YouTube Investigates OpenAI, TikTok Music Promos, X AI Fact Checking, & More...

Today, we'll be diving into YouTube's probe into OpenAI's use of creators' content and their confidence in their in-house AI. We'll discuss TikTok's move to amplify music promotions with Fan Spotlight and explore X's new initiative to implement a Grok Analysis button for AI-generated content fact-checking. Plus, we'll look at TikTok's recent program aimed at spotlighting creators who are driving positive impact. Finally, we'll delve into X's decision to make post likes invisible across the platform. Stay tuned for all of that and more on Creator Daily.
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YouTube is taking a close look at claims that OpenAI may have scraped content from its platform without permission to train its text-to-video generator, Sora. Google's CEO, Sundar Pichai, confirmed the investigation on The Verge's podcast 'The Decoder', following recent reports about OpenAI's alleged use of YouTube videos. The company's CEO, Neal Mohan, previously stated that any such use of creator content by OpenAI would directly violate YouTube's terms of service.
The situation is heating up as OpenAI also faces controversy over allegedly using actress Scarlett Johansson's voice for ChatGPT, against her wishes. Meanwhile, Pichai addressed concerns about the role of AI in content creation and how Google and YouTube's approach differs from that of OpenAI's products. They are focusing on creating tools for artists rather than releasing general-purpose tools to the public, aiming to keep the creator community at the core.
As the AI field evolves, Pichai suggested that platforms which better support content creators will ultimately prevail. The full interview with Sundar Pichai on The Decoder discusses these issues in greater depth, exploring how Google and YouTube plan to add value back to creators in the age of AI.
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TikTok just rolled out a new feature called Fan Spotlight to supercharge music promotions on the platform. Riding the wave of the recent licensing deal with Universal Music Group, TikTok is going all in on leveraging popular artists like Billie Eilish to drum up more user engagement. With Fan Spotlight, musicians can now pin up to five fan videos they love to the top of their music tab. This not only gives fans the thrill of being recognized by their favorite artists but also serves as a clever promotional tool. As fans create and post tribute videos, the artists amplify these by showcasing them, stirring up more content and excitement on the app. It's an ingenious cycle of promotion and engagement that's likely to appeal to even more musicians, especially since TikTok has become essential in music discovery.
This feature also marks a harmonious culmination to the challenging times when licensing issues between TikTok and UMG made it tough for users to include many artists' music in their videos. Thankfully, with those disputes in the rearview mirror, artists like Eilish and Taylor Swift, also under UMG, can fully harness TikTok's promotional power. So long as TikTok stays clear of any potential bans in markets like the U.S., this could mean big things for music promotion on the app.
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Elon Musk is steering his attention towards AI and robotics, and in line with this, X is enhancing its Grok chatbot with a new "Grok Analysis" button. Positioned within the app's bottom function bar, this feature aims to provide AI-driven fact checks for any post on the platform. However, the technology isn't quite ready for prime time just yet.
The button will take center stage in a new user interface layout, but there have been some hiccups. The Grok system has previously been tripped up by sarcasm and non-literal language on the platform, leading to incorrect trend highlights. For instance, Grok inaccurately reported an NBA player going on a vandalism spree and other false events like an unusual sun behavior and a missile attack on Tel Aviv, all due to misread X posts.
To complicate the matter, Musk is planning to introduce a "fun mode" for Grok which aims to give humorous takes—this can further blur the lines between truth and sarcasm. It’s clear that Grok’s approach to AI fact checking has its challenges. Musk’s goals seem to include reflecting his own views, which often encompass random conspiracies and nerdy humor, so Grok’s outputs might sometimes lean more towards entertainment rather than reliability.
In essence, for those looking for a combination of humor and intel, the Grok Analysis button might just hit the spot. But for users keen on accuracy, it's hoped X can finetune Grok's system for more reliable fact checking. If so, it could be a useful tool for discerning the truth amongst an ever-growing sea of information.
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TikTok is stepping up its support for creators who are driving societal change with its latest initiative, the TikTok Change Makers Program. This new effort is aimed at recognizing and promoting creators and non-profits that are using TikTok to make a positiv

