Pope Francis’ Rebranding Efforts

Organizations have been known to rebrand themselves as one way to help put a crisis or controversy behind them. In this episode of the “Crisis Management Minute,” learn about the steps that Pope Francis took to help rebrand the Roman Catholic Church.

Episode Transcript

Speaker 1 (00:04):
Organizations will often try to rebrand themselves after a crisis
as another way to help put a controversy behind them.
Welcome back to another Crisis Manager Minute. I'm Edward Siegel,
author of Crisis Ahead and The Crisis Casebook. I'm also
a Leadership Strategies senior contributor for Forbes dot Com. Examples

(00:25):
of successful rebranding usually come from the corporate world, but
the death of Pope Francis provides a new source of
examples from the man who led more than one billion
Catholics around the globe. Pope Francis put a new face
on the Roman Catholic Church. He emphasized his concern and
love for children, and took stands on hot button issues

(00:47):
such as climate change, immigration, and gaza. An important part
of Francis's rebranding campaign was his role as an activist,
such as when he called for the acceptance of gay people.
That's it for this edition of the Crisis Management Minute.
Be sure to come back next week for more advice
on how to prepare for and manage a crisis, or

(01:09):
subscribe to the Crisis Manage a Minute wherever you get
your podcasts. Remember it's not a matter of if your
organization'll have a crisis, but when and the sooner you're
prepared for it, the better.