The Biggest Risk Facing Organizations Today

Find out the biggest threat that is facing companies today, and why organizations should review and update their crisis management plans on a frequent basis in this episode of “The Crisis Management Minute.”

Episode Transcript

Speaker 1 (00:05):
The biggest threats they're facing organizations today underscores an important
reality about preparing for the next crisis. Welcome back to
another Crisis Management Minute. I Metrid Siegel, author of Crisis
Ahead and The Crisis Casebook. I'm also Leadership Strategies senior
contributor for Forbes dot Com. The risks that contriguer a

(00:27):
crisis are always subject to change. The top threat that's
now confronting companies is disinformation. That's according to the latest
quarterly Reputation Risk Index that was conducted by the Global
Risk Advisory Council. But last year the index found that
the top threat was the misuse of AI. The changing

(00:48):
nature of risks to organizations reinforces the need for executives
to review and update their crisis management plans and scenarios
on a regular basis. That's it for this edition of
the Crisis Management Minute. Be sure to come back next
week for more advice on how to prepare for and
manage a crisis, or subscribe to The Crisis Management Minute

(01:10):
wherever you get your podcasts. Remember, it's not a matter
of if your organization will have a crisis, but when
and the sooner you're prepared for it, the better