May 3, 2024 • 9 mins
Welcome to another episode of Creator Daily - I'm your host Michael, covering the top news stories, latest strategies, and emerging trends in the overall creator landscape. Today, we'll dive into Instagram's latest update where the original content shines over copied material. We'll also discuss the staffing challenges X is facing with its moderation team compared to its peers. Plus, we're breaking down TikTok's new report on the expansion of TikTok Shops, and we'll explore how TikTok is cleverly bypassing those hefty App Store commissions. Stick around for all this and more, right here on Creator Daily!
Instagram is rolling out a new algorithm tweak that will shake up the way content is recommended to users. The platform is cracking down on aggregator accounts—these are the accounts that repost content from other creators without creating or enhancing it significantly. The change means that if an aggregator account reposts content more than ten times in a thirty-day period without materially adding to it, they'll be removed from Instagram's recommendations.
But here's the interesting bit: Instagram will be replacing these reposts with the original creator's post in recommendation spaces, giving credit to where it's due. However, this only happens if the original content is fairly new and the system is sure both posts are identical. Also, creators will even get notified when their post replaces a repost in recommendations.
To support smaller creators, Instagram is changing up the recommendation system. It'll test content with a small audience first and if it performs well, it'll show it to more users, regardless of how big the original creator's following is. This gives every creator an equal shot at going viral, similar to TikTok's appeal.
These updates are part of Instagram's broader shift towards prioritizing Reels and other recommended content, which has been a topic of discussion among creators who fear their content isn't reaching their followers. Instagram hopes these changes will level the playing field and give more attention to original content. The rollout is expected to happen over the next few months, so creators and users alike should keep their eyes peeled for these changes.
Recent European Union transparency reports reveal that the social media platform X now has significantly fewer moderation staff compared to other social media networks. This is following a massive reduction in staff, where X cut about 80% of its employees in 2022. The reports provided by the E.U. under the Digital Services Act allow for comparisons in terms of the ratio between moderation staff and users for each major social app. X is at the bottom with one moderator for every 60,249 users. For context, LinkedIn has a ratio of 1 to 41,652, TikTok is at 1 to 22,586, and Meta, which includes both Instagram and Facebook, has a ratio of 1 to 17,600.
However, these figures aren't entirely straightforward. For instance, Meta's number might effectively be doubled since the reported 15,000 content reviewers work across both Facebook and Instagram, each with 260 million E.U. users. Still, even with that adjustment, Meta's ratio would be more favorable than X's. Also, unlike other platforms, X's user count includes logged-out guests, but their ability to view content is less than logged-in users on other platforms, so this may not be a significant factor. Moreover, it's not entirely clear how many moderators are designated for E.U. concerns for each platform.
Examining X's overall global user base, the moderation workforce to user ratio becomes one moderator for every 297,458 users, if all 1,849 moderators are taken into account. In comparison, even with all of Meta's reported 3 billion users, the ratio remains 1 to 200,000, without including the additional 25,000 people tasked with safety and security.
This marked reduction in manual moderation at X has concerned various online safety experts, who often criticize the platform's "Community Notes" crowd-sourced fact-checking program as an inadequate safety measure. Moreover, despite X's intention to build a new moderation center in Texas, no significant updates have been made on the progress since the initial announcement.
These data points highlight potential weaknesses in X's content moderation system, which may have implications for its capacity to detect and enforce rules against violative content, as also indicated by third-party reports of more rule-breaking content visible on the platform. X's latest E.U. report, along with those of other platforms, offer important insights into the current moderation landscape of social media.
TikTok has released a report detailing the progress of its shopping marketplace and its safety measures. The report emphasizes TikTok Shop's aim to create a new shopping culture based on discovery and connection between sellers, creators, and the TikTok community. St
Instagram is rolling out a new algorithm tweak that will shake up the way content is recommended to users. The platform is cracking down on aggregator accounts—these are the accounts that repost content from other creators without creating or enhancing it significantly. The change means that if an aggregator account reposts content more than ten times in a thirty-day period without materially adding to it, they'll be removed from Instagram's recommendations.
But here's the interesting bit: Instagram will be replacing these reposts with the original creator's post in recommendation spaces, giving credit to where it's due. However, this only happens if the original content is fairly new and the system is sure both posts are identical. Also, creators will even get notified when their post replaces a repost in recommendations.
To support smaller creators, Instagram is changing up the recommendation system. It'll test content with a small audience first and if it performs well, it'll show it to more users, regardless of how big the original creator's following is. This gives every creator an equal shot at going viral, similar to TikTok's appeal.
