TikTok Trends, Meta's New AI Tools, Reddit Growth, & More...

Today, we're diving into the crystal ball with 'TikTok Trends 2024: The Most Important Trends To Watch'. We'll look at how Meta is easing marketers into generative AI with innovative tools. Plus, we'll discuss Reddit's latest user and revenue surge in Q1. Don't miss our coverage on TikTok's upcoming webinar on campaign and creative optimization. And finally, we'll talk about TikTok's move to add an 'AI-generated' label to watermarked third-party content. Stay tuned!
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If you're curious about what's happening on TikTok, you're not alone. TikTok has become a hotbed for trends and memes, influencing content across various platforms. Lately, there have been a few key trends that are catching users' attention.
Firstly, there's the "Sad Hamster" meme, pairing an adorable hamster with a violin soundtrack that's perfect for expressing those overwhelming moments in life. Then there's the "All That Work And What Did It Get Me?" trend, where users lip-sync to a "Glee" song to share their frustrations over efforts that didn't pan out.
We've also seen the "Gonna Be Okay" trend, where users give a sitcom-style chuckle to situations that turned out better than expected. And let's not forget about silent reviews and beginner-friendly tutorials that are becoming increasingly popular as informational content on the app.
A big shift in TikTok is its evolution into an ecommerce platform. Many users now turn to TikTok for product reviews, with a survey showing that 65% look to content creators for recommendations. Additionally, with the launch of TikTok Shop in the U.S., direct purchasing within the app has become a reality.
Niche communities also thrive on TikTok, using hashtags to connect over shared interests. And trends like "deinfluencing" are gaining traction, advising users on avoiding unnecessary spending – an interesting counter to the ecommerce push.
If you're looking for relatable content, "staying delulu" could be your go-to, where users embrace their ambitious aspirations. For a dash of creativity, thrift-flipping showcases personal style through upcycled fashion. And the “Of Course” trend is perfect for a laugh, with users playing on group stereotypes.
Yet, amidst the frenzy of fast-paced content, there’s a call for simpler, immersive visual content that provides a break from overstimulation. Lastly, TikTok’s Creative Center might just be the tool you need for inspiration, offering data on trending hashtags, songs, and videos.
TikTok is reshaping the landscape of trending content, with new formats emerging at lightning speed. As a brand or creator, staying authentic and reacting quickly to trends is key to staying relevant and captivating your audience on TikTok.
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Meta has rolled out new generative AI tools aimed at advertisers, addressing the need for more control and adherence to brand guidelines in the creative process. These tools, which include image and text generators, are designed to expedite the production of creative content while ensuring that the final outputs align with a brand's specific preferences.
The image generator, which is initiated with assets provided by advertisers, allows for the creation of image variations to fit different scenarios. For example, advertisers can request an existing image of a cup of coffee set against a background of sunny farmland to be altered to depict the cup surrounded by coffee beans and lush leaves. Meta plans to introduce text prompt capabilities for the image generator in the future but there's no confirmed timeline for this yet.
In addition to image generation, Meta is enhancing its AI-powered text generation by extending it to ad headlines. The update comes with feedback from advertisers aiming for more varied suggestions that better reflect their brand values and key selling points.
Meta's AI advancements are part of its broader strategy to simplify and automate the ad creation process, freeing up time for strategic work and driving better ad performance. By the end of the year, these new AI features are expected to be available globally.
Taking into account the complexities and ethical questions surrounding generative AI, such as the potential for bizarre outcomes and copyright issues, Meta is also planning to label AI-generated images. However, rules specific to advertisers are still under development.
Political and social issues advertisers will not initially be allowed to use these AI tools, and while embracing AI advancements, Meta has no intention to prioritize AI-generated ads over human-created ones. The aim is to focus on performance metrics and the strength of ad auctions.
Meta's introduction of these tools reflects an interest in making advanced AI accessible to all businesses, large and small, democratizing the advertising process through storytelling and creative expression.
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In a notable first since going public, Reddit has announced some prett