June 18, 2024 • 10 mins
Welcome to another episode of Creator Daily - I'm your host Michael, covering the top news stories, latest strategy, and emerging trends in the overall creator landscape. Today, we're diving into a report that suggests X might not be the go-to spot for news it once was. We'll also talk about TikTok's new feature allowing users to search images in their TikTok Shop, which is shaking up the e-commerce game. Plus, X is stepping up its data game with advanced analytics for premium subscribers. We'll take a peek at what YouTube's brewing with a test run of their own Community Notes. And for those in the business sphere, get ready; TikTok is set to launch a feature for creating your very own virtual characters. Stick around for a jam-packed episode full of insights!
According to a recent report by the Reuters Institute Digital News Report, it seems that the social media platform X is losing its grip as a preferred source for news among social media users. Even though there's been a push by Elon Musk to establish X as the most truthful and trustworthy news source, it appears that TikTok is now overtaking X in many regions as a more prominent news provider.
This shift isn't entirely unexpected for Facebook, since its parent company Meta has been intentionally reducing its news coverage footprint. However, for X, this change is particularly notable since it undermines claims of its ascent as a premier news app, a stand frequently defended by Musk as a rationale for why traditional media might view his project negatively.
The report, which is based on responses from more than ninety-four thousand participants across forty-seven countries, indicates that while YouTube and Facebook are still the most used platforms for news, both are seeing a decrease in users relying on them for news content, with TikTok's popularity on the rise.
One reason behind TikTok's growing prominence is causing concern among authorities in the United States and elsewhere; TikTok's association with the Chinese Communist Party raises fears about the potential seeding of pro-China coverage to Western audiences.
The document also highlights difficulties users face in determining the credibility of news on X, suggesting a need for X to work harder to gain trust from news consumers. Overall, these trends paint a revealing picture of online news consumption and how social platforms are adapting to, or falling behind in, their roles as news sources.
TikTok is enhancing its search capabilities with a nifty new feature that allows users to find products in TikTok Shop using images. This was discovered by social media analyst Jonah Manzano, who came across a pop-up tab that prompts users to find items using an image search.
Here's how you do it: Simply take a photo of the product you're interested in with your camera, making sure it's well-centered and against a plain background. This makes searching for products quicker and easier, as you don't have to rely on typing out text descriptions anymore.
This type of image search technology is something that Google Lens already offers, and now TikTok users in the United States and Southeast Asia can access it too. If you have the latest TikTok app version and you're in these regions, you'll see a camera icon in the TikTok Shop search bar which you can tap to use the new image search feature.
While TikTok has been seen by some as a potential search engine, particularly among Gen Z and young Millennials, interest has waned according to a CivicScience report in 2023. Despite that, TikTok has several incentives to continue developing its search functions. For one, the app introduced search ads last year, which is a valuable revenue source for brands. Also, creators can use TikTok Search Insights to discover the most-searched topics, helping them to target their content more effectively.
The drive towards more refined search capabilities could mean a big win for TikTok's ecommerce, where over 500,000 sellers in the U.S. could see a spike in sales. With these new additions, TikTok is bolstering its tools to help users seamlessly find and purchase products right on the app.
X is rolling out new advanced analytics features exclusively for its Premium subscribers. This latest development in X's subscription strategy places important user analytics behind a paywall. Premium users will now have detailed insights into a range of performance metrics like engagement rates, profile visits, and link clicks.
Previously, account analytics were more widely available, but with the update, users who try to log into analytics.twitter.com are prompted to sign up for X Premium. The upgrade provides an improved interface with a large bar chart display for easier understanding of performance over time, but it moves yet another feature under institutionalized monetization.
Elon Musk's takeover of X aimed to diversify the platform's revenue sources, with
According to a recent report by the Reuters Institute Digital News Report, it seems that the social media platform X is losing its grip as a preferred source for news among social media users. Even though there's been a push by Elon Musk to establish X as the most truthful and trustworthy news source, it appears that TikTok is now overtaking X in many regions as a more prominent news provider.
