May 16, 2024 • 9 mins
Today we'll touch upon TikTok creators taking legal action against the divest-or-ban law. We'll also discuss the YouTube CEO's stance on creators deserving Emmy recognition. Then, we're diving into Snap's innovative program for tracking the carbon footprint of digital advertising. Don't miss out as we explore Instagram's fresh interview series with leading creators. And finally, we'll unravel Reddit's latest enhancements to its popular 'Ask Me Anything' sessions. Let's get right into the mix.
===
Eight TikTok creators have taken a bold legal stand, filing a lawsuit challenging a law that could prohibit TikTok unless its Chinese parent company ByteDance divests from it. They argue the law threatens their livelihoods and their unique form of creative expression. Their case builds on First Amendment grounds and draws attention to the app's distinctive features, like its recommendation algorithm and specialized video editing capabilities, which they argue make TikTok a one-of-a-kind platform that fosters a unique culture and form of content.
The creators are concerned that an ownership change could fundamentally change the platform, much like what some have experienced with Elon Musk's takeover of X. They have noted that their presence on alternative platforms like Facebook and Instagram doesn't come close to their reach on TikTok. The lawsuit emphasizes that TikTok content can convey a different meaning than if shared elsewhere due to these unique features. Filed in the federal Court of Appeals in DC, the lawsuit seeks to have the divest-or-ban law ruled unconstitutional and prevent its enforcement. The creators, including personalities like rancher Brian Firebaugh, book reviewer Talia Cadet, and college football coach Timothy Martin, are not just fighting for their own interests, but for the broader TikTok community that values the platform's distinct voice in the digital landscape.
===
Should YouTube creators be rubbing shoulders with traditional TV stars at awards shows like the Emmys? Well, YouTube CEO Neal Mohan seems to think so. He's made a pretty compelling case for it, arguing that YouTube—and its creators—have become a significant force in entertainment.
According to Mohan, it's not just about vlogging from bedrooms anymore. Creators on YouTube are putting together writers' rooms, production teams, and business strategies to churn out content that's not just popular, but boundary-breaking. Take the variety program "Good Mythical Morning," which boasts over 18 million subscribers. Its creators, Rhett and Link, manage to integrate viewer feedback almost instantly, unlike traditional shows that might have to wait for a new season.
So the point here is this: if YouTubers are professionally producing content and engaging massive audiences, why shouldn't they be recognized by prestigious TV awards? It's true, YouTube's algorithm does play a big role in what content gets seen, but then, so many YouTubers are getting views that rival television programs. That indicates a level of cultural impact that can't be ignored.
Now, there's still debate around the subject. Some argue that YouTube content is less about the audience and more about gaming the algorithm. Yet others might see the creators' work as a fresh, responsive form of entertainment reflecting modern culture.
Mohan's take is that YouTube creators are defining a new era of entertainment, and they deserve the same acclaim as other creative professionals. The gap between traditional TV and online content continues to narrow, with online media swiftly gaining ground. So the question remains: will we soon see YouTube giants standing alongside Emmy winners? Only time will tell, but the conversation about the value and recognition of online content creation is certainly heating up.
===
Snapchat is stepping up its game in the environmental department with a brand new initiative to help advertisers understand the carbon footprint of their digital ads. By partnering with sustainability platform Scope3, Snapchat is setting the stage to provide advertisers with detailed insights into their campaign's impact on the environment, like server load, device usage, and how they add up in terms of emissions.
Scope3 is basically going to breakdown the carbon impacts of a business and shine a light on how different aspects of digital advertising contribute to the overall emissions. It looks like Snapchat is leading the way here, being the first messaging platform to directly feed data into Scope3's emissions model, which is expected to really sharpen the accuracy and understanding of social and messaging platforms' role in carbon emissions generated by advertising.
Now, let's talk numbers. Advertising in the digital realm, on social media, and messaging apps punches in at around 3.36 million metric tons of carbon emissions every year in just five major markets, including the US and the UK. But don't frown ye
===
Eight TikTok creators have taken a bold legal stand, filing a lawsuit challenging a law that could prohibit TikTok unless its Chinese parent company ByteDance divests from it. They argue the law threatens their livelihoods and their unique form of creative expression. Their case builds on First Amendment grounds and draws attention to the app's distinctive features, like its recommendation algorithm and specialized video editing capabilities, which they argue make TikTok a one-of-a-kind platform that fosters a unique culture and form of content.
