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September 10, 2025 34 mins

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What happens after you sell your company for $500 million?

For Yosef Martin, founder of BoxyCharm, the exit was just the beginning. After scaling one of the fastest-growing beauty subscription brands in the world, he found himself facing a different challenge—reinventing his identity, finding purpose, and building a life beyond business.

I sat down with Yosef to unpack the mindset, momentum, and discipline behind his $500M journey—and what it really takes to grow something big, walk away, and start again with even more clarity.

In this episode of Common Denominator, I unpack:

- How BoxyCharm scaled to 1M+ subscribers and beat legacy giants

- The mindset shifts Yosef made going from founder to post-exit

- The tactical playbook behind his $500M growth strategy

- Why he’s now betting on peptides, biohacking, and human optimization


Timestamps:

00:00 Introduction 

02:00 The Journey Begins: From Israel to Entrepreneurship

03:01 Building BoxyCharm: The Subscription Box Revolution

06:04 Navigating Challenges: The Rollercoaster of Business Growth

09:09 The Exit: Selling BoxyCharm and Life After

11:59 The Next Chapter: Biohacking and New Ventures

14:59 Investing in Startups: What to Look For

17:48 Gratitude and Reflection: Lessons Learned


Follow Yosef: https://www.instagram.com/yflmartin/?hl=en


Common Denominator Podcast

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