Best Practices For Using Philanthropy To Build Brands

Unless they follow the best practices for using philanthropy to help build brands, executives could create a crisis for their organizations.  Find out what some of those best practices are in this episode of the “Crisis Management Minute.”

Episode Transcript

Speaker 1 (00:06):
Philanthropy can be an important part of the brands of
companies and the reputation of executives. Welcome back to another
Crisis Management Minute. I'm Edward Siegel, author of Crisis Ahead
and The Crisis Casebook. I'm also a Leadership Strategies senior
contributor for Forbes dot Com. There are best practices for

(00:26):
using philanthropy to help create brands and reinforce the reputation
of executives. Philanthropy should be authentic, genuine, and done for
their right reasons. If not, the donations could create a crisis.
Giving money or stocks to worthy causes isn't the only
way that executives can be philanthropic. They can also volunteer

(00:48):
their time, skills, and expertise. But no matter what they
do or how they do it, it's always better for
companies and executives to do something to help others instead
of sitting on the sidelines and doing nothing at all.
That's it for this edition of the Crisis Management Minute.
Be sure to come back next week for more advice

(01:08):
on how to prepare for and manage a crisis, or
subscribe to The Crisis Management Minute wherever you get your podcasts.
Remember It's not a matter of if your organization will
have a crisis, but when, and the sooner you're prepared
for it, the better