The creators are concerned that an ownership change could fundamentally change the platform, much like what some have experienced with Elon Musk's takeover of X. They have noted that their presence on alternative platforms like Facebook and Instagram doesn't come close to their reach on TikTok. The lawsuit emphasizes that TikTok content can convey a different meaning than if shared elsewhere due to these unique features. Filed in the federal Court of Appeals in DC, the lawsuit seeks to have the divest-or-ban law ruled unconstitutional and prevent its enforcement. The creators, including personalities like rancher Brian Firebaugh, book reviewer Talia Cadet, and college football coach Timothy Martin, are not just fighting for their own interests, but for the broader TikTok community that values the platform's distinct voice in the digital landscape.
===
Should YouTube creators be rubbing shoulders with traditional TV stars at awards shows like the Emmys? Well, YouTube CEO Neal Mohan seems to think so. He's made a pretty compelling case for it, arguing that YouTube—and its creators—have become a significant force in entertainment.
According to Mohan, it's not just about vlogging from bedrooms anymore. Creators on YouTube are putting together writers' rooms, production teams, and business strategies to churn out content that's not just popular, but boundary-breaking. Take the variety program "Good Mythical Morning," which boasts over 18 million subscribers. Its creators, Rhett and Link, manage to integrate viewer feedback almost instantly, unlike traditional shows that might have to wait for a new season.
So the point here is this: if YouTubers are professionally producing content and engaging massive audiences, why shouldn't they be recognized by prestigious TV awards? It's true, YouTube's algorithm does play a big role in what content gets seen, but then, so many YouTubers are getting views that rival television programs. That indicates a level of cultural impact that can't be ignored.
Now, there's still debate around the subject. Some argue that YouTube content is less about the audience and more about gaming the algorithm. Yet others might see the creators' work as a fresh, responsive form of entertainment reflecting modern culture.
Mohan's take is that YouTube creators are defining a new era of entertainment, and they deserve the same acclaim as other creative professionals. The gap between traditional TV and online content continues to narrow, with online media swiftly gaining ground. So the question remains: will we soon see YouTube giants standing alongside Emmy winners? Only time will tell, but the conversation about the value and recognition of online content creation is certainly heating up.
===
Snapchat is stepping up its game in the environmental department with a brand new initiative to help advertisers understand the carbon footprint of their digital ads. By partnering with sustainability platform Scope3, Snapchat is setting the stage to provide advertisers with detailed insights into their campaign's impact on the environment, like server load, device usage, and how they add up in terms of emissions.
Scope3 is basically going to breakdown the carbon impacts of a business and shine a light on how different aspects of digital advertising contribute to the overall emissions. It looks like Snapchat is leading the way here, being the first messaging platform to directly feed data into Scope3's emissions model, which is expected to really sharpen the accuracy and understanding of social and messaging platforms' role in carbon emissions generated by advertising.
Now, let's talk numbers. Advertising in the digital realm, on social media, and messaging apps punches in at around 3.36 million metric tons of carbon emissions every year in just five major markets, including the US and the UK. But don't frown ye
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news stories, latest strategies,and emerging trends in the overall creator landscape.
Today we'll touch upon TikTok creators takinglegal action against the divest or ban
law. We'll also discuss the YouTubeCEO's stance on creators deserving Emmy recognition.
(00:24):
Then we're diving into Snap's innovative programfor tracking the carbon footprint of digital advertising.
Don't miss out as we explore Instagram'sfresh interview series with leading creators.
And finally, we'll unravel redd It'slatest enhancements to its popular ask Me Anything
sessions. Let's get right into themix. Eight TikTok creators have taken a
(00:47):
bold legal stand, filing a lawsuitchallenging a law that could prohibit TikTok unless
it's Chinese parent company, Byte Dance, divests from it. They argue the
law threatens their livelihoods and their uniqueform of creative expression. Their case builds
on First Amendment grounds and draws attentionto the app's distinctive features, like its
(01:07):
recommendation algorithm and specialized video editing capabilities, which they argue make TikTok a one
of a kind platform that fosters aunique culture and form of content. The
creators are concerned that an ownership changecould fundamentally change the platform, much like
what some have experienced with Elon Musk'stakeover of X. They have noted that
(01:29):
their presence on alternative platforms like Facebookand Instagram doesn't come close to their reach
on TikTok. The lawsuit emphasizes thatTikTok content can convey a different meaning than
if shared elsewhere due to these uniquefeatures. Filed in the Federal Court of
Appeals in DC, the lawsuit seeksto have the divest or ban law ruled
unconstitutional and prevent its enforcement. Thecreators, including personalities like rancher Bryan firebaw
(01:55):
book reviewer Talia Cadet, and collegefootball coach Timothy Martin, are not just
fighting for their own interests, butfor the broader TikTok community that values the
platform's distinct voice in the digital landscape. Should YouTube creators be rubbing shoulders with
traditional TV stars at award shows likethe Emmys. Well, YouTube CEO Neil
(02:17):
Mohan seems to think so. He'smade a pretty compelling case for it,
arguing that YouTube and its creators havebecome a significant force in entertainment. According
to Mohan, it's not just aboutvlogging from bedrooms anymore. Creators on YouTube
are putting together writers rooms, productionteams, and business strategies to churn out
(02:38):
content that's not just popular but boundarybreaking. Take the variety program Good Mythical
Mourning, which boasts over eighteen millionsubscribers. Its creators Ret and Link managed
to integrate viewer feedback almost instantly,unlike traditional shows that might have to wait
for a new season. So thepoint here is this, if YouTubers are
(02:59):
professionally producing content and engaging massive audiences, why shouldn't they be recognized by prestigious
TV awards. It's true YouTube's algorithmdoes play a big role in what content
gets seen, but then so manyYouTubers are getting views that rival television programs.
