June 21, 2024 • 10 mins
Today, we'll dive into the intrigue surrounding Elon Musk and the revelation of a secret child with an exec at his brain implant company. We'll also look into TikTok spreading its wings with a new image-sharing app called 'Whee.' For you live-stream enthusiasts, Instagram is rolling out live broadcasts for close friends. Gen Z is shaking things up by ditching Google in favor of Reddit for product searches. And finally, we'll explore how TikTok is evolving to resemble Yelp. Stick around for all this on today's episode of Creator Daily.
Elon Musk, the CEO of Tesla and SpaceX, is in the news again for his expanding family tree. According to a Bloomberg report, Musk has recently welcomed another child into the world, this time with Shivon Zilis, an executive at his brain implant company, Neuralink. This isn't the first time the duo has shared parental roles; they previously had twins together, as discovered by Business Insider in court documents released in 2022.
Musk is known for frequently sharing his concerns about what he perceives to be a global depopulation crisis. Reflecting his worry, he reposted a chart suggesting Europe is facing a "fertility crisis" and commented on the potential dire future of civilization.
The tech mogul is no stranger to controversy, with recent reports shedding light on instances of alleged inappropriate conduct and relationships with women at his companies. This includes allegations from a Wall Street Journal report about a sexual relationship with a former SpaceX intern who became an executive, and claims from other employees detailing unwanted advances and requests to bear children.
Moreover, a group of former SpaceX engineers have sued Musk, accusing him of creating a hostile work environment that includes sharing explicit content and disparaging comments about women and the LGBTQ+ community.
The revelation of Musk's latest child with Zilis adds to a total of twelve known offspring from various relationships throughout his life, including those with musician Grimes and others from prior partnerships. Musk has often highlighted his worry about a collapsing birth rate, which he once referred to as "the biggest danger civilization faces" during an interview. His nonprofit organization even donated a significant sum to study the issue further. However, his personal activities and alleged conduct in the workplace continue to spark conversations and stir controversies.
TikTok has introduced a new social app called Whee, which aims to keep friends connected through sharing real-life photos in a private setting. It's an Instagram-like feed but exclusive to a user's close friends, encouraging authentic interactions and personal moments. But this isn't TikTok's first foray into image sharing. Earlier, they launched Notes, another photo sharing platform but with a broader public sharing approach, offering content like travel tips and recipes.
These moves come in the wake of similar successful platforms in the Chinese market, like Xiaohongshu, which integrates eCommerce. TikTok's ventures into image sharing, particularly Whee, might be aimed at capturing trends and enabling private sharing, which could potentially translate into data for ad targeting or tapping into the eCommerce aspect. While some may find the launch peculiar considering the saturated market with established players like Instagram and Snapchat, TikTok is pressing forward, testing the waters to see if users will switch to their new app for sharing visual content.
Hey there, Instagram is making it more personal for you to go live. Starting from today, you have the option to stream live broadcasts exclusively for your Close Friends. What does this mean? Instead of sharing with all your followers or the entire public, you can now select a small group of pals for a more intimate experience.
And here's a fun part: not only can you go live for your Close Cherished Circle, but you can have up to three other accounts join you in this live streaming session. It's like having a private group call but with all the cool features of Instagram Live.
This feature is a big shift from the usual way Instagram Live works, where public accounts could have anyone tuning in and followers could always watch if your account was private. It's been a popular tool for influencers and celebs to interact with a large audience or for fan accounts to stream, say, a live concert. But now, Instagram is offering a more enclosed space for sharing moments—like a personal fashion haul or a quiet study group session without any outside eyes.
Instagram's been nudging us towards more discreet interactions, noting a significant uptick in user engagement with features such as direct messaging. Remember in November when they allowed us to make regular posts viewable only to close friends? Or back in May, when they introduced features to mute all interactions except those from close friends t
Elon Musk, the CEO of Tesla and SpaceX, is in the news again for his expanding family tree. According to a Bloomberg report, Musk has recently welcomed another child into the world, this time with Shivon Zilis, an executive at his brain implant company, Neuralink. This isn't the first time the duo has shared parental roles; they previously had twins together, as discovered by Business Insider in court documents released in 2022.
