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April 19, 2024 10 mins
Welcome to another episode of Creator Daily - I'm your host Michael, covering the top news stories, latest strategies, and emerging trends in the overall creator landscape. Today, we're discussing Meta's foray into the world of AI as it takes on ChatGPT. We'll also dive into Meta's new move, integrating real-time AI image generation into WhatsApp, and how it could change the messaging game. Plus, YouTube is rolling out a Premium Placement Option for Shorts Ads, aiming to give creators and brands more visibility. Over on TikTok, there's a major cleanup underway, with the platform tightening its grip on "problematic" content to refine the For You Page experience. And lastly, we'll skim through Snapchat's latest insights on the impact of Direct Response and Brand Campaigns within the app.
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Episode Transcript

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(00:04):
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news story's, latest strategies andemerging trends in the overall creator landscape.
Today, we're discussing Meta's foray intothe world of AI as it takes on
chat GPT. We'll also dive intoMeta's new move integrating real time AI image
generation into WhatsApp and how it couldchange the messaging game. Plus, YouTube

(00:29):
is rolling out a premium placement optionfor shorts ads, aiming to give creators
and brands more visibility. Over onTikTok, there's a major cleanup underway,
with the platform tightening its grip onproblematic content to refine the for you page
experience. And lastly, we'll skimthrough Snapchat's latest insights on the impact of
direct response and brand campaigns within theapp. Let's get started. Meta is

(00:56):
stepping up to the plate in theAI chatbot race with the rollout of it
timew Ai Assistant, incorporating it acrossits suite of apps including Instagram, WhatsApp,
Facebook, and Messenger. The bigtalking point is the introduction of its
new foundational open source AI model,LAMA three, which is designed to elevate
their assistance capabilities. Boasting key improvementsin tasks such as coding, Lama three

(01:19):
aims to provide a more robust andcomprehensive AI experience. CEO Mark Zuckerberg is
gunning for Meta ai to become themost intelligent AI assistant that people can freely
use across the world, and withLama three, he believes they're well on
their way. The integration goes deeperthan just messaging. Real time search results

(01:41):
from Google and Bing are now incorporated, with more responsive image generation that can
even produce animations on the fly.Another leap forward Meta is eager to share
is the international expansion of Meta Ai. Previously only available in the US,
It's now reaching English speaking users incountries like All Australia, Canada, Nigeria,
and more, with additional languages andterritories to follow. This is a

(02:05):
strategic move to spread its AI capabilitiesto the company's more than three billion daily
users globally. Meta's approach isn't shyof blending scale with rapid adaptation to trends,
reminiscent of how stories and reels becameintegral parts of its platform. Two
versions of LAMA three one with aneight billion parameter model and another with seventy

(02:27):
billion are now open for developer tinkering, with an even larger model with over
four hundred billion parameters in the pipeline. The focus for LAMA three has been
to decrease its false refusal rates forprompts and to offer more personalized experiences,
potentially including generating images in a user'slikeness. Yet with all these developments,

(02:47):
the road doesn't end here. Metais aware of the rapid pace of the
AI industry and has its sights seton the next iterations LAMA four and five.
Zuckerberg's plan isn't just about leading theopen source pack. They're aiming for
their AI to be the best outthere full stop. In a fresh update,

(03:07):
Meta is stirring up the way weuse WhatsApp by introducing a nifty AI
feature that generates images in real time. Imagine typing out a text prompt in
a chat, and even before youfinish, the AI is already bringing your
words to life with an evolving imagethat captures details as they're added. For
instance, if you type imagine asoccer game on Mars, the AI dynamically

(03:29):
shifts from a lone soccer player toa full blown Martian soccer field. What's
cool is that this isn't a staticaffair. Meta's Lama three model ensures the
images are not just vivid, butof high quality. The AI's also got
a knack for including text in thesevisual wonders. Fancy a bit more motion,
you can ask Meta ai to animatean image, turning it into a
delightful GIF to share with your WhatsApppals. To give this feature a go,

(03:53):
you'll need to be a part ofthe beta in the US, but
once you're in, kick things offby messaging Meta AI with the starter word
imagine in your chat and let theAI take it from there. It's worth
noting this real time image generation isn'tlimited to WhatsApp alone. It's also up
for grabs via Meta AI on theweb. This update is just a slice

(04:15):
of the larger AI capabilities that Metais busy baking into all its platforms,
including Instagram, Facebook and Messenger.So brace yourselves for an AI revolution across
your social networks. YouTube has introduceda new option called YouTube Select Shorts,
which is all about giving advertisers thepower to get their shorts ads seen alongside

(04:36):
the most popular short form content.Now, brands can pick and choose from
five categories, including entertainment, beauty, fashion and lifestyle, food and recipes,
gaming, and automotive, aiming tomake sure their ads get the prime
real estate they deserve and hitting theright audience in specific niches. This could