This shift isn't entirely unexpected for Facebook, since its parent company Meta has been intentionally reducing its news coverage footprint. However, for X, this change is particularly notable since it undermines claims of its ascent as a premier news app, a stand frequently defended by Musk as a rationale for why traditional media might view his project negatively.
The report, which is based on responses from more than ninety-four thousand participants across forty-seven countries, indicates that while YouTube and Facebook are still the most used platforms for news, both are seeing a decrease in users relying on them for news content, with TikTok's popularity on the rise.
One reason behind TikTok's growing prominence is causing concern among authorities in the United States and elsewhere; TikTok's association with the Chinese Communist Party raises fears about the potential seeding of pro-China coverage to Western audiences.
The document also highlights difficulties users face in determining the credibility of news on X, suggesting a need for X to work harder to gain trust from news consumers. Overall, these trends paint a revealing picture of online news consumption and how social platforms are adapting to, or falling behind in, their roles as news sources.
TikTok is enhancing its search capabilities with a nifty new feature that allows users to find products in TikTok Shop using images. This was discovered by social media analyst Jonah Manzano, who came across a pop-up tab that prompts users to find items using an image search.
Here's how you do it: Simply take a photo of the product you're interested in with your camera, making sure it's well-centered and against a plain background. This makes searching for products quicker and easier, as you don't have to rely on typing out text descriptions anymore.
This type of image search technology is something that Google Lens already offers, and now TikTok users in the United States and Southeast Asia can access it too. If you have the latest TikTok app version and you're in these regions, you'll see a camera icon in the TikTok Shop search bar which you can tap to use the new image search feature.
While TikTok has been seen by some as a potential search engine, particularly among Gen Z and young Millennials, interest has waned according to a CivicScience report in 2023. Despite that, TikTok has several incentives to continue developing its search functions. For one, the app introduced search ads last year, which is a valuable revenue source for brands. Also, creators can use TikTok Search Insights to discover the most-searched topics, helping them to target their content more effectively.
The drive towards more refined search capabilities could mean a big win for TikTok's ecommerce, where over 500,000 sellers in the U.S. could see a spike in sales. With these new additions, TikTok is bolstering its tools to help users seamlessly find and purchase products right on the app.
X is rolling out new advanced analytics features exclusively for its Premium subscribers. This latest development in X's subscription strategy places important user analytics behind a paywall. Premium users will now have detailed insights into a range of performance metrics like engagement rates, profile visits, and link clicks.
Previously, account analytics were more widely available, but with the update, users who try to log into analytics.twitter.com are prompted to sign up for X Premium. The upgrade provides an improved interface with a large bar chart display for easier understanding of performance over time, but it moves yet another feature under institutionalized monetization.
Elon Musk's takeover of X aimed to diversify the platform's revenue sources, with
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news story's latest strategy, andemerging trends in the overall creator landscape.
Today, we're diving into a reportthat suggests X might not be the go
to spot for news it once was. We'll also talk about TikTok's new feature
allowing users to search images in theirTikTok shop, which is shaking up the
(00:27):
e commerce game. Plus, Xis stepping up its data game with advanced
analytics for premium subscribers, will takea peek at what YouTube's brewing with a
test run of their own community notes, And for those in the business sphere,
get ready. TikTok is set tolaunch a feature for creating your very
own virtual characters. Stick around fora jam packed episode full of insights.
(00:53):
According to a recent report by theReader's Institute Digital News Report, it seems
that the social media platform X islosing its grip as a preferred source for
news among social media users. Eventhough there's been a push by Elon Musk
to establish X as the most truthfuland trustworthy news source, it appears that
TikTok is now overtaking X. Inmany regions as a more prominent news provider.
