Mr. Beast Does Chicken, X Communities, Reddit Awards Revamp, & More...

Today, we're talking about Jimmy Donaldson, aka MrBeast, shaking up the fast-food world with the "MrBeast Box" at Zaxby’s. We'll also dive into X's latest addition to Communities to boost user engagement. Then, we'll look at Reddit's return to its classic award system, admit their recent misstep. Next, TikTok is pushing the boundaries with tests on 60-minute video uploads. And finally, we'll explore why the Instagram Chief is highlighting post share rates as a key factor for increasing your reach. It's a packed episode, so let's jump right in!
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YouTube sensation Jimmy Donaldson, better known as MrBeast, has switched things up from his MrBeast Burger venture to a brand-new collaboration with fast food chain Zaxby's. They've introduced the 'MrBeast Box' at Zaxby's locations across the country, where they're known for their chicken dishes. The box is priced starting at $12.99 and comes fully loaded with chicken, fries, Texas toast, and an exciting new addition—MrBeast's very own Feastables' milk chocolate bar. This partnership also provides an exciting platform to showcase Feastables' newly reformulated chocolate bars, which Donaldson has playfully dubbed "the best-tasting chocolate ever made by mankind."
Donaldson, who fondly recalls going to Zaxby’s growing up, is thrilled to include his chocolate in the MrBeast Box, pairing what he believes to be the best chicken and chocolate on the market. Beyond the box, this partnership will extend into video integrations and social media content. On the flip side, some might be curious why the Carolinian YouTuber has teamed up with Georgia-based Zaxby's when there's also North Carolina's own Bojangle's in the picture. Yet, MrBeast's foray into Zaxby's seems smooth and promising, unlike his previous fast-food endeavor, MrBeast Burger, which, despite its initial growth, faced quality control challenges and legal disputes over expansion strategies. Now, this new collaboration is set to take the fast-food and chocolate industries by storm, minus the controversy.
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As group engagement keeps climbing on X, the social media platform continues to enhance its Communities feature to foster this growth. They're rolling out new analytics for community admins to better understand what sparks interest and grows their groups. Alongside this, they plan to introduce Community-specific Spaces chats, which aim to boost group interaction further. 
Additional tools for moderators are on the horizon too, helping with management tasks, battling spam, and improving reporting functions. These forthcoming updates build upon the recent changes, such as community recommendations, streamlined in-group searching, and showcasing trending Communities.
Despite the company’s challenges during Elon Musk's acquisition, including significant staff turnover, X has identified Communities as a significant area for expansion. The focus seems warranted as X reports a staggering 600% increase in the time users spend on Communities within the last year. This is even though the platform hasn't seen a rise in its user base during the same period. With more than 350,000 communities and about 650,000 posts created daily, these new features seem poised to solidify Communities as a central part of the X experience.
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Reddit is making a U-turn, bringing back its classic award system after realizing its recent changes weren't up to snuff. They admitted that the golden upvote system they tried to implement simply didn't resonate with users, stating, "We tried something new, it wasn’t great (you called it)." Starting today on its website and mobile apps, Reddit is reintroducing its old awards, now with a slightly revised look.
The core idea remains unchanged, but they're making user experience a bit smoother. You'll see an award button under posts that qualify, there's a neater user interface, and there's even an awards leaderboard to showcase the posts and comments raking in the most gold and awards.
New safety measures are also in place to keep awards out of NSFW or sensitive subreddits, and users can now report award misuse. Reddit is rolling out new awards while refreshing some old favorites. 
For those missing coins — the currency once needed to purchase awards — there's a bit of compensation. Reddit is gifting users, who lost their coin balances, with some exclusive awards to distribute for free, though the coin system won't be making a comeback. Instead, you'll need to buy gold, now priced starting at one dollar and seventy-nine cents for one hundred gold via the desktop version, to give to others. 
Despite the return of the awards, some features like the option to 'gild' posts aren't coming back, leaving a certain vintage Reddit charm in the past. The Contributor Program, on the other hand, is picking up steam, now available in thirty-five countries and aimed at creators who want to monetize their content.
The response to the awards' revi

