think, you know, just
seeing it on that level and then uh, securing partners
can I mean just the caliber of exposure and the
caliber of revenue that you can generate. I will say
(21:19):
this though, for the love I have for Disney. I
have so many clients that come to us and say, oh,
we really just want to work with Disney, and I'm like, no,
you don't, because if you're going to do a true partnership,
Disney is they have the biggest footprint of you know,
how many entertainment companies and how many toy companies in
the world.
Speaker 3 (21:36):
Right, so they don't need to be as generous.
Speaker 4 (21:41):
So they're great for like a partner when it's you know,
a prize or you're trying to drive them to you know,
win something.
Speaker 3 (21:49):
But in terms of like.
Speaker 4 (21:51):
Generosity and partnerships, they're they you know, they own the
brand man they're there.
Speaker 3 (21:58):
It's like arm.
Speaker 4 (21:58):
Wrestling to to secure you know, large scale partners I
just I can't say enough about them.
Speaker 2 (22:04):
The house always wins right and as it should.
Speaker 3 (22:07):
So yes, especially when you're doing it right well.
Speaker 1 (22:11):
And you know, I love what you said because when
you see something work or you do something like Alex Tramosi,
you know, love him or hate and whatever, But he
said something a couple of weeks ago about like, it's
it's not confidence if you've done it enough times and
you've seen the results. So you're not confident about your product.
You're like, I know it works. Like this isn't confidence,
this isn't a feeling, this is math. I did it
ten times. I got these nine results, so I can
(22:33):
say that this is what's going to happen for you.
And so I think having an experience where you can
see it really working and you're like, Okay, I know
it's possible. I've seen it done. I know it's possible.
I've seen the results, so we can do the same
thing for you. And I think that really transfers a
lot when you're talking to people, because it's like, listen,
I'm not selling you an idea. I'm selling you a formula.
Speaker 3 (22:55):
I love that.
Speaker 4 (22:56):
I'm gonna steal that. I'm not selling you an idea.
I'm selling you a formula. But it's true. I mean,
if you take these specific steps and we understand who
your target demographic is, and we're aligning you with the
right consumer brand that speaks to your target demographic as
well as your core values, and that you're creating a
message that resonates with that consumer.
Speaker 3 (23:15):
It's a win win.
Speaker 1 (23:16):
And you know it and you know it will work.
It's like, as long as you do what you're supposed to.
You know, if you put butter and flour and sugar
in a pan and then put it in the oven,
it's going to turn into a cake. You know what
I mean, you know, hopefully as long as what I'll do,
if you do it, Yeah, don't forget the baking poet,
powder or soda. That's a very very important. But yeah,
(23:38):
I mean I think that goes a long way, and
it really helps you sell because you're very you know,
confident and secure in what you're offering because you know
that it works. So that having that big company experience,
you know, it really helps kind of pave the way
as an entrepreneur. Okay, name one emerging trend in partnership
marketing that you're excited about in twenty twenty four.
Speaker 3 (24:00):
Oh my god, An emerging trend.
Speaker 4 (24:03):
A lot more of it's experiential, so making it where
the consumer engages with your brand in a really unique way.
So getting a toy at a Pinkberry where you're walking
in and you can scan with your phone and suddenly
you're actually playing with a device in a like experiential way.
Speaker 3 (24:22):
I think that's one thing that we've been seeing a
lot of.
Speaker 4 (24:26):
And also like giving something meaningful to the consumer that
you know helps them, helps them out. We're seeing a
lot more companies be really generous, especially with the climate
and the way it is, you know, with interest rates
and how things are perceived in the media right now.
(24:46):
I think that that kindness. I mean, that's a horrible example,
but we really believe that likes there's this underground movement
of partnerships that can be really beneficial to to specific people.
Speaker 3 (25:01):
And if you can find that link, that's the way
to go.
Speaker 2 (25:04):
I love it. Listen. I think we got to lean
in on kindness.
Speaker 1 (25:07):
I'm I'm nervous about what's going to happen with the
elections because i think, no matter what, half the country
is going to be really upset. So I'm all for
leaning in on kindness.
Speaker 4 (25:15):
Let's get on, let's come all, come together, Let's help
each other out.
Speaker 1 (25:19):
Let's let's stop listening to the media and let's get
back to people, and let's get curious about one another
and not try to change people's opinions and lean into kindness.
I'm not a big looking person, but like, let we
gotta we gotta lean all the way into kindness because
we've got some problem.
Speaker 4 (25:33):
I'm with you, man, I'm with you, Like, how can
I help you? I would love to be able to help.
And yeah, I think leaning into kindness is thank you.
Speaker 3 (25:43):
I agree.
Speaker 2 (25:45):
We can make money and still be kind.
Speaker 3 (25:47):
You know, we can make money and still do a
really good job and not be mean.
Speaker 2 (25:52):
Yeah, yeah, exactly.
Speaker 1 (25:53):
So all right on this note where we were going
to have all your links and everything below. But if
people want to connect with you and explore some these
partnership ideas and opportunities, what's the best way for them
to get.
Speaker 2 (26:03):
A hold of you.
Speaker 3 (26:04):
Website's a great way.
Speaker 4 (26:05):
It's an envision P with an E so E N
V I S I O N P. You're gonna put
all of it in the links. LinkedIn is really a
great way. But you can connect to me through both
of those channels really easily, email, phone, and all the
fun stuffs around.
Speaker 3 (26:19):
You can't miss me.
Speaker 2 (26:21):
She's easy, she's easy to reach. Guys.
Speaker 1 (26:23):
So if you have found this information valuable, which I'm
sure you would, I think this is an interesting conversation.
Don't be intimidated if you're a small business about reaching
out to a bigger business, because they are always looking
for opportunities to reach new markets in that authentic way.
So don't sell yourself short. Hit up bridget get on,
get on a discovery call with her. Make those partnerships happen.
(26:45):
Thank you for tuning in today, and until I see
you again, be excellent to each other and we'll see
you on the next one. All right, all right, thank
you so much for tuning in to another episode of content.
This is Molly and this is Matt and we are
Heartcast Media aka camp Content, and we appreciate all of
(27:06):
your support. If you found this content valuable, please comment
on social media LinkedIn wherever you find us, and we
will make sure to comment back. And be sure to
go on and subscribe and like on your favorite platform Spotify, iTunes, YouTube,
you name it.
Speaker 4 (27:20):
Leave us that subscription, leave us a good review well.
Speaker 1 (27:23):
Love you forever, so until next time, be excellent to
each other and we'll see you next week.
Speaker 4 (27:29):
Produced by heartcast Media
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