Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news story's, latest strategies andemerging trends in the overall creator landscape.
On today's podcast, we'll brush upon the buzz around TikTok as they gear
up to challenge Instagram. We'll alsolook into threads in their freshly dropped API
docs, setting the stage for aJune debut. I'll share how Google is
(00:27):
positioning VIDs as the potential future ofworkplace productivity. Then we'll examine Google's release
of imagen two, a tool designedto craft video clips. Lastly, we'll
delve into how YouTube's affiliate hub couldshake up revenue streams for content creators.
Stick around for all this and more. Hey, there, here's some interesting
(00:51):
news for social media enthusiasts. TikTokseems to be gearing up to enter the
photo sharing space with its new appcalled TikTok notes now Us received a little
heads up from TikTok about this freshapp for photo posts. The platform even
tried out a new url photo dotTikTok dot com comma, which suggested you
could pair your snaps with captions.Despite the buzz TikTok's being pretty tight lipped
(01:14):
about the whole thing. They've saidthey're looking at ways to let their community
flex their creative muscles with photos andtext in a specialized space, but there's
no word yet on when this appwill drop. What's particularly savvy about TikTok
Notes is it'll likely start on astrong footing by automatically including existing and upcoming
public TikTok photos. Assuming users arecool with that, This strategy could give
(01:38):
them a hefty userbase right off thebat and potentially position them as a solid
rival to Instagram. Keep an eyeout because TikTok Notes is shaping up to
be a new contender on the socialmedia scene. In an anticipated update,
Threads is rolling out its API,which is set to revolutionize the way third
party platforms in age with the Twitterlike app by allowing for the posting and
(02:02):
scheduling of posts. Big news today, Threads released its API documentation, giving
developers a sneak peak into features likepost analytics, a big win for those
seeking insights into content performance. Here'sthe scoop from Threads themselves. They've enabled
users to authenticate, publish posts,and fetch their own content through the API.
(02:25):
They've also recently beefed up the systemwith reply management capabilities. This means
users can now handle replies, setreply parameters, and choose to hide or
unhide specific responses. One of themost requested features has been insights, and
Threads is delivering, enabling access toessential metrics including likes and views. Meta
(02:46):
is also in the pipeline to introducewebhooks, which will make it possible to
receive instant updates when things happen onthe platform, like someone replying to a
post, further enhancing Threads management functionality. But what exactly does this mean for
you? Well, once it's fullyoperational, you can manage your Threads activity
through your go to social media managementapps, making it easier to grow and
(03:08):
understand your community on Threads and getthis. Selected partners including Grabyo, hoot
Suite, Social Newsdesk, Sprinkler,sprout Social, and tech Meme have been
test driving the API for the lastsix weeks. Here are the details that
caught our eye in the initial overview. There's a limit of two hundred and
(03:29):
fifty API published posts per account withina day. You can only send out
a maximum of one thousand replies inthe same period. Officially, image posts
can only be in JPEG and PNGformats, videos can't be longer than five
minutes. Text posts are capped atfive hundred characters. For brands, the
release of the Threads API is pivotal. Without paid ads, brands need to
(03:51):
lean heavily into analytics to understand whatcontent clicks with their audience, and the
API makes it possible to do justthat. The planned full access to all
approved third party providers is expected byJune. For anyone eager to get more
details, Threads has made the APIdocumentation available to explore right now. This
development could mark a new chapter foruser and brand engagement on the platform,
(04:15):
emphasizing the power of strategic content creationand data analysis to succeed on Threads.
Hey everyone, let's talk about Google'snew entry into the workspace suite, an
app named VIDs that's shaking up howwe do presentations at work. Google VIDs
is designed for the quick and collaborativecreation of videos, and it's creating a
(04:36):
buzz that this might just be agame changer, possibly even dethroning the traditional
slide deck. This isn't your toolfor Oscar worthy films, but It's perfect
for everyday work tasks like making pitches, team updates, or explaining complex ideas.
Christina Bhaer, VP of Product managementfor Workspace, makes it sound super
(04:58):
user friendly. She says, ifyou can knock together a slide deck,
you can easily craft a video inVIDs no expert video production skills necessary.