Episode Transcript

(00:04):
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news stories, latest strategies,and emerging trends in the overall Creator landscape.
Today we're talking about Jimmy Donaldson akaMister Beast, shaking up the fast
food world with the Mister Beast Boxat Zaxby's. We'll also dive into X's

(00:24):
latest addition to communities to boost userengagement. Then we'll look at Reddit's return
to its classic awards system admit theirrecent misstep. Next, TikTok is pushing
the boundaries with tests on sixty minutevideo uploads. And finally, we'll explore
why the Instagram chief is highlighting postshare rates as a key factor for increasing
your reach. It's a packed episode, so let's jump right in. Wow

(00:52):
YouTube sensation. Jimmy Donaldson, betterknown as Mister Beast, has switched things
up from his Mister Beast Burger ventureto a brand new collabor eration with fast
food chain Zaxby's. They've introduced theMister Beast Box at Zaxby's locations across the
country, where they are known fortheir chicken dishes. The box's price starting
at twelve dollars ninety nine cents andcomes fully loaded with chicken fries, Texas

(01:14):
Toast, and an exciting new addition, Mister Beast's very own Feastables Milk Chocolate
Bar. This partnership also provides anexciting platform to showcase Feastable's newly reformulated chocolate
bars, which Donaldson has playfully dubbedthe best tasting chocolate ever made by mankind.
Donaldson, who fondly recalls going toZaxby's growing up, is thrilled to

(01:37):
include his chocolate in the Mister BeastBox, pairing what he believes to be
the best chicken and chocolate on themarket. Beyond the box, this partnership
will extend into video integrations and socialmedia content. On the flip side,
some might be curious why the CarolinianYouTuber has teamed up with Georgia based Zaxby's
when there's also North Carolina's own Bojanglesin the picture. Yet Mister Beast's foray

(02:00):
into Zaxby's seems smooth and promising,unlike his previous fast food endeavor, Mister
Beast Burger, which despite its initialgrowth, faced quality control challenges and legal
disputes over expansion strategies. Now,this new collaboration is set to take the
fast food and chocolate industries by storm, minus the controversy. As group engagement

(02:23):
keeps climbing on X, the socialmedia platform continues to enhance its community's feature.
To foster this growth. They're rollingout new analytics for community admins to
better understand what sparks interest and growstheir groups. Alongside this, they plan
to introduce community specific space's chats,which aim to boost group interaction. Further,

(02:45):
additional tools for moderators are on thehorizon too, helping with management tasks,
battling spam, and improving reporting functions. These forthcoming updates build upon the
recent changes such as community recommendations streamlinedin group search and showcasing trending communities.
Despite the company's challenges during Elon Musk'sacquisition, including significant staff turnover, X

(03:08):
has identified communities as a significant areafor expansion. The focus seems warranted,
as X reports a staggering six hundredpercent increase in the time users spend on
communities within the last year. Thisis even though the platform hasn't seen a
rise in its user base during thesame period, with more than three hundred

(03:28):
fifty thousand communities and about six hundredfifty thousand posts created daily. These new
features seem poised to solidify communities asa central part of the X experience.
Reddit is making a u turn,bringing back its classic award system after realizing
its recent changes weren't up to snuff. They admitted that the golden up vote

(03:50):
system they tried to implement simply didn'tresonate with users, stating, we tried
something new. It wasn't great.You called it. Starting today on its
website and mobile app, Reddit isreintroducing its old awards now with a slightly
revised look. The core idea remainsunchanged, but they're making user experience a
bit smoother. You'll see an awardbutton under posts that qualify. There's a

(04:12):
neater user interface, and there's evenan awards leaderboard to showcase the posts and
comments raking in the most golden awards. New safety measures are also in place
to keep awards out of NSFW orsensitive subreddits, and users can now report
award misuse. Reddit is rolling outnew awards while refreshing some old favorites.
For those missing coins, the currencyonce needed to purchase awards, there's a

(04:36):
bit of compensation, Reddit is giftingusers who lost their coin balances with some
exclusive awards to distribute for free,though the coin system won't be making a
comeback. Instead, you'll need tobuy gold now priced starting at one dollar
and seventy nine cents for one hundredgold via the desktop version to give to

