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June 17, 2025 7 mins
From data privacy to carbon markets, the EU sees itself as the world's regulator. This episode explores Brussels' environmental rulemaking, global consequences for trade, and whether its heavy-handed approach helps or harms global cooperation.

Talking Points·

Brussels wants to regulate the world’s carbon emissions.·

Even if you’re not in Europe. Pushing an agenda, a tariff on everyone else.·

Blindness to China· • Benefits vs. burdens:

Compliance costs, consumer prices, sovereignty concerns.· •

Will the world follow Europe’s climate path—or push back?
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Charge Conversations, where we discuss the latest on
energy and energy related topics. I'm your host, Brigham McCown.
On this episode, we will be talking about how the
European Union is stepping up to become the world's de
facto climate sheriff, setting global standards on emissions even beyond
its own borders. But what does that mean for business,

(00:22):
trade and national sovereignty. Let's start with the simple fact.
Europe has long seen itself as a global rule maker,
not a rule taker. Whether we're talking about food safety,
tech platforms, data privacy, or now climate, the European Union

(00:46):
has developed a reputation for creating some of the most
comprehensive and stringent regulatory regimes in the world. A phenomena
even has a name, the Brussels Effect. Coined by Columbia
law professor au Bradford. It refers to the EU's ability
to unilaterally regulate global markets through its domestic rules. It's

(01:08):
not that other countries adopt EU law out of admiration.
It's that companies who want to access the EU's four
hundred and fifty million consumers often find it cheaper and
easier to comply with one tough standard globally, rather than
to operate under two sets of rules. We saw this
previously with what was called the GDPR in the twenty tens.

(01:31):
That stands for the General Data Protection Regulation. Whether you
are in Seattle or Singapore, if you run a digital
service that touches the EU, you're complying with the GDPR.
The same thing is now happening with AI regulations and
increasingly with climate related disclosures. According to a recent Bloomberg
BusinessWeek article, the EU is phasing in sweeping mandates that

(01:55):
require companies to file thick reports dealing with the risks
they face from climate change and their impact on the environment.
And here's the catch. These rules will eventually apply to
thousands of companies that aren't even based anywhere in Europe.
If you're an American firm desiring to do business in Europe,
sell your products, operate a subsidiary, or even generate a

(02:18):
profit within the EU, you'll have to comply. There are
no exceptions. Contrast that what's happening in the United States,
where plans to require companies to disclose emissions and climate
risk have been put on ice or even reversed, as
we saw under Trump Administration two point zero. That policy
diverges substantially from Europe, creating a vacuum, and the EU

(02:41):
is more than happy to fill it. But let's not
rush to crown Europe as the climate hero just yet.
There are real trade offs to this regulatory approach, then
they deserve serious scrutiny. First, there's the economic filing complex
reports measuring emissions across an entire supply chain, whether or
not they're in Europe or China or anywhere else, and

(03:02):
accounting for climate risk across multiple scenarios. These aren't light tasks,
nor many argue they even objective. For multinationals, it means
diverting millions in compliance costs. For smallow firms, it could
mean shutting out the European markets altogether. We're the costs of
compliance just don't add up. The juice isn't worth the squeeze. Second,

(03:26):
these rules risk becoming non tariff trade barriers. They stifle innovation,
slow down trade, and disproportionately hurt companies in emerging markets
that lack the capacity to meet these rigorous standards. Even
within Europe, there's concerned about regulatory overreach and bureaucracy getting
in the way of real world outcomes. Nowhere is this

(03:47):
broader scene than in the former Soviet states and emerging
markets in the eastern part of Europe and in the
southern part of Europe. And third, there's a real question
of democratic legitimacy. After all, who elected Brussels to govern
the climate behavior of a Texas energy company or a
Brazilian agribusiness. This kind of extra territorial regulation legal processes

(04:10):
are not always welcome, especially in regions that prize regulatory
sovereignty or in pro business areas like the United States.
But before we do too much bashing, let's flip the
coin and explore why some say it's necessary. Those people
say that there are compelling reasons for the EU's assertive stance.
For one, they argue that climate change is a global problem,

(04:32):
and global problems often require global rules. And if no
one else read China, India, Global South, pretty much everybody
outside of the Western world, well then no one else
is stepping up the EU believes it must. Second, they
argue transparency creates market discipline. When companies are forced to

(04:53):
disclose their emissions and climate risk, it makes it harder
to greenwash. That principle of outsourcing your problem them somewhere
else and easier for investors and consumers to make informed choices. Third,
they argue it creates a level playing field. If European
companies are all already subject to stringent rules, then applying
them across the board is only fair and it prevents

(05:15):
something known as carbon leakage, the phenomenon where pollution is
simply outsourced to countries with lax or standards. Finally, for
the EU, this is about more than climate, they say.
It's about soft power. Regulation is Europe's geopolitical tool. Without
a common army or hard military influence. Brussels in the
EU exerts influence through their legal frameworks and regulatory regimes

(05:39):
that includes shaping the behavior of global corporation. So what
comes next, Well, over the next few years, EU climate
mandates will become tighter and enforcement more aggressive. The European Unions,
Corporate Sustainability Reporting Directive CSRD and the Carbon Border Adjustment

(06:01):
Mechanism CBAM are already reshaping how companies think of emissions.
Expect US firms, especially in energy, agriculture and manufacturing, to
feel the pinch, even if Washington doesn't adopt similar rules,
which they're not. Expect legal challenges, trade tension, and perhaps
cases before the World Trade Organization, which arbitrates trade disputes,

(06:24):
but also expect copycats. Other jurisdictions, including parts of Asia
or Latin America, may borrow from the EU's playbook. Will
the EU set the bar for the world while the
world watches, or will Brussels continue to regulate itself to
death and lose more and more industrialization and become less
and less relevant in the world of global trade. Only

(06:46):
time will tell. But one thing is for sure. Where
America prizes innovation, apparently Europe prefers regulating. I think that's difficult,
and I think it's going to be tough on the
EU because if we go back to the early two thousands,
you will note that the Eurozone in America had about
the same GDP, And while Europe has grown in population,

(07:11):
it's GDP has started to languish severely behind the United States.
France's GDP, for example, is on par with Mississippi. So,
while time will tell overregulating has not necessarily been the
path toward nirvana. You've been listening to charged conversations A
Joe Strucker production drop US A line at Charged Conversations

(07:34):
at bamaccown dot com. We'd love to hear from you,
and if you like what you've been listening to, please
hit that subscribe button. I'm your host, Brigha McCown and
I'll see you next time.
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