(01:18):
This shift isn't entirely unexpected for Facebook, since its parent company Meta has
been intentionally reducing its news coverage footprint. However, for X, this change
is particularly notable since it undermines claimsof its ascent as a premier news app,
a stand frequently defended by Musk asa rationale for why traditional media might
view his project negatively. The report, which is based on responses from more
(01:42):
than ninety four thousand participants across fortyseven countries, indicates that while YouTube and
Facebook are still the most used platformsfor news, both are seeing a decrease
in users relying on them for newscontent, with TikTok's popularity on the rise.
One reason behind TikTok's growing prominence iscausing concern among authorities in the United
States and elsewhere. TikTok's association withthe Chinese Communist Party raises fears about the
(02:08):
potential seeding of pro China coverage toWestern audiences. The document also highlights difficulties
users face in determining the credibility ofnews on X, suggesting a need for
X to work harder to gain trustfrom news consumers. Overall, these trends
paint a revealing picture of online newsconsumption and how social platforms are adapting to
(02:32):
or falling behind in their roles asnews sources. TikTok is enhancing its search
capabilities with a nifty new feature thatallows users to find products in TikTok Shop
using images. This was discovered bysocial media analyst Jonamanzano, who came across
a pop up tab that prompts usersto find items using an image search.
(02:54):
Here's how you do it. Simplytake a photo of the product you're interested
in with your camera, making sureit's well centered and against a plane background.
This makes searching for products quicker andeasier, as you don't have to
rely on typing out text descriptions anymore. This type of image search technology is
something that Google Lens already offers,and now TikTok users in the United States
(03:16):
and Southeast Asia can access it toIf you have the latest TikTok app version
and you're in these regions, you'llsee a camera icon in the TikTok Shop
search bar, which you can tapto use the new image search feature.
While TikTok has been seen by someas a potential search engine, particularly among
Gen Z and young millennials. Interesthas waned, according to a Civic Science
(03:38):
report in twenty twenty three. Despitethat, TikTok has several incentives to continue
developing its search functions. For one, the app introduced search ads last year,
which is a valuable revenue source forbrands. Also, creators can use
TikTok search insights to discover the mostsearched topics, helping them to target their
(04:00):
content more effectively. The drive towardsmore refined search capabilities could mean a big
win for TikTok's e commerce, whereover five hundred thousand sellars in the US
could see a spike in sales.With these new editions, TikTok is bolstering
its tools to help users seamlessly findand purchase products right on the app.
X is rolling out new advanced analyticsfeatures exclusively for its premium subscribers. This
(04:27):
latest development in X's subscription strategy placesimportant user analytics behind a paywall. Premium
users will now have detailed insights intoa range of performance metrics like engagement rates,
profile visits, and link clicks.Previously, account analytics were more widely
available, but with the update,users who try to log into Analytics dot
(04:47):
Twitter dot com are prompted to signup for X Premium. The upgrade provides
an improved interface with a large barchart display for easier understanding of performance over
time, but it moves yet anotherfeature under insc institutionalized monetization. Elon Musk's
takeover of X aim to diversify theplatform's revenue sources, with aspirations for subscriptions
(05:08):
to generate half of its total income. However, efforts like selling blue check
marks haven't been as successful as expected. Right now, X hasn't reached its
subscription revenue goals. The push towardspremium may indeed hold value for businesses looking
to grow on X and for thosewhose audiences remain active there. Regardless,
(05:28):
x's overall subscription offerings may have beendiminished by initial misdirections, and it's uncertain
how many businesses are willing to payfor this service considering the reduced ad client
tel and engagement. X also promisesmore capabilities for creators in the near future
to bolster platform engagement and insight,but whether these moves will be enough to
bolster subscribers remains to be seen.YouTube is now experimenting with a feature quite
(05:55):
similar to something we've seen on X, the social media service formerly known as
Twitter. The platform is rolling outwhat they call community Notes, an option
allowing users to attach their own notesto videos to provide context and information.
