April 29, 2024 • 10 mins
In today's episode, we'll discuss TikTok's legal fight against a potential ban in the US, and how they're not taking it lying down. Then, we'll look at how Meta's betting big on AI after posting some solid growth numbers. We'll also touch on Snapchat's continued success with user growth and revenue. Plus, we're diving into how YouTube Shorts is driving a major lift in ad revenue. And finally, we'll explore why Meta is dishing out bonuses to influencers for using Threads.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news stories, latest strategies,and emerging trends in the overall creator landscape.
In today's episode, we'll discuss TikTok'slegal fight against a potential ban in
the US and how they're not takingit lying down. Then we'll look at
how Meta's betting big on AI afterposting some solid growth numbers. We'll also
(00:27):
touch on Snapchat's continued success with usergrowth and revenue. Plus we're diving into
how YouTube shorts is driving a majorlift and ad revenue, and finally,
we'll explore why Meta is dishing outbonuses to influencers for using threads. Let's
get right into it. TikTok ispushing back against a potential ban in the
(00:48):
United States by preparing to take legalaction. The video sharing platform is making
the argument that a ban would violatethe First Amendment rights of its millions of
users, disrupt the commit unity ofcreators and consumers, and damage small businesses
that rely on the app. Supportersof TikTok cite concerns that the moves to
ban the app are politically motivated andsteeped in anti China sentiment. As the
(01:12):
conversation heats up online with hashtags likehash save TikTok. It's clear that TikTok
has become an integral part of popularculture and creativity. The company is gearing
up to defend its community and thefreedoms that allow it to thrive. In
the United States. Meta has rolledout its latest earnings and there are some
(01:33):
notable shifts in how the company isreporting its performance. Turning its focus to
the broader picture, Meta revealed itnow has three point two four billion daily
active people across its family of apps, which includes Facebook, Messenger, Instagram,
and WhatsApp, marking a seven percentyear on year increase. However,
the company isn't breaking down the figuresby individual app anymore, veiling which platform
(01:57):
is driving the growth, though itsuggested that what might be a major contributor.
Revenue wise, Meta is looking robust, with a twenty seven percent jump
from last year, bringing in thirtysix point four to six billion dollars for
the quarter. US markets remain abackbone for their AD revenue, but growth
in emerging markets suggests untapped potential forfuture gains. A new AD Impressions delivered
(02:21):
chart was introduced, linking user numbersto the potential for ad exposure, emphasizing
the viability of Meta's AD business goingforward. Despite solid revenue, Meta's Reality
Labs VR division is still operating ata loss, costing the company three point
eight billion dollars this quarter alone.With an eye on the future, Meta
(02:42):
says it will continue to heavily investin AI and VR, projecting increased capital
expenditures for these endeavors. On theAI front, Meta's CEO Mark Zuckerberg has
outlined ambitions to acquire high end GPUsto power next generation AI systems, with
spending likely surpas passing ten billion dollarsthis year. Staff reductions by ten percent
(03:04):
show Meta's move to balance out costs, but overall, the message is clear
substantial investments are on the horizon asMeta rebounds on its core business growth and
explores transformative technologies for the future.Snap Inc. Has come forward with some
upbeat news in its latest performance update, the parent company of the popular social
(03:25):
media platform Snapchat reported that its dailyactive users have risen to four hundred twenty
two million, marking an increase ofeight million users since the last period.
However, the growth and key revenuemarkets like the US and the EU has
hit a bit of a plateau,with usage rates not showing significant movement.
(03:46):
Still, Snap's financial health seems tobe improving, with an impressive twenty one
percent year over year revenue increase,hitting the one point one nine five billion
dollars mark for Q one. Acontributing factor to this revenue update is Snap's
improved machine learning models, which enhancedad performance, especially benefiting small and medium
advertisers, with a reported seventy fivepercent increase in purchase related conversions. One
(04:12):
of Snap's strategies seems to be payingoff its emphasis on content consumption. The
time users spent watching Spotlight, itsTikTok esque video feature, has more than
doubled since last year. This suggeststhat TikTok's uncertain future in the US could
be an opportunity for Snapchat, recallingthe increase in downloads Snap experienced when TikTok
(04:33):
was banned in India. Furthermore,the social platform's initiative to engage high profile
creators, the Snap Stars program,also appears to be productive. North American
users spent over fifty five percent moretime watching stories from these Snap Stars,
with more than one thousand, fivehundred of them joining the program in Q
(04:55):
one alone. This contributed to anoticeable increase in both posts and viewership.