Viz transforms the slideshow concept into atimeline for video creation. You can pull
in assets, add your voiceover,or film yourself and edit it into a
completed video. Expect to see lotsof product promos and training videos popping out
(05:21):
of this app. What's cool isthat you can either make the video solo
or let Google's Gemini AI help out. This AI can draft a storyboard,
write a script, read the scriptwith text to speech, and even generate
images for your video. Plus viscomes with a stock video and audio library
to jazz up your creations. Sharingis caring with VIDs. When you share
(05:43):
your video VID as Google would prefer, Collaboration is the name of the game.
Colleagues can comment suggest edits, oreven make changes themselves. But apparently
you can still export your masterpiece asan MP four file if you want.
Although Google is entering a space withcompetitors like Loom, Click Up and Vimeo.
They've got their integration superpowers that tieVIDs in with the rest of the
(06:06):
Google ecosystem. What's noticeably absent,though, is any direct mention of YouTube,
which seemed like an obvious crossover.But it turns out VIDs and YouTube
catered to different audiences with distinct usecases, so says Bear. Beta testing
kicks off this summer and some havealready gotten an early peak. VIDs tend
to be short and sweet, mostlyunder three minutes, and used mainly for
(06:29):
pitches, training updates, and thelike. Interestingly, Bear has been using
VIDs in place of her weekly recapemails and the feedback has been positive,
with people enjoying the more personal touchthrough video. Google has big plans for
VIDs, making it stand alone ratherthan just a feature within docks or slides,
signaling that it's not just another presentationtool, but a fresh way to
(06:50):
share and collaborate on information. Withthe staying power of other tools like docks,
sheets and slides, Google is bettingVIDs will be just essential. So
there we have it, folks,Google VIDs stepping into the spotlight as the
new efficient way to communicate in theworkplace. Keep an eye out for how
this turns out when it goes livefor everyone to try. Google has rolled
(07:15):
out Imagen two, it's new videoclip generator, and it's making waves at
the cloud Next conference in Las Vegas. Now this isn't just any image tool.
Imagen two is part of a familyof models ready to tackle tasks like
creating and editing images based on textprompts. It's got features similar to those
seen in open Aiyes doll E,like the ability to render text emblems and
(07:38):
logos in different languages and even superimposethem onto objects like business cards and company
merch Imagen two has stepped it upwith two new tricks called in painting and
out painting. These features let userserase unwanted parts of photos, add new
elements, or expand the image fora wider field of view. But the
(07:58):
highlight of Imagene two is its abilityto transform text prompts into four second video
clips. Think of it as afancy GIF maker that could be a big
hit with marketers looking to showcase everythingfrom landscapes to lunch specials in their ads.
Now, because of the rise indeep fakes, concerns Google's made sure
to implement synthid, which is awater marking method from Google Deep Mind.
(08:22):
This attaches unseen water marks to thelive images that stand up to various edits.
However, to spot these you needa special tool from Google, which
isn't out there for everyone yet.Google is keen to point out that imagen
two in Vertex AI hasn't tripped uplike their past image generator did, stressing
that extensive testing and customer engagement havehelped make it safe. But when you
(08:45):
stack image in two against other videotools, it doesn't quite outrun the competition.
You've got runway producing longer, higherquality clips and open AIS video tools
showing off some serious customizable photorealism.Besides, there's a bit of mystery around
the AI's training diet. Google's beencoi mentioning only that the training is based
mostly on public web data from placeslike blog posts and public forums. There's
(09:11):
no word yet on whether creators canopt out if their work was used unknowingly
in the training process. And remember, this shiny new text to live images
tool isn't covered by Google's indemnity policy, meaning users are kind of in a
use at your own risk zone.For now, Google's got a tight grip
on its training data, probably tosteer clear from IP related legal tangles.
(09:33):
Yet, even with all the cautionconcerns around generative models regurgitating work they were
trained on, persist something Google andits corporate customers are keeping a close eye
on. While Image in twos liveimages might be in the spotlight for now,
there's a sense there might be aneven more impressive project hidden away in
Google's secret labs waiting to astonish us. All YouTube is ramping up its e
(09:58):
commerce effort with the launch of theAffiliate Hub, a new feature designed to
help content creators earn money through affiliatemarketing. With this hub, creators can
easily access top affiliate partners, findout commission rates, see promotional offers,
and even request product samples, allwithin the YouTube app. This is just
one piece of a broader set ofshopping features being rolled out. Creators can
(10:22):
now curate shopping collections of products,and they can tag products in bulk across
their video library. What's more,there's a new integration with an e commerce
platform called fourth Wall, allowing creatorsto manage their storefronts directly within YouTube studio.