These updates are part of Instagram's broader shift towards prioritizing Reels and other recommended content, which has been a topic of discussion among creators who fear their content isn't reaching their followers. Instagram hopes these changes will level the playing field and give more attention to original content. The rollout is expected to happen over the next few months, so creators and users alike should keep their eyes peeled for these changes.
Recent European Union transparency reports reveal that the social media platform X now has significantly fewer moderation staff compared to other social media networks. This is following a massive reduction in staff, where X cut about 80% of its employees in 2022. The reports provided by the E.U. under the Digital Services Act allow for comparisons in terms of the ratio between moderation staff and users for each major social app. X is at the bottom with one moderator for every 60,249 users. For context, LinkedIn has a ratio of 1 to 41,652, TikTok is at 1 to 22,586, and Meta, which includes both Instagram and Facebook, has a ratio of 1 to 17,600.
However, these figures aren't entirely straightforward. For instance, Meta's number might effectively be doubled since the reported 15,000 content reviewers work across both Facebook and Instagram, each with 260 million E.U. users. Still, even with that adjustment, Meta's ratio would be more favorable than X's. Also, unlike other platforms, X's user count includes logged-out guests, but their ability to view content is less than logged-in users on other platforms, so this may not be a significant factor. Moreover, it's not entirely clear how many moderators are designated for E.U. concerns for each platform.
Examining X's overall global user base, the moderation workforce to user ratio becomes one moderator for every 297,458 users, if all 1,849 moderators are taken into account. In comparison, even with all of Meta's reported 3 billion users, the ratio remains 1 to 200,000, without including the additional 25,000 people tasked with safety and security.
This marked reduction in manual moderation at X has concerned various online safety experts, who often criticize the platform's "Community Notes" crowd-sourced fact-checking program as an inadequate safety measure. Moreover, despite X's intention to build a new moderation center in Texas, no significant updates have been made on the progress since the initial announcement.
These data points highlight potential weaknesses in X's content moderation system, which may have implications for its capacity to detect and enforce rules against violative content, as also indicated by third-party reports of more rule-breaking content visible on the platform. X's latest E.U. report, along with those of other platforms, offer important insights into the current moderation landscape of social media.
TikTok has released a report detailing the progress of its shopping marketplace and its safety measures. The report emphasizes TikTok Shop's aim to create a new shopping culture based on discovery and connection between sellers, creators, and the TikTok community. St
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news stories, latest strategies,and emerging trends in the overall creator landscape.
Today, we'll dive into Instagram's latestupdate, where the original content shines
over copied material. We'll also discussthe staffing challenges X's facing with its moderation
team compared to its peers. Plus, we're breaking down TikTok's new report on
(00:28):
the expansion of TikTok shops, andwe'll explore how TikTok is cleverly bypassing those
hefty app store commissions. Stick aroundfor all this and more right here on
Creator Daily. Instagram is rolling outa new algorithm tweak that will shake up
the way content is recommended to users. The platform is cracking down on aggregator
(00:51):
accounts. These are the accounts thatrepost content from other creators without creating or
enhancing it significantly. The change meansthat if an aggregator account reposts content more
than ten times in a thirty dayperiod without materially adding to it, they'll
be removed from Instagram's recommendations. Buthere's the interesting bit. Instagram will be
(01:12):
replacing these reposts with the original creator'spost in recommendation spaces, giving credit to
where it's due. However, thisonly happens if the original content is fairly
new and the system is sure bothposts are identical. Also, creators will
even get notified when their post replacesa repost in recommendations. To support smaller
(01:33):
creators, Instagram is changing up therecommendation system. It'll test content with a
small audience first, and if itperforms well, it'll show it to more
users, regardless of how big theoriginal creator's following is. This gives every
creator an equal shot at going viral, similar to TikTok's appeal. These updates
(01:55):
are part of Instagram's broader shift towardsprioritizing reels and other record commended content,
which has been a topic of discussionamong creators who fear their content isn't reaching
their followers. Instagram hopes these changeswill level the playing field and give more
attention to original content. The rolloutis expected to happen over the next few
(02:15):
months, so creators and users alikeshould keep their eyes peeled for these changes.
Recent European Union transparency reports reveal thatthe social media platform X now has
significantly fewer moderation staff compared to othersocial media networks. This is following a
massive reduction in staff, where Xcut about eighty percent of its employees in
(02:38):
twenty twenty two. The reports providedby the EU under the Digital Services Act
allow for comparisons in terms of theratio between moderation staff and users. For
each major social app. X isat the bottom, with one moderator for
every sixty thousand, two hundred fortynine users. For context, LinkedIn has
(02:59):
a ratio of one two forty onethousand, six hundred fifty two, TikTok
is at one to twenty two thousand, five hundred eighty six, and Meta,
which includes both Instagram and Facebook,has a ratio of one to seventeen
thousand, six hundred. However,these figures aren't entirely straightforward. For instance,
Meta's number might effectively be doubled sincethe reported fifteen thousand content reviewers work
(03:22):
across both Facebook and Instagram, eachwith two hundred sixty million EU users.