Musk is known for frequently sharing his concerns about what he perceives to be a global depopulation crisis. Reflecting his worry, he reposted a chart suggesting Europe is facing a "fertility crisis" and commented on the potential dire future of civilization.
The tech mogul is no stranger to controversy, with recent reports shedding light on instances of alleged inappropriate conduct and relationships with women at his companies. This includes allegations from a Wall Street Journal report about a sexual relationship with a former SpaceX intern who became an executive, and claims from other employees detailing unwanted advances and requests to bear children.
Moreover, a group of former SpaceX engineers have sued Musk, accusing him of creating a hostile work environment that includes sharing explicit content and disparaging comments about women and the LGBTQ+ community.
The revelation of Musk's latest child with Zilis adds to a total of twelve known offspring from various relationships throughout his life, including those with musician Grimes and others from prior partnerships. Musk has often highlighted his worry about a collapsing birth rate, which he once referred to as "the biggest danger civilization faces" during an interview. His nonprofit organization even donated a significant sum to study the issue further. However, his personal activities and alleged conduct in the workplace continue to spark conversations and stir controversies.
TikTok has introduced a new social app called Whee, which aims to keep friends connected through sharing real-life photos in a private setting. It's an Instagram-like feed but exclusive to a user's close friends, encouraging authentic interactions and personal moments. But this isn't TikTok's first foray into image sharing. Earlier, they launched Notes, another photo sharing platform but with a broader public sharing approach, offering content like travel tips and recipes.
These moves come in the wake of similar successful platforms in the Chinese market, like Xiaohongshu, which integrates eCommerce. TikTok's ventures into image sharing, particularly Whee, might be aimed at capturing trends and enabling private sharing, which could potentially translate into data for ad targeting or tapping into the eCommerce aspect. While some may find the launch peculiar considering the saturated market with established players like Instagram and Snapchat, TikTok is pressing forward, testing the waters to see if users will switch to their new app for sharing visual content.
Hey there, Instagram is making it more personal for you to go live. Starting from today, you have the option to stream live broadcasts exclusively for your Close Friends. What does this mean? Instead of sharing with all your followers or the entire public, you can now select a small group of pals for a more intimate experience.
And here's a fun part: not only can you go live for your Close Cherished Circle, but you can have up to three other accounts join you in this live streaming session. It's like having a private group call but with all the cool features of Instagram Live.
This feature is a big shift from the usual way Instagram Live works, where public accounts could have anyone tuning in and followers could always watch if your account was private. It's been a popular tool for influencers and celebs to interact with a large audience or for fan accounts to stream, say, a live concert. But now, Instagram is offering a more enclosed space for sharing moments—like a personal fashion haul or a quiet study group session without any outside eyes.
Instagram's been nudging us towards more discreet interactions, noting a significant uptick in user engagement with features such as direct messaging. Remember in November when they allowed us to make regular posts viewable only to close friends? Or back in May, when they introduced features to mute all interactions except those from close friends t
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news story's, latest strategies andemerging trends in the overall creator landscape.
Today, we'll dive into the intriguesurrounding Elon Musk and the revelation of a
secret child with an executive brain implantcompany. We'll also look into TikTok spreading
its wings with a new image sharingapp called We for You Live stream enthusiasts.
(00:28):
Instagram is rolling out live broadcasts forclose friends, gen z is shaking
things up by ditching Google in favorof Reddit for product searches, and finally,
we'll explore how TikTok is evolving toresemble Yelp. Stick around for all
this. On today's episode of CreatorDaily, Elon Musk, the CEO of
(00:49):
Tesla and SpaceX, is in thenews again for his expanding family tree.
According to a Bloomberg report, Muskhas recently welcomed another child into the world,
this time time with Shivon Zilis,an executive at his brain implant company,
Neuralink. This isn't the first timethe duo has shared parental roles.
