Today we'll dive into YouTube's latest test of an AI Ideas Generator designed to amplify your clip creativity. We'll look at Tubi's innovative approach, launching a 'fan-fueled' studio aiming to empower up-and-coming filmmakers. Wondering about TikTok's influence on shopping habits? We'll explore new insights on its impact in product discovery. And lastly, we'll discuss YouTube's expanded testing of the AI-driven 'Jump Ahead' feature, changing how viewers interact with video content. Stick around for these exciting updates!
===
YouTube is stepping up its game for content creators with the live test of a new AI-driven tool that provides ideas for new videos. If you've ever been stumped about what your next YouTube clip should be about, this tool could be a game-changer. You see, by using data on viewer trends, the AI suggests not only topics but offers full content outlines to help creators come up with their next viral hit. While the tool aims to tap into what viewers are looking for, there's a bit of concern it could lead to repetitive content, based on what's already popular rather than innovative ideas.
Despite that, the potential for creators to engage with their audience by following trends is an exciting aspect of this feature. As of now, YouTube has rolled out this new feature to a select number of English-language channels, with plans for wider access in the future. So, keep an eye out creators, because it sounds like YouTube's new tool might just be the creative spark you've been looking for to craft your next sensational video.
===
Tubi is shaking things up in the world of streaming with the introduction of Stubios, a brand new 'fan-fueled' studio. This initiative isn't just for kicks; it's a real game-changer aimed at cultivating fresh talent in the filmmaking scene. Tubi has teamed up with Issa Rae's Color Creative to kickstart an incubation platform that's going to offer a ladder up to budding filmmakers trying to make a name for themselves.
The heart of Stubios is all about collaboration. Filmmakers step into the ring with their visionary ideas and pitch them to an audience who gets to chip in with their level of interest. If their ideas hit the mark and fan support pours in, Tubi steps up and provides those creatives with the resources to move their ideas from mere concepts to actual production.
Issa Rae is throwing her support behind this initiative, drawing on her experience mentoring participants on HBO's "Project Greenlight." Meanwhile, Tubi's CEO Anjali Sud is touting Stubios as a way to create culturally resonant films that speak directly to a diverse and youthful audience. By flipping the script on the traditional studio system where execs call all the shots, Stubios hands some of the reins over to online fan engagement to determine a project's fate.
With Stubios, creators pitch directly to fans via the platform, and if the crowd is wild about it, Tubi provides the greenbacks for preproduction. It's a bit like crowdfunding, with a twist – creators can use polls to engage their supporters on key creative decisions along the way. Should a creator strike gold with their first project meeting specific engagement and viewing targets, they're guaranteed an automatic go-ahead for their next venture.
Beyond just getting their work out there, creators under Stubios earn a flat fee for their original intellectual property, rake in an executive producer credit and fee, and nab additional fees if they take on deeper roles in their projects, like acting or producing music. Already, Tubi has shortlisted three creatives for the inaugural run of Stubios, with rapper Lady London set to produce a docuseries about the launch of her debut album.
But Tubi's catching on to something more – the behind-the-scenes action is just as much of a draw. Tubi's Nicole Parlapiano has highlighted how videos detailing the making of a film can sometimes pull in more eyeballs than the finished film or its trailer. Thus, Stubios is also cleverly providing a behind-the-scenes look at the creative journey.
Despite the potential pitfalls of public feedback in an often volatile online world, Tubi is confident in its community management and the design of Stubios to navigate these waters. The focus is on young creatives who have yet to have their shot and are building their communities on social media.
Prepare to see some Stubios projects hitting screens later this year as Tubi tests the waters of this fan-driven incubator model that's all about pushing the boundaries of storytelling while amplifying the voices of the next generation of filmmakers.
===
In the face of questions about its future, TikTok has released some compelling data highlighting the platform's influence on product discovery. A study by Material, in partnership with TikTok, demonstrates that a whopping 61% of the app's users find new brands and products while scrolling through their feeds —
===
YouTube is stepping up its game for content creators with the live test of a new AI-driven tool that provides ideas for new videos. If you've ever been stumped about what your next YouTube clip should be about, this tool could be a game-changer. You see, by using data on viewer trends, the AI suggests not only topics but offers full content outlines to help creators come up with their next viral hit. While the tool aims to tap into what viewers are looking for, there's a bit of concern it could lead to repetitive content, based on what's already popular rather than innovative ideas.
