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June 30, 2025 1 min
In this episode, Edward Segal, author of “The Crisis Casebook,” explains why corporate and government executives need to know what to do and how to do it when faced with multiple crisis situations.
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Episode Transcript

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Speaker 1 (00:04):
Managing one crisis can be challenging enough without having to
respond to two more of them at the same time.
Welcome back to another Crisis Management Minute. I'm at Reziegel,
author of Crisis Ahead and The Crisis Casebook. I'm also
a Leadership Strategies senior contributor for Forbes dot Com. It's

(00:25):
important that all executives know what to do and how
to do it when they have to respond to more
than one emergency. That's because there's a growing number of
events that can impact organizations at the same time. The
list includes cyber attacks, natural disasters, and trade wars. Corporate
and government leaders should respond immediately when faced with multiple

(00:48):
different crisis situations. That means activating the right crisis management
plans and teams and prioritizing what needs to be done
and in what order. That's it for this edition of
the Crisis Management Minute. Be sure to come back next
week for more advice on how to prepare for and
manage a crisis, or subscribe to The Crisis Management Mint

(01:11):
wherever you get your podcasts. Remember, it's not a matter
of if your organization will have a crisis, but when
and the sooner you're prepared for it. The better
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