They previously had twins together, asdiscovered by Business Insider in court documents released
(01:12):
in twenty twenty two. Musk isknown for frequently sharing his concerns about what
he perceives to be a global depopulationcrisis. Reflecting his worry, he reposted
a chart suggesting Europe as facing afertility crisis and commented on the potential dire
future of civilization. The tech mogulis no stranger to controversy, with recent
(01:34):
reports shedding light on instances of allegedinappropriate conduct and relationships with women at his
companies. This includes allegations from aWall Street Journal report about a sexual relationship
with a former SpaceX interurn who becamean executive, and claims from other employees
detailing unwonted advances and requests to bearchildren. Moreover, a group of former
(01:56):
SpaceX engineers have sued Musk, accusinghim of creating a hostile work environment that
includes sharing explicit content and disparaging commentsabout women and the LGBTQ plus community.
The revelation of Musk's latest child withZillis adds to a total of twelve known
offspring from various relationships throughout his life, including those with musician grimes and others
(02:17):
from prior partnerships. Musk has oftenhighlighted his worry about a collapsing birth rate,
which he once referred to as thebiggest danger civilization faces during an interview.
His nonprofit organization even donated a significantsum to study the issue further.
However, his personal activities and allegedconduct in the workplace continue to spark conversations
(02:39):
and stir controversies. TikTok has introduceda new social app called Wei, which
aims to keep friends connected through sharingreal life photos in a private setting.
It's an Instagram like feed, butexclusive to a user's close friends, encouraging
authentic interactions and personal moments. Butthis isn't TikTok's first foray into image sharing.
(03:01):
Earlier, they launched Notes, anotherphoto sharing platform, but with a
broader public sharing approach, offering contentlike travel tips and recipes. These moves
come in the wake of similar successfulplatforms in the Chinese market, like shaohong
Shu, which integrates e commerce.TikTok's ventures into image sharing, particularly we
(03:22):
might be aimed at capturing trends andenabling private sharing, which could potentially translate
into data for ad targeting or tappinginto the e commerce aspect. While some
may find the launch peculiar considering thesaturated market with established players like Instagram and
Snapchat, TikTok is pressing forward,testing the waters to see if users will
(03:44):
switch to their new app for sharingvisual content. Hey there, Instagram is
making it more personal for you togo alive. Starting from today, you
have the option to stream live broadcastsexclusively for your close friends. What does
this mean? Instead of sharing withall your followers or the entire public,
you can now select a small groupof pals for a more intimate experience.
(04:08):
And here's a fun part. Notonly can you go live for your close
cherished circle, but you can haveup to three other accounts join you in
this live streaming session. It's likehaving a private group call, but with
all the cool features of Instagram Live. This feature is a big shift from
the usual way Instagram Live works,where public accounts could have anyone tuning in
(04:30):
and followers could always watch if youraccount was private. It's been a popular
tool for influencers and celebs to interactwith a large audience, or for fan
accounts to stream, say a liveconcert, but now Instagram is offering a
more enclosed space for sharing moments likea personal fashion hall or a quiet study
group session without any outside eyes.Instagram's been nudging us towards more discreete interactions,
(04:55):
noting a significant uptick in user engagementwith features such as direct Messa.
Remember in November when they allowed usto make regular posts viewable only to close
friends, or back in May whenthey introduced features to mute all interactions except
those from close friends to limit unwantedharassment. This move is all about creating
(05:15):
a cozier, safer environment on theplatform. So whether you want to limit
your audience for greater privacy or justkeep things low key, Instagram is making
sure you can live stream your way. Keep an eye on your app for
this new rollout, and get readyto narrow down that audience to just your
faves. A report from Reddit,in collaboration with GWI and Ambasco, is
(05:39):
pointing to a significant shift in theway Generation Z consumers are finding and researching
products online. It turns out thatgen Z is moving away from traditional search
engines like Google, where they're lesslikely to spend time hunting for expert reviews,
and turning towards social media platforms forproduct discovery. This change, it
seems, comes from a frustration withthe mobile friendliness and interface complexity of traditional
(06:03):
search platforms. What's more, amarked decline in trust in social media influencers
has gen zers preferring genuine, communitydriven content when considering purchases. They want
recommendations from friends, family, andtrusted review sites overpaid influencer endorsements. These
