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April 14, 2025 1 min
Organizations that are impacted by President Donald Trump’s global tariffs should follow the best practices for communicating about the crisis. Find out what three of those best practices are in this episode of the “Crisis Management Minute.”
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Episode Transcript

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Speaker 1 (00:05):
President Donald Trump's on again, off again tariffs created a
crisis for many companies and organizations around the world. Welcome
back to another Crisis Management Minute. I'm Edward Siegel, author
of Crisis Ahead and The Crisis Casebook. I'm also a
Leadership Strategies a senior contributor for Forbes dot Com. The

(00:27):
ability of corporate executives to respond to the impact that
Trump's tariffs shall have on their companies could help determine
whether or how their businesses survived the crisis. There are
several communication best practices that organizations should follow for dealing
with the situation. They include being honest with customers about

(00:48):
how the tariffs shall impact them, controlling the narrative instead
of letting others shape their story, and sending customized messages
to target audiences based on their concerns about the tariffs.
That's it for this edition of the Crisis Management Minute.
Be sure to come back next week for more advice

(01:09):
on how to prepare for and manage a crisis, or
subscribe to the Crisis Management wherever you get your podcasts. Remember,
it's not a matter of if your organization will have
a crisis, but when and the sooner you're prepared for it.
The better
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