The Changing Face Of Corporate Activism

In this episode of the “Crisis Management Minute,” learn why some businesses no longer support corporate activism, and what other companies are doing to help ensure their commitment to it.

Episode Transcript

Speaker 1 (00:04):
Why have some companies gone from embracing corporate activism to
ending it? Welcome back to another Crisis Manage a Minute.
I'm Edward Siegel, author of Crisis Ahead and The Crisis Casebook.
I'm also with Leadership Strategies, senior contributor for Forbes dot com.
There are several reasons for the shift away from corporate activism.

(00:26):
They include blowback from conservatives, criticism from shareholders, and pressure
from President Donald Trump. Some companies, however, are taking a
softer and less obvious approach to activism. How by investing
more in internal accountability, building trust with employees, and improving
ties with their communities. This type of corporate activism can

(00:50):
be a win win for companies by making it harder
for others to condemn their actions while helping to fulfill
their goal of being good corporate citizens. That's it for
this edition of the Crisis Magic Minute. Be sure to
come back next week for more advice on how to
prepare for and manage a crisis, or subscribe to The

(01:11):
Crisis Manage Minute wherever you get your podcasts. Remember it's
not a matter if your organization will have a crisis,
but when and the sooner you're prepared for it. The
better