Twitter on TV, IG Creator Subs Update, TikTok Bill Heads to Biden, & More...

Today we're diving into X's big move to enter your living room with a brand new TV app for video content. We'll also touch on Instagram's latest feature rollout that gives more control and earning potential to creators through subscriptions. We'll glance at how Snapchat is gearing up for the 2024 Election with new civic engagement tools. Then, a heartwarming tale as Nigerian chess phenom Tunde Onakoya turns a 60-hour chess marathon into a fundraising success. And finally, we're discussing the implications of the Senate's decision to ban TikTok as the bill heads to President Biden. Stay tuned for all these stories and the insights they bring on today's episode of Creator Daily!

Episode Transcript

(00:04):
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news stories, latest strategies,and emerging trends in the overall creator landscape.
Today we're diving into X's big moveto enter your living room with a
brand new TV app for video content. We'll also touch on Instagram's latest feature
rollout that gives more control and earningpotential to creators through subscriptions. We'll glance

(00:28):
at how Snapchat is gearing up forthe twenty twenty four election with new civic
engagement tools. Then a heartwarming taleas Nigerian chess phenom Tunde Onakoya turns a
sixty hour chess marathon into a fundraisingsuccess. And finally, we're discussing the
implications of the Senate's decision to banTikTok as the bill heads to President Biden.

(00:50):
Stay tuned for all these stories andthe insights they bring on today's episode
of Creator Daily. Hey everyone,some interesting news for those who love watching
videos on their TVs. X,the social platform we all once knew as
Twitter, is gearing up to rollout a dedicated TV app pretty soon.

(01:11):
CEO Linda Yakarino just announced this newTV app is going to bring us real
time, super engaging content right toour smart TVs. What's cool is that
this app is going to have avibe similar to YouTube, based on a
sneak peak we got. It'll havea trending video algorithm to keep us all
in the loop with popular content that'spersonal to our taste, and it'll even

(01:33):
have AI curated topics to sort videosby subject. Another sweet feature is the
cross device viewing, so you couldbe watching something on your phone and then
jump right back into it on yourTV wherever you left off. Linda Yakarino
is clearly stoked about this, sayingwe'll get enhanced video search and most smart
TVs should be able to support thenew app. There's no specific launch date

(01:53):
yet, but soon is the wordon the street now. This move is
part of a bigger game plan toshift the social network into a free speech,
video first platform. X has beendipping its toes with original shows hosted
by names like Tulsey Gabbard and JimRome. They recently hit pause on a
show with Don Lemon, but thatseems to be just a blip on the

(02:15):
radar, and in a kind ofrelated twist, right after Truth Social,
which is Donald Trump's brainchild, droppedthe news about their own live TV streaming
platform, X comes out with thisannouncement. Trump's platform is aiming to serve
up news networks, religious channels,and content that's struggling to find a home
elsewhere. All in all, frompocket sized screens to our big living room

(02:38):
displays, X is clearly making movesto be our new go to for a
high quality, immersive entertainment experience.Keep an eye out for that x TV
app launch. In a bit ofa buzz for all Instagram creators out there,
Instagram is stepping up its game byintroducing new features to its creator subscriptions

(02:58):
that could help increase what you maanon the platform. Here's what's new.
Creators will get access to sticker tapInsights, which is like having a backstage
pass to see how engaged your audienceis with the stickers you use. Also,
there's a new teaser that lets everyoneknow when a creator has posted something
just for their subscribers, potentially anifty little nudge for people to hit that

(03:20):
subscribe button. Pushing forward with contentprotection, Instagram is rolling out ways to
prevent screenshots and screen recordings of exclusivecontent. Sounds like they're putting on the
digital equivalent of a security guard foryour posts. They're making an effort to
provide some guidance too, through casestudies, best practice tips, and more
in the professional dashboard. But here'sthe reality check. Despite over two million

(03:46):
subscriptions in play, the actual successrate for creators raking in the cash remains
kind of slim. Out of theapproximately one point four billion total Instagram users,
only a teeny zero point one fourpercent are dipping into their wallllet for
creator subscriptions, and despite what mightseem like an endless digital gold rush,
only about four point three percent ofcreators are taking home more than a dollar

(04:09):
one hundred k a year. WhileInstagram is painting a rosy picture with their
subscription growth, the big takeaway isthat making money online isn't just a walk
in the park. It takes seriouswork, a strategy, and isn't guaranteed.
But hey, for those who domake it, it proves there's potential
in those Instagram grids. Just rememberyou've got to put in the hours to

(04:29):
see the dollars. As the USprepares for its upcoming presidential election, Snapchat
is gearing up to play a significantrole in supporting civic participation among the younger
demographics. The platform is well awarethat a huge chunk of its user base
includes voters over the age of eighteen, and they're doubling down on efforts to
get these individuals engaged with the politicalprocess. Snapchat is continuing its successful partnership

(04:57):
with vote dot org comma, makingit a ba breeze for users to check
their registration status, register to vote, and get reminders for election days,
all without having to leave the app. They're launching updated voter registration tools similar
to what they offered in the pastelection seasons. These tools are not just
for show. In fact, Snapchatclaims to have helped over four hundred fifty