Now, this isn't just a freefor all, as you might be picturing.
Users will be able to rate thesenotes based on helpfulness and cite high
(06:16):
quality sources. YouTube will then usean algorithm to sort through these ratings to
decide which notes will appear under avideo. This feels very much like the
community Notes, or as it wasinitially called, Birdwatch on X, doesn't
it. Community notes have been oneof X's main strategies to tackle misinformation by
crowdsourcing the truth from its users,an initiative that gained more traction when Elon
(06:42):
Musk took over the company. Althoughhe didn't create it, Musk has been
a fan of it as it potentiallyreduces the need for paid moderators. However,
unlike X, YouTube doesn't plan tolean heavily on this user generated content,
but rather it's considering it as anothertool in its arsenal to provide more
background on subjects discussed in videos.They are starting this test exclusively on mobile
(07:05):
and in the United Sizeied States,with just English language support for starters.
YouTube acknowledges there'll be a learning curvehere, expecting mistakes and inaccurate information as
part of the process, but they'reinviting feedback from viewers and creators to fine
tune the feature. It's going tobe quite interesting to see whether YouTube's community
notes will enhance the platform's content credibilityand if this might just be another case
(07:30):
of Elon Musk's ideas influencing social mediafeatures, even if indirectly. Stay tuned
to see how this one turns out. TikTok is stepping up its digital marketing
game with the upcoming Symphony Marketing managementplatform, which allows businesses to deploy their
own virtual influencers in the app.These influencers are designed to sell products through
(07:54):
TikTok live streams functioning twenty four sevenths. Brands have two options. They can
use stock avatars, which are prebuilt and feature paid actors for commercial use,
or create custom avatars that match theircreators or brand spokespeople, complete with
the ability to communicate in multiple languages. These aren't just simple robotic characters.
(08:15):
In the Chinese version of the app, called du Yen Ai hosts have already
been widely accepted and are incredibly popular, selling significant amounts of merchandise daily.
It's a cost effective model too.Brands can create a deep fake avatar for
e commerce, live streaming, scripting, and responding to live comments with TikTok
incorporating this technology, We're seeing ashift toward virtual characters in social media marketing.
(08:39):
Instagram, for example, is alsoexperimenting with AI chatbots in the likenesses
of creators. As AI technology growsmore sophisticated and these avatars become more realistic,
the digital influencer trend is expected torise, potentially changing the landscape of
how brands interact with audiences online.Remember when real people would pretend to be
(09:00):
digital characters on TikTok streams. Turnsout they may have been ahead of their
time, paving the way for thisnext wave and digital marketing. That's a
wrap on today's episode of Creator Daily, I'm your host Michael, and I
just want to say a huge thankyou for joining me as we dove into
the latest in the creator landscape.If you're hungry for more details, or
(09:22):
you want to delve a little deeperinto any of the stories we covered,
be sure to check out the shownotes. You'll find all the links and
extra information you need right there.And Hey, if you've got questions,
comments, or you just want tochat about today's episode, we'd love to
hear from you. Shoot us anemail at creator Daily at podcrafter dot com.
We're always looking to connect with fellowcreators and podcast listeners, so don't
(09:45):
hesitate to reach out before you go. Don't forget to hit that subscribe button
so you never miss out on ourdaily insights, and if you're feeling generous,
leave us a review and share thepodcast with your friends. It helps
more than you know. Thanks againfor listening, and until next time,
keep creating,
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news story's latest strategy, andemerging trends in the overall creator landscape.
Today, we're diving into a reportthat suggests X might not be the go
to spot for news it once was. We'll also talk about TikTok's new feature
allowing users to search images in theirTikTok shop, which is shaking up the
(00:27):
e commerce game. Plus, Xis stepping up its data game with advanced
analytics for premium subscribers, will takea peek at what YouTube's brewing with a
test run of their own community notes, And for those in the business sphere,
get ready. TikTok is set tolaunch a feature for creating your very
own virtual characters. Stick around fora jam packed episode full of insights.
