In 2008, FM was mainly used for music programming, and news, talk, and sports formats were on AM.
Around the country, FM stations did not have many spoken-word formats at that time.
On this episode, Joel takes us behind the scenes on the steps he took to convince the station ownership that moving to a full market FM signal, would be a good move
He also talks about some of the risks they faced, such as the possibility that the AM audience might not move to FM and that the extra revenue the station may generate from the move might not be enough to make up for the revenue they were going to lose by killing off the classical format that was on 103.5.
We also talk about why the first two new formats they tried on 1500 AM after the move didn't work.
More from DCRTV:
DCRTV.com
Newsletter signup: https://dcrtv.com/newsletter
Follow DCRTV on Facebook
Support DCRTV on Patreon
Become a supporter of this podcast: https://www.spreaker.com/podcast/dcrtv-washington-radio-and-tv-podcast--6152954/support.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.