That indicates a level of cultural impactthat can't be ignored. Now,
there's still debate around the subject.Some argue that YouTube content is less about
(03:23):
the audience and more about gaming thealgorithm. Yet others might see the creator's
work as a fresh, responsive formof entertainment reflecting modern culture. Mohan's take
is that YouTube creators are defining anew era of entertainment and they deserve the
same acclaim as other creative professionals.The gap between traditional TV and online content
(03:44):
continues to narrow, with online mediaswiftly gaining ground. So the question remains
will we soon see YouTube giants standingalongside Emmy winners. Only time will tell,
but the conversation about the value andrecognition of online content creation is certainly
heating up. Snapchat is stepping upits game in the environmental department with a
(04:05):
brand new initiative to help advertisers understandthe carbon footprint of their digital ads.
By partnering with sustainability platform Scope three, Snapchat is setting the stage to provide
advertisers with detailed insights into their campaign'simpact on the environment, like server load,
device usage, and how they addup in terms of emissions. Scope
(04:28):
three is basically going to break downthe carbon impacts of a business and shine
a light on how different aspects ofdigital advertising contribute to the overall emissions.
It looks like Snapchat is leading theway here, being the first messaging platform
to directly feed data into Scope three'semissions model, which is expected to really
sharpen the accuracy and understanding of socialand messaging platform's role in carbon emissions generated
(04:54):
by advertising. Now, let's talknumbers. Advertising in the digital realm on
social media and messaging apps punches inat around three point three six million metric
tons of carbon emissions every year injust five major markets, including the US
and the UK. But don't frownyet, because it seems Snapchat ads are
actually playing the eco friendly card.Well. They're scoring points for being significantly
(05:17):
more carbon efficient than other similar apps. To be exact, they're thirty nine
percent more efficient than the average anda whopping sixty percent more efficient compared to
programmatic advertising. Snap is also highlightingthat its AR based ad formats like lenses
and skippable video leave a much lightercarbon footprint, which is promising for the
(05:39):
future of AR in the greener metaverselandscape where we're heading. But here's the
million dollar question. Will this swaythe advertiser's choices. Results for their bottom
line might still be the main driver, but having this information could encourage more
environmentally conscious marketing approaches in the longrun. Snapchat is all set to make
(06:00):
these emissions insights accessible via the Scopethree emissions dashboard for agencies and advertisers,
potentially stirring the pot towards greener advertisingpractices. Instagram is pumping up its game
for creators with the rollout of theirnew interview series named Creator pov. The
series kicks off with comedy creator atEasy in conversation with Instagram's chief Adam Musseeri.
(06:26):
They're diving into everything from how theplatform operates to the ins and outs
of content strategies, touching on topicslike the performance of videos versus photos,
and of course, spreading a littlepositivity. This series isn't just about chit
chat, though, it's a chancefor creators to share their experiences and demands
directly with the decision makers at Instagram. They'll get into the nitty gritty of
(06:48):
monetization, community engagement, and theprogress of artificial intelligence on the platform.
If you're looking to bolster your Instagrampresence, this could be a gold mine
of insight and guess what, Theinterviews aren't a one off. Instagram has
plans to release more of these insightfulconversations over the coming months, So grab
(07:09):
some popcorn and get ready to bingewatch some social media strategy. This could
be just what you need to takeyour Instagram game to the next level.
