Los esfuerzos que realizan las instituciones educativas para la prospección y captación de aspirantes deben estar considerados en una estrategia concreta que integre personas, medios y acciones de manera ordenada y con un objetivo claro en cada caso. En muchas ocasiones esto se lleva a cabo de manera empírica, y con buenos resultados, sin embargo el concentrar las ideas en un documento estratégico y apoyado por profesionales especializados en el muy particular Sector Educativo, seguramente permitirá lograr mejores resultados en un menor tiempo.
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