Episode Transcript

(00:04):
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news stories, latest strategies,and emerging trends in the overall creator landscape.
Today, we'll be diving into YouTube'sprobe into open AI's use of creator's
content and their confidence in their inhouse AI. We'll discuss TikTok's move to
amplify music promotions with fans spotlight,and explore X's new initiative to implement a

(00:28):
grock analysis button for AI generated contentfact checking. Plus, we'll look at
TikTok's recent program aimed at spotlighting creatorswho are driving positive impact. Finally,
we'll delve into X's decision to makepost likes invisible across the platform. Stay
tuned for all of that and moreon Creator Daily. YouTube is taking a

(00:52):
close look at claims that OpenAI mayhave scraped content from its platform without permission
to train its text to video generatorSora. Google's CEO Sundar Pichai confirmed the
investigation on The Verge's podcast The Decoderfollowing recent reports about open AI's alleged use
of YouTube videos. The company's CEONeil Mohan previously stated that any such use

(01:15):
of creator content by open ai woulddirectly violate YouTube's terms of service. The
situation is heating up as open aialso faces controversy over allegedly using actress Scarlett
Johansson's voice for chat GPT against herwishes. Meanwhile, Peachai addressed concerns about
the role of AI in content creationand how Google and YouTube's approach differs from

(01:37):
that of open AI's products. Theyare focusing on creating tools for artists rather
than releasing general purpose tools to thepublic, aiming to keep the creator community
at the core as the AI fieldevolves, Peachai suggested that platforms which better
support content creators will ultimately prevail.The full interview with Sundar Pichai on The

(01:57):
Decoder discusses these issues in greater depth, exploring how Google and YouTube plan to
add value back to creators in theage of AI. TikTok just rolled out
a new feature called Fan Spotlight tosupercharge music promotions on the platform. Riding
the wave of the recent licensing dealwith Universal Music Group, TikTok is going

(02:19):
all in on leveraging popular artists likeBillie Eilish to drum up more user engagement.
With Fan Spotlight, musicians can nowpin up to five fan videos they
love to the top of their musictab. This not only gives fans the
thrill of being recognized by their favoriteartists, but also serves as a clever
promotional tool. As fans create andpost tribute videos, the artists amplify these

(02:43):
by showcasing them, stirring up morecontent and excitement on the app. It's
an ingenious cycle of promotion and engagementthat's likely to appeal to even more musicians,
especially since TikTok has become essential inmusic discovery. This feature also marks
a harmonious culmination to the challenging tibwhen licensing issues between TikTok and UMG made
it tough for users to include manyartists' music in their videos. Thankfully,

(03:07):
with those disputes in the rear viewmirror, artists like Eilish and Taylor Swift
also under UMG can fully harness TikTok'spromotional power. So long as TikTok stays
clear of any potential bands in marketslike the US, this could mean big
things for music promotion on the app. Elon Musk is steering his attention towards

(03:28):
AI and robotics, and in linewith this, X is enhancing its Groc
chatbot with a new GROC Analysis buttonpositioned within the app's bottom function bar.
This feature aims to provide AI drivenfact checks for any post on the platform.
However, the technology isn't quite readyfor prime time just yet. The
button will take center stage in anew user interface layout, but there have

(03:51):
been some hiccups. The GROC systemhas previously been tripped up by sarcasm and
non literal language on the platform,leading to incore direct trend highlights. For
instance, Groc inaccurately reported an NBAplayer going on a vandalism spree, and
other false events like an unusual sunbehavior and a missile attack on Tel Aviv,

(04:12):
all due to misread X posts.To complicate the matter, Musk is
planning to introduce a fun mode forGroc, which aims to give humorous takes.
This can further blur the lines betweentruth and sarcasm. It's clear that
Groc's approach to AI fact checking hasits challenges. Musk's goals seem to include
reflecting his own views, which oftenencompass random conspiracies and nerdy humor. So