(04:58):
be a big deal because YouTube shortsare seriously popular, with over two billion
logged in users checking them out everymonth. Plus more and more people are
watching these videos on their TVs,which has really kicked off since YouTube spruced
up the way short form clips areshown in their Connected TV app. Also,
YouTube's throwing in some fresh advice formaking your short's content shine part of

(05:20):
their ABCDS of Effective Ads guidelines.Even though a lot of the tips might
feel familiar if you've ever looked intoTikTok or Instagram reels, it's still worth
a peak to fine tune your approachto creating shorts. If you want to
dive deeper into these tips, youcan download their guide on Maximizing shorts ads.
So if you're in the world ofvideo marketing, you might want to

(05:43):
consider adding YouTube select shorts to yourstrategy, especially if you're looking to connect
with that niche audience that just can'tget enough of quick, catchy videos.
TikTok's for You page, the heartof content discovery on the app, is
receiving a string update to its communityguidelines. Creators now face new eligibility standards
to have their videos appear on thiscentral feature. If a video touches on

(06:08):
sensitive topics such as dieting, extremefitness, sexual suggestiveness, expressions of sadness
including statements of hopelessness or sad quotes, or provides over generalized mental health information,
it may be disqualified from distribution onthe FYP. This move echoes YouTube's
prior efforts to eliminate problematic imitable content, including videos that promote disordered eating patterns.

(06:32):
However, with TikTok's massive user base, completely removing such content from the
fyps a daunting task. Instead,TikTok is targeting accounts that repeatedly skirt the
rules, threatening them with removal fromthe FYP and potential de ranking in searches.
While TikTok, led by head ofoperations atam Presser, indicates this as

(06:53):
a step towards enhancing user safety andcommunity trust, their efforts might be overshadowed
by security concerns. Recent expose assuch as one from Forbes, highlighted potential
mishandling of sensitive advertiser data by employeesin China and the US. These persistent
security issues have not gone unnoticed bythe US Congress, which is considering a

(07:15):
bill that could lead to byte Dance, TikTok's parent company having to either divest
TikTok or face the removal of theplatform from American app stores. To expedite
the bill through the Senate, lawmakersmight link the proposed TikTok devestiture to foreign
aid for Israel, Ukraine, andTaiwan, a strategy that might prompt pushback
from TikTok's user base, particularly fromgen Z, who have strong opinions on

(07:39):
these issues. TikTok's efforts to cleanup its platform and maintain access to the
American market are certainly ongoing and farfrom simple. Snapchat is doubling down on
showing advertisers just how effective its adproducts can be, especially after revealing insights
into impressive return on ad spend orons from its platform. In a comprehensive

(08:03):
study, Snapchat looked over three yearsof data from thirty six advertisers across five
different sectors, which all together hadover fifteen billion dollars in total ad spend.
The sectors included commerce, tech,telecommunications, travel, and quick service
restaurants. Now, while some sectorsmight seem more aligned with Snapchat's traditionally younger

(08:24):
audience, even the less obvious oneslike telco's and travel are turning out to
be great spaces for ads on theapp. What's noteworthy is that Snapchat led
to the highest return on ad spendfor three out of the five verticals when
compared to all marketing channels, andit outdid paid social across the board.

(08:45):
According to Snapchat's findings, brands couldpotentially increase their spending on Snapchat ads by
up to thirty three percent and stillsee strong results. While such estimates should
be taken with a grain of saltas they're based on patterns that may not
always hold true, it's an indicationof the potential growth space for companies investing
in snap ads. Additionally, brandingcampaigns are not to be overlooked on Snapchat,

(09:11):
especially when they're used together with directresponse promotions. The takeaway here is
that despite any reservations about the platform'sreach or audience, fit. Snapchat campaigns
are showing their worth in various sectors, offering a viable option for brand and
direct response campaigns alike. That's awrap on today's episode of Creator Daily.

(09:33):
I'm your host, Michael, andit's been great having you with us as
we dove into the top news stories, latest strategies, and emerging trends that
are shaping the creator landscape. Wehope you came away with some insights and
inspiration to fuel your own creative journey. Don't forget to swing by the show
notes for links to everything we talkedabout today and for even more resources to

(09:54):
help you stay on top of yourgame. Whether you're looking for that article
we mentioned, tools we're excited about, or that special discount code from our
sponsors, you'll find it all there. And of course, we love hearing
from you our creative community, soif you've got questions, comments or stories
to share, don't hesitate to getin touch. Shoot us an email at

(10:15):
Creator Daily at podcrafter dot com.We read every message in Your feedback means
the world to us. Make sureyou're subscribed to Creator Daily on your favorite
podcast platform so you never miss anepisode. And if you've enjoyed our time
together. Consider leaving us a fivestar review. It really helps other creative
minds like yourself find the show.This is Michael signing off and as always,

(10:37):
keep creating, keep innovating, andkeep sharing your unique voice with the
world. Thanks for listening and we'llbe back with you next time on Creator
Daily. Until then, take care,
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