Don't Wait Until It's Perfect: Melissa Bernstein's 80% Rule That Built An Empire

You may know Melissa Bernstein as thee “Melissa” from the world famous “Melissa and Doug,” billion-dollar toy company, which has created over 10,000 toys for kids around the world since she confounded the company in 1988. In fact, your kids may have some of their products!

In this episode, Melissa tells Moshe how she and Doug turned their business into an empire, and why you should never wait until your product is "perfect" before releasing it. Plus, she shares why they're so passionate about their new venture, Lifelines.

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Check out Melissa and Doug's new venture Lifelines at https://www.lifelines.com/


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Topics:  

• 0:00 – Intro
• 2:45 – Origin of “Melissa and Doug Toys”
• 5:45 – The “no outside funding” mentality
• 7:00 – Working with your spouse
• 10:30 – Their first big success
• 13:00 – Learning from failure
• 17:00 – Exiting their company
• 22:00 – Melissa’s entrepreneurship book
• 28:00 – Why they created Lifelines
• 32:00 – Be intentional every day