Still, even with that adjustment,Meta's ratio would be more favorable than x's.
Also, unlike other platforms, x'suser count includes logged out guests,
but their ability to view content isless than logged in users on other platforms,
so this may not be a significantfactor. Moreover, it's not entirely
(03:45):
clear how many moderators are designated forEU concerns for each platform. Examining X's
overall global user base, the moderationworkforce to user ratio becomes one moderator for
every two hundred ninety seven thousand,four hundred fifty eight users if all one
thousand, eight hundred forty nine moderatorsare taken into account. In comparison,
even with all of Meta's reported threebillion users, the ratio remains one to
(04:11):
two hundred thousand without including the additionaltwenty five thousand people tasked with safety and
security. This marked reduction in manualmoderation at X has concerned various online safety
experts, who often criticize the platform'scommunity notes crowdsourced fact checking program as an
inadequate safety measure. Moreover, despiteX's intention to build a new moderation center
(04:34):
in Texas, no significant updates havebeen made on the progress since the initial
announcement. These data points highlight potentialweaknesses in x's content moderation system, which
may have implications for its capacity todetect and enforce rules against violative content,
as also indicated by third party reportsof more rule breaking content visible on the
(04:56):
platform. X's latest EU report,along with those of other platforms, offer
important insights into the current moderation landscapeof social media. TikTok has released a
report detailing the progress of its shoppingmarketplace and its safety measures. The report
emphasizes TikTok shops aim to create anew shopping culture based on discovery and connection
(05:19):
between sellers, creators, and theTikTok community. Starting in Southeast Asia and
expanding to the UK and recently theUS. In twenty twenty three, TikTok
shop has grown to over fifteen millionsellars globally. A focus on safety and
authenticity, TikTok requires sellers to providedocumentation for identity, business type, and
(05:40):
eligibility verification. Newly approved sellers undergoa probation period to learn platform rules.
TikTok has also been stringent with policyenforcement, preventing the listing of thirty seven
million products that breached policies, removingone hundred thirty three thousand individual products postlisting,
deactivating accounts of over a million sellersand stripping e commerce features from half
(06:03):
a million creators due to violations.Despite these efforts, TikTok's shopping expansion faces
hesitancy from brands, primarily due touncertainty surrounding the U S TikTok sell off
bill. The bill, which couldpotentially result in TikTok being sold to a
US company or being banned from theAmerican market, has caused brands to reconsider
(06:25):
their reliance on the app, takinginto account the implications of US restrictions and
possible similar actions in other regions.While TikTok shows growth in its Asian markets,
confidence in its commerce tools might bechallenged by the unfolding political and regulatory
landscape. However, for those interested, TikTok's full report is available for further
insight into its shopping platforms, growthand future potential. TikTok is making some
(06:50):
intriguing moves that skirt around app storeguidelines in a way that may remind you
of the epic Games Versus Apple saga. Here's the scoop. It appears that
select TikTok users are being nudged withinthe app to purchase TikTok coins, but
not just anywhere they're being sent toTikTok's own website. This maneuver allows users
(07:10):
to sidestep the hefty thirty percent commissionApple would normally take from such in app
purchases. David Tesler, the cofounder of the Sended app, has highlighted
instances where iOS users were encouraged torecharge their TikTok coins directly on TikTok dot
com dot This comes with a priceincentive, as users are informed they could
(07:30):
save around twenty five percent by avoidingInApp service fees. This isn't a subtle
hint, it's pretty straightforward, butit seems to be targeted at users who
spend more on the app, asthe screenshots came from an account that had
bought a significant amount of TikTok coinsin the past. This practice raises eyebrows
because TikTok does list coins for salein the app Store, amongst other places,
(07:51):
and offers in app purchases, ascenario that does not align with Apple's
ground rules for using such external linkentitle mams. Remember, back in twenty
twenty two, Apple allowed select readerapps to use such links for account management,
but not apps that have in apppurchases like TikTok. Where does this
(08:11):
leave TikTok in relation to Apple's policies. Well, TikTok hasn't made any official
comment about this feature on its supportpage, and neither has Apple issued any
statement in responses yet. Given Apple'shistory of prompt action when it comes to
such breaches, this is somewhat surprising. The consequences for TikTok, with its
massive user base, of being removedfrom the App Store could be significant for
(08:35):
both parties. Hinting at why noaction has been taken, it's a bit
of a high stakes dance around therules, showing that the tension between app
developers and the financial models enforced byplatform holders like Apple is still very much
an ongoing issue. That's a wrapon today's episode of Creator Daily. I'm
your host Michael, and I hopeyou've enjoyed our dive into the latest strategies
(08:58):
and trends shaking up the Cree landscape. Don't forget to peek at the show
notes for all the juicy links anddetailed info we chatted about today. Got
thoughts, questions, or a storyyou're itching to share, Shoot us an
email at Creator daily at podcrafter dotcom. We love hearing from you,
and who knows, your insights mightjust spark our next big discussion. Until
(09:20):
next time, keep creating, keepinnovating, and stay connected. Remember this
community thrives on sharing and support,so spread the word about Creator daily to
fellow creators. Hit that subscribe buttonif you haven't already, drop us a
review if you're feeling generous, andhey, give us a follow on our
socials for all the behind the scenesfun. Thanks for tuning in and we'll
catch you on the next episode.Keep crafting your dreams into reality.