This push into shopping features is comingoff a significant increase in viewership of
(10:43):
shopping related content on YouTube, witha reported twenty five percent uptick in watch
time from the previous year. TheAffiliate Hub, in particular, is going
to make life a lot easier forthose in the affiliate marketing game. Instead
of juggling multiple platforms and partners,creators can now find everything they need in
one place. This includes opportunities forpartnerships, promotional codes, and information on
(11:07):
commission payments. And the updates don'tstop there. Shopping collections let creators group
together themed selections of products, makingit simpler for viewers to find and purchase
related items. Plus, the abilityto tag products is now available to all
shopping creators, not just affiliates,which might help them earn more from their
older content. Lastly, with thefourth Wall integration, setting up and managing
(11:31):
an online store will be more streamlined, offering more convenience and potentially more revenue
for creators. These updates are seenas a boon for YouTube's e commerce capabilities,
providing content creators with more ways tomonetize just in time for the spring
shopping season. That's a wrap ontoday's episode of Creator Daily I'm your host,
(11:52):
Michael, and I want to thankyou for tuning in and spending part
of your day with us. Wecovered a lot of ground today, discuss
the top news stories, latest strategies, and the ever evolving trends within the
creator landscape. Don't forget all theresources we mentioned, including links and additional
information, can be found right inthe show notes, so be sure to
(12:13):
check those out for a deeper diveinto today's topics. You know we love
hearing from our community, so ifyou've got questions, feedback, or just
want to share your own Creator stories, shoot us an email at Creator Daily
at podcrafter dot com. We mighteven feature your message in an upcoming episode.
Make sure to follow or subscribe toCreator Daily on your preferred podcast platform
so you never miss out on thelatest insights. Share this episode with a
(12:37):
fellow creator friend, and let's keepthe conversation going. Join us again tomorrow
as we continue to explore the excitingworld of content creation. Until then,
keep creating, keep innovating, andkeep sharing your unique voice with the world.
Signing off, this has been Michaelwith Creator Daily. Take care and
stay creative. Song but don't talkout
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news story's, latest strategies andemerging trends in the overall creator landscape.
On today's podcast, we'll brush upon the buzz around TikTok as they gear
up to challenge Instagram. We'll alsolook into threads in their freshly dropped API
docs, setting the stage for aJune debut. I'll share how Google is
(00:27):
positioning VIDs as the potential future ofworkplace productivity. Then we'll examine Google's release
of imagen two, a tool designedto craft video clips. Lastly, we'll
delve into how YouTube's affiliate hub couldshake up revenue streams for content creators.
Stick around for all this and more. Hey, there, here's some interesting
(00:51):
news for social media enthusiasts. TikTokseems to be gearing up to enter the
photo sharing space with its new appcalled TikTok notes now Us received a little
heads up from TikTok about this freshapp for photo posts. The platform even
tried out a new url photo dotTikTok dot com comma, which suggested you
could pair your snaps with captions.Despite the buzz TikTok's being pretty tight lipped
(01:14):
about the whole thing. They've saidthey're looking at ways to let their community
flex their creative muscles with photos andtext in a specialized space, but there's
no word yet on when this appwill drop. What's particularly savvy about TikTok
Notes is it'll likely start on astrong footing by automatically including existing and upcoming
public TikTok photos. Assuming users arecool with that, This strategy could give
(01:38):
them a hefty userbase right off thebat and potentially position them as a solid
rival to Instagram. Keep an eyeout because TikTok Notes is shaping up to
be a new contender on the socialmedia scene. In an anticipated update,
Threads is rolling out its API,which is set to revolutionize the way third
party platforms in age with the Twitterlike app by allowing for the posting and
(02:02):
scheduling of posts. Big news today, Threads released its API documentation, giving
developers a sneak peak into features likepost analytics, a big win for those
seeking insights into content performance. Here'sthe scoop from Threads themselves. They've enabled
users to authenticate, publish posts,and fetch their own content through the API.