Check out the first video for somepotentially game changing tips, and stay tuned
for future episodes. Reddit is rollingout new features to enhance its popular Ask
Me Anything AMA sessions. Users cannow schedule amas up to twenty one days
(07:32):
in advance, making it easier toplan and promote these events. The update
also includes a convenient remind me buttonthat notifies users twenty four hours before and
just as an AMA starts, whichshould help boost participation. Another need edition
enables AMA hosts to add up tofive guest collaborators to answer questions, perfect
(07:53):
for group participants like a band,as long as there's not more than five.
To wrap things up clearly, hoxtscan now add endnotes signaling the AMA
has concluded, and even include linksto their other social channels to keep the
conversation going. Lastly, Reddit hasintroduced sorting options for AMA comments, allowing
users to quickly see which questions havebeen answered and which haven't, streamlining the
(08:18):
experience for those sifting through the session'scontent. These updates aim to not only
improve the overall AMA process on Reddit, but also to help users maximize their
session's potential. That's a wrap ontoday's episode of Creator Daily. I'm your
host, Michael, and I hopeyou've enjoyed diving into the latest news,
stories, strategies, and trends withme. Don't forget to peak at the
(08:39):
show notes for all the links andmore detailed information on what we've discussed today.
And Hey, your thoughts and feedbackmean the world to us. So
if you've got something to say oryou just want to join in on the
Creator conversation, drop us an emailat Creator Daily at podcrafter dot com.
(09:00):
We love hearing from our listeners,and who knows, your insights could be
featured in an upcoming episode. Untilnext time, keep creating, stay inspired,
and we'll be back soon with moreof the content you love. Thanks
for tuning in to Creator Daily.
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news stories, latest strategies,and emerging trends in the overall creator landscape.
Today we'll touch upon TikTok creators takinglegal action against the divest or ban
law. We'll also discuss the YouTubeCEO's stance on creators deserving Emmy recognition.
(00:24):
Then we're diving into Snap's innovative programfor tracking the carbon footprint of digital advertising.
Don't miss out as we explore Instagram'sfresh interview series with leading creators.
And finally, we'll unravel redd It'slatest enhancements to its popular ask Me Anything
sessions. Let's get right into themix. Eight TikTok creators have taken a
(00:47):
bold legal stand, filing a lawsuitchallenging a law that could prohibit TikTok unless
it's Chinese parent company, Byte Dance, divests from it. They argue the
law threatens their livelihoods and their uniqueform of creative expression. Their case builds
on First Amendment grounds and draws attentionto the app's distinctive features, like its
(01:07):
recommendation algorithm and specialized video editing capabilities, which they argue make TikTok a one
of a kind platform that fosters aunique culture and form of content. The
creators are concerned that an ownership changecould fundamentally change the platform, much like
what some have experienced with Elon Musk'stakeover of X. They have noted that
(01:29):
their presence on alternative platforms like Facebookand Instagram doesn't come close to their reach
on TikTok. The lawsuit emphasizes thatTikTok content can convey a different meaning than
if shared elsewhere due to these uniquefeatures. Filed in the Federal Court of
Appeals in DC, the lawsuit seeksto have the divest or ban law ruled
unconstitutional and prevent its enforcement. Thecreators, including personalities like rancher Bryan firebaw
(01:55):
book reviewer Talia Cadet, and collegefootball coach Timothy Martin, are not just
fighting for their own interests, butfor the broader TikTok community that values the
platform's distinct voice in the digital landscape. Should YouTube creators be rubbing shoulders with
traditional TV stars at award shows likethe Emmys. Well, YouTube CEO Neil
(02:17):
Mohan seems to think so. He'smade a pretty compelling case for it,
arguing that YouTube and its creators havebecome a significant force in entertainment. According
to Mohan, it's not just aboutvlogging from bedrooms anymore. Creators on YouTube
are putting together writers rooms, productionteams, and business strategies to churn out
(02:38):
content that's not just popular but boundarybreaking. Take the variety program Good Mythical
Mourning, which boasts over eighteen millionsubscribers. Its creators Ret and Link managed
to integrate viewer feedback almost instantly,unlike traditional shows that might have to wait
for a new season. So thepoint here is this, if YouTubers are
(02:59):
professionally producing content and engaging massive audiences, why shouldn't they be recognized by prestigious
TV awards. It's true YouTube's algorithmdoes play a big role in what content
gets seen, but then so manyYouTubers are getting views that rival television programs.
That indicates a level of cultural impactthat can't be ignored. Now,
there's still debate around the subject.Some argue that YouTube content is less about
(03:23):
the audience and more about gaming thealgorithm. Yet others might see the creator's
work as a fresh, responsive formof entertainment reflecting modern culture. Mohan's take
is that YouTube creators are defining anew era of entertainment and they deserve the
same acclaim as other creative professionals.The gap between traditional TV and online content
(03:44):
continues to narrow, with online mediaswiftly gaining ground. So the question remains
will we soon see YouTube giants standingalongside Emmy winners. Only time will tell,
but the conversation about the value andrecognition of online content creation is certainly
heating up. Snapchat is stepping upits game in the environmental department with a
(04:05):
brand new initiative to help advertisers understandthe carbon footprint of their digital ads.