Despite that, the potential for creators to engage with their audience by following trends is an exciting aspect of this feature. As of now, YouTube has rolled out this new feature to a select number of English-language channels, with plans for wider access in the future. So, keep an eye out creators, because it sounds like YouTube's new tool might just be the creative spark you've been looking for to craft your next sensational video.
===
Tubi is shaking things up in the world of streaming with the introduction of Stubios, a brand new 'fan-fueled' studio. This initiative isn't just for kicks; it's a real game-changer aimed at cultivating fresh talent in the filmmaking scene. Tubi has teamed up with Issa Rae's Color Creative to kickstart an incubation platform that's going to offer a ladder up to budding filmmakers trying to make a name for themselves.
The heart of Stubios is all about collaboration. Filmmakers step into the ring with their visionary ideas and pitch them to an audience who gets to chip in with their level of interest. If their ideas hit the mark and fan support pours in, Tubi steps up and provides those creatives with the resources to move their ideas from mere concepts to actual production.
Issa Rae is throwing her support behind this initiative, drawing on her experience mentoring participants on HBO's "Project Greenlight." Meanwhile, Tubi's CEO Anjali Sud is touting Stubios as a way to create culturally resonant films that speak directly to a diverse and youthful audience. By flipping the script on the traditional studio system where execs call all the shots, Stubios hands some of the reins over to online fan engagement to determine a project's fate.
With Stubios, creators pitch directly to fans via the platform, and if the crowd is wild about it, Tubi provides the greenbacks for preproduction. It's a bit like crowdfunding, with a twist – creators can use polls to engage their supporters on key creative decisions along the way. Should a creator strike gold with their first project meeting specific engagement and viewing targets, they're guaranteed an automatic go-ahead for their next venture.
Beyond just getting their work out there, creators under Stubios earn a flat fee for their original intellectual property, rake in an executive producer credit and fee, and nab additional fees if they take on deeper roles in their projects, like acting or producing music. Already, Tubi has shortlisted three creatives for the inaugural run of Stubios, with rapper Lady London set to produce a docuseries about the launch of her debut album.
But Tubi's catching on to something more – the behind-the-scenes action is just as much of a draw. Tubi's Nicole Parlapiano has highlighted how videos detailing the making of a film can sometimes pull in more eyeballs than the finished film or its trailer. Thus, Stubios is also cleverly providing a behind-the-scenes look at the creative journey.
Despite the potential pitfalls of public feedback in an often volatile online world, Tubi is confident in its community management and the design of Stubios to navigate these waters. The focus is on young creatives who have yet to have their shot and are building their communities on social media.
Prepare to see some Stubios projects hitting screens later this year as Tubi tests the waters of this fan-driven incubator model that's all about pushing the boundaries of storytelling while amplifying the voices of the next generation of filmmakers.
===
In the face of questions about its future, TikTok has released some compelling data highlighting the platform's influence on product discovery. A study by Material, in partnership with TikTok, demonstrates that a whopping 61% of the app's users find new brands and products while scrolling through their feeds —
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news stories, latest strategies,and emerging trends in the overall creator landscape.
Today, we'll dive into YouTube's latesttest of an AI ideas generator designed
to amplify your clip creativity. We'lllook at Tube's innovative approach launching a fan
fueled studio aiming to empower up andcoming filmmakers. Wondering about TikTok's influence on
(00:30):
shopping habits, We'll explore new insightson its impact in product discovery, and
lastly, we'll discuss YouTube's expanded testingof the AI driven jump Ahead feature,
changing how viewers interact with video content. Stick around for these exciting updates.