(02:25):
They've also recently beefed up the systemwith reply management capabilities. This means
users can now handle replies, setreply parameters, and choose to hide or
unhide specific responses. One of themost requested features has been insights, and
Threads is delivering, enabling access toessential metrics including likes and views. Meta
(02:46):
is also in the pipeline to introducewebhooks, which will make it possible to
receive instant updates when things happen onthe platform, like someone replying to a
post, further enhancing Threads management functionality. But what exactly does this mean for
you? Well, once it's fullyoperational, you can manage your Threads activity
through your go to social media managementapps, making it easier to grow and
(03:08):
understand your community on Threads and getthis. Selected partners including Grabyo, hoot
Suite, Social Newsdesk, Sprinkler,sprout Social, and tech Meme have been
test driving the API for the lastsix weeks. Here are the details that
caught our eye in the initial overview. There's a limit of two hundred and
(03:29):
fifty API published posts per account withina day. You can only send out
a maximum of one thousand replies inthe same period. Officially, image posts
can only be in JPEG and PNGformats, videos can't be longer than five
minutes. Text posts are capped atfive hundred characters. For brands, the
release of the Threads API is pivotal. Without paid ads, brands need to
(03:51):
lean heavily into analytics to understand whatcontent clicks with their audience, and the
API makes it possible to do justthat. The planned full access to all
approved third party providers is expected byJune. For anyone eager to get more
details, Threads has made the APIdocumentation available to explore right now. This
development could mark a new chapter foruser and brand engagement on the platform,
(04:15):
emphasizing the power of strategic content creationand data analysis to succeed on Threads.
Hey everyone, let's talk about Google'snew entry into the workspace suite, an
app named VIDs that's shaking up howwe do presentations at work. Google VIDs
is designed for the quick and collaborativecreation of videos, and it's creating a
(04:36):
buzz that this might just be agame changer, possibly even dethroning the traditional
slide deck. This isn't your toolfor Oscar worthy films, but It's perfect
for everyday work tasks like making pitches, team updates, or explaining complex ideas.
Christina Bhaer, VP of Product managementfor Workspace, makes it sound super
(04:58):
user friendly. She says, ifyou can knock together a slide deck,
you can easily craft a video inVIDs no expert video production skills necessary.
Viz transforms the slideshow concept into atimeline for video creation. You can pull
in assets, add your voiceover,or film yourself and edit it into a
completed video. Expect to see lotsof product promos and training videos popping out
(05:21):
of this app. What's cool isthat you can either make the video solo
or let Google's Gemini AI help out. This AI can draft a storyboard,
write a script, read the scriptwith text to speech, and even generate
images for your video. Plus viscomes with a stock video and audio library
to jazz up your creations. Sharingis caring with VIDs. When you share
(05:43):
your video VID as Google would prefer, Collaboration is the name of the game.
Colleagues can comment suggest edits, oreven make changes themselves. But apparently
you can still export your masterpiece asan MP four file if you want.
Although Google is entering a space withcompetitors like Loom, Click Up and Vimeo.
They've got their integration superpowers that tieVIDs in with the rest of the
(06:06):
Google ecosystem. What's noticeably absent,though, is any direct mention of YouTube,
which seemed like an obvious crossover.But it turns out VIDs and YouTube
catered to different audiences with distinct usecases, so says Bear. Beta testing
kicks off this summer and some havealready gotten an early peak. VIDs tend
to be short and sweet, mostlyunder three minutes, and used mainly for
(06:29):
pitches, training updates, and thelike. Interestingly, Bear has been using
VIDs in place of her weekly recapemails and the feedback has been positive,
with people enjoying the more personal touchthrough video. Google has big plans for
VIDs, making it stand alone ratherthan just a feature within docks or slides,
signaling that it's not just another presentationtool, but a fresh way to
(06:50):
share and collaborate on information. Withthe staying power of other tools like docks,
sheets and slides, Google is bettingVIDs will be just essential. So
there we have it, folks,Google VIDs stepping into the spotlight as the
new efficient way to communicate in theworkplace. Keep an eye out for how
this turns out when it goes livefor everyone to try. Google has rolled
(07:15):
out Imagen two, it's new videoclip generator, and it's making waves at
the cloud Next conference in Las Vegas. Now this isn't just any image tool.
Imagen two is part of a familyof models ready to tackle tasks like
creating and editing images based on textprompts. It's got features similar to those
seen in open Aiyes doll E,like the ability to render text emblems and
(07:38):
logos in different languages and even superimposethem onto objects like business cards and company
merch Imagen two has stepped it upwith two new tricks called in painting and
out painting. These features let userserase unwanted parts of photos, add new
elements, or expand the image fora wider field of view. But the
(07:58):
highlight of Imagene two is its abilityto transform text prompts into four second video
clips. Think of it as afancy GIF maker that could be a big
hit with marketers looking to showcase everythingfrom landscapes to lunch specials in their ads.