On another financial front, Snapchat isalso making money through its subscription service Snapchat
Plus, with now more than ninemillion paying members. The service has nearly
doubled its subscriber base since September lastyear. Looking forward, snap projects to
(05:15):
reach four hundred thirty one million dailyactive users in Q two, with a
revenue guidance showing a growth of fifteenpercent to eighteen percent year overyear These projections
suggest that despite previous struggles, thecompany is moving in a direction that could
potentially enhance its profitability and market presence. Alphabet, the tech giant behind Google
(05:38):
and YouTube, has some impressive numbersto share from its first quarter in twenty
twenty four. It seems they've shatteredexpectations with an overall revenue of eighty point
five four billion dollars, outpacing projectionswhich were set at seventy eight point five
nine billion dollars. This marks asolid fifteen percent growth compared to last year.
(06:00):
But here's the superstar of the show. YouTube's AD revenue. It climbed
to its highest quarterly total, ever, ringing in at eight point one billion
dollars for the quarter, a strikingtwenty one percent increase year over year.
YouTube's not just leaning on ads,though, Its subscription services like YouTube tv
are also making bank. In twentytwenty three, these services pulled in an
(06:23):
impressive fifteen billion dollars. But wait, there's a new player making waves.
YouTube Shorts, their answer to theshort form video craze, just celebrated its
first year of a revenue sharing programand is quickly turning into a profit powerhouse
for the platform. It's doing sowell that the number of channels uploading to
YouTube Shorts has shot up by fiftypercent from the previous year. Philip Schindler,
(06:45):
Google's chief business officer, has pushedYouTube's creative atmosphere, stating that in
twenty twenty three, more people createdcontent on YouTube than ever before, handing
out more dough to creators than anyother platform. Despite this major success,
there's a hint of struggle, asYouTube's subscription revenue saw a bit of a
dip from the previous quarter, whichAlphabet CFO Ruth Porat chalks up to the
(07:08):
NFL's shorter season in Q one Onthe employment front, Alphabet has seen a
mild workforce reduction, with a fivepercent decrease in employees, and even YouTube
making about one hundred job cuts ina restructuring move. Still, the news
about Alphabet's earnings has investors over themoon, with the stock price leaping ten
percent in one day. So highfives all around for YouTube and Alphabet.
(07:30):
Their venture into both long and shortform video content is paying off. Subscription
services are holding strong, and eventhough the workforce has shrunk a little,
their financials are making a big splash. In a play to boost user engagement,
Meta is turning up the heat byoffering some heavy financial incentives to high
profile creators. That's right, We'retalking up to five thousand dollars for posting
(07:55):
on threads, and if any ofthese influencers can rake in more than ten
thousand views on a single post inthe app, they could be cashing in
on that offer. Now, thisisn't a free for all, though it's
an exclusive, invite only bonus program. It seems that Meta is pretty selective
here, targeting only certain creators theyhand pick, likely those with massive followings
(08:16):
who aren't on threads yet. Earlierthis month, they kicked off this bonus
program with a few chosen users,but now they're upping the ante with greater
payouts and hiking up the view countneeded to qualify for the dough. Meta's
looking to keep the momentum going followingThread's recent user growth spurt. Apparently,
the appsaw growth of twenty million userssince February, reaching a total of one
(08:39):
hundred fifty million monthly active users.Still, they've got a long road ahead
to catch up with X's whopping fivehundred fifty million monthly active users. The
big question remains can Meta's strategy ofcreating a more positive platform by steering clear
of politics and ditching real time trendswin over enough of a crowd to overtake
(09:01):
the competition. Only time will tellif these big payouts will entice the star
influencers and their legions of fans tojump ship and bolster Threads burgeoning user base.
That's a wrap on today's episode ofCreator Daily. I'm your host,
Michael, and it's been a pleasurebringing you the latest insights and trends from
the Creator landscape. Don't forget ifyou want to dive deeper into any of
(09:24):
the stories we covered today. Checkthe show notes for all the links and
more detailed information on our topics.And hey, if you've got questions,
comments, or even a hot tipon something we should cover in an upcoming
episode, we're all ears. Shootus an email at Creator Daily at podcrafter
dot com. We love hearing fromour listeners, and your input makes this
(09:45):
show even better. Remember to subscribeto the podcast on your favorite listening platform
so you never miss an episode.Whether you're a seasoned creator or just getting
started, we're here to keep youin the loop. Thanks for tuning in,
and I'll catch you next time onCreator Daily. Keep on creating,
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news stories, latest strategies,and emerging trends in the overall creator landscape.
