From Food Truck to Catering Empire: Mary Shillue Goldberg Reveals Clover's Secret Sauce

In this insightful episode of "The Catering Cage," host Erle Dardick interviews Mary Shillue Goldberg, Director of Catering at Clover Food Lab, who shares her journey from making early morning box lunches to leading catering for Boston's beloved vegetarian restaurant chain. Mary reveals practical strategies for building successful catering operations, including prioritizing operational excellence before aggressive sales, training "catering captains," creating compelling in-store displays, and leveraging community resources like Caterlink. With competition intensifying from unexpected quarters like grocery stores and convenience chains, Mary's approach of relationship-building, storytelling, and extending brand experience beyond restaurant walls offers valuable insights for operators looking to grow their off-premise business without compromising quality.

RestaurantCatering #OffPremiseSales #FoodServiceInnovation
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