insights suggest that traditional SEO strategies mightnot be as effective for capturing the attention
(06:26):
of younger customers. Interestingly, thestudy shows a thirty six percent uptick since
twenty eighteen in using social media forfinding new brands and products. Businesses therefore,
should consider ensuring their content pops upin social feeds and creates engagement for
brands. This means embracing authenticity,integrating user generated content, and fostering real
(06:46):
conversations within online communities could be key. As for the role of Reddit,
it emerges as the third most trustedsource for gen z when it comes to
looking up products, a status likelybolstered by the fact that Reddit itself produced
the report. This trust is attributedto reddits nature as a community based platform
that offers specific, real feeling answersto user queries. Marketers aiming to connect
(07:12):
with gen Z shoppers might need toreevaluate their strategies. Focusing on building trust
through accurate, community driven content andconsidering a stronger presence on platforms that gen
Z perceives as more authentic, suchas Reddit, could well be the way
forward for brands. This pivot towardscatering to the preferences of a younger audience
not only acknowledges their distinctive online behavior, but enables businesses to engage with the
(07:36):
future of the consumer market more effectively. TikTok is branching out, and it's
starting to resemble Yelp, especially withits latest feature update. The social media
platform, which many of us knowas a hotspot for viral videos and trends,
has revamped its geolocation tagging system.Now, when you look up locations
(07:57):
like Boston, New York, orTexas, you'll find neat categories such as
food and drink, hotels, andshopping. These are filled with curated TikTok
videos to give you a taste ofwhat each place has to offer. But
here's where it gets really interesting.There's an Explore more Places button that pulls
up Apple Maps, it shows youa map marked with businesses that have been
(08:18):
featured in those TikTok posts. Plus, you'll find a list of these spots
with helpful details like the address,price level, and the number of tags
they've got on TikTok. It's amove away from their standard for you page
and nudges closer to what you'd expectfrom Yelp or a travel website. Although
TikTok hasn't officially said much about thisfreshly unveiled feature, it seems to be
(08:41):
a nod to the platform's growing rolein driving business to local spots, particularly
eateries. Plus, with travel contentbooming on the app, organizing it all
makes perfect sense. Admittedly, there'sa bit of skepticism with the influx of
paid influencer content, can you reallytrust these recommendations? But TikTok is better
on the idea that if you comeacross these suggestions while scrolling, you might
(09:03):
just give them a chance, especiallywhen planning a visit to a new city.
However, it's worth noting that thisupdated location landing page isn't universal across
all tagged locations yet, and whileTikTok might not quite be ready to replace
Google Search. Its influence over whereyounger demographics choose to dine and visit is
(09:24):
increasingly apparent. So next time you'rescouting for a place to grab a bite
or explore, TikTok's latest editions mightjust simplify the hunt. That's a wrap
on today's episode of Creator Daily.I'm your host, Michael, and it's
been a pleasure to dive into thelatest news, discuss the freshest strategies,
and explore the emerging trends that areshaping the creator landscape. I hope you
(09:48):
found today's show both informative and inspiringas you craft your own content and build
your community. Before you hit thepause button and jump back into creating,
make sure to take a peek atthe show notes. You'll find all kinds
of useful links and more info onthe stories and strategies we covered today.
It's like the treasure map for creatorsand it's all there waiting for you.
(10:09):
And remember, we're not just avoice in your earbuds. We're a conversation.
So if you've got questions, comments, or you just want to share
some of your own creator experiences,we would love to hear from you.
Drop us a line at Creator dreyyatpodcrafterdot com and let's keep this dialogue rolling.
Thanks again for tuning in, anduntil next time, keep creating,
(10:31):
keep innovating, and keep sharing yourunique voice with the world. You've been
listening to Creator daily, Stay creative, folks,
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news story's, latest strategies andemerging trends in the overall creator landscape.
Today, we'll dive into the intriguesurrounding Elon Musk and the revelation of a
secret child with an executive brain implantcompany. We'll also look into TikTok spreading
its wings with a new image sharingapp called We for You Live stream enthusiasts.
(00:28):
Instagram is rolling out live broadcasts forclose friends, gen z is shaking
things up by ditching Google in favorof Reddit for product searches, and finally,
we'll explore how TikTok is evolving toresemble Yelp. Stick around for all
this. On today's episode of CreatorDaily, Elon Musk, the CEO of
(00:49):
Tesla and SpaceX, is in thenews again for his expanding family tree.