(04:35):
groc's outputs might sometimes lean more towardsentertainment rather than reliability. In essence,
for those looking for a combination ofhumor and intel, the GROC Analysis button
might just hit the spot. Butfor users keen on accuracy, its hoped
X can fine tune Groc's system formore reliable fact checking. If so,
it could be a useful tool fordiscerning the truth amongst an ever growing sea

(04:58):
of information. TikTok is stepping upits support for creators who are driving societal
change with its latest initiative, theTikTok change Maker's Program. This new effort
is aimed at recognizing and promoting creatorsand nonprofits that are using TikTok to make
a positive impact in their communities.To kick things off, fifty participants have

(05:20):
been chosen for the first round,where they'll partake in an education and support
program lasting six months. During thistime, they'll be given tools, resources,
and even donations to nonprofit organizations tohelp them grow their communities, reach
new audiences, and enhance their impact. Additionally, TikTok has unveiled the change

(05:41):
Maker's Grant, which pledges over onemillion dollars to support more than thirty global
and local non profit organizations working onvarious causes. This move is part of
TikTok's effort to support a wide rangeof creators, such as those from Black,
Latin, American and an HPI communities, educators, and environmental activists,
among others. This latest program couldhave significant benefits for TikTok's image, particularly

(06:06):
in the US, where the companyis facing the prospect of being forced to
sell to American owners. By showcasingthe positive change generated through its platform,
TikTok aims to strengthen its position inthe ongoing legal disputes surrounding its operation in
the US. Even though amplifying positiveeducational content is something that's also emphasized on

(06:29):
TikTok's Chinese counterpart, doyin the globalimpacts and initiatives like change Makers underscore the
platform's broader commitments to social good.In a move that's stirring up some controversy,
X is rolling out a new featurewhere your likes on posts will become
private. This change, initially spottedby X Newsdaily, is meant to give

(06:53):
users the freedom to like content withoutworrying who might see or judge their interests.
X engineer how Fey Whang mentioned thathiding likes could prevent users from feeling
discouraged when interacting with content they findinteresting but may be considered edgy or controversial.
This update isn't just about privacy.There's also an algorithmic angle. X

(07:15):
hopes that by privately liking more posts, users will feed the Platforms for You
algorithm better signals, which could leadto more personalized and engaging content. However,
this raises concerns. Critics argue thatit might serve as a blanket of
invisibility, encouraging users to engage morewith controversial or harmful content. There's also

(07:35):
a worry that it might amplify suchcontent more broadly on the platform due to
algorithmic reach. Previously, X madethe hiding of likes an exclusive feature for
paying users, and with Elon Muskat the helm, who himself has faced
criticism for liking contentious content, thisbroader rollout doesn't come as a complete surprise.
For further clarity on the update,here are a few points regarding the

(07:59):
changes to the like feature. OnX. Users can still see who liked
their own posts. The total numberof likes is visible on all posts,
and replies. However, you can'tsee who liked someone else's post. The
liked tab on user profiles will notbe visible to others. The conversation surrounding
these changes is complex, focusing onuser privacy versus the potential for algorithmically amplifying

(08:22):
controversial content. It also touches onthe broader implications for the kind of content
that becomes more prevalent on the platformdue to these behind the scenes like patterns.
That's a wrap on today's episode ofCreator Daily. I'm your host Michael,
and I want to thank you allfor tuning in and joining the conversation
on the latest in the Creator universe. Remember, if you're looking to get

(08:45):
more information on the topics we discussed, dive into those juicy details and links,
or check out any resources we mentioned. It's all waiting for you in
the show notes, so be sureto have a look. And Hey,
if you've got questions, comments,or just want to share your own insights,
we'd absolutely love to hear from you. Reach out to us with any
thoughts or feedback at Creator Daily atpodcrafter dot com. Make sure you hit

(09:09):
that subscribe button to stay updated withour latest episodes. Sharing is caring,
so tell your fellow creators and friendsabout us. Till next time. Keep
creating, keep inspiring, and keeptuning into Creator daily. Keep those ideas
flowing and those projects growing, andI'll catch you on the next episode. Cheers,