(05:20):
thousand users register to vote in twentyeighteen, and this number shot up to
one point two million in twenty twenty. On the content front, the platform's
flagship news show good Luck America,is returning with a focus on the election,
including coverage of key moments from thecampaign trail, live rallies, and
visits to colleges For the good LuckAmerica Campus Tour. The goal is to

(05:43):
tap into the campuses in battleground statesand understand what matters to young voters.
Importantly, Snapchat is also taking thefight against misinformation seriously. They're committed to
partnering with vetted media outlets to maintaincontent accuracy and are implementing stricter controls to
prevent the spread of misinformation. Politicalads undergo a rigorous human review process to

(06:06):
check for misleading content. They're evencollaborating with the Pointer Institute to independently fact
check political ads. In essence,Snapchat is leveraging its massive reach among young
adults to foster increased civic engagement andensure a well informed electorate ahead of the
twenty twenty four elections. Nigerian chesschampion Tunde on Akoya has made quite the

(06:30):
move, raising over one hundred twentythousand dollars, and he did it in
style by live streaming a record breakingsixty hour chess marathon. Onakoya, a
twenty nine year old who's the brainbehind the educational charity Chess in Slums Africa,
set out to New York City's TimesSquare on April seventeenth, laser focused
on surpassing the previous record that stoodjust over fifty six hours. He wasn't

(06:55):
alone in this strategic endgame, thoughUS chess champion Shann Martin Heenez was right
there with him, playing alongside forthe entire time, which means he's a
new record holder too. It wasn'tjust about the glory of breaking records.
There was a noble cause on theboard as well. Onakoya kept his eyes
on the prize, tweeting encouragement andreminding everyone about their fundraising goal for children's

(07:17):
education. When they finally clocked outat sixty hours, the Tildifi fundraiser had
raked in one hundred twenty six thousand, seventy four dollars forty six cents for
the Gift of Chess, a nonprofitwith the ambitious mission of distributing one million
chess sets worldwide by the year twentythirty, and they've been making all the
right moves so far, having distributedaround one hundred sixteen thousand sets in various

(07:43):
countries including Nigeria, Kenya, andGhana, among others. As for this
particular game, the Guinness World Recordshasn't made the official call yet. They're
known to take their time verifying records. The fundraising isn't taking a break though,
donations are still welcome for the giftof chess. After a triumphant stint

(08:03):
in New York, Anaqoya is readyto head back home. His tweet post
marathon reflecting on the city with fondness. For more about his charity, Chess
in Slums Africa, you can checkout their detailed plans and impacts. And
that's how you turn sixty hours onthe clock into a checkmate for good.
A significant development in the regulation ofsocial media platforms has just unfolded. The

(08:26):
Senate has passed a bill targeting TikTokand its Chinese parent company, byte Dance.
It's a move that could potentially leadto the platform being banned in the
United States unless byte Dance divests TikTok. President Joe Biden has signaled his readiness
to sign the bill once it landson his desk, a commitment he made
earlier should the legislation clear both chambersof Congress. Here's what's at stake.

(08:48):
Byte Dance now has a maximum ofone year to find a buyer for TikTok
or face the prospect of the socialmedia sensation being shut down in the US.
The allotted time frame is divided intoan initial nine months, with an
option for a three month extension ifthere's evidence of progress towards a deal.

(09:09):
This legislative push largely stems from concernsover national security and data privacy, with
lawmakers and intelligence officials worried about theChinese government potentially accessing US user data and
influencing content due to China's national securitylaws. The movement to pass the bill
was tactically orchestrated, attached to ahigh priority foreign aid package, which hastened

(09:33):
Senate action and garnered more support.It passed with a significant majority, specifically
a vote of seventy nine to eighteen. Senate Commerce Committee Chair Maria Cantwell emphasized
the motive was not punitive towards TikTokor any specific entity, but rather a
safeguard against espionage and harmful operations byforeign adversaries. Senate Intelligence Committee Chair Mark

(09:56):
Warner also highlighted concerns about TikTok's datagovernance, asserting that the proposed Project Texas
was not a sufficient solution. Thebill's opponents, particularly younger Americans who widely
use TikTok, fear the loss ofa beloved platform, but Warner reassured them
explaining the bill is not an attemptto silence their voices, but to protect

(10:16):
against unseen threats briefed in classified congressionalsettings. With the bill's passing, TikTok's
fate hangs in the balance, andthe clock is ticking on how the company
or possible new owners will navigate thischallenge. The drama doesn't end here,
as TikTok has indicated plans to challengethe law in court if necessary. Meanwhile,

(10:39):
President Biden has pledged swift action,intending to sign the bill and move
forward with related policies, particularly focusingon aid to Ukraine. That's a wrap
on today's episode of Creator Daily.I'm your host Michael signing off with a
big thank you for tuning in.Don't forget that the conversation doesn't have to
end here. Hop on over tothe show note for all the links and

(11:01):
additional info on the stories we've discussed. And Hey, if you've got thoughts,
questions, or just want to shareyour own Creator stories, we'd love
to hear from you. Shoot usan email at Creator Daily at podcrafter dot
com. Until next time, keepcreating, keep innovating, and keep sharing
your unique voice with the world.Catch you on the next episode.