According to a Bloomberg report, Muskhas recently welcomed another child into the world,
this time time with Shivon Zilis,an executive at his brain implant company,
Neuralink. This isn't the first timethe duo has shared parental roles.
They previously had twins together, asdiscovered by Business Insider in court documents released
(01:12):
in twenty twenty two. Musk isknown for frequently sharing his concerns about what
he perceives to be a global depopulationcrisis. Reflecting his worry, he reposted
a chart suggesting Europe as facing afertility crisis and commented on the potential dire
future of civilization. The tech mogulis no stranger to controversy, with recent
(01:34):
reports shedding light on instances of allegedinappropriate conduct and relationships with women at his
companies. This includes allegations from aWall Street Journal report about a sexual relationship
with a former SpaceX interurn who becamean executive, and claims from other employees
detailing unwonted advances and requests to bearchildren. Moreover, a group of former
(01:56):
SpaceX engineers have sued Musk, accusinghim of creating a hostile work environment that
includes sharing explicit content and disparaging commentsabout women and the LGBTQ plus community.
The revelation of Musk's latest child withZillis adds to a total of twelve known
offspring from various relationships throughout his life, including those with musician grimes and others
(02:17):
from prior partnerships. Musk has oftenhighlighted his worry about a collapsing birth rate,
which he once referred to as thebiggest danger civilization faces during an interview.
His nonprofit organization even donated a significantsum to study the issue further.
However, his personal activities and allegedconduct in the workplace continue to spark conversations
(02:39):
and stir controversies. TikTok has introduceda new social app called Wei, which
aims to keep friends connected through sharingreal life photos in a private setting.
It's an Instagram like feed, butexclusive to a user's close friends, encouraging
authentic interactions and personal moments. Butthis isn't TikTok's first foray into image sharing.
(03:01):
Earlier, they launched Notes, anotherphoto sharing platform, but with a
broader public sharing approach, offering contentlike travel tips and recipes. These moves
come in the wake of similar successfulplatforms in the Chinese market, like shaohong
Shu, which integrates e commerce.TikTok's ventures into image sharing, particularly we
(03:22):
might be aimed at capturing trends andenabling private sharing, which could potentially translate
into data for ad targeting or tappinginto the e commerce aspect. While some
may find the launch peculiar considering thesaturated market with established players like Instagram and
Snapchat, TikTok is pressing forward,testing the waters to see if users will
(03:44):
switch to their new app for sharingvisual content. Hey there, Instagram is
making it more personal for you togo alive. Starting from today, you
have the option to stream live broadcastsexclusively for your close friends. What does
this mean? Instead of sharing withall your followers or the entire public,
you can now select a small groupof pals for a more intimate experience.
(04:08):
And here's a fun part. Notonly can you go live for your close
cherished circle, but you can haveup to three other accounts join you in
this live streaming session. It's likehaving a private group call, but with
all the cool features of Instagram Live. This feature is a big shift from
the usual way Instagram Live works,where public accounts could have anyone tuning in
(04:30):
and followers could always watch if youraccount was private. It's been a popular
tool for influencers and celebs to interactwith a large audience, or for fan
accounts to stream, say a liveconcert, but now Instagram is offering a
more enclosed space for sharing moments likea personal fashion hall or a quiet study
group session without any outside eyes.Instagram's been nudging us towards more discreete interactions,
(04:55):
noting a significant uptick in user engagementwith features such as direct Messa.
