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July 15, 2025 16 mins
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Day 15: Book Showcase – “Rooted Child” by LaShai RuckmanWelcome to Day 15 of our 21-Day Challenge to Brand Visibility! Today, we’re shining a spotlight on poet LaShai Ruckman and her powerful new collection, “Rooted Child.” In this blog, you’ll not only learn about this evocative book—but also discover how marketing is the lifeblood of an author’s success, complete with actionable tips you can start today!The Importance of Marketing for Every AuthorBefore we jump into LaShai’s book, let’s take a moment to talk about something every author should be thinking about: marketing.Writing your book is an accomplishment, but in a world brimming with stories and poetry, how will your work stand out? Marketing is the bridge between creation and connection. It helps you:
  1. Reach your ideal readers
  2. Build lasting relationships
  3. Turn your passion into profit
Without a strategic approach to sharing your work, even the most heartfelt poetry can go unnoticed. That’s why consistent and creative marketing is essential for every author.3 Quick Weekly Marketing Tips for AuthorsHere are three things you can do—every week—to grow your reach:
  1. Engage on Social Media Post poems, quotes, writing updates, or behind-the-scenes photos on all your platforms. Respond to comments and join discussions.
  2. Email Your List Send out a weekly newsletter with updates, special promotions, or sneak peeks of new writing.
  3. Collaborate & Cross-Promote Partner with other authors, join book clubs, or arrange virtual readings to tap into different audiences.
3 Effortless Daily Marketing MovesEven on your busiest days, a little goes a long way:
  1. Share a Short Excerpt Post a favorite line or stanza from your book on Instagram, Facebook, or Twitter.
  2. Comment & Connect Take five minutes to comment on another author’s post or respond to a reader’s message.
  3. Thank Your Community Publicly thank a reader or supporter—gratitude builds loyalty and adds authenticity.
Book Spotlight: “Rooted Child” by LaShai RuckmanToday, we’re highlighting “Rooted Child”—a poetry collection that delves deep into the complexities of life, love, family, and friendship. LaShai Ruckman weaves together moving reflections on childhood struggles, the pain of abuse, the strength to rise above feeling unloved, and the ongoing work of learning to love oneself.This book is for anyone who’s ever felt lost and found hope in poetry. Through honest and raw verse, LaShai explores the challenges of setting healthy boundaries, the rocky path of romance, and the courage it takes to stand up for your truth. “Rooted Child” reminds readers that even in the toughest times, self-love and resilience are possible.Leave a commentWhy should you read “Rooted Child”?
  • It offers healing for anyone who’s faced adversity.
  • It speaks directly to the heart with courage and authenticity.
  • It encourages readers to reclaim their voice and remember their value.
Don’t miss out on this powerful read! Grab your copy of “Rooted Child” by LaShai Ruckman today: EBOOK $5.99 / PAPERBACK $25 on Amazon







Your Story Matters—So Share It!Highlighting LaShai Ruckman’s journey and poetry is a reminder: your story has the power to inspire, heal, and connect. Every day, you have an opportunity to bring your book to new hearts and hands. Start simple, stay consistent, a
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