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August 7, 2025 4 mins
Conspiracy From News to Noise: Media’s Role”—exploring how media can transform legitimate reporting into sensational or conspiratorial content: 

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Conspiracy from news to noise. Media's role exploring how media
can transform legitimate reporting into sensational or conspiratorial content. You
have entered The Fortune Factor podcast where Conversations Matter.

Speaker 2 (00:16):
One media as a host for conspiracy theories.

Speaker 1 (00:20):
Echo chambers and filter bubbles.

Speaker 2 (00:23):
Social media platforms often expose users to repetitive, ideologically aligned content,
reinforcing existing beliefs without challenge, known as echo chambers, while
algorithms further personalized content in sealed filter bubbles.

Speaker 1 (00:39):
Platforms prioritize sensational content to maximize engagement. According to leaked
internal memos, the more incendiary the material, the more it
keeps users engaged, often boosting misinformation or conspiratorial content.

Speaker 2 (00:55):
Bots and disinformation amplification.

Speaker 1 (00:58):
Automated bots disproportionately spread low credibility content, especially early in
an article's life cycle, accelerating its virality before human verification
catches up. Two media structures and motivations.

Speaker 3 (01:14):
Fire hose of falsehood.

Speaker 1 (01:16):
The fire Hose of falsehood model involves a relentless flood
of high volume, repetitive and inconsistent messaging across channels designed
to overwhelm, confuse, and disempower audiences, often with little regard
for factual accuracy, misinformation news outlets and hyperlink networks.

Speaker 2 (01:36):
A twenty twenty three to twenty twenty one study found
misinformation outlets increasingly hyperlink to conspiracy websites, boosting their visibility.
This linkage correlates with rising popularity of conspiracy content shift
from fact to opinion.

Speaker 1 (01:53):
News media has increasingly blurred the line between reporting and commentary,
contributing to what Rand calls truth decas a declining consensus
around facts and analytical discourse. Three Psychological underpinnings of consumption.

Speaker 2 (02:09):
Motivated reasoning, and identity protection.

Speaker 1 (02:12):
People often accept content that aligns with their beliefs and
dismiss contradictory information, even trusting non credible fake news when
it reinforces their worldview. News finds me mindset.

Speaker 2 (02:25):
A passive consumption style relying on social media feed algorithms
to surface news correlates strongly with conspiratorial thinking.

Speaker 3 (02:35):
Four.

Speaker 1 (02:35):
Real world impacts and case studies.

Speaker 2 (02:38):
COVID nineteen infodemic.

Speaker 1 (02:41):
Conservative media and political figures played a major role in
spreading conspiracy theories about COVID, For example, lablique influenza comparisons,
contributing to real world health risks like reduced mask wearing
and vaccine uptake, elections and institution trust.

Speaker 3 (02:59):
In recent election cycles, conspiracy theories have surged, claiming false
parentage or deep state machinations, eroding public trust in democratic institutions.
Efforts to combat this through policing platforms or fact checking
have had limited success.

Speaker 1 (03:17):
Conspiracy thinking and human.

Speaker 3 (03:19):
Need Conspiracies fulfilled psychological needs, offering explanations in an uncertain world,
fostering control, belonging, and pattern recognition even when harmful.

Speaker 1 (03:31):
Five potential remedies, and media accountability.

Speaker 3 (03:35):
Pre bunking and media literacy preemptive inoculation.

Speaker 1 (03:40):
Pre bunking through psychological education like short videos exposing misinformation
tropes can empower audiences to recognize and resist conspiracy narratives.
Mainstream news as.

Speaker 3 (03:52):
A check access to credible sources. For example, in New
York Times Washington Post AP was shown to counteract code
COVID nineteen misinformation, underscoring the importance of strong journalism.
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