Coming About with David Paragamian

Coming About with David Paragamian

Coming About with David Paragamian will inspire and guide you to create lasting, positive changes in your organization. In each episode, you'll get up close and personal with top business leaders who have successfully led major business transformations. David Paragamian is an expert in organizational transformation, and in this podcast, he shares his unrivaled knowledge on how to become a confident change agent. Through his guidance, you will learn how to become a successful “storyteller-in-chief” and lead a transformation that is transparent and value-driven. In a world where change is constant and necessary, David emphasizes that real change starts with a shift in culture. Through his conversations with business leaders, David offers invaluable insight, guidance, and motivation to help you create change that matters. If you're ready to take your organization to the next level and create a better future, then Coming About with David Paragamian is a must-listen podcast for you.

Episodes

The Making of a Marketing Leader: Grace Tobin's Inspiring Story (Part Two)

May 9, 2024 • 15 mins
In the second half of this insightful episode, David continues his conversation with marketing powerhouse Grace Tobin. Grace shares her brave pivot from big pharma to biotech, where she launched their sole product and shaped a new post-pandemic market. You'll hear her experiences leading global billion-dollar brands, managing massive budgets and teams across continents, while making strategic bets on high-impact channels. The conve...
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The Making of a Marketing Leader: Grace Tobin's Inspiring Story (Part One)

May 2, 2024 • 12 mins
On this episode of Coming About, David sits down with Grace Tobin, a seasoned marketing leader in the pharmaceutical industry. Grace shares her incredible career journey, from unexpectedly falling into pharma right out of college to pivoting across roles in sales, marketing, and global strategy. Despite initial challenges, Grace found mentors who guided her in becoming a "corporate citizen" and mastering the art of gaining consensu...
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Navigating Change in the Healthcare Industry with Bill Veltre (Part Two)

April 30, 2024 • 15 mins
In the second part of the podcast, David turns the conversation to Bill Veltre's personal career highlights, asking him to share an example of work he's particularly proud of in terms of the impact on patients and brands. Bill reflects on a pivotal campaign early in his career that profoundly impacted patient education and brand awareness, delving into the innovative tactics used to cut through the noise. The discussion then shifts...
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Navigating Change in the Healthcare Industry with Bill Veltre (Part One)

April 23, 2024 • 16 mins
In this week's episode of Coming About with David Paragamian, Dave sits down with Bill Veltre, the Executive Vice President and Head of Media at Deerfield Agency. Bill is a healthcare marketing veteran with nearly 20 years of experience, including leadership roles at top companies like Publicis, AbbVie, Bristol Myers Squibb, and now Deerfield Agency, where he has overseen major brand launches and strategic planning for prominent cl...
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Creativity Transforming Healthcare: A Visionary Leader's Journey with Christian Bauman (Part Two)

April 12, 2024 • 19 mins
In the second part of this insightful episode, David poses a thought-provoking question, acknowledging the common perception that the highly regulated and scientific nature of the healthcare industry can constrain creativity in advertising and storytelling. Christian Bauman, with his unparalleled creative expertise, offers a refreshing perspective on transcending these perceived limitations by delving into the art of crafting narra...
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Creativity Transforming Healthcare: A Visionary Leader's Journey with Christian Bauman (Part One)

April 5, 2024 • 14 mins
In the latest episode of Coming About with David Paragamian, the podcast dives deep into the world of visionary creative leadership and its profound impact on the healthcare industry as David welcomes Christian Bauman, a renowned creative force and passionate advocate for health. With an illustrious career spanning over two decades of pushing boundaries and driving transformative change, Christian shares his insights from guiding m...
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The CEO Catalyst: How Dr. Susan Dorfman Sparks Change (Part Two)

January 30, 2024 • 21 mins
Dive back in with media trailblazer Dr. Susan Dorfman, President & CEO of CMI Media Group, for more leadership lessons and insights. Having built a culture of constant innovation at CMI, Susan explains how new ideas permeate daily work to drive growth. Hear her strategic vision as Susan details how embracing a challenger mindset fuels their responsive and targeted media plans. It sharpens CMI's competitive edge, putting client ...
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The CEO Catalyst: How Dr. Susan Dorfman Sparks Change (Part One)

January 23, 2024 • 23 mins
David welcomes Dr. Susan Dorfman, the strategic leader behind CMI Media Group's success as the #1 media planning agency for the life sciences. Tune in for an illuminating discussion with this innovator, who is guiding CMI's global healthcare clients by pioneering data-driven approaches. Recognized for excellence, Susan brings over 20 years of spearheading targeted, measurable strategies that engage specific audiences. Her passion i...
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Trailblazing Transformation: A Conversation with Risa Wexler on Navigating the Digital Landscape (Part Two)