In today's episode, we'll discuss TikTok'slegal fight against a potential ban in
the US and how they're not takingit lying down. Then we'll look at
how Meta's betting big on AI afterposting some solid growth numbers. We'll also
(00:27):
touch on Snapchat's continued success with usergrowth and revenue. Plus we're diving into
how YouTube shorts is driving a majorlift and ad revenue, and finally,
we'll explore why Meta is dishing outbonuses to influencers for using threads. Let's
get right into it. TikTok ispushing back against a potential ban in the
(00:48):
United States by preparing to take legalaction. The video sharing platform is making
the argument that a ban would violatethe First Amendment rights of its millions of
users, disrupt the commit unity ofcreators and consumers, and damage small businesses
that rely on the app. Supportersof TikTok cite concerns that the moves to
ban the app are politically motivated andsteeped in anti China sentiment. As the
(01:12):
conversation heats up online with hashtags likehash save TikTok. It's clear that TikTok
has become an integral part of popularculture and creativity. The company is gearing
up to defend its community and thefreedoms that allow it to thrive. In
the United States. Meta has rolledout its latest earnings and there are some
(01:33):
notable shifts in how the company isreporting its performance. Turning its focus to
the broader picture, Meta revealed itnow has three point two four billion daily
active people across its family of apps, which includes Facebook, Messenger, Instagram,
and WhatsApp, marking a seven percentyear on year increase. However,
the company isn't breaking down the figuresby individual app anymore, veiling which platform
(01:57):
is driving the growth, though itsuggested that what might be a major contributor.
Revenue wise, Meta is looking robust, with a twenty seven percent jump
from last year, bringing in thirtysix point four to six billion dollars for
the quarter. US markets remain abackbone for their AD revenue, but growth
in emerging markets suggests untapped potential forfuture gains. A new AD Impressions delivered
(02:21):
chart was introduced, linking user numbersto the potential for ad exposure, emphasizing
the viability of Meta's AD business goingforward. Despite solid revenue, Meta's Reality
Labs VR division is still operating ata loss, costing the company three point
eight billion dollars this quarter alone.With an eye on the future, Meta
(02:42):
says it will continue to heavily investin AI and VR, projecting increased capital
expenditures for these endeavors. On theAI front, Meta's CEO Mark Zuckerberg has
outlined ambitions to acquire high end GPUsto power next generation AI systems, with
spending likely surpas passing ten billion dollarsthis year. Staff reductions by ten percent
(03:04):
show Meta's move to balance out costs, but overall, the message is clear
substantial investments are on the horizon asMeta rebounds on its core business growth and
explores transformative technologies for the future.Snap Inc. Has come forward with some
upbeat news in its latest performance update, the parent company of the popular social
(03:25):
media platform Snapchat reported that its dailyactive users have risen to four hundred twenty
two million, marking an increase ofeight million users since the last period.
However, the growth and key revenuemarkets like the US and the EU has
hit a bit of a plateau,with usage rates not showing significant movement.
(03:46):
Still, Snap's financial health seems tobe improving, with an impressive twenty one
percent year over year revenue increase,hitting the one point one nine five billion
dollars mark for Q one. Acontributing factor to this revenue update is Snap's
improved machine learning models, which enhancedad performance, especially benefiting small and medium
advertisers, with a reported seventy fivepercent increase in purchase related conversions. One
(04:12):
of Snap's strategies seems to be payingoff its emphasis on content consumption. The
time users spent watching Spotlight, itsTikTok esque video feature, has more than
doubled since last year. This suggeststhat TikTok's uncertain future in the US could
be an opportunity for Snapchat, recallingthe increase in downloads Snap experienced when TikTok
(04:33):
was banned in India. Furthermore,the social platform's initiative to engage high profile
creators, the Snap Stars program,also appears to be productive. North American
users spent over fifty five percent moretime watching stories from these Snap Stars,
with more than one thousand, fivehundred of them joining the program in Q
(04:55):
one alone. This contributed to anoticeable increase in both posts and viewership.