(00:53):
According to a recent report by theReader's Institute Digital News Report, it seems
that the social media platform X islosing its grip as a preferred source for
news among social media users. Eventhough there's been a push by Elon Musk
to establish X as the most truthfuland trustworthy news source, it appears that
TikTok is now overtaking X. Inmany regions as a more prominent news provider.
(01:18):
This shift isn't entirely unexpected for Facebook, since its parent company Meta has
been intentionally reducing its news coverage footprint. However, for X, this change
is particularly notable since it undermines claimsof its ascent as a premier news app,
a stand frequently defended by Musk asa rationale for why traditional media might
view his project negatively. The report, which is based on responses from more
(01:42):
than ninety four thousand participants across fortyseven countries, indicates that while YouTube and
Facebook are still the most used platformsfor news, both are seeing a decrease
in users relying on them for newscontent, with TikTok's popularity on the rise.
One reason behind TikTok's growing prominence iscausing concern among authorities in the United
States and elsewhere. TikTok's association withthe Chinese Communist Party raises fears about the
(02:08):
potential seeding of pro China coverage toWestern audiences. The document also highlights difficulties
users face in determining the credibility ofnews on X, suggesting a need for
X to work harder to gain trustfrom news consumers. Overall, these trends
paint a revealing picture of online newsconsumption and how social platforms are adapting to
(02:32):
or falling behind in their roles asnews sources. TikTok is enhancing its search
capabilities with a nifty new feature thatallows users to find products in TikTok Shop
using images. This was discovered bysocial media analyst Jonamanzano, who came across
a pop up tab that prompts usersto find items using an image search.
(02:54):
Here's how you do it. Simplytake a photo of the product you're interested
in with your camera, making sureit's well centered and against a plane background.
This makes searching for products quicker andeasier, as you don't have to
rely on typing out text descriptions anymore. This type of image search technology is
something that Google Lens already offers,and now TikTok users in the United States
(03:16):
and Southeast Asia can access it toIf you have the latest TikTok app version
and you're in these regions, you'llsee a camera icon in the TikTok Shop
search bar, which you can tapto use the new image search feature.
While TikTok has been seen by someas a potential search engine, particularly among
Gen Z and young millennials. Interesthas waned, according to a Civic Science
(03:38):
report in twenty twenty three. Despitethat, TikTok has several incentives to continue
developing its search functions. For one, the app introduced search ads last year,
which is a valuable revenue source forbrands. Also, creators can use
TikTok search insights to discover the mostsearched topics, helping them to target their
(04:00):
content more effectively. The drive towardsmore refined search capabilities could mean a big
win for TikTok's e commerce, whereover five hundred thousand sellars in the US
could see a spike in sales.With these new editions, TikTok is bolstering
its tools to help users seamlessly findand purchase products right on the app.
X is rolling out new advanced analyticsfeatures exclusively for its premium subscribers. This
(04:27):
latest development in X's subscription strategy placesimportant user analytics behind a paywall. Premium
users will now have detailed insights intoa range of performance metrics like engagement rates,
profile visits, and link clicks.Previously, account analytics were more widely
available, but with the update,users who try to log into Analytics dot
(04:47):
Twitter dot com are prompted to signup for X Premium. The upgrade provides
an improved interface with a large barchart display for easier understanding of performance over
time, but it moves yet anotherfeature under insc institutionalized monetization. Elon Musk's
takeover of X aim to diversify theplatform's revenue sources, with aspirations for subscriptions
(05:08):
to generate half of its total income. However, efforts like selling blue check
marks haven't been as successful as expected. Right now, X hasn't reached its
subscription revenue goals. The push towardspremium may indeed hold value for businesses looking
to grow on X and for thosewhose audiences remain active there. Regardless,
(05:28):
x's overall subscription offerings may have beendiminished by initial misdirections, and it's uncertain
how many businesses are willing to payfor this service considering the reduced ad client
tel and engagement. X also promisesmore capabilities for creators in the near future
to bolster platform engagement and insight,but whether these moves will be enough to
bolster subscribers remains to be seen.YouTube is now experimenting with a feature quite
(05:55):
similar to something we've seen on X, the social media service formerly known as
Twitter. The platform is rolling outwhat they call community Notes, an option
allowing users to attach their own notesto videos to provide context and information.
