Damar Hamlin is once again at the center of Buffalo Bills chatter just as the new NFL season kicks off but not for his play on the field. Over the weekend, Bills fans took to social media, particularly X formerly known as Twitter, venting their frustration that Hamlin did not play against the Baltimore Ravens as Buffalo’s secondary struggled. According to the Hindustan Times, the coaching staff chose to start rookies Cole Bishop and Taylor Rapp instead, leaving Hamlin as a depth piece. This marks a distinct shift for Hamlin, who only two years ago became a symbol of perseverance after suffering a near-fatal on-field cardiac arrest and has since battled back through adversity and continued roster competition. His demotion, while not surprising in light of his performance analytics and highly competitive safeties room, is still reverberating off the field since fans often cite his journey as one of the league’s most inspiring narratives.
In show business news that’s lighting up Bills Nation as much as the start of football, Hamlin is about to be seen in living rooms across America for an entirely different reason—a Christmas movie. Hallmark announced this past weekend that Damar Hamlin will have a prominent role in “Holiday Touchdown: A Bills Love Story” set to premiere November 22. Media outlets like the Times of India and local station WYRK are buzzing about the film, which features multiple Bills players and mixes football energy with Hallmark’s signature holiday cheer. Hamlin himself called it “an early Christmas present for Bills fans” when he broke the news earlier this year, and now that the release date is locked in, Western New York is abuzz, with movie trailers and making-of segments cropping up across social platforms.
On the business front, Hamlin’s personal brand remains strong. PR Week reports Pepsi has been rolling out “snackable social content” featuring Hamlin in a new campaign that’s tying together NFL player personalities and pop culture. Campaign Live confirms he’s taking part alongside other league notables like Josh Allen and Justin Jefferson in content that will be front-facing throughout the NFL’s fall marketing push. So while Hamlin’s on-field role may have shifted, his off-field presence is arguably growing, tracking closer to influencer territory than backup defender.
Capping off his week, Hamlin received a standing ovation for his heartfelt speech at the NFL Honors, as reported by Mississippi Valley State University’s news site, where he praised the training and medical staff who helped save his life, solidifying his place as both survivor and spokesman for cardiac arrest awareness. There are no credible rumors or reports of injuries or trades at this moment, despite fan speculation over his status. As Hamlin balances Hollywood lights with locker room realities, his story remains a compelling chapter in both sports and entertainment headlines.
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Episode Transcript
The mar Hamlin is once again at the center of
Buffalo Bill's chatter just as the new NFL season kicks off,
but not for his play on the field. Over the weekend,
Bill's fans took to social media, particularly x formerly known
as Twitter, venting their frustration that Hamlin did not play
against the Baltimore Ravens. As Buffalo's secondary struggled. According to
(00:21):
The Hindustan Times, the coaching staff chose to start rookies
Coal Bishop and Taylor Rapp instead, leaving Hamlin as a
depth piece. This marks a distinct shift for Hamlin, who
only two years ago became a symbol of perseverance after
suffering a near fatal on field cardiac arrest and has
since battled back through adversity and continued roster competition. His demotion,
(00:45):
while not surprising in light of his performance analytics and
highly competitive safeties room, is still reverberating off the field,
since fans often cite his journey as one of the
league's most inspiring narratives in show business news. That's lighting
up Bill's news as much as the start of football.
Hamlin is about to be seen in living rooms across
America for an entirely different reason a Christmas movie. Hallmark
(01:09):
announced this past weekend that DeMar Hamlin will have a
prominent role in Holiday Touchdown, a Bill's Love Story, set
to premiere November twenty second. Media outlets like The Times
of India and local station w y r K are
buzzing about the film, which features multiple Bills players and
mixes football energy with Hallmark's signature holiday cheer. Hamlind himself
(01:31):
called it an early Christmas present for Bills fans when
he broke the news earlier this year, and now that
the release date is locked in Western New York is
a buzz, with movie trailers and making up segments cropping
up across social platforms. On the business front, Hamlin's personal
brand remains strong. Pr Week reports Pepsi has been rolling
(01:52):
out snackable social content featuring Hamlin in a new campaign
that's tying together NFL player personalities and pop culture. Campaign
Live confirms he's taking part alongside other league notables like
Josh Allen and Justin Jefferson in content that will be
front facing throughout the NFL's fall market push. So while
Hamlin's on field role may have shifted, his off field
(02:14):
presence is arguably growing, tracking closer to influencer territory than
back up defender. Capping off his week, Hamlin received a
standing ovation for his heartfelt speech at the NFL Honors,
as reported by Mississippi Valley State University's news site, where
he praised the training and medical staff who helped save
his life, solidifying his place as both survivor and spokesman
(02:37):
for cardiac arrest awareness. There are no credible rumors or
reports of injuries or trades at this moment. Despite fan
speculation over his status as Hamlin balances Hollywood lights with
locker room realities, his story remains a compelling chapter in
both sports and entertainment headlines. And that is it for
to day. Make sure you hit the subscribe button and
(02:58):
never miss an update on DeMar Hamlin. Thanks for listening.
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