(00:51):
YouTube is stepping up its game forcontent creators with the live test of a
new AI driven tool that provides ideasfor new videos. If you've ever been
stumped about what your next YouTube clipshould be about, this tool could be
a game changer. You see,by using data on viewer trends, the
AI suggests not only topics, butoffers full content outlines to help creators come
up with their next viral hit.While the tool aims to tap into what
(01:15):
viewers are looking for. There's abit of concern it could lead to repetitive
content based on what's already popular ratherthan innovative ideas. Despite that, the
potential for creators to engage with theiraudience by following trends is an exciting aspect
of this feature. As of now, YouTube has rolled out this new feature
to a select number of English languagechannels, with plans for wider access in
(01:40):
the future. So keep an eyeout, creators, because it sounds like
YouTube's new tool might just be thecreative spark you've been looking for to craft
your next sensational video. To bea shaking things up in the world of
streaming with the introduction of Studios,a brand new fan fueled studio, This
initiative isn't just for kicks, it'sa real game changer aimed at cultivating fresh
(02:02):
talent in the filmmaking scene to be. Has teamed up with Ice Ray's Color
Creative to kickstart an incubation platform that'sgoing to offer a ladder up to budding
filmmakers trying to make a name forthemselves. The heart of Stubios is all
about collaboration, filmmakers step into thering with their visionary ideas and pitch them
to an audience who gets to chipin with their level of interest. If
(02:24):
their ideas hit the mark and fansupport pours in, Toby steps up and
provides those creatives with the resources tomove their ideas from mere concepts to actual
production. Esiray is throwing her supportbehind this initiative, drawing on her experience
mentoring participants on HBO's Project Greenlight.Meanwhile, to Be's CEO, Angelie Sued
(02:46):
is touting studios as a way tocreate culturally resonant films that speak directly to
a diverse and youthful audience. Byflipping the script on the traditional studio system
where execs call all the shots,Stubios hands some of the reins over to
online fans engagement to determine a project'sfate. With studios, creators pitch directly
to fans via the platform, andif the crowd is wild about it,
(03:07):
Twobe provides the greenbacks for pre production. It's a bit like crowdfunding with a
twist. Creators can use polls toengage their supporters on key creative decisions along
the way. Should a creator strikegold with their first project. Meeting specific
engagement and viewing targets, they're guaranteedan automatic go ahead for their next venture.
(03:27):
Beyond just getting their workout there,creators under Studios earn a flat fee
for their original intellectual property, rakein an executive producer credit and fee,
and nab additional fees if they takeon deeper roles in their projects, like
acting or producing music. Already,Tube has shortlisted three creatives for the inaugural
run of Studios, with rapper LadyLundon set to produce a docuseries about the
(03:53):
launch of her debut album but Twoby'sCatching Onto something More. The behind the
scenes action is just as much ofraw. Tub's Nicole Parla Piano has highlighted
how videos detailing the making of afilm can sometimes pull in more eyeballs than
the finished film or its trailer.Thus, Stubios is also cleverly providing a
(04:14):
behind the scenes look at the creativejourney. Despite the potential pitfalls of public
feedback in an often volatile online world, Tub is confident in its community management
and the design of studios to navigatethese waters. The focus is on young
creatives who have yet to have theirshot and are building their communities on social
media. Prepared to see some studiosprojects hitting screens later this year as two
(04:39):
be tests the waters of this fandriven incubator model that's all about pushing the
boundaries of storytelling while amplifying the voicesof the next generation of filmmakers. In
the face of questions about its future, TikTok has released some compelling data highlighting
the platform's influence on product discovery.A study by by Material in partnership with
(05:00):
TikTok demonstrates that a whopping sixty onepercent of the app's users find new brands
and products while scrolling through their feeds. That's one point five times more product
discovery happening on TikTok compared to othersocial media platforms. But TikTok isn't just
where people find new products. Ithas also become an habitual search destination.
(05:21):
The platform claims users don't just passivelywatch content, they actively seek out more
related content, turning to TikTok astheir go to for not just entertainment,
but also for search needs. Moreover, when compared to other platforms, users
find TikTok searches to be more entertaining, authentic and concise, and if you're
(05:41):
wondering about conversion rates, listen tothis. Ninety one percent of users who
were inspired by something they searched foron TikTok followed through with the related action.
This information is particularly relevant as prospectiveAmerican buyers i TikTok, which is
currently under pressure likely to sell offits operations due to its Chinese ownership.
The value of TikTok's intuitive algorithm isbecoming more apparent as it plays a pivotal
(06:04):
role in keeping users engaged by curatingcontent, including products that align with user's
preferences. Any potential buyer of theapp is likely to insist that this algorithm
be part of the package deal.So what's the bottom line here? As
TikTok's younger audience matures, there's aclear opportunity for brands to align their strategies
(06:26):
with where consumers are increasingly turning theirattention. Companies keen to stay ahead of
the curve will need to consider howthey can leverage TikTok not just for ads,
but as a tool for product discoveryand search. YouTube is taking a
bigger leap into AI with the expansionof its jump Ahead feature. The AI
(06:47):
powered option is designed to let viewersskip right to the most engaging parts of
a video. It uses machine learningto analyze which parts of a video are
the most watched, and then highlightsthese sections so view can jump straight to
them. Originally tested with a smallgroup of YouTube Premium subscribers, this feature
is now rolling out to all premiumusers in the United States. The way
(07:10):
it works is quite user friendly.If you're watching a video and start double
tapping to skip ahead, YouTube willpresent you with a jump ahead button.