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news stories, latest strategies,and emerging trends in the overall creator landscape.
Today, we'll dive into Instagram's latestupdate, where the original content shines
over copied material. We'll also discussthe staffing challenges X's facing with its moderation
team compared to its peers. Plus, we're breaking down TikTok's new report on
(00:28):
the expansion of TikTok shops, andwe'll explore how TikTok is cleverly bypassing those
hefty app store commissions. Stick aroundfor all this and more right here on
Creator Daily. Instagram is rolling outa new algorithm tweak that will shake up
the way content is recommended to users. The platform is cracking down on aggregator
(00:51):
accounts. These are the accounts thatrepost content from other creators without creating or
enhancing it significantly. The change meansthat if an aggregator account reposts content more
than ten times in a thirty dayperiod without materially adding to it, they'll
be removed from Instagram's recommendations. Buthere's the interesting bit. Instagram will be
(01:12):
replacing these reposts with the original creator'spost in recommendation spaces, giving credit to
where it's due. However, thisonly happens if the original content is fairly
new and the system is sure bothposts are identical. Also, creators will
even get notified when their post replacesa repost in recommendations. To support smaller
(01:33):
creators, Instagram is changing up therecommendation system. It'll test content with a
small audience first, and if itperforms well, it'll show it to more
users, regardless of how big theoriginal creator's following is. This gives every
creator an equal shot at going viral, similar to TikTok's appeal. These updates
(01:55):
are part of Instagram's broader shift towardsprioritizing reels and other record commended content,
which has been a topic of discussionamong creators who fear their content isn't reaching
their followers. Instagram hopes these changeswill level the playing field and give more
attention to original content. The rolloutis expected to happen over the next few
(02:15):
months, so creators and users alikeshould keep their eyes peeled for these changes.
Recent European Union transparency reports reveal thatthe social media platform X now has
significantly fewer moderation staff compared to othersocial media networks. This is following a
massive reduction in staff, where Xcut about eighty percent of its employees in
(02:38):
twenty twenty two. The reports providedby the EU under the Digital Services Act
allow for comparisons in terms of theratio between moderation staff and users. For
each major social app. X isat the bottom, with one moderator for
every sixty thousand, two hundred fortynine users. For context, LinkedIn has
(02:59):
a ratio of one two forty onethousand, six hundred fifty two, TikTok
is at one to twenty two thousand, five hundred eighty six, and Meta,
which includes both Instagram and Facebook,has a ratio of one to seventeen
thousand, six hundred. However,these figures aren't entirely straightforward. For instance,
Meta's number might effectively be doubled sincethe reported fifteen thousand content reviewers work
(03:22):
across both Facebook and Instagram, eachwith two hundred sixty million EU users.
Still, even with that adjustment,Meta's ratio would be more favorable than x's.