Now, because of the rise indeep fakes, concerns Google's made sure
to implement synthid, which is awater marking method from Google Deep Mind.
(08:22):
This attaches unseen water marks to thelive images that stand up to various edits.
However, to spot these you needa special tool from Google, which
isn't out there for everyone yet.Google is keen to point out that imagen
two in Vertex AI hasn't tripped uplike their past image generator did, stressing
that extensive testing and customer engagement havehelped make it safe. But when you
(08:45):
stack image in two against other videotools, it doesn't quite outrun the competition.
You've got runway producing longer, higherquality clips and open AIS video tools
showing off some serious customizable photorealism.Besides, there's a bit of mystery around
the AI's training diet. Google's beencoi mentioning only that the training is based
mostly on public web data from placeslike blog posts and public forums. There's
(09:11):
no word yet on whether creators canopt out if their work was used unknowingly
in the training process. And remember, this shiny new text to live images
tool isn't covered by Google's indemnity policy, meaning users are kind of in a
use at your own risk zone.For now, Google's got a tight grip
on its training data, probably tosteer clear from IP related legal tangles.
(09:33):
Yet, even with all the cautionconcerns around generative models regurgitating work they were
trained on, persist something Google andits corporate customers are keeping a close eye
on. While Image in twos liveimages might be in the spotlight for now,
there's a sense there might be aneven more impressive project hidden away in
Google's secret labs waiting to astonish us. All YouTube is ramping up its e
(09:58):
commerce effort with the launch of theAffiliate Hub, a new feature designed to
help content creators earn money through affiliatemarketing. With this hub, creators can
easily access top affiliate partners, findout commission rates, see promotional offers,
and even request product samples, allwithin the YouTube app. This is just
one piece of a broader set ofshopping features being rolled out. Creators can
(10:22):
now curate shopping collections of products,and they can tag products in bulk across
their video library. What's more,there's a new integration with an e commerce
platform called fourth Wall, allowing creatorsto manage their storefronts directly within YouTube studio.
This push into shopping features is comingoff a significant increase in viewership of
(10:43):
shopping related content on YouTube, witha reported twenty five percent uptick in watch
time from the previous year. TheAffiliate Hub, in particular, is going
to make life a lot easier forthose in the affiliate marketing game. Instead
of juggling multiple platforms and partners,creators can now find everything they need in
one place. This includes opportunities forpartnerships, promotional codes, and information on
(11:07):
commission payments. And the updates don'tstop there. Shopping collections let creators group
together themed selections of products, makingit simpler for viewers to find and purchase
related items. Plus, the abilityto tag products is now available to all
shopping creators, not just affiliates,which might help them earn more from their
older content. Lastly, with thefourth Wall integration, setting up and managing
(11:31):
an online store will be more streamlined, offering more convenience and potentially more revenue
for creators. These updates are seenas a boon for YouTube's e commerce capabilities,
providing content creators with more ways tomonetize just in time for the spring
shopping season. That's a wrap ontoday's episode of Creator Daily I'm your host,
(11:52):
Michael, and I want to thankyou for tuning in and spending part
of your day with us. Wecovered a lot of ground today, discuss
the top news stories, latest strategies, and the ever evolving trends within the
creator landscape. Don't forget all theresources we mentioned, including links and additional
information, can be found right inthe show notes, so be sure to
(12:13):
check those out for a deeper diveinto today's topics. You know we love
hearing from our community, so ifyou've got questions, feedback, or just
want to share your own Creator stories, shoot us an email at Creator Daily
at podcrafter dot com. We mighteven feature your message in an upcoming episode.
Make sure to follow or subscribe toCreator Daily on your preferred podcast platform
so you never miss out on thelatest insights. Share this episode with a
(12:37):
fellow creator friend, and let's keepthe conversation going. Join us again tomorrow
as we continue to explore the excitingworld of content creation. Until then,
keep creating, keep innovating, andkeep sharing your unique voice with the world.
Signing off, this has been Michaelwith Creator Daily. Take care and
stay creative. Song but don't talkout
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.