On another financial front, Snapchat isalso making money through its subscription service Snapchat
Plus, with now more than ninemillion paying members. The service has nearly
doubled its subscriber base since September lastyear. Looking forward, snap projects to
(05:15):
reach four hundred thirty one million dailyactive users in Q two, with a
revenue guidance showing a growth of fifteenpercent to eighteen percent year overyear These projections
suggest that despite previous struggles, thecompany is moving in a direction that could
potentially enhance its profitability and market presence. Alphabet, the tech giant behind Google
(05:38):
and YouTube, has some impressive numbersto share from its first quarter in twenty
twenty four. It seems they've shatteredexpectations with an overall revenue of eighty point
five four billion dollars, outpacing projectionswhich were set at seventy eight point five
nine billion dollars. This marks asolid fifteen percent growth compared to last year.
(06:00):
But here's the superstar of the show. YouTube's AD revenue. It climbed
to its highest quarterly total, ever, ringing in at eight point one billion
dollars for the quarter, a strikingtwenty one percent increase year over year.
YouTube's not just leaning on ads,though, Its subscription services like YouTube tv
are also making bank. In twentytwenty three, these services pulled in an
(06:23):
impressive fifteen billion dollars. But wait, there's a new player making waves.
YouTube Shorts, their answer to theshort form video craze, just celebrated its
first year of a revenue sharing programand is quickly turning into a profit powerhouse
for the platform. It's doing sowell that the number of channels uploading to
YouTube Shorts has shot up by fiftypercent from the previous year. Philip Schindler,
(06:45):
Google's chief business officer, has pushedYouTube's creative atmosphere, stating that in
twenty twenty three, more people createdcontent on YouTube than ever before, handing
out more dough to creators than anyother platform. Despite this major success,
there's a hint of struggle, asYouTube's subscription revenue saw a bit of a
dip from the previous quarter, whichAlphabet CFO Ruth Porat chalks up to the
(07:08):
NFL's shorter season in Q one Onthe employment front, Alphabet has seen a
mild workforce reduction, with a fivepercent decrease in employees, and even YouTube
making about one hundred job cuts ina restructuring move. Still, the news
about Alphabet's earnings has investors over themoon, with the stock price leaping ten
percent in one day. So highfives all around for YouTube and Alphabet.
(07:30):
Their venture into both long and shortform video content is paying off. Subscription
services are holding strong, and eventhough the workforce has shrunk a little,
their financials are making a big splash. In a play to boost user engagement,
Meta is turning up the heat byoffering some heavy financial incentives to high
profile creators. That's right, We'retalking up to five thousand dollars for posting
(07:55):
on threads, and if any ofthese influencers can rake in more than ten
thousand views on a single post inthe app, they could be cashing in
on that offer. Now, thisisn't a free for all, though it's
an exclusive, invite only bonus program. It seems that Meta is pretty selective
here, targeting only certain creators theyhand pick, likely those with massive followings
(08:16):
who aren't on threads yet. Earlierthis month, they kicked off this bonus
program with a few chosen users,but now they're upping the ante with greater
payouts and hiking up the view countneeded to qualify for the dough. Meta's
looking to keep the momentum going followingThread's recent user growth spurt. Apparently,
the appsaw growth of twenty million userssince February, reaching a total of one
(08:39):
hundred fifty million monthly active users.Still, they've got a long road ahead
to catch up with X's whopping fivehundred fifty million monthly active users. The
big question remains can Meta's strategy ofcreating a more positive platform by steering clear
of politics and ditching real time trendswin over enough of a crowd to overtake
(09:01):
the competition. Only time will tellif these big payouts will entice the star
influencers and their legions of fans tojump ship and bolster Threads burgeoning user base.
That's a wrap on today's episode ofCreator Daily. I'm your host,
Michael, and it's been a pleasurebringing you the latest insights and trends from
the Creator landscape. Don't forget ifyou want to dive deeper into any of
(09:24):
the stories we covered today. Checkthe show notes for all the links and
more detailed information on our topics.And hey, if you've got questions,
comments, or even a hot tipon something we should cover in an upcoming
episode, we're all ears. Shootus an email at Creator Daily at podcrafter
dot com. We love hearing fromour listeners, and your input makes this
(09:45):
show even better. Remember to subscribeto the podcast on your favorite listening platform
so you never miss an episode.Whether you're a seasoned creator or just getting
started, we're here to keep youin the loop. Thanks for tuning in,
and I'll catch you next time onCreator Daily. Keep on creating,
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