Remember in November when they allowed usto make regular posts viewable only to close
friends, or back in May whenthey introduced features to mute all interactions except
those from close friends to limit unwantedharassment. This move is all about creating
(05:15):
a cozier, safer environment on theplatform. So whether you want to limit
your audience for greater privacy or justkeep things low key, Instagram is making
sure you can live stream your way. Keep an eye on your app for
this new rollout, and get readyto narrow down that audience to just your
faves. A report from Reddit,in collaboration with GWI and Ambasco, is
(05:39):
pointing to a significant shift in theway Generation Z consumers are finding and researching
products online. It turns out thatgen Z is moving away from traditional search
engines like Google, where they're lesslikely to spend time hunting for expert reviews,
and turning towards social media platforms forproduct discovery. This change, it
seems, comes from a frustration withthe mobile friendliness and interface complexity of traditional
(06:03):
search platforms. What's more, amarked decline in trust in social media influencers
has gen zers preferring genuine, communitydriven content when considering purchases. They want
recommendations from friends, family, andtrusted review sites overpaid influencer endorsements. These
insights suggest that traditional SEO strategies mightnot be as effective for capturing the attention
(06:26):
of younger customers. Interestingly, thestudy shows a thirty six percent uptick since
twenty eighteen in using social media forfinding new brands and products. Businesses therefore,
should consider ensuring their content pops upin social feeds and creates engagement for
brands. This means embracing authenticity,integrating user generated content, and fostering real
(06:46):
conversations within online communities could be key. As for the role of Reddit,
it emerges as the third most trustedsource for gen z when it comes to
looking up products, a status likelybolstered by the fact that Reddit itself produced
the report. This trust is attributedto reddits nature as a community based platform
that offers specific, real feeling answersto user queries. Marketers aiming to connect
(07:12):
with gen Z shoppers might need toreevaluate their strategies. Focusing on building trust
through accurate, community driven content andconsidering a stronger presence on platforms that gen
Z perceives as more authentic, suchas Reddit, could well be the way
forward for brands. This pivot towardscatering to the preferences of a younger audience
not only acknowledges their distinctive online behavior, but enables businesses to engage with the
(07:36):
future of the consumer market more effectively. TikTok is branching out, and it's
starting to resemble Yelp, especially withits latest feature update. The social media
platform, which many of us knowas a hotspot for viral videos and trends,
has revamped its geolocation tagging system.Now, when you look up locations
(07:57):
like Boston, New York, orTexas, you'll find neat categories such as
food and drink, hotels, andshopping. These are filled with curated TikTok
videos to give you a taste ofwhat each place has to offer. But
here's where it gets really interesting.There's an Explore more Places button that pulls
up Apple Maps, it shows youa map marked with businesses that have been
(08:18):
featured in those TikTok posts. Plus, you'll find a list of these spots
with helpful details like the address,price level, and the number of tags
they've got on TikTok. It's amove away from their standard for you page
and nudges closer to what you'd expectfrom Yelp or a travel website. Although
TikTok hasn't officially said much about thisfreshly unveiled feature, it seems to be
(08:41):
a nod to the platform's growing rolein driving business to local spots, particularly
eateries. Plus, with travel contentbooming on the app, organizing it all
makes perfect sense. Admittedly, there'sa bit of skepticism with the influx of
paid influencer content, can you reallytrust these recommendations? But TikTok is better
on the idea that if you comeacross these suggestions while scrolling, you might
(09:03):
just give them a chance, especiallywhen planning a visit to a new city.
However, it's worth noting that thisupdated location landing page isn't universal across
all tagged locations yet, and whileTikTok might not quite be ready to replace
Google Search. Its influence over whereyounger demographics choose to dine and visit is
(09:24):
increasingly apparent. So next time you'rescouting for a place to grab a bite
or explore, TikTok's latest editions mightjust simplify the hunt. That's a wrap
on today's episode of Creator Daily.I'm your host, Michael, and it's
been a pleasure to dive into thelatest news, discuss the freshest strategies,
and explore the emerging trends that areshaping the creator landscape. I hope you
(09:48):
found today's show both informative and inspiringas you craft your own content and build
your community. Before you hit thepause button and jump back into creating,
make sure to take a peek atthe show notes. You'll find all kinds
of useful links and more info onthe stories and strategies we covered today.
It's like the treasure map for creatorsand it's all there waiting for you.
(10:09):
And remember, we're not just avoice in your earbuds. We're a conversation.
So if you've got questions, comments, or you just want to share
some of your own creator experiences,we would love to hear from you.
Drop us a line at Creator dreyyatpodcrafterdot com and let's keep this dialogue rolling.
Thanks again for tuning in, anduntil next time, keep creating,
(10:31):
keep innovating, and keep sharing yourunique voice with the world. You've been
listening to Creator daily, Stay creative, folks,
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