Now, this isn't just a freefor all, as you might be picturing.
Users will be able to rate thesenotes based on helpfulness and cite high
(06:16):
quality sources. YouTube will then usean algorithm to sort through these ratings to
decide which notes will appear under avideo. This feels very much like the
community Notes, or as it wasinitially called, Birdwatch on X, doesn't
it. Community notes have been oneof X's main strategies to tackle misinformation by
crowdsourcing the truth from its users,an initiative that gained more traction when Elon
(06:42):
Musk took over the company. Althoughhe didn't create it, Musk has been
a fan of it as it potentiallyreduces the need for paid moderators. However,
unlike X, YouTube doesn't plan tolean heavily on this user generated content,
but rather it's considering it as anothertool in its arsenal to provide more
background on subjects discussed in videos.They are starting this test exclusively on mobile
(07:05):
and in the United Sizeied States,with just English language support for starters.
YouTube acknowledges there'll be a learning curvehere, expecting mistakes and inaccurate information as
part of the process, but they'reinviting feedback from viewers and creators to fine
tune the feature. It's going tobe quite interesting to see whether YouTube's community
notes will enhance the platform's content credibilityand if this might just be another case
(07:30):
of Elon Musk's ideas influencing social mediafeatures, even if indirectly. Stay tuned
to see how this one turns out. TikTok is stepping up its digital marketing
game with the upcoming Symphony Marketing managementplatform, which allows businesses to deploy their
own virtual influencers in the app.These influencers are designed to sell products through
(07:54):
TikTok live streams functioning twenty four sevenths. Brands have two options. They can
use stock avatars, which are prebuilt and feature paid actors for commercial use,
or create custom avatars that match theircreators or brand spokespeople, complete with
the ability to communicate in multiple languages. These aren't just simple robotic characters.
(08:15):
In the Chinese version of the app, called du Yen Ai hosts have already
been widely accepted and are incredibly popular, selling significant amounts of merchandise daily.
It's a cost effective model too.Brands can create a deep fake avatar for
e commerce, live streaming, scripting, and responding to live comments with TikTok
incorporating this technology, We're seeing ashift toward virtual characters in social media marketing.
(08:39):
Instagram, for example, is alsoexperimenting with AI chatbots in the likenesses
of creators. As AI technology growsmore sophisticated and these avatars become more realistic,
the digital influencer trend is expected torise, potentially changing the landscape of
how brands interact with audiences online.Remember when real people would pretend to be
(09:00):
digital characters on TikTok streams. Turnsout they may have been ahead of their
time, paving the way for thisnext wave and digital marketing. That's a
wrap on today's episode of Creator Daily, I'm your host Michael, and I
just want to say a huge thankyou for joining me as we dove into
the latest in the creator landscape.If you're hungry for more details, or
(09:22):
you want to delve a little deeperinto any of the stories we covered,
be sure to check out the shownotes. You'll find all the links and
extra information you need right there.And Hey, if you've got questions,
comments, or you just want tochat about today's episode, we'd love to
hear from you. Shoot us anemail at creator Daily at podcrafter dot com.
We're always looking to connect with fellowcreators and podcast listeners, so don't
(09:45):
hesitate to reach out before you go. Don't forget to hit that subscribe button
so you never miss out on ourdaily insights, and if you're feeling generous,
leave us a review and share thepodcast with your friends. It helps
more than you know. Thanks againfor listening, and until next time,
keep creating,
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.