By partnering with sustainability platform Scope three, Snapchat is setting the stage to provide
advertisers with detailed insights into their campaign'simpact on the environment, like server load,
device usage, and how they addup in terms of emissions. Scope
(04:28):
three is basically going to break downthe carbon impacts of a business and shine
a light on how different aspects ofdigital advertising contribute to the overall emissions.
It looks like Snapchat is leading theway here, being the first messaging platform
to directly feed data into Scope three'semissions model, which is expected to really
sharpen the accuracy and understanding of socialand messaging platform's role in carbon emissions generated
(04:54):
by advertising. Now, let's talknumbers. Advertising in the digital realm on
social media and messaging apps punches inat around three point three six million metric
tons of carbon emissions every year injust five major markets, including the US
and the UK. But don't frownyet, because it seems Snapchat ads are
actually playing the eco friendly card.Well. They're scoring points for being significantly
(05:17):
more carbon efficient than other similar apps. To be exact, they're thirty nine
percent more efficient than the average anda whopping sixty percent more efficient compared to
programmatic advertising. Snap is also highlightingthat its AR based ad formats like lenses
and skippable video leave a much lightercarbon footprint, which is promising for the
(05:39):
future of AR in the greener metaverselandscape where we're heading. But here's the
million dollar question. Will this swaythe advertiser's choices. Results for their bottom
line might still be the main driver, but having this information could encourage more
environmentally conscious marketing approaches in the longrun. Snapchat is all set to make
(06:00):
these emissions insights accessible via the Scopethree emissions dashboard for agencies and advertisers,
potentially stirring the pot towards greener advertisingpractices. Instagram is pumping up its game
for creators with the rollout of theirnew interview series named Creator pov. The
series kicks off with comedy creator atEasy in conversation with Instagram's chief Adam Musseeri.
(06:26):
They're diving into everything from how theplatform operates to the ins and outs
of content strategies, touching on topicslike the performance of videos versus photos,
and of course, spreading a littlepositivity. This series isn't just about chit
chat, though, it's a chancefor creators to share their experiences and demands
directly with the decision makers at Instagram. They'll get into the nitty gritty of
(06:48):
monetization, community engagement, and theprogress of artificial intelligence on the platform.
If you're looking to bolster your Instagrampresence, this could be a gold mine
of insight and guess what, Theinterviews aren't a one off. Instagram has
plans to release more of these insightfulconversations over the coming months, So grab
(07:09):
some popcorn and get ready to bingewatch some social media strategy. This could
be just what you need to takeyour Instagram game to the next level.
Check out the first video for somepotentially game changing tips, and stay tuned
for future episodes. Reddit is rollingout new features to enhance its popular Ask
Me Anything AMA sessions. Users cannow schedule amas up to twenty one days
(07:32):
in advance, making it easier toplan and promote these events. The update
also includes a convenient remind me buttonthat notifies users twenty four hours before and
just as an AMA starts, whichshould help boost participation. Another need edition
enables AMA hosts to add up tofive guest collaborators to answer questions, perfect
(07:53):
for group participants like a band,as long as there's not more than five.
To wrap things up clearly, hoxtscan now add endnotes signaling the AMA
has concluded, and even include linksto their other social channels to keep the
conversation going. Lastly, Reddit hasintroduced sorting options for AMA comments, allowing
users to quickly see which questions havebeen answered and which haven't, streamlining the
(08:18):
experience for those sifting through the session'scontent. These updates aim to not only
improve the overall AMA process on Reddit, but also to help users maximize their
session's potential. That's a wrap ontoday's episode of Creator Daily. I'm your
host, Michael, and I hopeyou've enjoyed diving into the latest news,
stories, strategies, and trends withme. Don't forget to peak at the
(08:39):
show notes for all the links andmore detailed information on what we've discussed today.
And Hey, your thoughts and feedbackmean the world to us. So
if you've got something to say oryou just want to join in on the
Creator conversation, drop us an emailat Creator Daily at podcrafter dot com.
(09:00):
We love hearing from our listeners,and who knows, your insights could be
featured in an upcoming episode. Untilnext time, keep creating, stay inspired,
and we'll be back soon with moreof the content you love. Thanks
for tuning in to Creator Daily.
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