This is meant to help you reachthe parts of the video that have gathered
more interest without having to watch theentire thing from start to finish. While
it's a relatively simple application of AI, it could be particularly useful for educational
(07:30):
content or long form videos, allowingusers to efficiently access the most relevant sections.
Content creators can also gain insights fromit by observing which parts of their
videos are being jumped to the most. As of now, YouTube hasn't specified
if or when this feature will beavailable to all users beyond premium subscribers,
(07:54):
but it's clear that they are continuingto explore ways to enhance video viewing with
the help of AI. That's awrap on today's episode of Creator Daily.
I'm your host, Michael, andI just want to say thank you for
tuning in. We covered a lottoday and I hope you found it as
enlightening as I did. Remember youcan check the show notes for links and
more information on all the topics wediscussed. And hey, if you have
(08:16):
a minute, why not shoot usan email with your thoughts or tell us
what you'd like to hear about infuture episodes. Just drop us a line
at Creator Daily at podcrafter dot com. We really do love hearing from you.
It's your insights and ideas that helpmake this community so special. Don't
forget to hit that subscribe button.Leave a review if you enjoyed the show,
(08:37):
and share it with your fellow creatorswho might benefit from our discussions.
Until next time, keep creating,keep innovating, and remember you're the heartbeat
of this incredible creator landscape. Catchyou on the next episode of Creator Daily. Take care
Welcome to another episode of Creator Daily. I'm your host Michael, covering the
top news stories, latest strategies,and emerging trends in the overall creator landscape.
Today, we'll dive into YouTube's latesttest of an AI ideas generator designed
to amplify your clip creativity. We'lllook at Tube's innovative approach launching a fan
fueled studio aiming to empower up andcoming filmmakers. Wondering about TikTok's influence on
(00:30):
shopping habits, We'll explore new insightson its impact in product discovery, and
lastly, we'll discuss YouTube's expanded testingof the AI driven jump Ahead feature,
changing how viewers interact with video content. Stick around for these exciting updates.
(00:51):
YouTube is stepping up its game forcontent creators with the live test of a
new AI driven tool that provides ideasfor new videos. If you've ever been
stumped about what your next YouTube clipshould be about, this tool could be
a game changer. You see,by using data on viewer trends, the
AI suggests not only topics, butoffers full content outlines to help creators come
up with their next viral hit.While the tool aims to tap into what
(01:15):
viewers are looking for. There's abit of concern it could lead to repetitive
content based on what's already popular ratherthan innovative ideas. Despite that, the
potential for creators to engage with theiraudience by following trends is an exciting aspect
of this feature. As of now, YouTube has rolled out this new feature
to a select number of English languagechannels, with plans for wider access in
(01:40):
the future. So keep an eyeout, creators, because it sounds like
YouTube's new tool might just be thecreative spark you've been looking for to craft
your next sensational video. To bea shaking things up in the world of
streaming with the introduction of Studios,a brand new fan fueled studio, This
initiative isn't just for kicks, it'sa real game changer aimed at cultivating fresh
(02:02):
talent in the filmmaking scene to be. Has teamed up with Ice Ray's Color
Creative to kickstart an incubation platform that'sgoing to offer a ladder up to budding
filmmakers trying to make a name forthemselves. The heart of Stubios is all
about collaboration, filmmakers step into thering with their visionary ideas and pitch them
to an audience who gets to chipin with their level of interest. If
(02:24):
their ideas hit the mark and fansupport pours in, Toby steps up and
provides those creatives with the resources tomove their ideas from mere concepts to actual
production. Esiray is throwing her supportbehind this initiative, drawing on her experience
mentoring participants on HBO's Project Greenlight.Meanwhile, to Be's CEO, Angelie Sued
(02:46):
is touting studios as a way tocreate culturally resonant films that speak directly to
a diverse and youthful audience. Byflipping the script on the traditional studio system
where execs call all the shots,Stubios hands some of the reins over to
online fans engagement to determine a project'sfate. With studios, creators pitch directly
to fans via the platform, andif the crowd is wild about it,
(03:07):
Twobe provides the greenbacks for pre production. It's a bit like crowdfunding with a
twist. Creators can use polls toengage their supporters on key creative decisions along
the way. Should a creator strikegold with their first project. Meeting specific
engagement and viewing targets, they're guaranteedan automatic go ahead for their next venture.