(04:58):
others. Despite the return of theawards, some features like the option to
gild posts aren't coming back, leavinga certain vintage Reddit charm in the past.
The contributor program, on the otherhand, is picking up Steam,
now available in thirty five countries andaimed at creators who want to monetize their
content. The response to the awardsrevival mixed. Users are airing out their

(05:23):
confusion over the new old system andmourning the loss of cherished features. Reddit's
efforts at rectifying the situation have resultedin some clear wins, but also a
few head scratches among the community.TikTok is pushing the boundaries of video length
on its platform by testing out amassive expansion, allowing some users to upload

(05:45):
videos that run for up to anhour. This move represents a significant jump
from the app's initial fifteen second videolimit, showing a gradual evolution to longer
content, with pasted updates that expandedthe limit to sixty seconds, three minutes,
five minutes, and then ten minutesin twenty twenty two. As recently
as last October, TikTok toyed withfifteen minute uploads and then thirty minute clips

(06:10):
in January of this year. Thebig question is whether TikTok users are interested
in watching such lengthy videos. TikTokbelieves there's a creator demand for more time
to create content like in depth cookingdemos, beauty tutorials, educational lessons,
and comedic sketches. However, theappetite from users for extended videos isn't as

(06:30):
clear, especially when considering that othersocial platforms like Meta are nudging creators towards
shorter formats like reels that are underninety seconds. Despite this, TikTok continues
to explore ways to diversify its content, including incentives for longer landscape videos.
The approach might be rooted in thesuccessful strategy used on Duyin, TikTok's Chinese

(06:55):
counterpart, and could be seen asan effort to better compete with YouTube for
content creators by offering more monetization optionsthrough longer videos that can support more ads.
The direction TikTok takes could reshape howusers engage with the app, but
whether this will be a successful strategyremains to be seen. As the platform
experiments with the potential of sixty minuteuploads, Instagram's head honcho Adam Massei recently

(07:24):
dropped a little knowledge bomb that couldbe a game changer for those looking to
boost their visibility on the platform.In a Q and A session, Masari
revealed that it's no longer just aboutracking up likes or tallying up watch time.
The secret sauce now share rates.Simply put, Instagram's algorithm is leaning
heavily towards how often posts are sentto other users. That's right, It's

(07:45):
all about the sens per reach ratio. Why because Instagram is all about fostering
connections and creativity, and what betterway to measure that than by looking at
how willing people are to share yourcontent with their pals. Seems like the
more your post is sharedared, thewider it'll spread. Now, this might
seem like a bit of a pivotfrom the previous emphasis on watch time,

(08:05):
especially with social media's current love affairwith short form videos. But whereas watch
time used to reign supreme, it'snow the likelihood of your post being shared
that could help it go big.This shift reflects a broader change and how
social media platforms are keeping users hooked, moving away from instream interactions to prioritizing

(08:26):
video consumption duration. So what's thetakeaway if you want to capitalize on this
trend? It's all about focusing onentertainment and cultivating content that taps into emotions,
mostly joy on Instagram, steering clearof the more contentious stuff. Think
about what makes you want to sharesomething with someone else and let that inspire
you to create content that others can'thelp but pass along. In short,

(08:50):
Instagram is hinting that shareworthiness is thenew key to unlocking reach, with share
rates possibly topping the charts over watchtime, comment rates, and like when
it comes to what the algorithm favors. Keep all this in mind as you
craft your next post, and youcould see your content fly further than ever
before. That's a wrap on today'sepisode of Creator Daily. I'm your host,

(09:13):
Michael, and it's been a pleasurebringing you the latest and greatest from
the Creator landscape. Before you go, don't forget to swing by the show
notes for all the juicy links andextra information on the stories we cover today.
Got thoughts, questions, or astory idea we'd love to hear from
you, Shoot us and email atCreator Daily at podcrafter dot com, and
who knows, your message might justmake it into a future episode. Thanks

(09:35):
for tuning in, and remember tokeep creating, keep innovating, and keep
sharing your voice with the world.We'll catch you on the next episode of
Creator Daily. Until then, takecare,