Also, unlike other platforms, x'suser count includes logged out guests,
but their ability to view content isless than logged in users on other platforms,
so this may not be a significantfactor. Moreover, it's not entirely
(03:45):
clear how many moderators are designated forEU concerns for each platform. Examining X's
overall global user base, the moderationworkforce to user ratio becomes one moderator for
every two hundred ninety seven thousand,four hundred fifty eight users if all one
thousand, eight hundred forty nine moderatorsare taken into account. In comparison,
even with all of Meta's reported threebillion users, the ratio remains one to
(04:11):
two hundred thousand without including the additionaltwenty five thousand people tasked with safety and
security. This marked reduction in manualmoderation at X has concerned various online safety
experts, who often criticize the platform'scommunity notes crowdsourced fact checking program as an
inadequate safety measure. Moreover, despiteX's intention to build a new moderation center
(04:34):
in Texas, no significant updates havebeen made on the progress since the initial
announcement. These data points highlight potentialweaknesses in x's content moderation system, which
may have implications for its capacity todetect and enforce rules against violative content,
as also indicated by third party reportsof more rule breaking content visible on the
(04:56):
platform. X's latest EU report,along with those of other platforms, offer
important insights into the current moderation landscapeof social media. TikTok has released a
report detailing the progress of its shoppingmarketplace and its safety measures. The report
emphasizes TikTok shops aim to create anew shopping culture based on discovery and connection
(05:19):
between sellers, creators, and theTikTok community. Starting in Southeast Asia and
expanding to the UK and recently theUS. In twenty twenty three, TikTok
shop has grown to over fifteen millionsellars globally. A focus on safety and
authenticity, TikTok requires sellers to providedocumentation for identity, business type, and
(05:40):
eligibility verification. Newly approved sellers undergoa probation period to learn platform rules.
TikTok has also been stringent with policyenforcement, preventing the listing of thirty seven
million products that breached policies, removingone hundred thirty three thousand individual products postlisting,
deactivating accounts of over a million sellersand stripping e commerce features from half
(06:03):
a million creators due to violations.Despite these efforts, TikTok's shopping expansion faces
hesitancy from brands, primarily due touncertainty surrounding the U S TikTok sell off
bill. The bill, which couldpotentially result in TikTok being sold to a
US company or being banned from theAmerican market, has caused brands to reconsider
(06:25):
their reliance on the app, takinginto account the implications of US restrictions and
possible similar actions in other regions.While TikTok shows growth in its Asian markets,
confidence in its commerce tools might bechallenged by the unfolding political and regulatory
landscape. However, for those interested, TikTok's full report is available for further
insight into its shopping platforms, growthand future potential. TikTok is making some
(06:50):
intriguing moves that skirt around app storeguidelines in a way that may remind you
of the epic Games Versus Apple saga. Here's the scoop. It appears that
select TikTok users are being nudged withinthe app to purchase TikTok coins, but
not just anywhere they're being sent toTikTok's own website. This maneuver allows users
(07:10):
to sidestep the hefty thirty percent commissionApple would normally take from such in app
purchases. David Tesler, the cofounder of the Sended app, has highlighted
instances where iOS users were encouraged torecharge their TikTok coins directly on TikTok dot
com dot This comes with a priceincentive, as users are informed they could
(07:30):
save around twenty five percent by avoidingInApp service fees. This isn't a subtle
hint, it's pretty straightforward, butit seems to be targeted at users who
spend more on the app, asthe screenshots came from an account that had
bought a significant amount of TikTok coinsin the past. This practice raises eyebrows
because TikTok does list coins for salein the app Store, amongst other places,
(07:51):
and offers in app purchases, ascenario that does not align with Apple's
ground rules for using such external linkentitle mams. Remember, back in twenty
twenty two, Apple allowed select readerapps to use such links for account management,
but not apps that have in apppurchases like TikTok. Where does this
(08:11):
leave TikTok in relation to Apple's policies. Well, TikTok hasn't made any official
comment about this feature on its supportpage, and neither has Apple issued any
statement in responses yet. Given Apple'shistory of prompt action when it comes to
such breaches, this is somewhat surprising. The consequences for TikTok, with its
massive user base, of being removedfrom the App Store could be significant for
(08:35):
both parties. Hinting at why noaction has been taken, it's a bit
of a high stakes dance around therules, showing that the tension between app
developers and the financial models enforced byplatform holders like Apple is still very much
an ongoing issue. That's a wrapon today's episode of Creator Daily. I'm
your host Michael, and I hopeyou've enjoyed our dive into the latest strategies
(08:58):
and trends shaking up the Cree landscape. Don't forget to peek at the show
notes for all the juicy links anddetailed info we chatted about today. Got
thoughts, questions, or a storyyou're itching to share, Shoot us an
email at Creator daily at podcrafter dotcom. We love hearing from you,
and who knows, your insights mightjust spark our next big discussion. Until
(09:20):
next time, keep creating, keepinnovating, and stay connected. Remember this
community thrives on sharing and support,so spread the word about Creator daily to
fellow creators. Hit that subscribe buttonif you haven't already, drop us a
review if you're feeling generous, andhey, give us a follow on our
socials for all the behind the scenesfun. Thanks for tuning in and we'll
catch you on the next episode.Keep crafting your dreams into reality.
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