(03:27):
Beyond just getting their workout there,creators under Studios earn a flat fee
for their original intellectual property, rakein an executive producer credit and fee,
and nab additional fees if they takeon deeper roles in their projects, like
acting or producing music. Already,Tube has shortlisted three creatives for the inaugural
run of Studios, with rapper LadyLundon set to produce a docuseries about the
(03:53):
launch of her debut album but Twoby'sCatching Onto something More. The behind the
scenes action is just as much ofraw. Tub's Nicole Parla Piano has highlighted
how videos detailing the making of afilm can sometimes pull in more eyeballs than
the finished film or its trailer.Thus, Stubios is also cleverly providing a
(04:14):
behind the scenes look at the creativejourney. Despite the potential pitfalls of public
feedback in an often volatile online world, Tub is confident in its community management
and the design of studios to navigatethese waters. The focus is on young
creatives who have yet to have theirshot and are building their communities on social
media. Prepared to see some studiosprojects hitting screens later this year as two
(04:39):
be tests the waters of this fandriven incubator model that's all about pushing the
boundaries of storytelling while amplifying the voicesof the next generation of filmmakers. In
the face of questions about its future, TikTok has released some compelling data highlighting
the platform's influence on product discovery.A study by by Material in partnership with
(05:00):
TikTok demonstrates that a whopping sixty onepercent of the app's users find new brands
and products while scrolling through their feeds. That's one point five times more product
discovery happening on TikTok compared to othersocial media platforms. But TikTok isn't just
where people find new products. Ithas also become an habitual search destination.
(05:21):
The platform claims users don't just passivelywatch content, they actively seek out more
related content, turning to TikTok astheir go to for not just entertainment,
but also for search needs. Moreover, when compared to other platforms, users
find TikTok searches to be more entertaining, authentic and concise, and if you're
(05:41):
wondering about conversion rates, listen tothis. Ninety one percent of users who
were inspired by something they searched foron TikTok followed through with the related action.
This information is particularly relevant as prospectiveAmerican buyers i TikTok, which is
currently under pressure likely to sell offits operations due to its Chinese ownership.
The value of TikTok's intuitive algorithm isbecoming more apparent as it plays a pivotal
(06:04):
role in keeping users engaged by curatingcontent, including products that align with user's
preferences. Any potential buyer of theapp is likely to insist that this algorithm
be part of the package deal.So what's the bottom line here? As
TikTok's younger audience matures, there's aclear opportunity for brands to align their strategies
(06:26):
with where consumers are increasingly turning theirattention. Companies keen to stay ahead of
the curve will need to consider howthey can leverage TikTok not just for ads,
but as a tool for product discoveryand search. YouTube is taking a
bigger leap into AI with the expansionof its jump Ahead feature. The AI
(06:47):
powered option is designed to let viewersskip right to the most engaging parts of
a video. It uses machine learningto analyze which parts of a video are
the most watched, and then highlightsthese sections so view can jump straight to
them. Originally tested with a smallgroup of YouTube Premium subscribers, this feature
is now rolling out to all premiumusers in the United States. The way
(07:10):
it works is quite user friendly.If you're watching a video and start double
tapping to skip ahead, YouTube willpresent you with a jump ahead button.
This is meant to help you reachthe parts of the video that have gathered
more interest without having to watch theentire thing from start to finish. While
it's a relatively simple application of AI, it could be particularly useful for educational
(07:30):
content or long form videos, allowingusers to efficiently access the most relevant sections.
Content creators can also gain insights fromit by observing which parts of their
videos are being jumped to the most. As of now, YouTube hasn't specified
if or when this feature will beavailable to all users beyond premium subscribers,
(07:54):
but it's clear that they are continuingto explore ways to enhance video viewing with
the help of AI. That's awrap on today's episode of Creator Daily.
I'm your host, Michael, andI just want to say thank you for
tuning in. We covered a lottoday and I hope you found it as
enlightening as I did. Remember youcan check the show notes for links and
more information on all the topics wediscussed. And hey, if you have
(08:16):
a minute, why not shoot usan email with your thoughts or tell us
what you'd like to hear about infuture episodes. Just drop us a line
at Creator Daily at podcrafter dot com. We really do love hearing from you.
It's your insights and ideas that helpmake this community so special. Don't
forget to hit that subscribe button.Leave a review if you enjoyed the show,
(08:37):
and share it with your fellow creatorswho might benefit from our discussions.
Until next time, keep creating,keep innovating, and remember you're the heartbeat
of this incredible creator landscape. Catchyou on the next episode of Creator Daily. Take care
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