December 14, 2023 • 21 mins
In part two of their discussion, Risa takes a moment to express gratitude for the incredible path she has traversed across media, marketing, and pharmaceutical industries. From leveraging emerging technologies to guiding top brands, she has much to be thankful for. The discussion also turns to Risa's most recent pivotal move - the brave decision to step away from a major company and launch her own company. David asks about the insp...
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Trailblazing Transformation: A Conversation with Risa Wexler on Navigating the Digital Landscape (Part One)

December 7, 2023 • 34 mins
On this week's episode of "Coming About," David speaks with Risa Wexler to discuss the key transformational moments that have led her to become a pioneer and leader in the world of media, technology, and digital transformation. With over 20 years of experience across both agencies and leading CPG and pharma companies like Pfizer, Risa has not only witnessed emerging technologies and trends come and go but has also learned to distin...
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Thinking Differently: Kathleen Herowanto on Leadership and Innovation (Part Two)

November 9, 2023 • 17 mins
In the episode's second half, Kathleen provides rare insight into her role, advising the CFO and leading operations at Novo Nordisk. After years of driving marketing innovation, she took on the challenge of moving into the CFO's office and focusing on finance and operational strategy. Learn how Kathleen leverages her creative marketing lens in this new capacity to help align financial planning with corporate objectives. She'll shar...
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Thinking Differently: Kathleen Herowanto on Leadership and Innovation (Part One)

November 2, 2023 • 15 mins
Discover how one leader is driving change through innovation and insight. On this week's episode of Coming About, Kathleen Herowanto shares her journey to become Senior Director and Executive Strategic Advisor at Novo Nordisk. With over 15 years of experience in global branding and communications, Kathleen has leveraged creativity and strategy to transform marketing for pharmaceutical, insurance, tech, and non-profit organizations....
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How Ed Mitzen Pivoted His Career and Created a Business for Good (Part Two)

August 24, 2023 • 18 mins
David wraps up his conversation with Ed Mitzen, the founder of the Fingerpaint Group, a leading advertising agency that specializes in marketing in the pharmaceutical, health and wellness sector. Ed has shared his remarkable story of how he pivoted his career, started his own agency, and became a successful entrepreneur and author. He has also revealed his passion for philanthropy, his philosophy of intentional giving, and his advi...
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How Ed Mitzen Pivoted His Career and Created a Business for Good (Part One)

August 10, 2023 • 20 mins
In this episode of Coming About, David welcomes his old friend, Ed Mitzen, a man who has achieved remarkable success in both business and philanthropy. Ed is the founder and CEO of Fingerpaint Group, a leading advertising agency that specializes in marketing in the pharmaceutical, health and wellness sector. He is also the co-founder of Business for Good, a nonprofit organization that supports social causes and empowers communities...
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From Sales Rep to Marketing Leader: Dan DiVito’s Career Journey (Part Two)

July 27, 2023 • 19 mins
David wraps up his conversation with Dan DiVito, the marketing leader who has launched and led successful pharma brands across various therapeutic areas and markets. In part two, David and Dan dive deeper into how Dan has navigated the cultural differences between large and small organizations, and how he adapted his style and approach to different situations. They also learn how Dan plans to use TikTok for his next big adventure: ...
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From Sales Rep to Marketing Leader: Dan DiVito’s Career Journey (Part One)

July 20, 2023 • 19 mins
Coming About is the podcast where David Paragamian explores the stories and insights of leaders who have navigated the twists and turns of their careers. This week, he is thrilled to have Dan DiVito as his guest. Dan is a seasoned marketing leader in pharma, who has worked with both established and emerging companies. Dan has a track record of launching successful brands across various therapeutic areas and markets, with a knack fo...
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How to Win Customers and Influence People with Chris Kuenne (Part Two)

June 29, 2023 • 28 mins
In the conclusion of Dave's conversation with Chris Kuenne, they dive into the topic of leadership and how it differs from management. Chris shares his insights on how leaders can shape the future with conviction and courage, and why every leader needs a mentor to guide them. He also reveals the four types of founders that he identified in his book Built for Growth, and how each one has a distinct personality, motivation, and appro...
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How to Win Customers and Influence People with Chris Kuenne (Part One)

June 22, 2023 • 22 mins
In the premiere of Coming About, David welcomes Chris Kuenne, a best-selling author, entrepreneur, and growth expert who has built two remarkable businesses: Rosetta and Rosemark. Chris has a unique perspective on customer motivation and personalization, and how they can drive enterprise growth and customer lifetime value. He shares his stories, lessons, and tips on how to build a business that is aligned with your personality and ...
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