The Best Crisis Communication Strategies

In this episode of the “Crisis Management Minute,” find out what government and corporate executives should keep in mind when preparing or activating their strategies to communicate about a crisis.

Episode Transcript

Speaker 1 (00:06):
When a crisis strikes, companies and government agencies need to
activate their crisis communication strategies as soon as possible. Welcome
back to another Crisis Management Minute. I'm Edard Siegel, author
of Crisis Ahead and The Crisis Casebook. I'm also a
Leadership Strategies senior contributor for Forbes dot Com. The best

(00:28):
crisis communication strategy can depend on the crisis, the evolving
nature of technology, and the newest threats that can trigger
a crisis. Don't assume that the strategies that worked are
tested well last year will be the best ones to
follow the next time there's a disaster, scandal, or other emergency.
Corporate and government executives need to pay very close attention

(00:52):
to the latest trends and developments that could cause a
crisis and ensure that their communication strategies reflect those realities.
That's it for this edition of the Crisis Management Minute.
Be sure to come back next week for more advice
on how to prepare for and manage a crisis, or
subscribe to the Crisis Management It wherever you get your podcasts. Remember,

(01:16):
it's not a matter of if your organization will have
a crisis, but when and the sooner you're prepared for it,
the better.